Full Program - seafood summit - Seafood Choices Alliance

seafood 

summit 

Sharing Responsibility for Real Change 

p r o g r a m 

Hi lt o n Sa n Di e g o Re s o r t 

Sa n Di e g o, Ca l i f o r n i a, USA 

1-3 Fe b r u a r y 2009

Seafood Choices Alliance Welcomes You to San Diego and Seafood Summit 2009! 

We’re excited to welcome you to sunny San Diego, “America’s Finest City,” and to see so many new 

faces this year, along with many familiar ones returning from past gatherings. The year’s Summit 

theme – Sharing Responsibility for Real Change – acknowledges that a healthy ocean – with a diverse and 

sustainable supply of seafood for the global population – is everyone’s responsibility. Over the next 

few days, an accomplished group of speakers will help us explore together what we can learn from 

the ways in which leading actors in the seafood industry have begun to address the sustainability of 

their businesses through collaborative partnerships with their peers, governments and conservation 

organizations. We hope, together, we can look beyond the initial phase of the sustainability 

movement and ask what the next steps are for bringing about real and lasting change. 

Seafood Choices Alliance, an international program of SeaWeb that seeks to provide leadership and 

help create opportunities for change, brings the seafood industry, conservation community, 

scientists, governments and others together at the Seafood Summit and throughout the year at other 

focused convenings throughout the world. Through our work to help make the seafood marketplace 

environmentally, economically and socially sustainable we regularly notice the advantages of 

collaborating to find solutions. California – one of the most important seafood markets in the 

United States and among the top five seafood-producing states in the nation – demonstrates this 

through the pioneering of new methods for the sustainable management of ocean resources, setting 

an example of forming collaborative partnerships for positive change. 

The Seafood Summit serves as a forum for constructive challenge, inquiry and exploration – a place 

where leaders from different walks of life can take the opportunity to gather knowledge, ask the 

tough questions that may feel uncomfortable, foster relationships, and blur the lines between 

competitor and collaborator. Seafood Choices Alliance is proud to help enable those connections 

and conversations, and thanks you for rising to the challenge. Please make the most of your time 

together, and let us know if we can help you to do so. 

By working together, a diverse set of voices is proving that innovative partnerships and shared 

responsibility can pave the way for the future of this evolving, and in many cases exemplar, market 

and ensure the long-term health of our ocean resources. 

All the best, 

Michael Boots 

Vice President for Sustainable Markets 

SeaWeb 

Melanie Siggs 

Director, Seafood Choices Alliance 

SeaWeb

San Diego, California 

February 1-3, 2009 

TABLE OF CONTENTS 

Agenda…………….…………….……………........….... 5 

Moderator & Panelist Biographies………….………....... 19 

Attendee Contact Information………….……………..... 59 

Sustainable Seafood at Receptions………….…………... 85 

Offsetting Seafood Summit Carbon Emissions..........….... 87 

2009 Seafood Champion Finalists………….………….... 89 

Sponsors………….…………….……………........…...... 91 

3

AGENDA 



5



AGENDA 

SUNDAY, FEBRUARY 1 

TYPE, TIME 

& ROOM 

7:30 – 9:00 AM 

Foyer 

SESSION 

Breakfast 

Plenary Session 

9:00 – 10:15 AM 

Sorrento-Riviera 

Seafood Summit Welcome & Keynote Address 

Mike Boots, Vice President for Sustainable Markets, SeaWeb 

Mr. Kristjan Th. Davidsson, KE ehf. 

Panel 

10:30 – 12:00 PM 


Dive or Thrive: What determines economic sustainability in the rapidly expanding 

aquaculture market? 

The $70 billion aquaculture industry is the world's fastest-growing source of food production. There 

remain many challenges, but aquaculture appears to offer many opportunities; as a food source, as a 

growth market for developing countries, as a source of fish to world markets, and in helping to protect 

wild stocks, if appropriately managed. However, Western countries have witnessed the dramatic 

demise of highly financed, apparently successfully marketed operations, while small farms in 

developing countries are dangerously susceptible to the economic impact of world fuel prices and 

achieving access to international markets. The expert panel will explore what makes an aquaculture 

business a viable investment opportunity, and why some dive while others thrive. 

Moderated by Velo Mitrovich (Fish Farming International) with panelists Kristjan Davidsson (KE ehf.), 

Mathias Ismail (OSO, Madagascar), Karol Rzepkowski (See Green Consultancy). 

Panel 

10:30 – 12:00 PM 

Monte Carlo/ 

St. Tropez 

Today’s Fisherman: Purveyor, steward and advocate of wild fish 

In 2008, the U.S. West Coast Chinook fishery was closed, leaving Californians for the first time since 

statehood with no local, wild salmon. While California and Oregon’s fishermen bore the brunt of this 

closure, nearly all West Coast salmon fisheries are facing threats, endangering the livelihoods of 

thousands of wild salmon purveyors. In response to these threats, some salmon fishermen are 

redefining their role, getting more engaged in the management and protection of the resources that 

their livelihoods depend upon. They are no longer just salmon providers, but they are wild salmon 

stewards and advocates as well. 

Moderated by Paul Johnson (Monterey Fish Market) with panelists Lindsey Bloom (Alaskan 

Commercial Salmon Gillnet Fisherman), Joel Karwahara (Commercial Salmon Fisherman) and 

Duncan MacLeon (Commercial Salmon Fisherman). 

7

Presentation 

10:30 – 11:30 AM 

Marseilles/ 

Portofino 

Connecting the Lobster Fishermen to the Dinner Plate Provides Traceability While 

Improving Sustainability 

The fishermen’s conservation involvement ends when they remove the lobster from the trap. The 

unmonitored process from the fishermen to the plate results in approximately 20% (38 million 

lbs/year) of lobsters dying before they can be utilized, placing an unnecessary waste and false demand 

on our precious resource. Fishermen, retailers and restaurateurs are in a unique position to reverse 

resource waste and insure its preservation by stewarding throughout the distribution chain. In his 

presentation, Leonardo LaRosa of Rose Seafood Industries will detail the tools and steps for raising 

the bar for Acceptable Quality Levels and shrinkage from the fishermen to point of sale, with full 

traceability. Topics include shortening the distribution chain, POS inventory control and reducing 

retail equipment maintenance costs. Also discussed, is an Internet based tracking system to measure 

success from the fishermen to each individual store or restaurant. 

12:00 – 1:00 PM 

South Poolside* 

Lunch 

Panel 

1:15 – 2:45 PM 


Sustainable Seafood in Japan – A Force in the Next Five Years? 

Japan sees a bloom of the sustainable seafood movement: MSC has just opened an office in Tokyo 

where, at the Seafood Summit 08, a successful panel about Mediterranean bluefin tuna proved there is 

traction. This reinforced the considerable interest in researching the public’s opinion. With a growing 

population of young, internationally minded consumers there is much the marine conservation 

movement needs to share to engage the power of this potentially large force for change. Key players 

will present the latest developments and debate what the most strategic approaches could be in the 

next five years. 

Moderated by Sadayosi Tobai (WWF Japan) with panelists Kozo Ishii (Marine Stewardship Council), 

David Pilling (Financial Times), and Kazuhiko Wada (Kamewa Shouten, wholesaler at Tsukiji fish 

market). 

Panel 

1:15 – 2:45 PM 

Monte Carlo/ 

St. Tropez 

Green Chefs, Blue Ocean: Building Culinary-Conservation Coalitions to Improve 

Seafood Sustainability 

Chefs and the culinary sector have the ability to shape food trends and influence public opinion about 

where food comes from and how it gets to the table. This panel will explore the ways groups in the 

United States and the United Kingdom are building coalitions of non-profit and for-profit enterprises 

in an effort to work with the culinary community in navigating and improving seafood sustainability. 

Panelists will discuss their roles in building and maintaining coalition-based sustainable seafood 

programs that engage NGO’s, culinary students, chefs, restaurateurs, fishers, suppliers, and the public. 

Moderated by Leigh Belanger (Chefs Collaborative) with panelists Christopher Koetke (Kendall 

College School of Culinary Arts), Kristofor Lofgren (Bamboo Sushi) and Joe McGarry (Bon Appétit 

Management Company). 

Presentation 

1:15 – 2:15 PM 

Marseilles/ 

Portofino 

The Science of Sustainability 

While there has been recent progress in some areas, the seafood industry has had dramatic impacts on 

fish stocks and the marine ecosystems that sustain them. Dr. Jeremy Jackson will provide Summit 

attendees with an overview of the state of our oceans, bringing together information on fisheries, 

pollution, and climate change. He will summarize the best available science and share thoughts on 

implications for the seafood industry and the public. Dr. Jackson will share data on changes that have 

already taken place in the marine environment, together with projections for the future. 

8

2:45 – 3:00 PM 

Foyer 

Workshop 

3:00 – 6:00 PM 


Break 

Engaging the Seafood Industry on CO2 Emissions 

Seafood marketers and conservationists are buzzing about “carbon footprint” and “food miles” of fish 

products. But how much can these metrics deliver? At best, the quest for market advantage among 

green seafood consumers can affect only a tiny “fraction of a fraction” of the flood of fossil fuel CO2 

that threatens world fisheries. The real levers are elsewhere. Within the seafood industry itself (a small 

emitter), high fuel cost and the need for efficient production are the main drivers for reducing CO2. 

But protecting ocean productivity requires engaging the industry’s influence, not just its tailpipe. We 

look at how companies, fishermen and NGOs are working to make a real difference. 

Moderated by Brad Warren (Sustainable Fisheries Partnership) with presenters Cliff Goudey (MIT), 

Jan Jacobs (American Seafoods), Alan Parks (Alaska Marine Conservation Council), Bruce Steele (CA 

urchin fisherman), and John Van Amerongen (Trident Seafoods). 

Workshop 

3:00 – 6:00 PM 

Monte Carlo/ 

St. Tropez 

Aquaculture in the 21st Century: Economic, Environmental and Social Sustainability 

In the aquaculture business, understanding and predicting future trends is a key element of success. 

Presenters from a diversity of backgrounds will examine the future of aquaculture from three 

perspectives: economic, social and environmental sustainability. For each aspect of sustainability, 

there will be a presentation followed by discussion. A final presentation and discussion will be on the 

role of integrated, multi-use ocean management plans in sustainable aquaculture. The workshop will 

conclude with a role-playing exercise in which groups will design and present stakeholder-driven, 

multi-use coastal and ocean management plans. 

Moderated by Paul Greenberg (writer) with presenters Dr. Thierry Chopin (University of New 

Brunswick), Hector Corrales (Grupo Granjas Marinas) and Jason Clay (WWF US). 

Workshop 

3:00 – 6:00 PM 

Marseilles/ 

Portofino 

Developing Confidence in Developing Trade 

Working with suppliers from developing countries, such as those on the West African coast, can feel 

like a daunting prospect for Western buyers nervous about illegal fish or inconsistent supply. 

However, innovative work is being undertaken to help overcome these issues and could provide an 

appropriate supply of fish; broadening specie portfolios, differentiating menus, counters or label 

“stories”, while positively supporting trade and social stability in the countries from which it derives - 

which can in turn help to combat illegal fishing and shore up traceability. Our speakers talk about 

some of these opportunities, explore the potential for committed buyers, and the role of such work in 

the fight against IUU fishing. 

Moderated by Nigel Edwards (Seachill) with presenters Sid’Ahmed Sidi Mohamed Abeid (Fédération 

Nationale de Pêche/National Federation of Fish), John Arnold (Fairtrade Foundation), David Eli 

(TESCOD), Kieran Keheller (The World Bank) and Bart van Olphen (Fishes). 

6:00 – 7:00 PM 


Welcome Reception 

Join Seafood Choices Alliance in celebrating sustainable seafood and the companies and organizations 

that make this market a reality. 

9

MONDAY, FEBRUARY 2 

TYPE, TIME 

& ROOM 

7:30 – 8:30 AM 

Foyer 

Panel 

9:00 – 10:30 AM 


SESSION 

Breakfast 

Collective and Cooperative Efforts by U.S. West Coast and Alaska Harvesters to 

Promote Responsible Fishing 

The Alaska and West Coast trawl groundfish fisheries account for 40% of U.S. fish landings. 

Fishermen-led sustainability initiatives in these fisheries include: fish harvesting cooperatives, adaptive 

management to reduce bycatch, and collective social responsibility activities. Fish harvesting 

cooperatives have resolved overcapacity, increased food production without increasing landings, and 

enabled the fleet to limit non-target catches. Groundfish trawl fishers contract with SeaState to 

conduct voluntary bycatch reduction programs that complement fishery management regulations. 

SeaState accesses confidential federal observer data collected onboard vessels, analyzes and reports on 

“bycatch hotspots” on a real-time basis, and the fleet acts to avoid such areas. The trawl fleet 

promotes sustainability through fishing industry partnerships with non-profits and universities for 

hunger relief, marine research, and marine debris clean up. 

Moderated by Mark Powell (The Ocean Conservancy) with panelists Karl Halfinger (Sea State Inc.), 

Stephanie Madsen (At-sea Processors Association) and Dan Waldeck (Pacific Whiting Conservation 

Cooperative). 

Panel 

9:00 – 10:30 AM 

Monte Carlo/ 

St. Tropez 

Innovative Aquaculture: Charting a course forward for open ocean aquaculture. 

The emerging open ocean aquaculture industry holds promise as an environmentally sound, 

sustainable source of safe, healthy seafood. This panel will examine the current state of open ocean 

aquaculture from the differing perspectives of fish farmers, environmentalists, and sustainableseafood-conscious 

restaurateurs. Panelists will present their viewpoints on the most effective course 

for moving the industry forward in terms of federal support, U.S. and international legislation to 

ensure rational growth, setting meaningful environmental standards, and driving towards a 

sustainability certification program that can be embraced by producers, environmentalists, 

government, trade, and – most importantly – consumers. 

Moderated by Paul Holthus (World Ocean Council) with panelists Sam King (King’s Seafood 

Company), Dr. George Leonard (The Ocean Conservancy), Paco Padilla (Cofradia de Pescadores de 

Conil) and Neil Anthony Sims (Kona Blue Water Farms, Ocean Stewards Institute). 

Presentation 

9:00 – 10:00 AM 

Marseilles/ 

Portofino 

Development, Environment & Trade: Achieving a "triple-win" through subsidies 

negotiation 

While issues such as overfishing and IUU are acknowledged as primary drivers of fisheries resource 

depletion, these issues are exacerbated by fisheries subsidies, estimated at between $15-34 billion per 

year. Certain subsidies are harmful to trade, the environment and development. The past few years 

have seen intense pressure by governments, international institutions and conservation organizations 

on the World Trade Organization to cut subsidies, and the Doha Round of negotiations has included 

provisions for ending the most perverse of these subsidies. Presenters Rashid Sumaila (University of 

British Columbia Fisheries Centre) and Anja van Moltke (UNEP) will provide an overview of current 

fisheries subsidies and will discuss the recent work by the Fisheries Centre at the University of British 

Columbia and the UNEP-WWF report about the environment and development gains possible 

through subsidy negotiation. 

10

10:30 – 11:00 PM 

Foyer 

Panel 

11:00 – 12:30 PM 


Break 

Whitefish Fisheries: Collaboration = Change 

Buyers, suppliers and producers have collaborated to improve the management performance of global 

whitefish capture fisheries. A global buyer, a high-volume processor and a fisher will provide 

presentations on collaboration, conditions required to facilitate change and lessons learned. A 

constructive dialogue between the catching sector and the supply chain (consumer branded seafood 

companies, retailers, processors etc.) was instrumental, demonstrating that fish stocks can improve 

when problems are acknowledged, potential solutions recognized and mutual understanding exists. 

Taking sequential steps has reduced fishing mortality, provided higher resolution scientific advice, 

introduced harvest control rules, improved compliance and demonstrated progress towards 

sustainable fisheries. 

