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BRAND NEWS – NEW BRANDS<br />
Of all the arts, graphic design comes closest<br />
to our daily lives, as we interact with graphic<br />
design on a continuous basis.<br />
The right choice of paper can bring great graphic design alive. As there are thousands of<br />
paper products to choose from, the selection process usually starts with the basic<br />
decision of using a coated or uncoated paper. Being very tactile with a natural feel,<br />
uncoated papers are becoming increasingly popular for high class brochures, books and<br />
catalogues.<br />
The Phaidon Archive of Graphic Design<br />
Phaidon, a worldwide renowned publisher of art books, chose <strong>Sappi</strong>'s premium uncoated<br />
paper Tauro for its latest prestigious publication - The Phaidon Archive of Graphic Design -<br />
and specified the choice of paper quality with the printing house in China.<br />
ABOUT TAURO<br />
<strong>Sappi</strong> Tauro adds a special intensity<br />
to your photos thanks to an<br />
exceptional level of print quality.<br />
Reproduce a picture on <strong>Sappi</strong> Tauro<br />
and you'll receive warmth, class<br />
and natural beauty in return. If you<br />
require an extraordinary touch,<br />
you'll get real-life results on<br />
uncoated paper.<br />
<strong>Sappi</strong> Tauro gives your<br />
communication a vivid and natural<br />
expression, creates added value<br />
when nature and natural beauty are<br />
involved and you will benefit from<br />
an enhanced productivity level,<br />
even on XXL presses<br />
Printed on Tauro 250 gsm, The Phaidon Archive of Graphic Design is a “book in a box”. It<br />
features 500 graphic designs including newspapers, magazines, posters, advertisements,<br />
typefaces, logos, corporate design, record covers and moving graphics from around the<br />
world, which have set a benchmark for excellence and innovation.<br />
Compiled and researched by experts, and illustrated with up to six images per entry,<br />
including rarely seen historical and contextual material, The Phaidon Archive of Graphic<br />
Design is the ultimate reference guide for the design professional and enthusiast alike.<br />
Designed with exceptional production details and rich with information, this book also<br />
becomes an object that appeals to the creativity and imagination of the reader.<br />
About Phaidon<br />
<strong>Sappi</strong> Tauro is available in sheets<br />
and reels from 80 to 250 gsm.<br />
Contact your local <strong>Sappi</strong> Trading<br />
office for further information on<br />
Tauro.<br />
Thank you, Phaidon,<br />
for chosing Tauro.<br />
Making the right<br />
paper choice adds<br />
value.<br />
Phaidon Press is the world's leading publisher of books on the visual arts, with offices in London, Paris, Berlin, Barcelona, Milan, New York<br />
and Tokyo, and distributors worldwide. It has had a long and fascinating history, as recorded by art historian Nigel Spivey for Phaidon's<br />
75th anniversary in 1998.<br />
TO LEARN MORE ABOUT PHAIDON AND TO ORDER A COPY OF THE PHAIDON ARCHIVE OF GRAPHIC DESIGN VISIT<br />
HTTP://UK.PHAIDON.COM/STORE/DESIGN/THE-PHAIDON-ARCHIVE-OF-GRAPHIC-DESIGN-9780714848679/<br />
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