Sappi Ideas that Matter - Book 7

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The campaign consists of: - Cards printed with thermocromatic ink on Magno Matt 300g/m 2 - Cards and coupons printed on Magno Matt 300g/m 2
Europe Beyond Clichés (Au-delà des Idées Reçues) Association Emmaüs Established by the legendary Abbé Pierre during a bitterly cold Parisian winter in 1954, Association Emmaüs assists homeless people by helping them assert their right to health, education, employment and housing. To help achieve this, Association Emmaüs has launched a number of welcome centres, emergency shelters and social housing programmes over the years. Since 2000, they have benefited from the help of a dedicated group of individuals at Nous Travaillons Ensemble (NTE), a Paris design agency with clients including municipalities and institutions, as well as a number of humanitarian and educational organisations. For designers Valérie Debure, Isabelle Jégo, Alex Jordan, Ebdie Cavel, Sébastien Courtois and Ronit Meirovitz, this co-operation has been successful as a result of a shared vision on philosophy and design; how to communicate the work of the association and how to address the misconceptions that people have of the homeless. This shared vision resulted in a campaign awarded by Ideas that Matter in 2003 and an exhibition in 2006. But it is to the topic of addressing misconceptions that they have returned for their latest campaign. Said the designers, “Our goal was to present the clichés surrounding the homeless through an exhibition of posters. The prevailing mood is quite provocative, the way clichés generally are. This is intended to provoke discussions among a large target group, and to be educational, lively and legible from a distance.” They placed their challenging posters in metro stations and in schools, cards in schools and public places. They arranged meetings in many high schools and multimedia libraries, and facilitated discussions and debates with people and students. At all events, the exhibition of posters provided a point of departure for talking about homeless people, their lack of job security and assistance, as well as how to finance social assistance. 34
Page 2: Some ideas are designed to move pro
Page 5 and 6: “A signifi cant number of works c
Page 7 and 8: Africa Gomolemo Gomolemo Clean Envi
Page 10 and 11: The campaign consists of: - Calenda
Page 12: Creative Team/Leselle Bester, Adam
Page 15 and 16: Africa Imibala Sponsor a Child Imib
Page 18 and 19: The campaign consists of: - Colouri
Page 20 and 21: Designer/Cherece-Lara Wolf The camp
Page 22: Creative Team/ Bradley Urion, Gisel
Page 25 and 26: “The causes of these organisation
Page 27 and 28: Europe Alzheimer Alzheimer Forschun
Page 30 and 31: The campaign consists of: - Postcar
Page 32: Designer/Noé Mendoza Cuevas
Page 38 and 39: The campaign consists of: - Cards p
Page 40: Creative Team/Paul Jones, Darren Wh
Page 43 and 44: Europe How Long Are You Still Going
Page 45 and 46: Europe TIR: Teatri in Rivoluzione H
Page 48 and 49: The campaign consists of: - Books p
Page 50: Creative Team/Claudia Klat and Domi
Page 53 and 54: Europe The World Needs Midwives - N
Page 56 and 57: The campaign consists of: - Busines
Page 58: Creative Team/Christoph Kerschner a
Page 61 and 62: Europe In the Name of Africa. Words
Page 64 and 65: The campaign consists of: - Books p
Page 66: Designer/Chris Catchpole
Page 69 and 70: Europe Freedom of Press UNESCO Vlaa
Page 72 and 73: The campaign consists of: - Newspap
Page 74 and 75: North America Arvi Raquel-Santos/We
Page 76: Creative Team/Jeff Ho and Michael O
Page 79 and 80: North America Bright Eyes - Celebra
Page 81 and 82: North America CYCLE Kids Awareness
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The campaign consists of: - Brochur
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Designer/Doug Hebert
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North America Find the Help You Nee
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The campaign consists of: - Booklet
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Designer/Adele Bergstrom The campai
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Creative Team/DK Holland, Wendy Bra
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North America Fresh Starts Catering
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Designer/Brad Woodworth
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North America Colorectal Cancer Scr
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Creative team/MendeDesign
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North America Art in Transit The Sa
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The campaign consists of: - Benchba
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Designer/Amy Wang
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List of Applicants Sappi would like
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Didier Georges Sara Jane Hoida Henr
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Ilanda Terblanché Diane Tessaglia-
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Contact Us Sappi Limited/48 Ameshof
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Sappi Ideas that Matter - Book 7

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