Moderated by Doug Beveridge (Sustainable Fisheries Partnership) with panelists Dr. Michael Bockisch 

(Birds Eye/Iglo), Gary Johnson (McDonald’s), Manish Kumar (Fishin’ Company) and Alex Ocampo 

(Alpesca). 

Panel 

11:00 – 12:30 PM 

Monte Carlo/ 

St. Tropez 

Marine Protected Areas and California’s Marine Life Protection Act: Exploring the 

linkages between place-based, ecosystem management and sustainable fisheries. 

The project is committed to working with, and providing outreach to, state and local stakeholders, the 

general public, the scientific community, as well as consumptive and non-consumptive user groups to 

carry out the goals outlined in the MLPA and strives to balance these stakeholder views with a 

science-based planning process. The goal is to complete a network of MPAs throughout the 

California coast by 2011 utilizing a series of five regional processes. This regional approach helps to 

ensure that MPAs are designed to reflect local input and knowledge while taking user needs and 

opportunities into consideration. 

Moderated by Susan Ashcraft (California Department of Fish and Game) with panelists Dr. Chris 

Harrold (Monterey Bay Aquarium), Michael Sutton (California Fish and Game Commission, Center 

for the Future of the Oceans at Monterey Bay Aquarium) and Stephen Wertz (California Department 

of Fish and Game). 

Presentation 

11:00 – 12:00 PM 

Marseilles/ 

Portofino 

Integrated Multi-Trophic Aquaculture: Mixed Farming Under Water 

Researchers in the US, Canada and Scotland are growing complementary aquaculture species at 

different trophic levels to use waste nutrients from one level as feed for another: mixed farming at sea. 

Astonishing growth-rates for some species (algae, mollusks) have been observed, but early enthusiasm 

is tempered by regulatory hurdles, modest levels of waste nutrient captured, and difficulty marketing 

some of the products. This panel will present research findings, discuss potential applications, and 

explore IMTA as a new paradigm for sea pen fish farming. 

Moderated by Hugh Raven (Soil Association) with presenters Dr. Stephen Cross (Coastal Aquatic 

Research & Training Network) and Nick Joy (Loch Duart Ltd.). 

12:30 – 1:30 PM 


Lunch 

11

Film Screening 

and Panel 

Discussion 

2:00 – 5:00 PM 

Las Palmas 

A Sea Change: Imagine a world without fish 

"Immense and profound." - Ned Sullivan, Scenic Hudson 

If we continue to burn fossil fuels at our current levels, it's possible that ocean chemistry will change 

so drastically that fish won't survive. A Sea Change is a new documentary about ocean acidification, the 

chemical changes to seawater caused by excess carbon dioxide. The film combines hard scientific 

information – it interviews internationally known scientists – with the personal story of a family of 

fishermen. With Sven Huseby, retired educator and concerned grandparent, the film travels from 

Norway to Northwestern America, learning about the scientific, economic, and cultural implications 

of ocean acidification. 

A panel discussion will follow the screening. Moderated by Brad Warren (Sustainable Fisheries 

Partnership) with panelists Barbara Ettinger (Director/Co-producer, A Sea Change), Dr. Victoria Fabry 

(California State University San Marcos), Sven Huseby (Co-producer, A Sea Change), and Bruce Steele 

(CA urchin fisherman). 

Workshop 

2:00 – 5:00 PM 


Feeding the Aquaculture Industry: Supply, Demand and Sustainability 

This three-hour workshop will be divided into two parts. In part one, panelists will aim to clarify key 

factors about the fishmeal and fish oil industry. Specifically, panelists will discuss the status of the 

world’s largest feed fishery, the robustness of enforcement measures in that fishery, the industry’s 

commitment to responsible production practices, and the generation of real social and economic 

benefits by the industry. After a short break, part two will commence with a discussion of the 

advancements in development of alternative feedstuffs. As ingredients in aquaculture feed, fishmeal 

and fish oil supply essential amino acids and fatty acids required for normal growth for a variety of 

farmed species. Studies are underway to better understand the nutritional requirements of fish and 

shrimp and to evaluate the use of alternative dietary ingredients in aquaculture feed. Panelists will 

discuss some of the alternative ingredients and the implications for fish farmers and the effects on the 

broader marketplace. 

Dawn Purchase of Marine Conservation Society will present an overview. Jonathan Shepherd 

(International Fishmeal and Fish Oil Organization) will moderate part one with presenters Juan Carlos 

Ferrer (Coloso), Dr. Andrew Jackson (International Fishmeal and Fish Oil Organization) and Dr. 

Hector Soldi (IMARPE - Instituto del Mar del Perú). Dr. Michael Rust (NOAA) will moderate part 

two with presenters Sean Nepper (Troutlodge Marine Farms) and Dr. Einar Wathne (EWOS Group). 

Workshop 

2:00 – 5:00 PM 

Monte Carlo/ 

St. Tropez 

Social Responsibility in Farmed Seafood: Supporting change and sharing 

responsibilities 

Oceans and inland waters sustain livelihoods of many millions of small-scale fishers and aquaculture 

farmers, including many of the world’s poorest people. Is the drive towards “sustainable seafood” 

benefiting these livelihoods? The session brings diverse participants and voices together to explore 

partnerships for environmental and social sustainability that deliver real social change and benefits all 

along the market chain, from producers to consumers. The session will engage the audience, share 

ideas and fears, on how supply chain partnerships might be catalyzed and what is needed to make 

them attractive to all parties. 

Moderated by Dr. Michael Phillips (The WorldFish Center) with presenters Vishnu Bhat (Marine 

Products Export Development Authority), Cut Desyana (WWF Indonesia), Dr. Dominique Gautier 

(Aqua Star Europe), CV Mohan (NACA), Arun Padiyar (FAO), Corey Peet (David Suzuki 

Foundation), Dr. Rohana Subasinghe (UN Food and Agriculture Organization), N.R. Umesh 

(NacSA), and Valeska Weymann (GlobalGap). 

12

Workshop 

2:00 – 5:00 PM 

Marseilles/ 

Portofino 

Quantitative Approaches for Evaluating the Environmental and Socio-economic 

Performance of Seafood Production Systems 

As demand for sustainable seafood continues to increase amidst declining fish populations, pressure is 

increasing to better define and measure the environmental performance of seafood production 

systems. This workshop highlights a new generation of fisheries and aquaculture assessment tools, 

which quantitatively evaluate the environmental performance of our seafood choices. Methods and 

results emerging from the Global Aquaculture Performance Index (GAPI) and Life Cycle Analysis 

(LCA) of various aquaculture systems and capture fisheries will be presented and discussed. Workshop 

participants will learn how these methods can be applied and how they may affect decisions regarding 

seafood production, processing, sales and consumption. 

Moderated by Christopher Mann (Pew Environment Group) with presenters Daniel Lee (Global 

Aquaculture Alliance), Dr. Astrid Scholz (Ecotrust), Pablo Trujillo (Seafood Ecology Research Group, 

University of Victoria) and Dr. John Volpe (Seafood Ecology Research Group, University of 

Victoria). 

5:00 – 6:00 PM 


Cocktail Reception 

Film Screening 

6:15 – 7:45 PM 

Las Palmas 

A Sea Change: Imagine a world without fish 

If we continue to burn fossil fuels at our current levels, it's possible that ocean chemistry will change 

so drastically that fish won't survive. A Sea Change is a new documentary about ocean acidification, the 

chemical changes to seawater caused by excess carbon dioxide. The film combines hard scientific 

information – the film interview internationally known scientists – with the personal story of a family 

of fishermen. With Sven Huseby, retired educator and concerned grandparent, the film travels from 

Norway to Northwestern America, learning about the scientific, economic, and cultural implications 

of ocean acidification. 

13

TUESDAY, FEBRUARY 3 

TYPE, TIME 

& ROOM 

7:30 – 8:30 AM 

Foyer 

Panel 

9:00 – 10:30 AM 


SESSION 

Breakfast 

Catch Shares: A Primer 

Catch shares dedicate a secure share of fish to an individual fisherman, community or fishery 

association. Shareholders are usually allowed to buy and sell shares, giving them a long-term interest 

in the health of the fishery. This panel will address design and implementation of catch share 

programs to achieve particular objectives; the relationship between catch shares and fisheries health; 

case studies of fisheries where catch shares have achieved conservation and other goals and where 

they haven't and what went wrong; and how seafood buyers can benefit from and work with catch 

share fisheries. 

Moderated by Teresa Ish (Environmental Defense Fund) with panelists Kate Bonzon (Environmental 

Defense Fund), Wes Erikson (Sushi-Mon) and Daryl Sykes (New Zealand Rock Lobster Industry 

Council). 

Panel 

9:00 – 10:30 AM 

Monte Carlo/ 

St. Tropez 

Beyond Bluefin: Science and management of non-bluefin tuna species 

This panel will explore recent research on improving the accuracy of assessments of several species of 

non-bluefin tuna with new kinds of data and models. Because non-bluefin tuna species of tuna are 

also at risk for overfishing and are commercially important, it is crucial to provide accurate estimates 

of their numbers and to find ways to sustainably manage them. This session will also explore options 

for improved management of several tuna species, including the use of improved catch 

documentation and changes in management by regional fishery management councils. Finally, the 

panel will examine options for improving the sustainability of tuna catches. 

Moderated by Dr. Rebecca Goldburg (Pew Charitable Trusts’ Environment Group) with panelists 

Susan Jackson (International Seafood Sustainability Foundation), Dr. Murdoch McAllister (University 

of British Columbia Fisheries Centre) and Mark Stevens (WWF US). 

Presentation 

9:00 – 10:00 AM 

Marseilles/ 

Portofino 

Sustaining Healthy Coastal Fishing Communities 

There are many challenges facing commercial fishing men and women in terms of sustaining their 

communities, livelihoods, and traditions. Fishing communities have a shared cultural history that 

comes from working to make a living on the sea. They are places where human activities are 

inextricably linked with marine ecosystems and with the renewable resources held within it. Fishermen 

are the foundation of traditional knowledge of the local marine ecosystem and are the link between 

consumers and seafood- a publicly owned resource. Without an active and knowledgeable local fishing 

fleet, consumers loose an intrinsic tie to their local marine resources. This presentation by Sara 

Randall (Institute for Fisheries Resources) and Leesa Cobb (Port Orford Ocean Resource Team) will 

explore the decline of coastal fishing communities and possible solutions. 

10:30 – 11:00 PM 

Foyer 

Break 

14

Panel 

11:00 – 12:30 PM 


Effect of Aquaculture on World Fish Supplies – Ten years on 

The aquaculture industry continues to expand, but what is its net impact on world fish supplies? This 

question was posed ten years ago in an important review article in the journal Nature. Environmental 

concerns were highlighted (habitat damage, pollution, escapes) and the net contribution of 

carnivorous species was questioned because of dependence on meal and oil from wild fisheries. This 

panel will address these critical issues again and, with the benefit of hindsight, will make predictions 

for the future. Has the aquaculture industry responded effectively to environmental concerns? To 

what extent has it actually been constrained by supplies of fishmeal and fish oil? And finally, what 

lessons have been learned and what are the implications for policymakers? 

Moderated by Daniel Lee (Global Aquaculture Alliance) with panelists Dr. Andrew Jackson 

(International Fishmeal and Fish Oil Organization) and Dr. Rosamond Naylor (Stanford University). 

Panel 

11:00 – 12:30 PM 

Monte Carlo/ 

St. Tropez 

Achieving Sustainable Harvests: Fishermen’s perspectives from around the globe 

Fishermen from Alaska, the Netherlands, New Zealand and Scotland will explore the ongoing issues 

and challenges they face from NGOs, retailers/wholesalers, media and consumers to prove their 

fishing methods are responsible and contributing to a sustainable future. All four fisheries have 

evolved their fishing practices over the past decade to secure and maintain international markets, and 

have sought independent recognition from MSC. They will explain how their efforts go above and 

beyond MSC requirements, how they have forged working relationships and partnerships with 

government, scientists and buyers, and how they have come to a new understanding with NGOs. 

Moderated by Maarten Mens (Dutch Fish Product Board) with panelists Chris Carey (Skipper of Al 

Mustaqila 1), Richard Draves (American Seafoods Group), Klass Jelle Koffeman (Geertruida BV) and 

Jason Schofield (Skipper/Owner of Viking Monarch K58 and the Norlantean II K508). 

Presentation 

11:00 – 12:00 PM 

Marseilles/ 

Portofino 

Fishermen and Chefs, Working Together to Bring Sustainable Seafood to the Table 

This presentation will review a case study where the South Carolina Aquarium fostered a connection 

between a local fisherman and local chefs. Both the fisherman and chefs risked departure from the 

traditional business model, found innovative solutions to obstacles, and successfully positioned 

themselves as new leaders in the seafood industry. This short supply chain simplifies traceability from 

boat to plate, enhancing marketability of the product, and establishes a stable market for the 

fishermen. If we are to have fisheries in the future, the fishermen must be supported socially and 

economically while scientists pursue environmental sustainability. 

Moderated by Megan Westmeyer (South Carolina Aquarium) with presenters Jason Davidson (Crew 

Carolina) and Mark Marhefka (Snapper & Grouper Fisherman and Abundant Seafoods). 

12:30 – 1:30 PM 


Lunch 

15

Panel 

2:00 – 3:30 PM 


The Common Vision for Environmentally Sustainable Seafood: Sharing 

responsibility in partnerships for real change 

How can companies and conservation organizations work together most effectively to meet both 

business needs and conservation goals? The Common Vision was created in 2008 to provide seafood 

buyers and suppliers with conservation community input on establishing corporate policies on 

environmentally responsible seafood. During this session, two pairs of business representatives and 

their NGO partners will describe how they have been collaborating to create change, using the 

Common Vision as a guide. Their brief presentations will be followed by an open discussion about 

how the industry and NGOs can work together and overcome challenges to continue to make real 

progress on sustainability. 

Moderated by Howard Johnson (H.M. Johnson & Associates) with panelists Edward Cassano 

(Monterey Bay Aquarium’s Center for the Future of the Ocean), Guy Dean (Albion Fisheries), Robert 

Dennill (ARAMARK) and Bill Wareham (David Suzuki Foundation). 

Panel 

2:00 – 3:30 PM 

Monte Carlo/ 

St. Tropez 

Sustainable Seafood and Public Policy 

Engagement in public policy is the next frontier for the sustainable seafood movement. More and 

more businesses are taking steps towards sustainability. However, all companies are not alike in this 

regard, and many forward-thinking companies are concerned that some steps that would be good for 

the environment and long-term sustainability may not be currently competitive. Engaging in advocacy 

to reform fisheries and aquaculture laws can be a powerful avenue to extend sustainability measures to 

the entire sector, ensuring that steps that are good for the environment will be good for business as 

well. 

Moderated by John Hocevar (Greenpeace) with panelists Amy Grondin (Sustainable Seafood 

Consultant and Commercial Fisherman), Nina Thüllen (Greenpeace) and Kate Wing (Ocean Policy 

Analyst). 

Presentation 

2:00 – 3:00 PM 

Marseilles/ 

Portofino 

Working Together for Farmed Tilapia and Pangasius Sustainability 

Most of the world's farmed fish products come largely from small producers globally and most of 

them cannot afford to be audited against current standards. The variety of standards also creates 

confusion among buyers and producers unsure of which standard they need to comply with. 

Sustainable Fisheries Partnership (SFP) implemented a comparison of tilapia standards through test 

audits (10 farms). The audits evaluated existing standards based on feasibility, applicability and its 

content. This report also highlights why producers and buyers participated in this program. The 

presentation also included results of the water quality monitoring for pangasius farms. Presented by 

Ernesto “Jack” Morales of SFP and Dr. Nguyen Thanh Phuong of Can Tho University in Vietnam. 

