Furniture Market in China 2010 - Sample

Furniture Market – China
November 2010

Executive Summary
Market
Furniture market in China is growing at a steady rate
It is highly fragmented with the presence of over x manufacturers
There are three primary categories of furniture present in the market - a, b and c
Drivers &
Challenges
Trends
Drivers:
– Rising income levels
– Real estate boom
– Increase in urbanization
– Strong distribution network
– Furniture Expo
SAMPLE
Emergence of newer varieties of furniture
Rise in luxury furniture demand
Demand for kitchen furniture
Challenges:
– Huge importer of timber and other raw
materials
– Heavy anti-dumping duties
Competition
There are many small and mid-sized companies in China
Players in the market offer diversified range of furniture products like office furniture, home
furniture, kitchen furniture, hotel furniture
Players in the market include Company A, Company B, Company C
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•Market Overview
•Drivers & Challenges
•Trends
•Competition
FURNITURE MARKET IN CHINA 2010.PPT
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Country 1 is the leader in the global market in terms of
production of furniture
Overview
• High income countries that include Country 2,
Country 3, Country 4, Country 5, Country 6, Country
7, Country 8 produce furniture worth USD d bn
The production of furniture in the high income countries
constitute e% of the global production
• The production of furniture in the middle and low
income countries that include Country 1, Country 9,
Country 10 constitute f% of the global production of
furniture
• Consumption per capita of furniture ranges between
an average of USD g per year in middle and low
income countries and USD h per year in high income
countries
The worldwide average stands at USD i per year
• While the leading importers are Country 2, Country
3, Country 4, Country 5, Country 6, the main
Source:
exporters are Country 1, Country 9, Country 10
Global Furniture Trade
100
USD bn
50
SAMPLE
0
Nation-wise Share of Global Production
L%
J%
M%
o
20--
N%
K%
r%
p
20--e
Country 1
Country 2
Country 3
Major producer
of furniture
q
20--e
Country 4
Country 5
In 2009 the expected value of global production stood at USD -- bn
FURNITURE MARKET IN CHINA 2010.PPT
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The fragmented Chinese furniture market is growing at a
dynamic rate
Market Overview
• Furniture industry has grown phenomenally since 19-
-, post the economic reform in China which led to
large scale global trade
• The furniture market in China is highly fragmented
with the presence of over x manufacturers
• In terms of ownership, there is a wide and diversified
range of ownership patterns including foreign,
domestic private Chinese companies, stock-holding
companies, various joint ventures, etc.
Around xy % of the Chinese furniture companies are state
owned
• Most of the Chinese furniture companies are small or
medium scale
Approximately, xa % of the companies present in the
Chinese furniture industry are large scale
• Broad furniture market segments are office furniture,
home furniture including the niche kitchen furniture
segment and children’s furniture, hotel furniture
• In 20--, large furniture enterprises that include stateowned
enterprises and other with annual sales
exceeding USD xb mn generated xc% of the total
output value of the furniture industry
SAMPLE
Furniture Market – Total Output Value
150
100
USD bn
50
0
ab
20--
Xz%
20--e
Share of Wooden and Metallic Furniture
ac
Note: Figures are for the respective calendar year
Ad%
Ae%
Af%
a
b
c
In 20--, production
was af mn pieces
Source:
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Drivers & Challenges – Summary
Drivers
Rising income levels
Real estate boom
Increase in urbanization
Challenges
Huge importer of timber and other
raw materials
Heavy anti-dumping duties
Strong distribution network
Furniture Expo
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Trends – Summary
Emergence of newer
varieties of furniture
Key
Trends
Demand for kitchen
furniture
Rise in luxury furniture
demand
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Domestic Players (1/6)
SAMPLE
Company Snapshot: Company 1
Corporate Information
Financial Performance
Headquarters City 1
Founded N.A.
Products Product 1
Key People Person 1 – Chairman
Revenue
USD mn
80
60
40
20
bb
ba
Revenue
Profit / Loss
bc
bd
be
Profit
USD mn
20
10
0
-10
0
20---
20--
20-- 20-- 20--
-20
Business Highlights
• The company is an investment holding company, which is engaged in designing, manufacturing, selling, and retailing
household products in Country 1, Country 2, and Country 3
• Its product offerings include solid wood furniture products under the AB name and fabric furniture products under
the AC name
• It is also involved in retailing. Operates approximately ca retail AB branded shops, including cb self owned stores and
cc franchised stores, as well as a flagship store
Source:
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Thank you for the attention
Furniture Market - China report is a part of Netscribes’ Consumer Goods Industry Series.
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