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Sappi Ideas that Matter - Book 7

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Africa<br />

Build Your Team, Build Our Dream<br />

Zip Zap Circus School<br />

Based in Cape Town, South Africa, the Zip Zap Circus<br />

School is a unique organisation <strong>that</strong> uses the magical<br />

yet challenging medium of circus arts training and<br />

performance for the purpose of educational outreach<br />

and youth development. To enable them to offer this<br />

training free of charge, they also offer skilled riggers<br />

and stunt performers for corporate clients and the<br />

film industry.<br />

Cheri Kroeger and Justin Soodyall (designers), Giselle<br />

Kroeger (paper mechanic and copywriter) and Bradley<br />

Urion (paper mechanic) of the Cape Peninsula University<br />

of Technology in South Africa all felt very strongly about<br />

their cause and, after spending some time in the circus<br />

school environment, felt a strong connection with the<br />

organisation.<br />

‘The organisation has such a positive outlook on life,<br />

and really put all their efforts into making Zip Zap<br />

successful in the sense of enriching children’s lives,’<br />

they enthused.<br />

They decided to start with the most pressing need of the<br />

organisation: the need for their own permanent home.<br />

An interactive pop-up book was designed to appeal<br />

to large corporations as well as people in the building<br />

industry, giving them an overview of what Zip Zap is<br />

about, and an idea of the proposed building. In the back<br />

of the book a pledge form invites the reader to choose<br />

between donating funds, or donating building materials<br />

for the new home. Once they send the form back to<br />

Zip Zap, a poster is mailed back, inviting them to a free<br />

teambuilding session for their company at the Zip Zap<br />

Circus School.<br />

In this way, the team from the Cape Peninsula University<br />

of Technology arrived at a magical win-win concept; the<br />

donors help Zip Zap build their dream, and in turn, Zip<br />

Zap helps them build their team.<br />

20

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