Plenary Session 

3:45 – 4:30 PM 


Conference Closing: Sharing Responsibility for Real Change 

Melanie Siggs, Director, Seafood Choices Alliance 

16

WEDNESDAY, FEBRUARY 4 

TIME 

SESSION 

8:30 – 11:00 AM Tour of Carlsbad Aquafarm 

Carlsbad Aquafarm is the only aquafarm in Southern California, located on the property of the NRG 

Power Plant in Carlsbad, directly off the 5 freeway, in north San Diego County. Carlsbad grows 

mussels, oysters, and scallops in a lagoon adjacent to the Pacific Ocean and abalone and red seaweed 

in re-circulating seawater tanks on shore. Though their footprint is small, they produce much of the 

shellfish for California and various states across the U.S. 

The tour may include any/all of the following aspects: 1) Tour of our vertically integrated facility 

including sustainable grow and harvest methods and poly-culture techniques; 2) Lecture by Chief 

Science Officer, Dr. David Leighton, professor emeritus, author and world-renown expert of abalone 

for culinary and ornamental production, habitat restoration, and reintroduction of threatened native 

species; 3) Tasting of Carlsbad Aquafarm product prepared by professional chef; and/or 4) Tour of 

neighboring Carlsbad Desalination Project by Poseidon Resources Corporation, including a 

demonstration of the desalination process and exemplification of its benefits to aquafarming by way 

of the warmed seawater by-product it produces. 

**Picture identification required** 

9:00 – 11:00 AM Tour and discussion with fisherman from the American Albacore Fishing Association 

The American Albacore Fishing Association (AAFA), based in San Diego, represents US pole and 

troll albacore fishing vessels and is comprised of small-scale, family-run fishing operations. In 

September 2007, the North and South Pacific AAFA fishery became the first tuna fishery in the world 

to be certified sustainable to the Marine Stewardship Council (MSC) standard. Fishermen catch 

albacore, one at a time with the pole & troll method, ensuring the health of the stock and the ocean 

while resulting in a superior product for the consumer. 

The tour will take participants out to the wharf to visit the vessels that comprise this fishery. 

Skippers/owners will take small groups aboard their vessels to talk about the tuna fishery in San 

Diego, harvest method, their experience with the certification process, market benefits and other 

topics relevant to this fishery. Participants will also pass by Shelter Island to view a monument 

dedicated to the pole and troll albacore fishery in San Diego. 

*In case of rain, all events held South Poolside will be moved to the Pavillion. 

17

MODERATOR & PANELIST 

BIOGRAPHIES 



19

KEYNOTE SPEAKER 

Mr. Kristjan Th. Davidsson was born in the Icelandic fishing 

village Thingeyri in 1960 and holds a Fishing Captains degree from the 

Naval College of Iceland and a Masters degree in Fisheries Science from 

the University of Tromsoe, Norway. He is married and a father of three 

children and grandfather to one grandchild. Among many hobbies 

fishing and cooking are among the more popular, salted cod recipes 

being the speciality. 

In addition to several years in the finance industry, Davidsson has over 

two decades of experience in sales and management positions within 

various sectors of the seafood industry in Norway and Iceland. He has 

worked in fish processing, as a fisherman and, after his University 

degree, has held a variety of leadership positions in major seafood 

companies. These positions include CEO of Norfish Export company (a Norwegian seafood trading 

company), CEO of leading Icelandic fisheries company Grandi, and CEO of Iceland Seafood 

International (a seafood trading company headquartered in Iceland, with subsidiaries in several 

countries in Europe and North America). He has served as Director on the Boards of seafood 

companies and organisations in Iceland, Norway and Chile. Before co-founding his seafood business 

advisory company KE ehf. he was Managing Director of Corporate Banking Iceland and later of the 

International Seafood Team at Icelandic bank Glitnir, which specialized in the international seafood 

industry, doing business in several countries around the globe. In addition to his partnership role in 

KE ehf., Davidsson is currently engaged as Managing Director for the Resolution Committee that 

took over Glitnir bank when the financial system in Iceland crashed last autumn, helping to build an 

organization to cope with the task of taking care of the bank´s assets, the majority of those 

investments in the international seafood industry, aiming at maximizing the value for the creditors. 

21

SID’AHMED SIDI MOHAMED ABEID – Fédération Nationale de Pêche, Mauritania 

WORKSHOP: Developing Confidence in Developing Trade 

Sid'Ahmed Sidi Mohamed Abeid was born in 1957 in Atar, Mauritania. After receiving his vocational training 

qualification, he began working in the seafood industry in 1975. Mr. Abeid has held the following positions: 

Fishing ship owner, African representative to the Coordination Committee for the World Forum of Fisher 

Peoples (WFFP), Chairman of the small-scale Fishery Section, Member of the National Fisheries Advisory 

Council, Member of the Fisheries Local Council, Administrator at the National Fishing School, Administrator 

at the artisanal harbor of Nouadhibou, Former Administrator at the Mauritanian Fish Marketing Company, 

Member of the Marketing Commission at the Mauritanian Fish Marketing Company, Chairman of the Regional 

Permanent Forum of Artisanal Fisheries Professional Actors in West Africa. Mr. Abeid is also a former town 

councilor, and was the first Mauritanian fisherman to introduce a system of pot fishing for octopus in 

Mauritania. 

SUSAN ASHCRAFT – Senior Marine Biologist and Supervisor of Marine Protected Areas, California 

Department of Fish and Game 

PANEL: Marine Protected Areas and California’s Marine Life Protection Act: Exploring the Linkages 

Between Place-Based, Ecosystem Management and Sustainable Fisheries. 

Susan Ashcraft is a Senior Marine Biologist with the California Department of Fish and Game (CDFG) and 

has been Supervisor of the CDFG Marine Protected Areas (MPA) Planning Project since 2006. In that 

capacity, Ms. Ashcraft and her staff support implementation of the Marine Life Protection Act (MLPA) 

initiative, which is redesigning a network of MPAs along the California coastline through a regional planning 

process that is based on science and actively involves diverse stakeholders. Ms. Ashcraft has served as a 

biologist with the CDFG since 1997 in a variety of projects including commercial groundfish fishery 

monitoring, herring roe fishery management, and groundfish management as member and Chair of the Pacific 

Fishery Management Council’s Groundfish Management Team. 

LEIGH BELANGER – Program Manager, Chefs Collaborative, and partner, Green Chefs, Blue 

Ocean: Culinary Training for Ocean-Friendly Seafood 

PANEL: Green Chefs, Blue Ocean: Building Culinary-Conservation Coalitions to Improve Seafood 

Sustainability 

As the program manager for Chefs Collaborative, Leigh heads up educational initiatives and partnerships aimed 

at making sustainability second nature for every chef in the U.S. Leigh recently led the publication of Seafood 

Solutions: A Chefs Guide to Sourcing Sustainable Seafood for Chefs Collaborative, and believes that broad-based 

coalitions are our best tool for advancing long-term sustainability in our food system and beyond. Leigh writes 

about food and restaurants for the Boston Globe and is pursuing a Master’s degree in Food Studies from Boston 

University. 

DOUG BEVERIDGE – European Representative, Sustainable Fisheries Partnership 

PANEL: Whitefish Fisheries: Collaboration = Change. 

Doug has worked in fisheries for over 25 years, initially on resource assessment for European fisheries, 9 years 

representing the UK and European catching sector at the interface between fisheries science, fisheries 

management and the marine environment. Increasingly engaged with the supply chain and developing 

awareness of the complexities of fisheries management, his focus is on private sector participation in fisheries 

management. 

23

B. VISHNU BHAT – Director, Marine Products Export Development Authority (MPEDA) 

WORKSHOP: Social Responsibility in Farmed Seafood: Supporting change and sharing 

responsibilities. 

Mr. B. Vishnu Bhat is the Director of the Marine Products Export Development Authority (MPEDA)for the 

Indian Government. He is a postgraduate in Fisheries Science (M.F.Sc.) and has undergone advanced training 

in the field of aquaculture in Japan and Thailand. He has 29 years of experience in various fields of fisheries 

and related activities, including 27 years service in the MPEDA. He has worked in the field of coastal 

aquaculture – especially shrimp and scampi – in addition to market access and export promotion. 

Mr. Bhat was elevated to the post of Director in 2006 after having worked as Joint Director, and Head, of 

the Aquaculture Division of MPEDA. His responsibilities include, among other things, policy directions for 

sustainable aquaculture development for export production, quality assurance, and development of processing 

infrastructure and value addition. He is a member of various Committees formed by the Indian Government 

and maritime State Governments on issues related to aquaculture, processing and quality assurance. 

Mr. Bhat has successfully co-coordinated the MPEDA - NACA Project on Shrimp Disease Control & 

Coastal Management. For the last few years he has coordinated the follow up program with NACA on 

implementation of BMP in the shrimp farming clusters by taking up demonstrations at farm, village and cluster 

levels. Mr. Bhat also worked as the member of MPEDA in the ACIAR/NACA/MPEDA/ICAR project on 

Application of PCR Technology for Better shrimp health Management in Asian countries. He has also 

been closely associated with the implementation of a FAO /TCP Project on Shrimp health management in 

Andhra Pradesh. Mr. Bhat has published a number of papers/articles in various magazines/journals on 

aspects related to fisheries/aquaculture. 

LINDSEY BLOOM – Alaskan Commercial Salmon Gillnet Fisherman 

PANEL: Today’s Fisherman: Purveyor, steward and advocate of wild fish 

Born and raised in Juneau, Alaska, Lindsey Bloom has worked as a commercial salmon gillnet fisherman for 

much of her adult life in Bristol Bay, Alaska. During the off-season, Bloom works to educate and inform 

fishing industry members, elected officials, other Alaskans, and wild salmon consumers around the country 

about Bristol Bay’s salmon fishery. Specifically, Bloom fights to protect Bristol Bay from the proposed Pebble 

Mine. Bloom also serves on the United Fishermen of Alaska’s (UFA) Board, and through this position works 

to engage UFA in conservation issues that threaten Alaska’s salmon fisheries. Bloom recently completed a M.A. 

in non-profit management, with an emphasis on conservation-based salmon marketing. 

DR. MICHAEL BOCKISCH – Senior Sustainability Advisor, BirdsEye/Iglo 

PANEL: Whitefish Fisheries: Collaboration = Change. 

With 30 years in the food sector, Dr. Bockisch led Frozen Fish International for Unilever and continues to 

serve as a senior sustainability advisor to BirdsEye / Iglo. In his career, he has been responsible for food 

science, production, technical operations etc. and is conversant will all aspects and perspectives of sustainability 

and responsible sourcing, from board level strategies to sourcing and manufacturing. 

A founding member of cross-sector partnerships in the whitefish sector, recognizing from an early stage 

the benefits of collaboration and participation, Dr. Bockisch brings personal and professional experience of the 

process, the practicalities of engagement and the need for robust and realistic policies. 

24

KATE BONZON – Program Manager of Oceans Enterprise, Environmental Defense Fund 

PANEL: Catch Shares: A Primer 

Environmental Defense is a leading national nonprofit organization representing more than 500,000 members. 

Since 1967, Environmental Defense has linked science, economics and law to create innovative, equitable and 

cost-effective solutions to society's most urgent environmental problems. Oceans Enterprise provides 

analytical, financial and business expertise and tools needed to accelerate the pace fisheries reform and 

implementing sustainable fisheries. 

Bonzon works directly with the regional offices, fishermen and fishing communities to create sustainable 

fisheries. She researches and analyzes incentive-based approaches to managing fisheries resources, including 

catch share management, and is implementing pilot projects to achieve conservation, economic and social 

improvements. Bonzon helped conceptualize, design, and fundraise for the California Fisheries Fund and 

continues to consult on its implementation. Bonzon holds an M.Sc. (2002) in Earth Systems, concentration in 

Marine Conservation, and a B.Sc. in Human Biology, concentration in Global Environmental Ethics (2001), 

from Stanford University. 

MICHAEL BOOTS – Vice President for Sustainable Markets, SeaWeb 

Mike Boots is Vice President for Sustainable Markets. In this role, he engages a diversity of ocean-related 

industries – collaboratively seeking conservation gains through best business practice and multi-stakeholder 

involvement. From 2004 to 2009, Boots served as the Director of the Seafood Choices Alliance, partnering 

with leading seafood companies and the conservation community to encourage a more responsible seafood 

industry. 

Boots began his career as Development Associate for American Oceans Campaign in the early 1990s, and 

since that time has worked extensively with broad coalitions on a wide array of environmental policies and 

programs. He then served at the U.S. Environmental Protection Agency, forging solutions to water quality and 

coastal protection challenges, first in Washington, D.C., and later as a senior political advisor in California. 

At the conclusion of the Clinton-Gore Administration, Boots was hired by the San Francisco public affairs 

firm McGuire and Company to manage a media and public education campaign on energy conservation during 

California's energy crisis. The statewide campaign was successful in shifting consumer behavior and reducing 

energy consumption at the height of the state's blackouts. Most recently, he served in Washington, D.C., as the 

Environmental and Natural Resources Advisor to the Governor of California, representing the Governor, his 

cabinet and the state before Congress and the federal government. 

Boots received his Master of Public Administration from the Maxwell School of Public Affairs at Syracuse 

University and his undergraduate degree in Communications from the University of California Los Angeles. 

CHRIS CAREY – Skipper of the Al Mustaqila 1, a 46 meter hoki fillet freezer factory trawler 

PANEL: Achieving sustainable harvests – fisherman’s perspectives from around the globe 

Chris Carey has worked in and around the fishing industry all his life. He holds a deep-sea fishing vessel 

skipper’s ticket and is currently upgrading to 2nd Mate foreign going. Chris spent over 20 years working for the 

Amaltal Fishing Company of Nelson, NZ, as mate, then skipper of four of their vessels, from the 35 meter 

fresh fisher Amaltal Voyager to the to the 67 meter Amaltal Enterprise, producing frozen hoki for worldwide 

distribution. 

In 2005 he became skipper of the 46-meter hoki fillet freezer factory trawler Independent 1. The vessel 

was renamed and re-registered as Al Mustaqila 1 in 2007 and became part of a 2 year stock assessment and 

flora and fauna classification/mapping project in the Oman EEZ. 

Chris is a member of Southern Seabird Solutions, which develops fishing techniques and gear to mitigate 

deaths of seabirds in long line fisheries. He has also worked with the NZ Deep Water Group on a successful 

offal management and warp mitigation program and on the development of Codes of Practices. A member of 

FishSafe, which develops safe working practices and operates a mentoring program within the fishing industry, 

Chris was runner up in 2006 in the annual WWF Smart Gear competition with a contraption to mitigate trawl 

warp strike at the stern of fishing trawlers. 

25

EDWARD CASSANO – Deputy Director, Center for the Future of the Ocean, Monterey Bay 

Aquarium 

PANEL: The Common Vision for Environmentally Sustainable Seafood: Sharing Responsibility in 

Partnerships for Real Change 

Ed Cassano is currently the Deputy Director of Monterey Bay Aquarium’s Center for the Future of the Ocean 

(CFFO). As Deputy Director he is primarily responsible for the day-to-day operations of the CFFO. He leads 

the Aquarium’s Sustainable Seafood Initiative and provides strategic and operational guidance to the CFFO’s 

other lines of work. These areas of operation include ocean policy, science, outreach, communications, 

community advocacy and special projects. 

For 14 years he was a commissioned officer with the Department of Commerce, National Oceanic & 

Atmospheric Administration, participating in many multi-disciplinary scientific missions and marine research 

programs concerned with fisheries and natural resource management (trawling, long-lining, marine mammal , 

sea bird research, and national marine sanctuary management). 

He opened and ran the Santa Barbara Maritime Museum as its Executive Director. He also served as Vice 

President, of Exploration & Expeditions for the Ocean Futures Society, He later became Vice President of 

Programs and Exhibits at the Aquarium of the Pacific, which included oversight of the aquariums husbandry, 

education and exhibit departments. 

