Sappi Ideas that Matter - Book 7

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The campaign consists of: - Business cards - Compliment cards - Flyers printed on Magno Matt Classic 115g/m 2 - Paper stethoscopes printed on Magno Matt Classic 250g/m 2 - Postcards printed on Magno Matt Classic 250g/m 2 - Posters printed on Magno Matt Classic 170g/m 2 - Writing paper
Europe Covering Reality (Das Unsichtbare Wahrnehmen) Kinderschutz-Zentrum Linz 56 Child abuse most often happens within the family and behind closed doors, taking the form of negligence, physical maltreatment and sexual abuse. In Linz, Austria, there is a centre <strong>that</strong> has committed employees and effective strategies to both prevent and treat the aftermath of child abuse. But it is not well known, and has limited funds for the purpose of reaching those in need. Now 20 years old, the Kinderschutz-Zentrum Linz (Child Abuse Prevention Centre, Linz) has worked tirelessly to create a violence-free environment for children, teenagers and their families, offering free counselling and therapy at the centre. In addition to counselling, the centre does what it can to educate the people of Linz about issues of abuse in an effort to prevent problems occurring. Realising the desperation of the centre’s situation, designers Christoph Kerschner and Walter Stromberger, together with writer Norbert Tomasi of Kest: strategie, kommunikation, design, approached the centre’s director Barbara Künschner with an audacious plan. They found Barbara to be open minded and the plan became a reality. To illustrate the ‘cover-up’ (the hidden nature of abuse and the unwillingness of the public to acknowledge it) they covered the city centre of Linz in pink paper; cars, public objects, shop windows, clothes, coats and books in stores, all were wrapped in pink. This was supported with posters, flyers and brochures, focusing attention on child abuse and the role the centre could play in both preventing and treating it. “For once, the public could not close their eyes to the reality. No-one could ignore the campaign or the subject,” enthused the team. From a press conference to coverage in local newspapers, on radio stations and TV channels, a professional Public Relations agency supported the campaign. The end result: dramatically increased awareness of the centre, which is now regularly contacted by local media for interviews and comment on abuse related issues.
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Some ideas are designed to move pro
Page 5 and 6: “A signifi cant number of works c
Page 7 and 8: Africa Gomolemo Gomolemo Clean Envi
Page 10 and 11: The campaign consists of: - Calenda
Page 12: Creative Team/Leselle Bester, Adam
Page 15 and 16: Africa Imibala Sponsor a Child Imib
Page 18 and 19: The campaign consists of: - Colouri
Page 20 and 21: Designer/Cherece-Lara Wolf The camp
Page 22: Creative Team/ Bradley Urion, Gisel
Page 25 and 26: “The causes of these organisation
Page 27 and 28: Europe Alzheimer Alzheimer Forschun
Page 30 and 31: The campaign consists of: - Postcar
Page 32: Designer/Noé Mendoza Cuevas
Page 35 and 36: Europe Beyond Clichés (Au-delà de
Page 38 and 39: The campaign consists of: - Cards p
Page 40: Creative Team/Paul Jones, Darren Wh
Page 43 and 44: Europe How Long Are You Still Going
Page 45 and 46: Europe TIR: Teatri in Rivoluzione H
Page 48 and 49: The campaign consists of: - Books p
Page 50: Creative Team/Claudia Klat and Domi
Page 53 and 54: Europe The World Needs Midwives - N
Page 58: Creative Team/Christoph Kerschner a
Page 61 and 62: Europe In the Name of Africa. Words
Page 64 and 65: The campaign consists of: - Books p
Page 66: Designer/Chris Catchpole
Page 69 and 70: Europe Freedom of Press UNESCO Vlaa
Page 72 and 73: The campaign consists of: - Newspap
Page 74 and 75: North America Arvi Raquel-Santos/We
Page 76: Creative Team/Jeff Ho and Michael O
Page 79 and 80: North America Bright Eyes - Celebra
Page 81 and 82: North America CYCLE Kids Awareness
Page 84 and 85: The campaign consists of: - Brochur
Page 86: Designer/Doug Hebert
Page 89 and 90: North America Find the Help You Nee
Page 92 and 93: The campaign consists of: - Booklet
Page 94 and 95: Designer/Adele Bergstrom The campai
Page 96: Creative Team/DK Holland, Wendy Bra
Page 99 and 100: North America Fresh Starts Catering
Page 102 and 103: The campaign consists of: - Brochur
Page 104: Designer/Brad Woodworth
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North America Colorectal Cancer Scr
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The campaign consists of: - Brochur
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Creative team/MendeDesign
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North America Art in Transit The Sa
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The campaign consists of: - Benchba
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Designer/Amy Wang
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List of Applicants Sappi would like
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Didier Georges Sara Jane Hoida Henr
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Ilanda Terblanché Diane Tessaglia-
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Contact Us Sappi Limited/48 Ameshof
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Sappi Ideas that Matter - Book 7

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