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SUSTAINABILITY<br />
Sustainability is at the heart of everything that <strong>Sappi</strong> does<br />
<strong>Sappi</strong> Europe has just launched the brand<br />
new website sappipositivity.com.<br />
It celebrates sustainability and showcases why it’s at the heart of everything <strong>Sappi</strong> does.<br />
<strong>Sappi</strong> continually invests in the surrounding environment, the communities <strong>Sappi</strong> works<br />
in, and the people and partners that it does business with. In this way, <strong>Sappi</strong> constantly<br />
strives to build a prosperous future for everyone involved.<br />
Take a walk on the Green paper trail and discover <strong>Sappi</strong>’s product lifecycle, from forest to<br />
pulp, paper to print, and see how <strong>Sappi</strong> tries to have a positive impact on its environment.<br />
Get inspired by the Positivity stories and read interesting facts and figures about how<br />
unexploited land can improve life, why <strong>Sappi</strong> doesn’t irrigate plantations and learn that<br />
Europe’ s forest area has increased by almost 17 million hectares in the past 20 years.<br />
Care for more? Then be the first to click here and visit www.sappipositivity.com.<br />
Our World in 2050<br />
Is a wood-based World possible?<br />
<strong>Sappi</strong> Europe reflects on how wood<br />
may be the key to a sustainable future.<br />
If Europe wants to break its dependence on fossil fuels, it has to develop its<br />
use of wood. … and the European paper industry has a vision of how to do<br />
that.<br />
Fast forward to 2050. You wake up in a 20-storey wooden apartment building<br />
and get up from beneath the warmth of a wood-fibre blanket. In the bathroom<br />
you use lignin chemistry based cosmetics and put on your viscose staple<br />
fibre clothes before you sit down at the breakfast table to pour cereal from a<br />
paper box into a bio-composite bowl and coffee into the bio-polymer cup.<br />
You take the bus to work. It is powered with biofuel derived from bio-refinery<br />
residues. The passing cars are made of bio-composites derived from wood,<br />
as are the PCs and printers at your office. Your mobile phone uses paperbased<br />
batteries and you give your presentations on a fibre screen of more<br />
than 80 per cent cellulose.<br />
In the evening you check your online food shopping has been delivered in<br />
good condition, packed in paperboard or cardboard boxes. Then you watch a<br />
film on your nano fibre-based TV.<br />
Making the vision<br />
a reality<br />
Unrealistic? Not according to the Confederation of<br />
European Paper Industries (CEPI).<br />
In its report, Unfold the Future, it argues that this is<br />
not only possible but necessary: wood-derived<br />
materials must become a central part of our lives<br />
if the European Union is to become a low-carbon<br />
economy by 2050.<br />
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