DR. THIERRY CHOPIN – Professor, University of New Brunswick 

WORKSHOP: Aquaculture in the 21st Century: Economic, Environmental and Social Sustainability 

Dr. Thierry Chopin was born and educated in France. He obtained his Doctorate from the University of 

Western Brittany, Brest, France. He moved to Canada in 1989 and is presently a Professor in the Biology 

Department at the University of New Brunswick in Saint John. As a member of the Institute for Coastal 

Marine Science and the Centre for Environmental and Molecular Algal Research, his work focuses on the ecophysiology 

and biochemistry of seaweeds of commercial value and the development of Integrated Multi- 

Trophic Aquaculture (IMTA) systems for environmental sustainability (bio-mitigation), economic stability 

(product diversification and risk reduction) and societal acceptability (better management practices). Dr. 

Chopin is the author of many academic and popular articles and has been featured in various magazine articles, 

newspapers/radio/TV interviews and documentaries. He is a past President of the Aquaculture Association of 

Canada and of the Phycological Society of America, and current President of the International Seaweed 

Association. He is an advisor to the International Foundation for Science, in Stockholm and a member of the 

Editorial Board of the Journal, Aquaculture International. Dr. Chopin is also Honorary Vice-Consul of France 

and Chevalier in the Ordre des Palmes Académiques of France. 

LEESA COBB – Director, Port Orford Ocean Resource Team 

PRESENTATION: Sustaining Healthy Coastal Fishing Communities 

Leesa Cobb has been working as Port Orford Ocean Resource Team’s (POORT) Director for eight years. 

POORT is a community-initiated and inclusive ecosystem based management organization founded in 2001, 

focused on maintaining a sustainable fishery and healthy marine ecosystem in local nearshore waters and 

healthy upland watersheds. POORT seeks to combine the best science and experiential knowledge available to 

the community to make management decisions that: 1) sustain/improve the habitat and population base of 

fish; 2) provide high quality, high value seafood products to consumers; and 3) support the economic viability 

of Port Orford, Oregon. Leesa has also worked for for the Oregon Groundfish Disaster Outreach Program 

administered by Oregon State University and the Salmon Disaster Program administered by the Oregon 

Salmon Commission, helping commercial fishermen connect with agencies for services. Leesa lives on the 

Southern Oregon coast at Port Orford where she and her husband own and operate a commercial fishing 

business. 

26

HECTOR CORRALES – Operations Manager, Grupo Granjas Marinas 


Hector Corrales has worked for Grupo Granjas Marinas in Honduras, a subsidiary of Sea Farms International, 

since 1990. He became the Operations Manager in 1994. Grupo Granjas Marinas is a vertically integrated 

shrimp farming operation that is committed to sustainable aquaculture. Corrales holds a Masters of Science in 

Animal Science from the University of Florida and has presented on sustainable shrimp farming at the annual 

meeting of the American Association for the Advancement of Science, the World Aquaculture Society 

conference. More recently, he has been a participant of the WWF Shrimp Dialogues. 

DR. STEPHEN F. CROSS – Associate Professor & Co-Director, Coastal Aquaculture Research & 

Training Network, University of Victoria 

PRESENTATION: Integrated Multi-Trophic Aquaculture: mixed farming under water 

Dr. Cross received his M.Sc. at the University of Victoria in marine quantitative ecology and his Ph.D. at the 

Aquaculture Institute, University of Stirling (Scotland). Although primarily a private-sector research scientist 

(25 years), he is also an Associate Professor and Co-Director/Founder of the Coastal Aquaculture Research & 

Training (CART) Network at the University of Victoria where he was recently awarded a 5-year BC Innovation 

Award for Sustainable Ecological Aquaculture (SEA) system research and development. His developing 

research program focuses on the design and testing of Integrated, Multi-Trophic Aquaculture (IMTA) systems 

as an organic, and ecological approach to coastal aquatic food production. He is applying his research in the 

development of western Canada’s first SEA-farm (Kyuquot SEAfoods Ltd.), which also serves as a research 

platform for his sustainable aquaculture research within the Pacific Region. 

Dr. Cross is a current Director (Science Advisory) on the boards of the BC Shellfish Growers Association, 

the Canadian Aquaculture Industry Alliance, and the Pacific Organic Seafood Association. He sits on the ICES 

Working Group on the Environmental Impacts of Mariculture (WGEIM), the International Sustainable 

Ecological Aquaculture Systems (I-SEAS) North American collaborative research network, and the Canadian 

Science Advisory Secretariat (CSAS) for pathway of effects of aquaculture. He also serves on aquaculture 

science review committees including the DFO Aquaculture Collaborative R&D Program, the BC Aquaculture 

R&D Committee, and the review panel for NSERC Strategic Grants. 

JASON DAVIDSON – Director of Food Operations, Crew Carolina 

PANEL: Fishermen and Chefs, Working Together to Bring Sustainable Seafood to the Table 

Jason Davidson serves as Director of Food Operations for Crew Carolina, LLC, the management company for 

The Boathouse Restaurants, Carolina's Restaurant, Carolina Catering and Simply Southern Products. He is 

directly involved with restaurant purchasing, menu development and management, among many other items. 

Davidson has worked over the last three and a half years to increase the restaurants’ involvement in sourcing 

products locally, by establishing and building relationships with food producers that will last for years to come. 

Davidson joined Crew Carolina as a sous chef with The Boathouse on East Bay and worked in that restaurant 

until March 2005 when he moved into his current post. Prior to his time with Crew Carolina, Davidson 

worked on the island of St. John in the USVI as a chef, spent three years in Oregon in various restaurants in 

Portland's vast and diverse restaurant scene and endured a summer on Nantucket Island as a Tap Room Chef 

at The Jared Coffin House. Davidson attended Ohio Wesleyan University and The College of Charleston. 

Jason currently lives in Charleston with his wife, Noël and two kids Evie and Jack, where they spend time at the 

beach and love being by the water. 

27

GUY DEAN – Vice President, Albion Fisheries 



Guy Dean has been involved in the seafood Industry for over 22 years. He graduated from the University of 

British Columbia with a degree in Marine Zoology. After graduating, he started his seafood career operating an 

independent salmon farm and hatchery on the west coast of Vancouver Island. He has worked on fishing 

vessels in Canada and Australia and was a commercial diver and harvester in Japan. Guy has worked for over 

15 years in the primary processing side of the Canada’s west coast seafood industry -- including stints in 

production, sales and management. He is currently the vice president of Albion Fisheries Ltd. – the largest 

seafood distributor in Western Canada (distributing to both food service and retail) and is focused on 

procurement, brand development and sustainability initiatives. 

ROBERT DENNILL - Associate Vice President, Corporate Social Responsibility, ARAMARK 



Rob Dennill serves as the Associate Vice President for Corporate Social Responsibility and is responsible for 

business execution aspects of the corporate social responsibility platform within ARAMARK’s Domestic Food 

and Services Group. Prior to this position, Dennill served in a number of roles within the Social Responsibility 

Department of Gap Inc. in Southern Africa and at the company’s San Francisco headquarters. Those roles 

included factory monitoring, sourcing practices advocacy, external stakeholder engagement, departmental 

operations management, aspects of public reporting and in brand and product strategy. Previously, Dennill held 

various positions in civil engineering design and in civil and building construction in South Africa and the 

United Kingdom. He holds a Bachelor of Science in Civil Engineering from the University of the 

Witwatersrand, Johannesburg. 

CUT DESYANA – Aquaculture Coordinator, WWF Indonesia 



Cut Desyana is currently working as the Aquaculture Coordinator for WWF-Indonesia. She received her 

Bachelors degree in Biology from Syiah Kuala University in Banda Aceh in 1999. Desy continued her studies 

at The University of Queensland, Australia in 2002, earning her Masters in Marine Studies in 2004. After 

returning to Aceh, she took her former position as Lecturer at Abulyatama University for one year. Following 

the 2004 Indian Ocean tsunami, she joined WWF-Indonesia’s Aceh Program Office and concentrated her 

efforts on sustainable coastal-livelihood work. After three years working on coastal issues in Aceh, her work 

became one of the key components of the WWF’s national program and she remains today, managing WWF’s 

coastal aquaculture program. 

28

RICHARD DRAVES – Vice President of product development, American Seafoods Group 


As an ex-fisherman, Richard Draves spent many years at sea working in the pelagic (mid-water) trawl fisheries 

for Alaska Pollock and west coast Pacific whiting, as well as on long-line vessels harvesting Pacific cod, halibut 

and sablefish, in fisheries off Alaska. He also served as a National Marine Fisheries Service (NMFS) observer 

aboard Japanese and Russian vessels engaged in joint venture fishing operations within the US 200-mile zone. 

Prior to the phase out of foreign fishing and fish processing in the 1980s, Richard ran his own company, 

representing US fishermen involved in joint ventures with Japanese processing vessels 

Richard currently serves as Vice President of product development at American Seafoods Group, where 

he has worked for the past 16 years. Headquartered in Seattle, Washington, it is the largest at-sea processing 

company in the US, with seven trawl catcher/processors participating in the Alaska Pollock, Pacific cod, 

yellowfin, sole and Pacific whiting fisheries, plus long-line catcher/processors harvesting Pacific cod. All of 

these species are certified, or in assessment, under the MSC program. 

Richard has been heavily involved in catch monitoring and enforcement, and in fishery regulation 

compliance. American Seafoods has been at the forefront of promoting fish harvesting cooperatives, which 

run voluntary catch share programs developed at harvester level. He has also been involved in market aspects 

of promoting MSC-certified seafood products. 

NIGEL EDWARDS – Technical Director, Seachill 


Nigel Edwards is Technical Director of Seachill, a company within the Icelandic group, based in Grimsby, UK. 

Seachill is the largest fish supplier of fish to Tesco in the UK. 

Nigel graduated in 1985 with a degree in Fishery science and has worked in the seafood industry 

throughout his career, primarily in roles in large processing companies such as Marr (now part of Foodvest), 

Hazlewoods, Master Foods, and United Biscuits. Nigel joined Seachill as the company was formed 11 years 

ago. The company grew rapidly under private ownership and was purchased by Icelandic in 1998. Within 

Seachill he is responsible for our responsible sourcing, supply chain development, food safety and quality. 

Seachill is a member of the UK Food and Drink Federation, which has a very active seafood group, and 

through them part of AIPCE, within which they play an active role. Currently Seachill is focusing on IUU risk 

assessment and working with the UK government and the EU (DG Mare) on a traceability scheme that can be 

applied in developing countries. This is being developed with supply partners in Sri Lanka. Seachill is a 

founding member of the UK Common Language Group, a forum in which government, NGO's, scientists, 

and all sectors of industry from fishermen to retailers, share information and discuss where they can best 

influence the sustainability of the UK’s wild-caught fish supply. 

Nigel also chair’s a thematic area within the European Aquaculture Technology Platform, and is on the 

GlobalGAP aquaculture standards committee. Seachill has recently joined the WWF salmon dialogue process 

and work with its supply base to ensure they lead in environment and welfare standards. Overall, Seachill’s aim 

is to make informed decisions and buy their fish in a responsible way based on the best science. 

29

DAVID ELI – Field Director, TESCOD and Chair, Food Security Policy Advocacy Network of 

Ghana (FoodSPAN) 


As a growing teenager, David Eli, combined schooling with the family’s fish processing business and also 

became a fish-monger at that early age. Fish processing and retailing are the preserve for females in his country 

but he was the first child of the single parent mother so there was a natural pressure on David to play a major 

role in the business. It was David’s dream to improve the fish smoking kilns of women processors, which led 

him to read Ceramics. 

David co-founded the Technical Services for Community Development (TESCOD), an NGO, in 1996 to 

assist fishers, especially women, in technology, policy and advocacy. He is a member of the International 

Collective in Support of Fishworkers (ICSF) and the current chair of FoodSPAN which is a network of some 

45 NGOs, faith based organizations, academia etc, working on food security, policy and advocacy in Ghana. 

Besides the numerous presentations David Eli has made at both local and international conferences and 

workshops he has produced a documentary on Child Labour in the Fisheries Sector in Ghana. He is currently 

working on a research on fish trade/ IUU and extension of fish processing technologies to other parts of West 

Africa. 

WES ERIKSON – Owner, Sushi-Mon Bar and Grill 


Wes Erikson is a fourth generation fisherman in the Pacific Northwest and participates in the British Columbia 

Groundfish Individual Vessel Quota fishery in addition to 11 years of experience as a restaurateur. In 2005, he 

opened Sushi-Mon Bar and Grill in Qualicum Beach, British Columbia and he is the former co-owner of 

Yamato Japanese Restaurant in Courtenay B.C. with partner, friend and master chef Saturo Ogawa. 

With generations of experience in commercial fishing and a love for great food, especially Japanese, Wes is 

committed to select seafood from local fishermen who share our commitment to quality. This close tie to the 

fishing industry enables Sushi-Mon to have the best quality seafood from local fishermen. Wes and the staff 

can even tell you where, when and by whom it was caught! Local ingredients are used as much as possible for 

all menu items. 

JUAN CARLOS FERRER ECHAVARRI – Commercial Manager, Pesquera San José S.A. and President 

of the Board, Exapesca S.A. 

WORKSHOP: Feeding the Aquaculture Industry: Supply, Demand and Sustainability 

Juan Carlos Ferrer Echavarri was born in Santiago, Chile. He is an Industrial Engineer educated at the 

Pontificia Universidad Católica de Chile. He has been involved in the fishing industry since the end of the 

1980’s when he joined the Coloso group (Sociedad Pesquera Coloso S.A.) working in the commercial area. He 

is 47 years old, married and has 3 children. 

Back in the 80’s the main activity of the group was focused on fishmeal and a human consumption 

division was started through its subsidiary Pesquera San José S.A. Juan Carlos is currently the Commercial Vice 

President of Pesquera San José S.A., - a leading company in the manufacture and sales of canned and frozen 

marine products for human consumption in more than 60 countries worldwide. He has been responsible for 

the product development strategy from pelagic resources to human consumption within the overall company 

policy. He is also President of the Board of Exapesca S.A., which focuses on the commercialization and 

development of new uses for fish oil in Chile, especially in relation to EPA and DHA for human consumption. 

With more than 20 years developing different markets and products, Juan Carlos Ferrer is widely 

experienced in the use of pelagic resources for human consumption. 

30

DR. DOMINIQUE GAUTIER – Head, Environmental and Social Programs, Aqua Star Europe 



Dr. Dominique Gautier is a biologist from France specialized in aquaculture with a doctorate degree from 

Auburn University. Dr. Gautier has 18 years of experience working with private and public organizations on 

Research & Development and commercial projects in several countries of Europe, Africa, the Americas, and 

Asia. He is a specialist of shrimp farming and regularly serves on committees and expert panels addressing 

technical aspects of the aquaculture industry. He is currently heading environmental and social programs of 

Aqua Star Europe, a seafood importer and distributor, in charge of the development of production chains in 

compliance with environmental, social and technical standards. Dr. Gautier recently started working on 

building supply chains from small-scale farmers in cooperation with NACA. 

DR. REBECCA J. GOLDBURG – Director of Marine Science, Pew Charitable Trusts’ Environment 

Group 

PANEL: Beyond Bluefin: Science and management of non-bluefin tuna species 

Rebecca Goldburg is Director of Marine Science at the Pew Charitable Trusts’ Environment Group, where she 

is responsible for marine science funding, the Pew Fellows Program in Marine Conservation, and related 

activities. Before joining Pew in October 2008, Goldburg was a senior scientist at the Environmental Defense 

Fund, a national nonprofit research and advocacy organization where she worked for twenty years. One of 

Goldburg’s major focuses was scientific and public policy issues concerning fish farming, especially issues 

concerning the massive use of wild caught fish used as feed for farmed fish. Goldburg also worked to increase 

market demand for more sustainably produced seafood, including through partnerships with several major 

corporate purchasers of seafood. 

