Sappi Ideas that Matter - Book 7

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The campaign consists of: - Colouring-in pages printed on Enigma Polar White 120g/m 2 - Postcards printed on Enigma Polar White 260g/m 2 - Postcards / Flyers printed on Enigma Polar White 260g/m 2 - Posters printed on Enigma Polar White 120g/m 2
Africa My Eyes Are Used to Help Someone South African Guide Dogs Association 18 As a young girl, Cherece-Lara Wolf belonged to the Junior Guide Dogs club. Her fascination with the way in which puppies are trained to be someone else’s eyes stayed with her over the years, as did her amazement at how visually impaired people could adapt their handicap to lead a normal and independent life. Now a third-year graphic design student at Inscape Design College in Roodepoort, South Africa, Cherece- Lara soon saw a way in which her passion and her training could come together to assist an organisation <strong>that</strong> provides such a critical lifeline for the visually impaired. Founded in 1953 by Gladys Evans, the South African Guide Dogs Association (SAGA) for the blind is fully dependent on fund raising, donations, sales of Christmas cards, collections and the generosity of the public. SAGA is a founder member of the international federation of Guide Dog Schools for the blind of which there are 71 schools in 29 countries. With the training of each guide dog costing more than ZAR7,500 (over US$1,000) and taking 18 months to complete, her help was more than welcome. With the goal of raising both awareness and money for the organisation, Cherece-Lara developed a printed magazine insert consisting of two pages. On the first page, a guide dog with ‘My eyes are used to help someone’ written in Braille was featured. On the second page, a donation form appeared alongside the visual of the dog and the same text in Braille. Due to appear in Cosmopolitan magazine (with a circulation of 145,000 copies and a readership of more than 758,000) Cherece-Lara’s endearing communication will no doubt open readers’ eyes to the plight of the visually impaired, and hopefully open their pockets too.
Page 2: Some ideas are designed to move pro
Page 5 and 6: “A signifi cant number of works c
Page 7 and 8: Africa Gomolemo Gomolemo Clean Envi
Page 10 and 11: The campaign consists of: - Calenda
Page 12: Creative Team/Leselle Bester, Adam
Page 15 and 16: Africa Imibala Sponsor a Child Imib
Page 20 and 21: Designer/Cherece-Lara Wolf The camp
Page 22: Creative Team/ Bradley Urion, Gisel
Page 25 and 26: “The causes of these organisation
Page 27 and 28: Europe Alzheimer Alzheimer Forschun
Page 30 and 31: The campaign consists of: - Postcar
Page 32: Designer/Noé Mendoza Cuevas
Page 35 and 36: Europe Beyond Clichés (Au-delà de
Page 38 and 39: The campaign consists of: - Cards p
Page 40: Creative Team/Paul Jones, Darren Wh
Page 43 and 44: Europe How Long Are You Still Going
Page 45 and 46: Europe TIR: Teatri in Rivoluzione H
Page 48 and 49: The campaign consists of: - Books p
Page 50: Creative Team/Claudia Klat and Domi
Page 53 and 54: Europe The World Needs Midwives - N
Page 56 and 57: The campaign consists of: - Busines
Page 58: Creative Team/Christoph Kerschner a
Page 61 and 62: Europe In the Name of Africa. Words
Page 64 and 65: The campaign consists of: - Books p
Page 66: Designer/Chris Catchpole
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Europe Freedom of Press UNESCO Vlaa
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The campaign consists of: - Newspap
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North America Arvi Raquel-Santos/We
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Creative Team/Jeff Ho and Michael O
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North America Bright Eyes - Celebra
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North America CYCLE Kids Awareness
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The campaign consists of: - Brochur
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Designer/Doug Hebert
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North America Find the Help You Nee
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The campaign consists of: - Booklet
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Designer/Adele Bergstrom The campai
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Creative Team/DK Holland, Wendy Bra
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North America Fresh Starts Catering
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Designer/Brad Woodworth
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North America Colorectal Cancer Scr
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Creative team/MendeDesign
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North America Art in Transit The Sa
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The campaign consists of: - Benchba
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Designer/Amy Wang
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List of Applicants Sappi would like
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Didier Georges Sara Jane Hoida Henr
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Ilanda Terblanché Diane Tessaglia-
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Contact Us Sappi Limited/48 Ameshof
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Sappi Ideas that Matter - Book 7

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