Nigel Edwards presentation - Seafood Choices Alliance
Nigel Edwards presentation - Seafood Choices Alliance
Nigel Edwards presentation - Seafood Choices Alliance
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WWF / Industry <strong>Alliance</strong><br />
for EU Fisheries Policy<br />
Reform<br />
<strong>Nigel</strong> <strong>Edwards</strong><br />
Sustainability Director<br />
of Icelandic Group<br />
representing<br />
AIPCE CEP<br />
2nd February 2011<br />
<strong>Seafood</strong> Summit, Vancouver
The <strong>Alliance</strong> – The Processors view<br />
• Who we are<br />
• A history of active engagement – the context<br />
• Why CFP reform is so urgent<br />
• The developing relationship with WWF<br />
• Principles of Environmentally Responsible Sourcing<br />
• A major retailer (our customers) view on the <strong>Alliance</strong><br />
• Conclusions and applying what we learn globally
www.aipce-cep.org
European Processing Sector<br />
The value of the output of<br />
European processors is<br />
23 Billion Euros,<br />
3 times the European<br />
catch sector turnover<br />
We employ 126,000<br />
people in 4,000<br />
companies<br />
Source: Facts and figures on the Common Fisheries Policy 2010<br />
ec.europa.eu/fisheries/documentation/publications/pcp_en.pdf
A History of Active Engagement<br />
• Formal role in EU Advisory Councils<br />
• IUU Control Instructions for Barents and Baltic Sea s<br />
• Developing EU IUU regulations<br />
• Fishery Improvement Projects<br />
• Funding MSC pre and full assessments<br />
• AIPCE-CEP sustainability Group formed in 2009 producing<br />
Guidelines for Responsible Sourcing
European<br />
Fisheries are<br />
Important<br />
Source: Facts and figures on the Common Fisheries Policy 2010<br />
ec.europa.eu/fisheries/documentation/publications/pcp_en.pdf
The 15 main species caught by the European Union (2007)<br />
(volume in tonnes live weight and percentage of total)<br />
• EU 4.4 million t<br />
• Imports 9.7 million t<br />
• Total 14.1 million t<br />
• 60 % of all fish<br />
consumed in EU<br />
are imported<br />
Source: Facts and figures on the Common Fisheries Policy 2010<br />
ec.europa.eu/fisheries/documentation/publications/pcp_en.pdf
Stock is delivering maximum<br />
yield<br />
The stock is overexploited but<br />
within safe biological limits<br />
The stock is outside safe<br />
biological limits and is not<br />
covered by a long-term plan<br />
Stock status not known<br />
Source: Facts and figures on the Common Fisheries Policy 2010<br />
ec.europa.eu/fisheries/documentation/publications/pcp_en.pdf
“.. You can't<br />
conserve fish<br />
stocks by throwing<br />
dead fish back in<br />
the sea..."<br />
Half of the fish<br />
caught in the<br />
North sea are<br />
thrown back<br />
dead!<br />
624,271
Developing Relationship with WWF<br />
• Establishing the MSC<br />
• <strong>Seafood</strong> Summit<br />
• UK Common Language<br />
Group<br />
• International Fisheries Forum<br />
• Whitefish Captains Dinners<br />
in Brussels and Iceland<br />
• Companies entering into<br />
formal relationships and<br />
<strong>Seafood</strong> Charters
http://aipce-cep.org/documents/AIPCE_CEPPrinciples_for_Eviroment_Responsible_Fish_Sourcing.pdf
Our Vision<br />
To provide high quality nutritious food for<br />
today’s consumers and future generations.<br />
To secure robust marine and freshwater<br />
resources<br />
To set ambitious targets<br />
To commit sufficient resources to support other<br />
stakeholders (governments; eNGO’s) in<br />
delivering the vision
Our Commitments<br />
Cooperation<br />
Work to eliminate IUU<br />
Fully traceable fish products<br />
Support independent standards<br />
Continuous improvement in fisheries and fish farming<br />
Use fact based information sources<br />
Minimise waste and discarding at sea<br />
Engage in Fishery Improvement Projects
• M&S have had a sustainable sourcing policy for over a<br />
decade<br />
• Plan A – 100 point eco plan, 5 years<br />
#58 – all wild fish, fresh and processed, is MSC certified<br />
or equivalent (now 16.8)<br />
#16.1- all M&S farmed fish and feed to come from the<br />
most sustainable sources available by 2015
WWF-M&S <strong>Seafood</strong> Charter<br />
• WWF <strong>Seafood</strong> Charter – January 2010<br />
• Year 1 – supply chain analysis<br />
- Implementation of Fishery Improvement<br />
Plans<br />
• Year 2 - progression through the stepwise<br />
approach to sustainable seafood – transparency and<br />
reform
WWF/Industry <strong>Alliance</strong><br />
• M&S were the first UK retailer to support WWF’s<br />
Industry <strong>Alliance</strong> for a shared vision in a bid to drive<br />
CFP reform<br />
“Our business plan is dependent upon sustainable fish<br />
stocks and a marine environment capable of<br />
supporting these. It is for this reason that we are<br />
keen to help deliver a strong a reform as possible.”<br />
Richard Luney, M&S
Applying Our Learning Globally<br />
• Finding a common voice between Industry and NGO’s<br />
is a powerful tool to motivate political will<br />
• Our combined influence is huge and effective<br />
• Education is critical to understand the issues properly<br />
and our arguments must be based on science<br />
• We are looking for potential global alliances within our<br />
own industry and with those who represent our<br />
suppliers and customers<br />
• Cooperation between competitors and NGO’s really<br />
works
The pessimist sees difficulty in every<br />
opportunity. The optimist sees the<br />
opportunity in every difficulty. !!<br />
!Winston Churchill!<br />
Thank You
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