Goldburg served on the Marine Aquaculture Task Force, established by the Woods Hole Oceanographic 

Institution and Pew Charitable Trusts, which released recommendations concerning US aquaculture policy in 

January 2007. An author of numerous articles, Goldburg coauthored the Pew Oceans Commission's report on 

marine aquaculture. Goldburg’s past service also includes the Advisory Board to the Henry Luce Foundation’s 

Environment Program, the National Academy of Science's Committee on Genetically Modified Pest-Protected 

Crops and the USDA National Organic Standards Board. 

Dr. Goldburg has a Bachelors in Statistics from Princeton University as well as an M.S. in Statistics, a 

Ph.D. in Ecology and Behavioral Biology, and an honorary Doctorate of Law, all from the University of 

Minnesota. 

CLIFFORD A. GOUDEY – Director, Center for Fisheries Engineering Research, MIT Sea Grant 

WORKSHOP: Engaging the Seafood Industry on CO2 Emissions 

Director of the Center for Fisheries Engineering Research at MIT Sea Grant, Goudey is a well-known 

researcher on technologies for working on and under the ocean, including development of low-impact, fuelefficient 

fishing gear. He has found significant (and sometimes surprising) effects on fuel consumption and 

engine emissions that arise from choices of fishing equipment and fishery management approaches. 

31

PAUL GREENBERG – Writer 


Paul Greenberg is a writer living in Manhattan and Lake Placid, New York. His essays, articles and humor have 

appeared in The New York Times Magazine, The New York Times Op Ed Page, GQ, Vogue, and The Boston 

Globe Sunday Ideas Section. His 2005 New York Times Magazine article on Chilean Sea Bass received the 

International Association of Culinary Professionals' "Bert Greene Award" for excellence in food writing. He is 

currently at work on a book about seafood and the ocean that will be published by Penguin Press. He has 

appeared on public radio programs including "All Things Considered" and "The Leonard Lopate Show," 

Greenberg is also a fiction writer. His 2002 novel Leaving Katya (Putnam) was a Barnes & Noble Discover 

Great New Writers selection and was compared by the New York Times' Richard Eder to the work of Henry 

James. In the last three years he has been a National Endowment for the Arts Literature Fellow, a W. K. 

Kellogg Foundation Food and Society Policy Fellow, and a writer-in-residence at the Bogliasco Foundation's 

Liguria Study Center near Genoa, Italy. 

Prior to becoming a full-time writer, Mr. Greenberg ran international media production and training 

programs for the non-profit Internews Network. From 1992-1996 he was Internews' Director of Media 

Training where he supervised the professional education of young journalists at television stations throughout 

Russia, Central Asia and the Caucasus. From 1996-1998 Mr. Greenberg was Internews' Director of Balkan 

Media Projects. 

AMY GRONDIN – Sustainable Seafood Consultant and Commercial Fishing Outreach Specialist 

PANEL: Sustainable Seafood and Public Policy 

Amy Grondin has worked for thirteen years on boats in the Alaska Salmon industry as a buyer and 

microprocessor of wild salmon. Time on the water has given her a detailed understanding of the commercial 

fishing industry. When not fishing, she contracts as a Sustainable Seafood Consultant and Commercial Fishing 

Outreach Specialist. Her services are sought by fishermen, fishing communities and non-profit organizations 

that work with commercial fishing communities. Grondin gained an extensive knowledge of food systems from 

22 years spent working in the restaurant industry. She often acts as a liaison between fishermen and culinary 

professionals seeking sustainable seafood sources and information on the politics of food. A long time member 

of Slow Food, she advocates for sustainable local food systems and has great concern for the sustainability of 

ocean resources. 

KARL HAFLINGER – President, Sea State, Inc. 

PANEL: Collective and Cooperative Efforts by the U.S. West Coast And Alaska Harvesters to 


Karl Haflinger works with trawl fleets throughout Alaska and off the coast of Washington and Oregon to 

reduce bycatch through the sharing of fishing information. Karl analyzes data supplied by both federal fishery 

observers and vessel captains to define areas of the ocean that can be fished with the least amount of bycatch, 

and passes that information on to the fleet. The program has gradually expanded from avoiding salmon in the 

pollock fishery to avoiding crab, halibut, squid, herring and rockfish in a number of different trawl fisheries. 

Karl holds an M.Sc. in Oceanography from the University of Alaska in Fairbanks and fished commercially for 

salmon in Alaska from 1982 – 2006. 

32

DR. CHRIS HARROLD – Director of Conservation Research, Monterey Bay Aquarium 



Dr. Christopher Harrold is the Director of Conservation Research at the Monterey Bay Aquarium, where he 

has worked since 1985. He received his Bachelor's and Master's degrees from Stanford University and his 

Ph.D. from the University of California, Santa Cruz. The focus of Chris' research has been marine ecology of 

nearshore and deep-sea marine ecosystems. He has conducted field work from the high intertidal zone to 2 

miles below the surface of the ocean. He has logged more than 2000 hours of bottom time on SCUBA, 

participated in Russian and American manned submersible cruises and was chief scientist of 18 deep-sea 

unmanned submersible cruises. He has published scientific papers and book chapters on topics ranging from 

sea otter foraging ecology to the role of drift kelp in deep-sea communities. Dr. Harrold chairs the Sanctuary 

Advisory Council and the Research Activities Panel of the Monterey Bay National Marine Sanctuary and is an 

adjunct scientist at the Monterey Bay Aquarium Research Institute. 

JOHN HOCEVAR - Oceans Campaign Director, Greenpeace USA 


As the Oceans Campaign Director for Greenpeace USA, John Hocevar oversees the organization’s domestic 

lobbying, corporate engagement and public outreach efforts on oceans issues and works with international 

colleagues to achieve Greenpeace’s goal of keeping our oceans alive and healthy for future generations. 

Since joining Greenpeace in February of 2004, Hocevar has spearheaded numerous projects, including a 

groundbreaking research expedition to explore the world’s largest underwater canyons in the Bering Sea, efforts 

to protect fish species crucial to the survival of the Chesapeake Bay and Greenpeace’s trademark work to save 

the whales. 

Prior to his arrival at Greenpeace, Hocevar was involved in several environmental efforts including the Sea 

Turtle Nesting Project in Florida, Coral Cay Conservation in Belize, and as an environmental educator for 

Marine Science Under Sails in Florida. He also worked as an organizer for GreenCorps, the field-training 

program for young environmental activists. Previously, Hocevar worked as a national organizer for INFACT, 

a corporate watchdog organization, and co-founded and served as Executive Director of Students for a Free 

Tibet for eight years. 

Hocevar earned a bachelor’s degree in evolutionary ecology from the University of Connecticut in 1990 

and a master’s degree in marine biology, focused on coral reef conservation from Nova Southeastern 

University, in 1993. He and his wife live in Austin, Texas, and he enjoys SCUBA diving and throwing darts in 

his free time. 

PAUL HOLTHUS – Executive Director, World Ocean Council 

PANEL: Innovative Aquaculture: Charting a Course Forward for Open Ocean Aquaculture 

Paul Holthus works with the private sector and market forces to develop practical solutions for achieving 

sustainable development and addressing environmental concerns, especially for marine areas and resources. His 

experience ranges from working with the global industry associations or directors of UN agencies to working 

with fishers in small island villages. He has been involved in resource conservation and sustainable use in over 

30 countries in Asia, the Pacific, Central America and West Africa. 

Paul is founding Executive Director of the World Ocean Council, which brings together ocean business 

and industry to catalyze global leadership and pre-competitive collaboration in addressing shared marine 

environmental issues in support of improved business operations – creating a global inter-industry network of 

“Corporate Ocean Responsibility”. As a consultant on sustainable development and environmental 

management, Paul works with industry associations, UN agencies, international NGOs and foundations on 

sustainability, especially in the areas of oil/gas, fisheries, aquaculture, standards and certification. 

Past positions include: Deputy Director for the Global Marine and Coastal Program of IUCN - The World 

Conservation Union; founding Executive Director of the Marine Aquarium Council; Senior Officer in the Asia- 

Pacific Program of The Nature Conservancy; and Senior Program Officer of the UNEP South Pacific Regional 

Environment Programme (SPREP). 

33

TERESA ISH – Seafood Project Manager, Corporate Partnerships, Environmental Defense Fund 


Teresa Ish builds partnerships with leading companies that harness industry's ability to innovate and create 

environmental improvements that are aggressive, yet feasible. She is currently leading Environmental Defense 

Fund's partnerships with seafood buyers to help them source more environmentally friendly farmed seafood by 

developing tough purchasing standards. 

As eco-labels for farmed seafood become more appealing to the aquaculture industry, consumers and 

seafood buyers, establishing environmentally rigorous standards for certification is increasingly important. 

Teresa works with leading seafood buyers and NGOs to push for strong standards for eco-certified farmed 

seafood grown with technology that is currently available. 

During her graduate work, Teresa co-founded Sustainable Fishery Advocates, whose flagship program, 

FishWise, works with seafood retailers to provide information to their customers on the health and 

environmental impact of the fish they sell. She served as the organization's Director of Science until joining the 

Environmental Defense team. Teresa also has an extensive background in capture fisheries as one of the coauthors 

of the stock and assessment for California sheephead (Semicossyphus pulcher) and a NOAA award 

winning paper on adaptive management of fishery resources. 

Teresa received her Masters of Marine Science from the University of California at Santa Cruz where she 

was a California Sea Grant Fellow and a member of the Center for Stock Assessment Research. She received 

her B.A. in Environmental Studies and Biology from the University of California at Santa Cruz. She sits on the 

Board of Directors for Sustainable Fishery Advocates. 

KOZO ISHII – Program Director for Japan, Marine Stewardship Council 

PANEL: Sustainable Seafood in Japan – A Force in the Next Five Years? 

Kozo Ishii joined the MSC in May 2007 as Program Director Japan and is raising the awareness of and 

promoting the MSC program amongst key and target stakeholder groups in Japan. Ishii was educated at the 

National Fisheries University in Yamaguchi, Japan where he graduated in 1987 with a B.Sc. in Fishery Science 

and Technology. After university, he worked in research and development section and purchasing section of 

food processing companies. In 1997, Ishii received his Master’s degree in Public Affairs from the Indiana 

University, School of Public and Environmental Policy in Bloomington, USA and became a senior research 

consultant at the International Development Center of Japan. There he was responsible for projects 

formulating regional development plans of developing countries – mainly responsible for environment and 

natural resource management. 

34

MATHIAS ISMAIL – OSO, Madagascar, Managing Director of Operations 

PANEL: Dive or Thrive: What determines economic sustainability in the rapidly expanding 


Mathias Ismail was born in Madagascar, internationally educated in Europe and in the USA, Mathias Ishmail 

had been directly exposed to the seafood industry and particularly Madagascan prawns for just 7 years, when he 

joined OSO, the premium Brand of Madagascan wild and organic prawns. 

Under Mathias’s leadership, OSO went vertical, investing in what has become the World’s very first Organic 

prawn farm, certified under France’s Official “AB Organic Label”. At the same time, Mathias made OSO 

invest in a sustainable Madagascan prawn fishing operation that currently operates 14 trawlers off the West 

coast of Madagascar. OSO has become today a fully vertical company from organic farming, fishing, marketing 

and distribution working directly with keyEuropean industry players such as Atlantys, Monoprix, Auchan, 

Continente, Carrefour and one of the most demanding in term of environmental sustainability, Marks & 

Spencer (UK). 

Mathias Ismail graduated from Lyon Graduate School of Business (EM Lyon, France), he holds a Master 

Degree in Economics from Paris-La Sorbonne University (France) and holds an aircraft multi-engine, turbine, 

instrument rating fixed wing certificate (FAA, USA). 

Mathias also holds an official position as “International Trade Advisor” for the French Government. 

DR. ANDREW JACKSON - Technical Director, International Fishmeal & Fish Oil Organization 

PANEL: Effect of Aquaculture on World Fish Supplies - 10 years on 


Dr. Andrew Jackson is currently the Technical Director of IFFO, a global trade organization representing the 

fishmeal and fish oil industry and associated businesses with around 200 members in 40 countries. In this role 

he assists members with their technical issues as well as representing the industry at international conferences. 

His particular interests at the moment are the different markets for fishmeal and fish oil and the relative value 

the different markets place on these products, as well as their efficiency in utilizing them. He is also working 

with a full value-chain advisory committee, which is developing a Code of Responsible Practice for the 

industry. This code should allow the industry to demonstrate both responsible sourcing of raw materials as well 

as good manufacturing practice and product safety. 

Before joining IFFO in 2006, Dr, Jackson, having obtained a PhD from Stirling University, worked for over 20 

years in the salmon farming industry in a range of different positions in both Scotland and Chile, working most 

of the time for Marine Harvest, the world’s largest producer of farmed salmon. For a number of years he was 

also Chairman of the Scottish Salmon Producers Organization, which is the trade body for the largest 

aquaculture industry in the UK. 

35

DR. JEREMY BRADFORD COOK JACKSON – William E. and Mary B. Ritter Professor of 

Oceanography and Director, Center for Marine Biodiversity and Conservation, Scripps Institution of 

Oceanography 

PRESENTATION: The Science of Sustainability 

Dr. Jackson is also a Senior Scientist Emeritus at the Smithsonian Institution. Dr. Jackson is the author of more 

than 100 scientific publications and five books. His current research includes the long-term impacts of human 

activities on the oceans, coral reef ecology, and the ecological and evolutionary consequences of the gradual 

formation of the Isthmus of Panama. Dr. Jackson is a Fellow of the American Academy of Arts and Sciences 

and the American Association for the Advancement of Science. He is the recipient of numerous prizes and 

honorary degrees, including the Secretary's Gold Medal for Exceptional Service of the Smithsonian Institution 

in 1997, the UCSD Chancellor's Award for Excellence in Science and Engineering in 2002, and the 

International Award for Research in Ecology and Conservation Biology of the BBVA Foundation in 2007. Dr. 

Jackson’s work on over-fishing was chosen by Discover magazine as the outstanding environmental 

achievement of 2001. He has served on committees and boards of the World Wildlife Fund US, National 

Research Council, National Center for Ecological Analysis and Synthesis, Yale University Institute of 

Biospheric Studies, and the Science Commission of the Smithsonian Institution. 

SUSAN JACKSON – Founding President, International Seafood Sustainability Foundation 


Susan Jackson is the founding president of the International Seafood Sustainability Foundation (ISSF), a 

nonprofit, non-governmental organization established in 2008 to help the seafood industry undertake sciencebased 

initiatives to maintain tuna populations and their ecosystems at sustainable levels of abundance. 

Prior to joining ISSF, Jackson was the vice president for government and industry relations and seafood 

sourcing for Del Monte Foods. Her responsibilities in this role included the conduct of government relations at 

the federal, state and local levels, as well as representing Del Monte to trade and industry associations. Jackson 

was also responsible for the purchase of all raw tuna and contracting of tuna co-pack manufacturing for Del 

Monte’s StarKist brand. Jackson brings mission-related experience and insight to her leadership role at ISSF 

based on her work helping StarKist to develop its sustainability policy for tuna sourcing and her membership 

on Del Monte’s task force for companywide sustainability initiatives. 

Jackson joined the H.J. Heinz Company in 1997 as an attorney in the company law department, 

managing litigation worldwide, North American employment law and general contractual issues for the StarKist 

business. In 2001, she became director, tuna procurement for StarKist. Del Monte Foods acquired StarKist in 

2002, and Jackson gained additional responsibility for seafood sourcing and other procurement activities. Prior 

to her work with Heinz and Del Monte Foods, Jackson practiced law as a private litigator for seven years. 

Jackson graduated from The University of Notre Dame in 1986 with a B.S. in Economics and obtained 

her law degree from Duke University in 1990. She is married and has two children, a son and a daughter. 

