Sappi Ideas that Matter - Book 7

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The campaign consists of: - Folders printed on HannoArt Silk 350g/m 2 - Folder sleeves printed on HannoArt Silk 350g/m 2 - Mission statements printed on HannoArt Silk 150g/m 2 - Posters printed on HannoArt Silk, double walled corrugated board 170g/m 2 - Principal letter - Transferable tattoos
Africa Imibala Sponsor a Child Imibala In the beautiful Helderberg basin near Cape Town, South Africa, many parents cannot afford to pay the school fees or buy the school uniforms that would give their children access to an education. Appealing to both local and international donors, Imibala’s ‘Sponsor a Child’ campaign is able to pay fees and clothe a schoolchild for just ZAR600 (under US$100) a year. Designer and photographer Christine Meintjes of Christine Meintjes Design & Photography in Stellenbosch, South Africa, saw in Imibala an organisation that was playing a vital role in the upliftment of the previously disadvantaged, and contributing in a tangible way to the future of this country. After visiting the Imibala-run art centre (where children from underprivileged communities receive free arts and craft training) she knew she had to extend her services as a graphic designer and photographer to Imibala, if only to create an awareness of the miraculous job they are doing in the community and to give people the opportunity to ‘Sponsor a Child’. Visits to the centre also helped her formulate a concept; art was a way in which children could literally learn the skills to help them fulfil the Imibala slogan of ‘turning grey todays into colourful tomorrows’. She chose to fill her material with childlike figures, creating the appeal and naivety of youth. ‘The feeling that one is left with is that unhappiness is grey and dull, such as the unhappy faces in my work, but the bright colours are brought by Imibala as they change children’s lives,’ says Christine. The campaign has proved an inspiration to children and Imibala staff alike. And while it’s still too soon to quantify the effect of the campaign, the future for the organisation must surely be as bright and colourful as Christine’s work. 14
Page 2: Some ideas are designed to move pro
Page 5 and 6: “A signifi cant number of works c
Page 7 and 8: Africa Gomolemo Gomolemo Clean Envi
Page 10 and 11: The campaign consists of: - Calenda
Page 12: Creative Team/Leselle Bester, Adam
Page 18 and 19: The campaign consists of: - Colouri
Page 20 and 21: Designer/Cherece-Lara Wolf The camp
Page 22: Creative Team/ Bradley Urion, Gisel
Page 25 and 26: “The causes of these organisation
Page 27 and 28: Europe Alzheimer Alzheimer Forschun
Page 30 and 31: The campaign consists of: - Postcar
Page 32: Designer/Noé Mendoza Cuevas
Page 35 and 36: Europe Beyond Clichés (Au-delà de
Page 38 and 39: The campaign consists of: - Cards p
Page 40: Creative Team/Paul Jones, Darren Wh
Page 43 and 44: Europe How Long Are You Still Going
Page 45 and 46: Europe TIR: Teatri in Rivoluzione H
Page 48 and 49: The campaign consists of: - Books p
Page 50: Creative Team/Claudia Klat and Domi
Page 53 and 54: Europe The World Needs Midwives - N
Page 56 and 57: The campaign consists of: - Busines
Page 58: Creative Team/Christoph Kerschner a
Page 61 and 62: Europe In the Name of Africa. Words
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The campaign consists of: - Books p
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Designer/Chris Catchpole
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Europe Freedom of Press UNESCO Vlaa
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The campaign consists of: - Newspap
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North America Arvi Raquel-Santos/We
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Creative Team/Jeff Ho and Michael O
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North America Bright Eyes - Celebra
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North America CYCLE Kids Awareness
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The campaign consists of: - Brochur
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Designer/Doug Hebert
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North America Find the Help You Nee
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The campaign consists of: - Booklet
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Designer/Adele Bergstrom The campai
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Creative Team/DK Holland, Wendy Bra
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North America Fresh Starts Catering
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Designer/Brad Woodworth
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North America Colorectal Cancer Scr
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Creative team/MendeDesign
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North America Art in Transit The Sa
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The campaign consists of: - Benchba
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Designer/Amy Wang
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List of Applicants Sappi would like
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Didier Georges Sara Jane Hoida Henr
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Ilanda Terblanché Diane Tessaglia-
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Contact Us Sappi Limited/48 Ameshof
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Sappi Ideas that Matter - Book 7

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