Sappi Ideas that Matter - Book 7

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The campaign consists of: - Books printed on Presto Silk 150g/m 2 - Envelopes - Flyers printed on Presto Silk 150g/m 2 - Posters printed on Parade 90g/m 2
Europe Offside in-kick.org 48 The youth, the homeless, the unemployed, drug addicts and alcoholics. Each one a star striker, defender or goalkeeper in the making, with a sense of purpose and a bright future. This is the mission of in-kick.org, a project of Switzerland Sports Integration that takes those marginalised by society and reintegrates them through exposure to the beautiful game. It’s certainly an innovative approach, and one which attracted the attention of Claudia Klat and Dominique Berrel, students in graphics and media design at the F+F School for Art and Media Design in Zürich, Switzerland. But the activities of in-kick.org are so much more serious than simply offering the homeless a distraction to keep them off the streets. Every year, in-kick.org organises the Homeless Swiss Championship, and recruits 16 star players for the Swiss Homeless National Team, and eight players to compete at the Homeless World Cup. So, last year, Claudia and Dominique designed ‘Offside’; a book publicising the organisation, which took the form of a diary of the Swiss Homeless national team’s preparation for the Homeless World Cup. Training sessions and qualification tournaments were presented as pages from a journal. The first few pages of the book display participating teams in the style of football stickers. For 18 chapters, the book moves to a thrilling conclusion; the 2006 Homeless World Cup in Cape Town, South Africa. Team posters complete the collateral, contributing further towards building the self-esteem of the players, and made available for sale in bookstores in Germany, Austria and Switzerland and sold in the streets of Zürich, Bern and Basel by the vendors of Surprise, the Swiss Homeless newspaper. Described as one of the ‘most beautiful Swiss books of 2006’, Offside is ‘a dynamic, lively arrangement of colour photographs and informative texts that ... convinces with its coherent visual implementation. A committed book about an unconventional and remarkable event.’ Surely the Swiss will never look at the homeless or footballers in the same way again.
Page 2: Some ideas are designed to move pro
Page 5 and 6: “A signifi cant number of works c
Page 7 and 8: Africa Gomolemo Gomolemo Clean Envi
Page 10 and 11: The campaign consists of: - Calenda
Page 12: Creative Team/Leselle Bester, Adam
Page 15 and 16: Africa Imibala Sponsor a Child Imib
Page 18 and 19: The campaign consists of: - Colouri
Page 20 and 21: Designer/Cherece-Lara Wolf The camp
Page 22: Creative Team/ Bradley Urion, Gisel
Page 25 and 26: “The causes of these organisation
Page 27 and 28: Europe Alzheimer Alzheimer Forschun
Page 30 and 31: The campaign consists of: - Postcar
Page 32: Designer/Noé Mendoza Cuevas
Page 35 and 36: Europe Beyond Clichés (Au-delà de
Page 38 and 39: The campaign consists of: - Cards p
Page 40: Creative Team/Paul Jones, Darren Wh
Page 43 and 44: Europe How Long Are You Still Going
Page 45 and 46: Europe TIR: Teatri in Rivoluzione H
Page 50: Creative Team/Claudia Klat and Domi
Page 53 and 54: Europe The World Needs Midwives - N
Page 56 and 57: The campaign consists of: - Busines
Page 58: Creative Team/Christoph Kerschner a
Page 61 and 62: Europe In the Name of Africa. Words
Page 64 and 65: The campaign consists of: - Books p
Page 66: Designer/Chris Catchpole
Page 69 and 70: Europe Freedom of Press UNESCO Vlaa
Page 72 and 73: The campaign consists of: - Newspap
Page 74 and 75: North America Arvi Raquel-Santos/We
Page 76: Creative Team/Jeff Ho and Michael O
Page 79 and 80: North America Bright Eyes - Celebra
Page 81 and 82: North America CYCLE Kids Awareness
Page 84 and 85: The campaign consists of: - Brochur
Page 86: Designer/Doug Hebert
Page 89 and 90: North America Find the Help You Nee
Page 92 and 93: The campaign consists of: - Booklet
Page 94 and 95: Designer/Adele Bergstrom The campai
Page 96: Creative Team/DK Holland, Wendy Bra
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North America Fresh Starts Catering
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The campaign consists of: - Brochur
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Designer/Brad Woodworth
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North America Colorectal Cancer Scr
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The campaign consists of: - Brochur
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Creative team/MendeDesign
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North America Art in Transit The Sa
Page 118 and 119:
The campaign consists of: - Benchba
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Designer/Amy Wang
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List of Applicants Sappi would like
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Didier Georges Sara Jane Hoida Henr
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Ilanda Terblanché Diane Tessaglia-
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Contact Us Sappi Limited/48 Ameshof
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Sappi Ideas that Matter - Book 7

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