JAN JACOBS – Director of Government Affairs, American Seafoods 


American Seafoods ranks among the largest integrated U.S. seafood companies and largest producers of Bering 

Sea pollock. The company operates trawl and longline catcher-processors. Jacobs has worked as Director of 

Government Affairs at American Seafoods since 1995, after serving as fleet manager since 1989. He is 

currently also President of the Pacific Whiting Conservation Cooperative and serves on the North Pacific 

Fishery Management Council’s Advisory Panel. After earning a degree in biological oceanography (Humboldt 

State University), he began working in the North Pacific fishing industry in 1984, first as a NMFS fishery 

observer and then fleet coordinator in U.S./foreign joint venture fisheries prior to his employment with 

American Seafoods. 

36

GARY JOHNSON – Senior Director, Worldwide Supply Chain, McDonald's Corporation 

PANEL: Whitefish Fisheries: Collaboration = Change 

Gary Johnson serves as the Senior Director of Worldwide Supply Chain for McDonald's Corporation. A global 

leader specializing in protein, he develops the strategic direction for sourcing fish, which are supplied to more 

than 32,000 restaurants in 119 countries. He has over 20 years of domestic and international McDonald’s 

experience. A native of Chicago, Johnson has lived and worked in Europe, where he led the development of 

McDonald’s supply chain and its expansion into 35 countries. 

In 2001, Johnson was appointed to the Agricultural Technical Advisory Committee in Washington, D.C., 

an acknowledgement of his expertise and knowledge of the latest trade trends in the food and agricultural 

sector as it relates to policy and commodity-specific products. He joined McDonald's in1986 after a significant 

career in the food retail industry. Johnson received his Bachelor of Science in Food Science from the 

University of Illinois and earned his Business Management degree from Elmhurst College. 

HOWARD JOHNSON – President, H.M. Johnson & Associates 



Howard M. Johnson is president of H.M. Johnson & Associates, a United States consulting company 

specializing in the analysis of global seafood trends as well as market development, seafood planning, 

marketing, market research and publishing. His consulting clients include major U.S. government and 

international agencies, financial institutions, non-governmental organizations, leading seafood corporations and 

commodity marketing groups. Johnson has over 30 years experience in all facets of the seafood industry and 

for 14 years was editor and publisher of The Annual Report on the United States Seafood Industry, an 

authoritative reference on seafood trends. Johnson served for five years on the technical advisory board of the 

London-based Marine Stewardship Council, an independent non-profit organization promoting responsible 

fishing practices. He currently serves on the conservation committee of the Sea Change Investment Fund 

LLC, the advisory board of the Monterey Bay Aquarium Seafood Watch program and is Senior Markets 

Advisor to the Sustainable Fisheries Partnership, a new non-governmental organization founded in 2006 to 

work with major seafood buyers and suppliers to facilitate improvements in fish-farming and capture fisheries. 

PAUL JOHNSON – Owner, Monterey Fish Market 


Paul Johnson, from Berkeley, California, founded the Monterey Fish Market in 1979, a business that sells 

sustainably-captured and cultured seafood and promotes ocean conservation. Johnson is also a former chef 

and the coauthor of The California Seafood Cookbook. He recently released a new cookbook, Fish Forever: the 

definitive guide to understanding, selecting, and preparing healthy, delicious and environmentally sustainable seafood. In addition, 

Johnson currently serves on the advisory board of the Monterey Bay Aquarium’s Seafood Watch Program. 

37

NICK JOY – Managing Director, Loch Duart Ltd. 


Nick Joy is Managing Director of small independent Scottish salmon farming company, Loch Duart Ltd. 

Based in Sutherland in the very North West of Scotland, Loch Duart is noted for its ethical approach to salmon 

farming which has earned the company top end customers in Europe and beyond. 

Nick is 51 and has 30 years experience in the Scottish salmon farming industry. A passion for fish started 

with happy boyhood days of angling and continued through a life of fish farming salmon and trout. He has 

always worked in the independent sector of the industry and vigorously promotes Loch Duart’s approach to 

sustainable farming. Under Nick's stewardship, the company has successfully implemented groundbreaking 

initiatives in fish welfare, site fallowing, water quality and fishmeal sustainability. 

Loch Duart was the first salmon farm in the world to achieve Freedom Food approval – and was the 

national winner in its category of the VIBES Award (Vision in Business for the Environment of Scotland) in 

2005. Gold Award winner of 'Best Food' in The Daily Telegraph 'Taste of Britain' Awards, Loch Duart has 

pioneered polyculture for many years – farmed indigenous sea urchins and seaweed, grown alongside the 

salmon. 

JOEL KAWAHARA – Commercial salmon fisherman in Washington and Alaska 


Joel Kawahara has been a long-time commercial salmon fisherman in both Washington and Alaska. He 

currently serves on the Board of Directors for the conservation group Save Our Wild Salmon, and is a member 

of the Washington Trollers Association. Kawahara has participated for many years in the Pacific Fisheries 

Management Council, which is responsible for fisheries off of the coasts of California, Oregon, and 

Washington, and currently serves on the Habitat Committee. He is also a vocal wild salmon advocate, having 

traveled to Washington D.C. multiple times to testify to Congress on wild salmon issues. 

KIERAN KELLEHER – Fisheries Team Leader, The World Bank 


Kieran Kelleher has a background in biology and business studies and is the Fisheries Team Leader in the 

World Bank's Agriculture and Rural Development Department. He is also the manager of the World Bank's 

Global Partnership on Fisheries - PROFISH. The Partnership includes developing countries, leading bilateral 

donors to the fisheries sector and technical institutions such as FAO and is focused on improved governance 

of fisheries. Over the last 40 years he has worked in fisheries in more than 60 countries and spent most of his 

career living in developing countries. He has worked as a fisherman; as a manager of fish farms of processing 

plants and fisher cooperatives; as a fisheries scientist; and as economic advisor on fisheries to governments and 

international agencies. He is the author of global studies on discards, on aquaculture and on fisheries 

enforcement. He is the co-author of a study: The Sunken Billions. The Economic Justification for Fisheries 

Reform (www.worldbank.org/sunkenbillions) recently published by the World Bank and FAO. 

SAM KING – President and Chief Executive Officer, King’s Seafood Company 


Sam King has served as President and Chief Executive Officer of King’s Seafood Company, Inc. since its 

inception as a University Restaurant Group in November 1983. From that time, King, his cousin and partner, 

Jeff King, and his management team have developed and operated restaurants, including five signature 

restaurants – 555 East Steakhouse, Ocean Avenue Seafood, i Cugini, Water Grill, and Lou & Mickey’s. In 1994, 

the team created the King’s Fish House/King Crab Lounge concept, which presently has 12 restaurants in 

Southern California, Arizona and Nevada, and will open its own seafood distribution company by December 

2008. 

Sam also serves on various boards that include the Aquarium of the Pacific, and the Wrigley Institute for 

Environmental Studies, and he is also the co-founder of the Sustainable Seafood Forum. 

38

CHRISTOPHER KOETKE – Dean, Kendall College School of Culinary Arts 



Dean of Kendall’s School of Culinary Arts since 2005, one of Chris Koetke’s first leadership acts was to set the 

culinary-arts school on the path toward ecological sustainability. Today, sustainability is woven throughout the 

curriculum and guides the school’s operational practices. He joined the Kendall team in 1998, serving first as a 

culinary instructor and later as associate dean, 2002 – 2005. Early in Koetke’s career, eager to expand his 

knowledge of fine cuisine, he traveled to France where he worked in some of the country’s finest kitchens: 

Pavilion Elysees, Pierre Gagnaire, Taillevent and Pierre Orsi. While there, he also made time for his second 

passion, wine. In Paris, he studied at L’Academie du Vin and with L’Association des Sommeliers de Paris. The 

last term of his European employment was spent honing his pastry skills at Patisserie Mage in Geneva, 

Switzerland. Upon his return to the United States, Koetke began a five-year tenure at the world-famous Le 

Francais in Wheeling, Ill. During this time, he finished third in the U.S. finals of the Bocuse d'Or culinary 

competition. 

KLASS JELLE KOFFEMAN – Geetruida BV Fishing Company, Urk, Holland 


Klaas Jelle Koffeman comes from Urk in Holland, one of the country’s most important centers for the seafood 

industry. He runs the family fishing business, Geertruida BV, with his brothers. The company has four beam 

trawlers and Klaas Jelle is skipper of FD 281 Kornelis-Jan. The brothers are forward-thinking in their approach 

to the fishing industry and Klaas Jelle has been involved for many years in gathering catch data for researchers 

at IMARES, the Dutch scientific fisheries institute. He has also been taking part in research to reduce the 

volume of discards by inserting large square meshes at strategic places in his nets, and is achieving positive 

results. 

Klaas Jelle is currently seeking to minimize any impact to the benthos caused by beam trawling. This 

form of fishing is under severe pressure from green NGOs as it uses tickler chains on the ground to ‘wake’ the 

fish. New gear developed by Klass Jelle, which is under trial on the Kornelis-Jan, uses water turbulence to 

disturb the fish from the bottom, allowing them to swim into the nets. His company is also actively looking for 

ways to reduce fuel costs, which have become a major burden to industry. Trials have shown positive results 

and several long-term project concepts are being drawn up. 

Klaas Jelle is a board member of the British producers’ organization NSFO and since September 2008 has 

taken part in the beam trawl knowledge group. Financial and technical data of the participants in this group is 

compared and used to advise organizations and authorities. 

MANISH KUMAR – Founder, Fishin' Company 


Founder, President and CEO of Fishin’ Company, Manish Kumar has considerable expertise in the global 

seafood market and integrated trading (primary production to retail) from long established companies to hugely 

successful start-ups. A long-standing awareness and participation in seafood sustainability, experience of both 

theoretical aspects and the practical implementation of responsible sourcing, Manish brings breadth and depth 

to the debate and is able to reflect the many changes facing the whitefish market, including the need for 

engagement, a partnership approach and the requirements to achieve certification. 

39

LEONARDO LAROSA – VP of Operations, Rose Seafood Industries (RSI) 

PRESENTATION: Connecting the Lobster Fisherman to the Dinner Plate Provides Traceability While 

Improving Sustainability 

Leonardo LaRosa comes from an ancestry of several generations of commercial fishermen. At 10 years of age 

his dad took him on his first fishing trip to Georges Bank. Subsequent decades of directly observing the boom 

and bust of the precious resource give him a unique perspective and respect for fisheries preservation. 

While traveling the world as a High Technology engineer, his heritage always drew him to the fishermen, 

fishing ports and markets. While working and living in Japan, several Tsukiji live lobster distributors challenged 

him to develop a shipping method for shipping live lobsters to Japan with less than 1% mortality. 

He founded Rose Seafood Industries (RSI). The company developed shipping systems to maintain the 

quality of live lobsters shipped from the wholesale level. It soon became clear that quality dramatically 

improved when lobsters were handled and shipped directly from the fishermen. For twenty years RSI has been 

working with fishermen, retailers and distributors in the USA, Canada, Mexico, Europe, Asia and Australia in 

designing and developing shipping, holding and transport systems to preserve lobster health and extend retail 

shelf life. This vision and mission have yielded multiple patents around the world for preserving the health and 

humane treatment of American and Spiny/Rock lobsters while reducing resource waste and improving 

profitability at both ends of the distribution chain. Leonardo’s experience as VP of Operations for a large 

Canadian lobster processor has also provided insight as to how live lobster handling affects the lobster quality, 

yields and processing costs. 

Global hands-on experiences and a close-up view of a fishing industry collapse have been the driving force 

in developing methods, systems and communication techniques to preserve and sustain a precious resource for 

the benefit of the animal, fishermen, retailers and consumers. 

DANIEL LEE – Global Aquaculture Alliance 

PANEL - Effect of Aquaculture on World Fish Supplies - 10 years on 

WORKSHOP: Feeding the Aquaculture Industry, Supply, Demand and Sustainability 

Daniel Lee is an aquaculture specialist with particular expertise in the design, implementation and management 

of new projects. He has worked mainly on the farming and captive reproduction of crustaceans, most notably 

marine shrimp, covering numerous research and commercial projects in South America, the Caribbean, Africa 

and Asia. He is multilingual and has gained an international reputation as a proponent and expert in the 

aquaculture field through the publication of the textbook Crustacean Farming, Ranching and Culture and 

through his work with two newly formed NGOs - the Global Aquaculture Alliance (GAA) and the 

Aquaculture Certification Council. He has assisted in the development of international codes of practice and 

standards for responsible aquaculture, with special regard to food safety, traceability and environmental and 

social issues. A marine biology graduate from Bangor University, UK, he subsequently gained his M.Sc. in 

project analysis, finance and investment at the University of York. He currently manages aquaculture research 

projects at Bangor University and is the Coordinator for the GAA’s Best Aquaculture Practices program. 

40

DR. GEORGE LEONARD – Director of Aquaculture, Ocean Conservancy 


Dr. George Leonard’s goal as the Director of Aquaculture for Ocean Conservancy is to ensure that U.S. 

aquaculture develops under strong environmental standards. In particular, his work is currently focused on 

legislative activities surrounding the development of open ocean aquaculture in state and federal waters. For 

the previous five years, he was the Senior Science Manager for Monterey Bay Aquarium’s Seafood Watch 

program, where he was responsible for overseeing the research and analysis of capture fisheries and aquaculture 

practices related to the development of sustainability recommendations for the public and businesses. These 

recommendations were presented in the form of regional, wallet-sized pocket guides for consumers as well as 

sourcing guidance for major seafood buyers. 

Before joining Seafood Watch in early 2002, he was the Program Manager for COMPASS (the Communication 

Partnership for Science and the Sea) where he helped communicate emerging marine conservation science to 

policymakers, NGOs and resource managers. 

KRISTOFOR LOFGREN – Owner, Bamboo Sushi 



Kristofor Lofgren, 26, is the creator and owner of Bamboo Sushi, the first certified, sustainable sushi restaurant 

in the United States, located in Portland, Oregon. At 23, Lofgren co-founded the critically acclaimed Japanese 

restaurant, Masu East, which he has managed successfully since 2007. Since receiving his undergraduate degree 

from the University of California, Berkeley, Lofgren is now pursuing his M.B.A. in sustainable management 

from the Presidio School of Management in San Francisco. As a dedicated “ecopreneur”, he views business as 

the optimal platform to quickly affect widespread environmental change. Lofgren has always considered 

Portland a second home, having come to visit family frequently over the last fifteen years. Therefore, it seemed 

only natural when he made Portland his home two years ago. Lofgren has become increasingly impressed with 

the high level of social and environmental awareness in the area. This, coupled with Portland’s wonderful and 

burgeoning culinary scene made it the best choice for beginning such an innovative new venture. In creating 

Bamboo Sushi, Lofgren hopes to educate consumers on the importance of making conscientious decisions 

about their food choices and the direct impact those choices have on the health of our planet. Lofgren’s 

ultimate goal is to develop a new model for sustainability in the restaurant industry – creating a system of 

checks and balances to ensure transparency and accountability – which he hopes will be adopted by other 

business owners, thereby achieving even greater change. 

DUNCAN MACLEAN – Vice President, Half Moon Bay Fisherman’s Marketing Association 

PANEL: Today’s Fisherman: purveyor, steward and advocate of wild fish 

Born in Florida, Duncan MacLean grew up in San Diego, California and started fishing while attending 

Sonoma State College as an Art Major. Currently, MacLean resides in El Granada, California - across the street 

from Pillar Point Harbor. MacLean served as Vice President of Half Moon Bay Fishermen's Marketing 

Association from 1987 thru 1994 and has been President since 1995. He has also been the California Salmon 

Troll Advisor to the Pacific Fisheries Management Council since 1991, as well as a member of the Councils Ad 

hoc Marine Reserve Committee from 2000 to 2005. MacLean has also been a member of the Pacific States 

Marine Fisheries Commission's Tri-State Dungeness Crab Committee 1993 to 1997 and 2008 (current). He is 

also on the board of Directors for Pacific Coast Federation of Fishermen’s Associations and the Alliance of 

Communities for Sustainable Fisheries. He is the owner, operator, non-linear thinker of the fishing vessel 

Barbara Faye. While MacLean fishes primarily for Pacific salmon (Washington, Oregon, California) and 

Dungeness crab (California, Oregon), he has also fished for king crab in Alaska, albacore, sablefish, halibut, and 

trawled for groundfish (California) over the course of his fishing career. 

