B2B Events Market in India 2010 - Sample

B2B Events Market – India
November 2010

Executive Summary
Market
Market
Characteristics
Issues &
Challenges
Government
Support
Competition
Total market for B2B Events in India was valued at INR X bn in 20--; expected to grow at a CAGR of
X% to reach INR Z bn in 20--
Sources of revenue for organizers are based on mixed variables like A, B, C and D
India is fast evolving with increasing number of exhibition centres and event organizers
Growth of the Indian economy
Innovation and specialization of events
An effective channel for marketing
Increase in sponsorship sales and pricing initiatives
Infrastructure development through foreign investment
Lack of proper infrastructure
SAMPLE
Competition from other players
Dependence on industry growth
Financial assistance is provided to event organizers in India from the Department of X in order to
boost FDI inflow in India
Event promotion in India is provided grants as well as other services through a scheme envisaged
by the Ministry
Market is fragmented with low barriers of entry and rising number of event organizers
Centre 1 and Centre 2 are the largest exhibition centres in India
There is a huge influx of foreign players who are bringing international trade events to Indian
market
B2B EVENTS MARKET IN INDIA 2010.PPT
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•Market Overview
•Market Characteristics
•Issues & Challenges
•Government Support
•Major B2B Trade Shows
•Competition
B2B EVENTS MARKET IN INDIA 2010.PPT
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Global market for B2B events is rising owing to the needs of
higher networking between buyers and sellers
Global Market – Overview
• Global market for events is growing owing to the
growing interest of organizers and exhibitors
• Sector 1, 2 and 3 segments account for a large
portion of space sales in exhibitions across Country 1
X, Y and Z are other segments showing growth
• Exhibitions have excellent cash flow characteristics,
with booth space deposits often paid up to a year in
advance
Number of Exhibitions Identified (20XX)
*Others include X, Y, Z
Others*
Country 6 F%
G%
A%
SAMPLE
Country 1
Country 5 E%
D% B%
Country 4
C% Country 2
Country 3
Total – Z
No. of International Exhibition Centres
Asia Pacific – 20XX; Total Centres – Z
Others*
G%
Country 6
F%
Country 5 E%
Country 4 D%
C%
Country 3 B%
Country 2
A%
Country 1
Size of International Exhibition Centres
Asia Pacific – 20XX; Total Gross Indoor Size – Z mn sq.
m
Others*
Country 6 G%
Country 5
E% F%
Country 4
D%
Country 3 C%
Country 2 B% A%
Country 1
Source:
B2B EVENTS MARKET IN INDIA 2010.PPT
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Indian B2B events market is growing steadily giving rise to
opportunities for sellers to tap large number of buyers
Indian Market – Overview
• The B2B events industry comprises of trade shows
and exhibitions intended to bring together buyers
and sellers on a common platform
• India is ranked Xth after Country 1. 2. 3 and 4, both in
terms of number of exhibitions held as well as space
covered
Number of exhibitions identified in India during 2008 were
X with an estimated annual size of Z square meter (sq. m)
Annual estimated revenues for the same period was INR X
bn
State 1 and 2 account for most number of important
exhibition centres in India
• Sale of exhibit space is part of a standard business
model
• Higher networking and lead generation prospects for
firms from specific industries is driving this market
for players to come together and exploit business
opportunities, partnerships and other marketing
alliances
• Erosion of print and traditional media spending is
propelling companies to utilize trade opportunities
through trade shows and exhibitions
Source:
SAMPLE
Market Size & Growth
INR bn
g
f
e
d
c
b
a
0
p
2008
q
2009e
r
2010e
A%
s
2011e
t
2012e
u
2013e
Note: Figures are for respective calendar years
v
2014e
B2B EVENTS MARKET IN INDIA 2010.PPT
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Market Characteristics – Summary
Growth of the Indian
economy
Infrastructure
development through
foreign investment
Market
Characteristics
Innovation and
specialization of events
Increase in sponsorship sales
and pricing initiatives
An effective channel for
marketing
B2B EVENTS MARKET IN INDIA 2010.PPT
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Issues & Challenges – Summary
Lack of proper
infrastructure
Key
Issues &
Challenges
Dependence on industry
growth
Competition from other
players
B2B EVENTS MARKET IN INDIA 2010.PPT
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Major B2B Trade Shows (1/11)
Show 1
Company
Industry Segment
Conducted since
Exhibitors
•Company A
•Media partner is Company B
•X and Y
• Z
• Number: More than XX
• Profile: Exhibitors include a wide range of products including X, Y, Z among all others
Visitors
International
Participation
Price of Stall (INR)
• More than XX visitors
• Visitors are from a number of industries including X, Y, Z among all others
• Representation from X countries including Country 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 etc.
• Constructed - XX
• Bare – ZZ
SAMPLE
Source:
Note: This list is not exhaustive
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Industry is fragmented with low barriers of entry, however
organizers are striving to increase their reach
Competition – Overview
•Indian B2B events industry is quite fragmented
•Two most important exhibitions centres in
India are
Centre 1 in State 1, which falls under the
Company A,
Centre 2 in State B
•Other cities such as City 1, 2, and 3 have also
been developing major exhibition centres
•Companies are aiming to exhibit innovative
ideas and products in trade shows and events
to attract more buyers
•With increasing foreign interest in Indian X and
Y sectors, trade events cater to a large
audience
SAMPLE
Space Sales at Trade Fairs – Industry wise
Estimated Annual Size – XX sq. m
k%
A%
B%
C%
J%
D%
i%
H% E%
G% F%
Segment 1 Segment 5
Segment 2 Segment 6
Segment 3 Segment 7
Segment 4
Segment 8
Segment 9
Segment 10
Segment 11
Source:
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Major Event Organizers (1/23)
Company Snapshot: Company 1
Business Highlights
• Is the oldest & the largest apex body in the X industry in India
• Based in State 1
• Has more than XX members directly and ZZ members through X affiliated associations from all over India, representing various segments of
the industry such as A, B, C, D, E, F etc.
• It organizes national and international seminars, lecture meetings, conferences, buyer & seller meet, training programmes
• In order to explore business gateways they also organize trade meetings between its members and delegations from X, Y, and Z from
various countries frequently
SAMPLE
Show
Show 1
Show 2
Show 3
Major Upcoming Events
Focus Area of Show
X Industry
Y Industry
Z Industry
Date
NA
XX
XX
Source:
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Thank you for the attention
The B2B Events report is a part of Research on India’s Business Services Industry Series.
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