41

STEPHANIE MADSEN – Executive Director, At-sea Processors Association (APA) 



APA is a trade association composed of six member companies that own and operate 19 U.S.-flag trawl 

catcher/processor vessels operating in the Alaska groundfish fisheries, principally the Alaska pollock fishery 

certified as sustainable by the Marine Stewardship Council (MSC). Stephanie Madsen has been involved in the 

Bering Sea groundfish fisheries since moving to Dutch Harbor, Alaska in 1980. She was appointed to serve on 

the North Pacific Fishery Management Council, which manages the Alaska groundfish, crab and halibut 

fisheries. Madsen became the first woman chair of the North Pacific Council in 2003, a position she held until 

the expiration of her term in 2007. Madsen also served on the Council’s stakeholder advisory panel, including 

serving as vice chair of the panel. She currently chairs the Council’s Ecosystem Committee and is a 

Commissioner for the Pacific States Fisheries Commission. Prior to joining APA, Madsen worked for the 

Pacific Seafood Processors. Madsen has lived in Alaska for 35 years; she currently resides in Juneau. 

CHRISTOPHER MANN – Senior Officer, Pew Environmental Group 

WORKSHOP: Quantitive Approaches for Evaluating the Environmental and Socio-Economic 

Performance of Seafood Production Systems 

Chris Mann is a senior officer with the Pew Environment Group, the environmental program of the Pew 

Charitable Trusts, where he directs projects on aquaculture, management of forage fisheries, and ocean 

governance reform. He joined the Trusts with more than 20 years of experience in marine policy and science. 

Prior to joining the staff of the Trusts, he was executive director of the Marine Aquaculture Task Force, a 

project of Woods Hole Oceanographic Institution with support from the Pew Charitable Trusts and the 

Lenfest Ocean Program. The Task Force brought together leaders in aquaculture, conservation, marine science 

and policy to recommend national standards for sustainable aquaculture in marine waters of the United States. 

Chris was Ocean and Coastal Policy Director for the Pew Oceans Commission, where he oversaw the 

Commission’s work on ocean governance and coastal development. He managed legislative affairs on 

international environmental and economic issues at the State Department. Before moving to the State 

Department, he worked for the House of Representatives on marine resources conservation and management, 

first for the Committee on Merchant Marine and Fisheries and later for the Committee on Resources. Chris 

received a Bachelor of Science degree from the University of Illinois and attended the University of Rhode 

Island’s Graduate School of Oceanography, where he conducted research on marine zooplankton ecology and 

behavior. 

MARK MARHEFKA – Owner, Abundant Seafood 


Mark Marhefka is a commercial snapper-grouper fisherman from South Carolina. Marhefka followed in the 

footsteps of his father and started commercially fishing at a young age. After deciding to pursue a “real job” he 

moved to North Carolina to work for an engineering firm. He soon realized he belonged on the water, moved 

to the South Carolina coast and bought his boat, the Amy Marie. In 2007, Marhefka opened a wholesale 

seafood business called Abundant Seafood and began marketing his own fish to local chefs. His long-term goal 

is to open a seafood market where customers and chefs could stop by and handpick their fresh, local seafood. 

Marhefka plans to encourage his children to pursue careers in the fishing industry, and is thus committed to 

sustainable seafood. He takes an active role in fisheries management with the South Atlantic Fishery 

Management Council and currently serves as the chairman of the Snapper Grouper Advisory Panel. Mark lives 

in Charleston with his wife Kerry, children Rebecca and Benjamin and dog Ballyhoo. 

42

DR. MURDOCH MCALLISTER – Associate Professor & Canada Research Chair in Fisheries 

Assessment and Statistics, University of British Columbia Fisheries Centre 


Dr. McAllister is an expert on fish population dynamics modeling, and Bayesian statistical methods for fisheries 

stock assessment and quantitative decision analysis. Dr. McAllister obtained his PhD, in Fisheries Science in 

1995 at the University of Washington Seattle, WA, USA, his M.Sc. in Natural Resource Management in 1990 at 

Simon Fraser University Burnaby, B.C., Canada and Honors B.Sc. in Behavioral Ecology in 1987 at S.F.U. 

From 2006-present, Dr. McAllister has been an Associate Professor & Canada Research Chair in Fisheries 

Assessment and Statistics at the University of British Columbia Fisheries Centre. From 2002-2006 Dr. 

McAllister was a Senior Lecturer in Statistical Risk Assessment, Division of Biology, Imperial College. From 

1997-2002, Dr. McAllister was a lecturer in Statistical Risk Assessment at the Dept of Environmental Science 

and Technology, Imperial College. From 1995-1997, Dr. McAllister was a Post Doctoral Research Fellow, 

Centre for Environmental Technology, Imperial College. His professional associations have been as Scientific 

Adviser to Deepwater Fisheries Working Group, Namibia 1997-2000, member of U.S. and Canadian scientific 

delegations to the International Commission for the Conservation of Atlantic Tunas 1999-present, member of 

the ICES scientific working group on Baltic salmon and sea trout 2002-3, member of the US National Marine 

Fisheries Service Shark Evaluation Workshop 1998 and 2002, member of the ICES Scientific Working Group 

on Methods of Stock Assessment 2004, and member of the US SEDAR Gulf of Mexico Red Snapper Stock 

Assessment Workshop Panel 2004. 

JOEL MCGARRY – Executive Chef, Bon Appetit Management Company 



Chefs Collaborative board member Joe McGarry has been an executive chef for the Bon Appetit Management 

Company in Portland, Oregon for the last eight years. He is currently the regional chef for Bon Appetit’s cafes, 

which provide meals for 18,000 employees on the Intel campuses in Oregon, Washington, and Utah. He works 

with Bon Appetit’s chefs to establish a connection between their customers and local sustainable farms by 

featuring seasonal products. 

To encourage the future of the sustainable movement, Joe spends time with local high school students 

through the Oregon Mentors and the Oregon Restaurant Education Foundation’s Pro Start, a high school 

hospitality education program. By breaking the philosophy down to its simplest form, "local is better", he 

strives to plant the seed of sustainability in the minds of the next generation of Northwest chefs. 

MAARTEN MENS – Head, Department of Trade and Quality, Dutch Fish Product Board 

PANEL: Achieving sustainable harvests – fisherman’s perspectives from around the globe. 

Maarten Mens was born and raised in The Hague, Holland. He has worked for the Dutch Fish Product Board 

since 1993 and as Head of the Department of Trade and Quality for the past seven years. Part of his work 

involves representing the Dutch industry in discussions and negotiations with governments, NGOs and other 

organizations. Acting as a representative for wholesalers, processors and small retailers, (Holland has a 

surprisingly large number of fish mongers) he is one of the main spokespersons in the field of hygiene, food 

safety, and for the past two years, sustainability. 

Maarten also acts as secretary of the Visfederatie, the Dutch Federation of Fish Wholesalers and 

Processors. The Visfederatie is represented in the AIPCE, the European federation, where Maarten is the 

Dutch representative in the Food Law working group. 

43

VELO MITROVICH – Deputy Editor, Fish Farming International magazine 



Velo Mitrovich grew up in the seafood industry – his father was owner of San Diego’s People’s Fish Market 

and his uncles were California tuna fishermen. However, taking a different tact from his family he spent 20 

years in the Coast Guard pulling fishermen - rather than fish - from the ocean. He took a break from the sea 

and worked as a journalist in Hong Kong for several years - pre and post handover – and has lived in London 

for the past ten years, serving as deputy editor for Fishing News International before moving over to FFI. Velo is a 

huge supporter of fish farming, seeing it the world’s most sustainable source of animal protein, but supports 

just as well polices from the WWF and GAA in setting up standards and reining in offenders. He has a BA in 

Journalism from San Francisco State University and a M.Sc. in Science Communication from Imperial College, 

London. 

DR. C.V. MOHAN – Coordinator of Aquatic Animal Health Program, Network of Aquaculture 

Centers in Asia-Pacific (NACA) 



Dr. Mohan received his Ph.D. from the Institute of Aquaculture, University of Stirling, UK in 1990 in the field 

of aquatic animal pathology. Since 1982, he has been involved with aquatic animal health teaching and research 

at the College of Fisheries, Mangalore, India. In December 2000, Dr. Mohan became Professor of Fish 

Pathology at the same institute. Since March 2003, Dr. Mohan has been working in the Network of 

Aquaculture Centers in Asia-Pacific (NACA) based in Bangkok, as the Coordinator of Aquatic Animal Health 

Program, managing the regional aquatic animal health program in 21 countries of the Asia-Pacific region. He 

works closely with member governments, FAO, OIE and other regional and international organizations to 

promote better aquatic animal health management in the region. His work helps member countries develop 

and implement national aquatic animal health management strategies and comply with regional and 

international agreements and standards related to aquatic animal health. His expertise includes fish and shrimp 

pathology, epidemiology, surveillance and risk management. He has over 25 years of teaching, research and 

development experience in aquatic animal health and has authored and coauthored over 60 papers in peer 

reviewed international journals. 

DR. ERNESTO “JACK” MORALES – Aquaculture Program Director, Sustainable Fisheries 

Partnership 

PRESENTATION: Working Together for Farmed Tilapia and Pangasius Sustainability 

Dr. Jack Morales is an aquaculturist and socio-economist by profession. He finished his doctoral degree in 

Aquaculture from the University of Stirling, UK. At present he is currently working with an NGO – 

Sustainable Fisheries Partnership. As Aquaculture Program Director, he leads the overall program related to an 

aquaculture improvement partnership. The bulk of his work now is focused on three main aquaculture species 

such as comparison of the different Tilapia standards, assessing environmental impact of pangasius farming 

and understanding the certification process for the Asian farmed shrimp. Jack from the Philippines and is 

based in Manila, Philippines. Jack has extensive experience in freshwater aquaculture in Southeast Asia 

particularly regarding tilapia and other self-recruiting species. 

44

DR. ROSAMOND LEE NAYLOR – Director, Stanford’s Program on Food Security and the 

Environment 

PANEL - Effect of Aquaculture on World Fish Supplies - 10 years on 

Dr. Rosamond Lee Naylor is the William Wrigley Senior Fellow at the Freeman-Spogli Institute for 

International Studies and the Woods Institute of the Environment at Stanford University, and the Director of 

Stanford’s Program on Food Security and the Environment. Dr. Naylor received her B.A. in Economics and 

Environmental Studies from the University of Colorado, her M.Sc. in Economics from the London School of 

Economics, and her Ph.D. in applied economics from Stanford University. Her research focuses on the 

environmental and equity dimensions of intensive crop and animal production, encompassing food, feed, and 

fuels. Dr. Naylor has been an author on a number of interdisciplinary science and policy papers on intensive 

aquaculture, and she has been engaged in multi-stakeholder discussions on emerging legislation at the 

California state and federal levels. Her ongoing work with colleagues from Stanford and other institutions on 

alternative feed strategies and modeling waste flows from open netpens, is designed to help inform the 

legislative process for both near-shore and offshore aquaculture in the U.S. At Stanford, she is on the faculty 

for the Interdisciplinary PhD Program in Environment and Resources (IPER) and she teaches courses on the 

World Food Economy, Sustainable Agriculture, and Climate and Agriculture. Dr. Naylor was named Fellow in 

the Aldo Leopold Leadership Program in Environmental Sciences in 1999 and Pew Fellow in Conservation 

and the Environment in 1994. She is on the advisory committee the Pew Charitable Trust’s Pew Fellows 

Program and the COMPASS program. 

SEAN NEPPER – Director of Research and Technical Services, Troutlodge Marine Farms 


Sean Nepper is the Director of Research and Technical Services for Troutlodge Inc. He has been involved in 

new technologies in rainbow trout culture and has recently expanded into research on marine species within the 

Troutlodge Marine division. Current research efforts at Troutlodge include a strong focus on the genetic 

variability for utilization of plant proteins and lipids in rainbow trout stocks for growth and reproduction. 

Troutlodge is also exploring the use of alternate proteins in aquaculture feeds for several other high-value 

marine species. 

ALEX OCAMPO – CEO, Alpesca group 


Alex Ocampo, is CEO of Alpesca group, one of the most successful Argentine seafood companies; catching 

and processing Hake for the global market. He has supported the work of the MSC, is familiar with 

certification requirements - managing seafood resource for the present with a focus on the future. His 

experience encompasses all aspects of seafood sourcing from the deck of fishing vessels, managing fleet 

operations, control and compliance, marketing, through to the requirements of trade associations, including 

representation and participation within international fisheries management policy. In essence, the building 

blocks required to address the sustainability agenda. 

PACO PADILLA – Aquaculture Manager, Cofradia de Pescadores de Conil 


Paco Padilla has 10 years of experience in cage fish farming, five of them developing aquaculture research 

projects for the Spanish government, including farming in offshore conditions and exploring new aquaculture 

species. He is currently running an offshore farm on the Spanish Atlantic coast, mainly growing bass and 

oysters. 

45

ARUN PADLYAR – Aquaculture Specialist, UN Food and Agriculture Organization 



Arun Padlyar is an aquaculture specialist and is a regular consultant to FAO, NACA and The World Bank 

Group. He has graduate and post-graduate degrees in fisheries and aquaculture science from the College of 

Fisheries, Mangalore, India. And presently he is a part-time Ph.D. scholar in Deakin University, Australia. 

During the last nine years of his professional career he worked on aquatic epidemiology, extension, better 

management practices and cluster farm management in small-scale shrimp farming and development of rural 

livelihoods. He is also specialized in post-disaster and post-conflict aquaculture rehabilitation and development 

activities. For the last three years he has worked in tsunami-affected Aceh, Indonesia. 

ALAN PARKS – Community Outreach Coordinator, Alaska Marine Conservation Council 


Based in Homer, Alaska since 1975, Alan Parks is a commercial fisherman, professional photographer and 

conservationist. He fishes halibut in the Gulf of Alaska and salmon in Bristol Bay. Alan has worked for the 

Alaska Marine Conservation Council as the community outreach coordinator since 2000. The Homer City 

Council appointed him chair of their Global Warming Task Force and subsequently passed a Climate Action 

Plan. Currently he is doing outreach & education on ocean acidification in coastal Alaska, using the Homer 

Climate Action Plan as a model for reducing greenhouse gas emissions. 

COREY PEET – Aquaculture biologist and campaigner, David Suzuki Foundation 



Corey Peet works as the aquaculture scientist for the David Suzuki Foundation in Vancouver, Canada. He has 

been working on the issue of sustainable aquaculture for the past 8 years. He has participated in multistakeholder 

negotiations on developing sustainability standards for the farming of salmon, tilapia, shrimp, and 

catfish. Corey worked for the Monterey Bay Aquarium’s Seafood Watch program where he was involved in 

making sustainability assessments of aquaculture species (tuna, shrimp, yellowtail, etc.) and played a role in 

helping shape US federal and California state legislation for aquaculture production. Corey has a master’s 

degree in Marine Conservation Ecology from the University of Victoria where he studied the impacts of sea 

lice transfer from salmon farms on the health of juvenile salmon in British Columbia. During his master’s 

project, Corey participated in many aspects of the controversial sea lice debate in BC including government and 

industry forums, presenting to local community groups, and working with the media. 

DR. MICHAEL PHILLIPS – Environmental Specialist and R & D Program Manager, Network of 

Aquaculture Centers in Asia-Pacific (NACA) 



Dr. Michael Phillips has been working on environmental issues on Asian aquaculture for over two decades and 

specialized in environmental effects of aquaculture. In recent times he has been involved in tsunami 

rehabilitation work for fish farmers in Aceh, and also played a major role in developing the “International 

Principles for Responsible Shrimp Farming” which received the “Green Award” by the World Bank in 2006. 

46

DR. NGUYEN THANH PHUONG – Senior Staff, College of Aquaculture and Fisheries, Can Tho 

University 

PRESENTATION: Working Together for Farmed Tilapia and Pangasius Sustainability 

Dr. Nguyen Thanh Phuong is a senior staff member of the College of Aquaculture and Fisheries, Can Tho 

University, Viet Nam. He completed his doctoral degree from the National Polytechnique de Toulouse, France. 

He has more than 20 years experience in aquaculture research, teaching and development. He has been 

involved in a number of projects with different disciplines and has also provided consultations to international 

and local projects conducted in Viet Nam, especially in the Mekong Delta. He has authored and co-authored 

more than 60 papers published in national and international peer-reviewed journals, conference proceedings 

and book chapters. Dr. Phuong has focused his research on hatchery and production systems for various 

species such as black tiger shrimp (Penaeus monodon), giant freshwater prawn (Macrobrachium rosenbergii) 

and Pangasiid catfishes. He is also one of a few key people who are working on catfish nutrition and feeding in 

Viet Nam. Dr. Phuong is the lead coordinator of the work being implemented by the Sustainable Fisheries 

Partnership in assessing the environmental impact of pangasius farming in the Mekong River. 

DAVID PILLING – Asia Editor, Financial Times 


David Pilling became the Asia Editor of the Financial Times, based in Hong Kong, from September 2008. He 

writes a weekly column on Asian business, finance and politics and oversees the network of the newspaper and 

website from Afghanistan to Australia. Before that he was the FT’s bureau chief in Tokyo from 2002, 

overseeing coverage of Japan and writing for the paper and for FT.com on the macro-economy, foreign policy, 

politics and a wide range of social issues. Pilling joined the Financial Times in 1990 when he was recruited to 

the international desk in London. He subsequently worked as a correspondent in Chile and Argentina (1993- 

1996), as deputy features/comment editor in London (1997-98) and as global pharmaceuticals and 

biotechnology correspondent (1998-2001), also based in London. Before joining the FT, he worked for Africa 

Economic Digest and Screen International. He holds an MA Cantab degree in English (with a subsidiary in 

Russian) from Cambridge University and a Post-Graduate Diploma in Journalism from London’s City 

University. 

DR. MARK POWELL – Vice President for Sustainability Partnerships, The Ocean Conservancy 



Dr. Mark Powell leads Ocean Conservancy’s sustainable seafood program, which emphasizes recruiting 

interested seafood businesses and individuals to help in rebuilding unsustainable fisheries. Mark also led Ocean 

Conservancy’s fish conservation program throughout the U.S. from 2001-2008. Before coming to Ocean 

Conservancy in 1999, Mark was the president of his own consulting firm that specialized in salmon and 

watershed protection and restoration. He has worked as an assistant professor of marine sciences at the 

University of Connecticut, and as a postdoctoral researcher at the Hopkins Marine Station and the Bodega 

Marine Laboratory, with a focus on how ocean animals respond to stressful habitat conditions. Dr. Powell 

earned his Ph.D. from the University of California, San Diego while working at the Scripps Institution of 

Oceanography. 

47

DAWN PURCHASE – Mariculture Officer & Fisheries Program Coordinator, Marine Conservation 

Society 


Dawn Purchase joined the Marine Conservation Society (MCS) in 2003 and has worked on all aspects of the 

Fisheries Program. She has focused on mariculture since 2005 and developed the MCS Principles and Criteria 

for Sustainable Fish Farming . This document sets out MCS definitions and guidelines for best environmental 

practice for UK marine finfish farming. MCS Mariculture program includes representing NGOs on the 

Ministerial Working Group for Aquaculture , the Aquaculture Expert Working Group at the EU Commission , 

the International Fishmeal and Fish Oil Technical Advisory Committee, the BSI standards committee, advising 

retailers on farmed fish procurement policies, raising consumer awareness on the environmental aspects of fish 

farming and ongoing research into best environmental practice for the future of aquaculture. Dawn also 

undertakes a regular program of industry hands on experience. She began her career at MCS by working on 

MCS sustainable seafood initiatives and launched the Fishonline website and pocket Good Fish Guide in 

August 2004. Dawn has been Fisheries Program Coordinator since May 2008. 

Dawn graduated in 2003 with an M.Sc. in Coastal Zone Management from Bournemouth University, 

previous to her first degree in Geology with Biology, Dawn had 12 years business experience. 

SARA RANDALL – Project Director, The Institute for Fisheries Resources (IFR) 

PRESENTATION: Sustaining Healthy Coastal Fishing Communities 

Born and raised in a small village on the coast of Maine, Sara has been working to promote and protect 

sustainable fisheries and traditional coastal communities for the past seven years. She is the Program Director 

for the Institute for Fisheries Resources, where she oversees the Institute's programs that establish alliances 

among fishing men and women, government agencies, and concerned citizens to protect fish populations and 

restore aquatic habitats. In 2004, after seeing fishing men and women frustrated by their lack of a national 

voice, Sara was inspired to help create a national coalition of fishermen, the Commercial Fishermen of America 

(CFA). As a national organizer for CFA, Sara works to bring fishermen together to address problems facing the 

fishing community. She was appointed by the State of California to serve on a committee to improve maritime 

safety in San Francisco bay following an oil spill in 2007. She is also a co-founder of the Salmon Aid Festival, a 

two-day concert designed to raise awareness about the plight of wild salmon on the west coast. 

HUGH RAVEN – Director, Soil Association Scotland, and Commissioner, Scotland’s Sustainable 

Development Commission 


Hugh Raven is Director in Scotland of the Soil Association – the UK’s leading sustainable food and farming 

campaigning NGO. The Soil Association, through its commercial subsidiary, is one of the world’s largest 

organic certifiers. Since 2003 Hugh has directed the Soil Association’s work on aquaculture – focusing mainly 

on developing organic standards. 

He is a Commissioner for Scotland for the Sustainable Development Commission, advising the Prime 

Minister and First Ministers of the devolved nations, and Environment Advisor to the Esmee Fairbairn 

Foundation - the UK's largest environment grant-making trust. He is a trustee of the Corrour Trust 

(www.corrour.co.uk), a Director of his family's land management business, Ardtornish (www.ardtornish.co.uk), 

and a member of the Stakeholder Advisory Board to Scotland’s rail operator, Scotrail. 

In 2007 he ended a three-year term on the board of Scottish Natural Heritage. He was formerly 

environment adviser to the UK Foreign Secretary, a Parliamentary candidate, chair of the Lochaber Fisheries 

Trust, a trustee of the RSPB, and a member of the BBC's Rural and Agricultural Affairs Advisory Committee. 

He divides his time between Edinburgh and Argyll. 

48

DR. MICHAEL RUST – Program Manager, Aquaculture Program, National Oceanic and 

Atmospheric Administration’s (NOAA) Northwest Fisheries Science Center 


For over 25 years, Dr. Rust has worked in fisheries and aquaculture both in developing countries such as the 

Philippines and Haiti and in developed countries such as Norway, Canada, and the United States. He has 

degrees from the University of Colorado (Environmental Biology – BS), University of California, Davis 

(Animal Science – MS and International Agricultural Development – MS), and the University of Washington 

(Fisheries – PhD). Dr. Rust is currently the program manager for the Aquaculture Program at NOAA’s 

Northwest Fisheries Science Center. His work is focused on various aspects of physiology, nutrition, and 

reproduction of marine organisms. 

KAROL RZEPKOWSKI – CEO, See Green Consultancy 



Karol Rzepkowski was born and educated in Edinburgh, Scotland and grew up working in the family’s Polish 

delicatessen. 

Karol joined Johnson Seafarms in 2002 as Marketing Director. Witnessing firsthand the financial crisis 

affecting the salmon industry at the time, he recognized the future potential of farmed cod. Developing a 

farmed cod project, Karol secured some $40m in development / equity based funding and led a management 

buyout of the company. Karol then went on to transform Johnson Seafarms from a traditional family-owned 

producer of salmon into a modern, pioneering aquaculture company. With a contemporary, environmentally 

focused approach to marketing he developed what was to become one of the most high profile and pioneering 

brands in Seafood, No Catch. Karol has won many awards in recognition of his contribution to aquaculture 

and seafood marketing, including a nomination for International Seafood Personality of the Year 2007 and the 

Crown estate award for Entrepreneurial Initiative. 

In 2007 following the demise of No Catch, in no small part due to the global credit crunch, Karol formed 

“See Green” to continue promoting his unique brand of consumer focused, environmentally aware seafood 

marketing. Recognizing the pressing need to develop aquaculture in a direction both commercially and 

environmentally fit for the future and taking onboard lessons learnt developing cod farming with No Catch. 

Karol is CEO and a major shareholder in “Cobia Brazil”. This Salvador based project is developing commercial 

scale, land based recirculation facilities specifically for cobia production. 

Karol is also a “Fellow of the Royal Society of Arts” (FRSA). 

JASON SCHOFIELD – Skipper, Viking Monarch K58 and Norlantean II K508 


Jason Schofield has been fishing for 20 years and holds a skippers unlimited foreign going ticket. 

He currently skippers and operates two dedicated whitefish trawlers, the Viking Monarch K58 and the 

Norlantean II K508. Jason fishes the waters around the UK, Faeroes, Rockall and Norway for species 

including haddock, saithe and monkfish. He processes and markets quality seafood through his Orkney based 

factory. 

Jason is a keen supporter of the sustainable fishing movement, a member of the Seafish Responsible 

Fishing Scheme, and an active participant in the Fishing for Litter scheme in the North Sea. This scheme 

encourages fishermen to collect plastic and other recyclable waste found in their nets and to return it to 

collection points ashore. He is also a member of the Orkney Fisheries Association, which leads the world with 

its lobster hatchery and North Sea restocking program. 

Over the past few years Jason has seen a number of important changes take place within Scotland that are 

encouraging the entire industry to fish in a more sustainable manner. These include the Conservation Credits 

Scheme, launched in February 2008, which aims to help protect cod stocks through the introduction of a 

variety of conservation measures including voluntary closed areas and use of new fishing gear. Skippers are 

also trialing technical measures such as newly designed nets and different mesh sizes, to help them avoid 

catching young fish. 

49

DR. ASTRID SCHOLZ - Vice President of Knowledge Systems, Ecotrust 


In her role as Vice President of Knowledge Systems, Dr. Scholz manages a variety of projects that link the 

social, economic and ecological systems of the bioregion. Dr. Scholz oversees a staff of thirteen that is 

responsible for Ecotrust's analytical, technical and interactive map-making capacities. She also works at 

Ecotrust as an ecological economist and consults with numerous natural resource organizations, government 

agencies and businesses. Dr. Scholz is an affiliate faculty member of Oregon State University’s College of 

Oceanic and Atmospheric Sciences, and is the co-editor of a book on integrated marine geographic 

information systems, Place Matters. She serves on the boards of the Pacific Marine Conservation Council, 

Habitat Media and the Living Oceans Society, and is a member of the Science Advisory Team to the Marine 

Life Protection Act Initiative in California. She received her M.A. in Economics and Philosophy from the 

University of St. Andrews, her M.Sc. in Economics from the University of Bristol, and her Ph.D. in Energy and 

Resources from the University of California, Berkeley. 

JONATHAN SHEPHERD – Director General, International Fishmeal and Fish Oil Organization 

(IFFO) 


Jonathan Shepherd is a veterinarian with a PhD in aquaculture economics. After an initial academic career, he 

started his own aquaculture consultancy firm. Thereafter he held a series of senior posts in Unilever, Peter 

Hand and Norsk Hydro connected with fish farming, pharmaceuticals, and feed manufacture. Prior to joining 

IFFO as Director General in 2004, Jonathan was Group Managing Director of the Danish-based fish feed 

company, BioMar. 

MELANIE SIGGS – Director, Seafood Choices Alliance, SeaWeb 

Melanie Siggs joined Seafood Choices Alliance in 2006 to lead the development of the UK programme and 

went on to take international leadership as Director from January 2009. Siggs’ background is in the corporate 

sector, predominantly concerned with natural resources such as agriculture, forestry and food. She has worked 

in a number of different countries including a period working in partnership with FAO (UN) Fisheries 

developing international trade meetings in Europe, Japan, Russia and Indonesia. Before joining Seafood 

Choices, Siggs was Head of Communications for Finnish group UPM-Kymmene, one of the world’s largest 

forest products groups and acting Head of Corporate Affairs for Australian company Global Renewables, 

working on a successful £2.5bn PFI (private finance initiative) resource recovery contract bid. Siggs holds a 

master's in responsibility and business practice (MSc RBP Bath) and brings to the team a breadth of business 

experience, strong skills in strategic positioning and corporate affairs, as well as a personal passion for 

responsible business. She is based in the Seafood Choices Alliance's London office. 

50

NEIL ANTHONY SIMS – President, Kona Blue Water Farms, and President, Ocean Stewards 

Institute 


Neil Anthony Sims is a marine biologist who has dedicated his professional and educational life to the sea. Sims 

is the President and co-founder of Kona Blue; President and co-founder of The Ocean Stewards Institute, an 

open-ocean aquaculture trade association; and Vice-President/Research Director for Black Pearls, Inc., Kona 

Blue's original parent company. Based at the Natural Energy Laboratory (NELHA), a state-funded ocean 

science and technology park in Kailua-Kona, Hawaii, Black Pearls was involved in pearl oyster hatchery and 

pearl farm development work; Kona Blue later spun off as a separate limited liability company and raises Kona 

Kampachi®, a Hawaiian yellowtail, in the open ocean off the coast of Kona. 

Prior to co-founding Kona Blue and Black Pearls, Sims served in several research and consulting capacities 

around the globe. He specialized in feasibility, operation, development and environmental impact of pearl 

farms and hatcheries in the South Pacific, Middle East and Australia. Since 1993, Sims has been a principal 

investigator or co-principal investigator on more than 30 federal or state research grants and contracts, worth 

over $4.2 million. 

Since 1988, Sims has published dozens of papers and reports on offshore cage culture and pearl oysters. 

ADMIRAL HECTOR SOLDI – President of the Board, Peruvian Fisheries Research Institute 


Hector Soldi initiated his naval career in the Peruvian Naval Academy in 1969 and graduated in 1973. Since 

early in his career he was attracted by Ocean Research, and specialized in Hydrography. As a Lieutenant, he 

then obtained an Ms. in Oceanography from the US Naval Postgraduate School in Monterey in 1981. 

The occurrence of the extraordinary “El Niño” of 1982-83 and its impact in Peru marked his career as an 

oceanographer in the Navy. He devoted a large part of his effort to understand the climate variability of the 

South East Pacific and specifically the generation and evolution of El Niño in the Pacific Ocean and its impacts 

in the coast of Peru. He witnessed and participated in the enormous scientific and technological effort of the 

international community towards monitoring understanding and predicting El Niño after the big events on 

1982-83 and 1997-98. He participated in numerous national and international efforts to apply the predicting 

tools of El Niño to mitigate the impacts of El Niño in the region and in Peru. During that period, he was the 

national representative of Peru to the International Oceanographic Commission (IOC) where many of the 

international scientific programs on El Niño were developed and coordinated. 

In 2000 he was promoted to Admiral and head of the Hydrographic Office of Peru. As such he 

coordinated an ambitious plan to upgrade the capacity of Peru to forecast and monitor El Niño with a loan 

from the World Bank. In 2002 he was named Dean of the Naval Academy in Peru and in 2005 he retired from 

the Navy. Since 2006 he has been the President of the Board of the Peruvian Fisheries Research Institute 

(Instituto del Mar del Perú - IMARPPE). As such, he is the national focal point for the MRCWG of APEC. 

BRUCE STEELE – Santa Barbara urchin fisherman 


A California urchin diver since 1975 and a leader in Santa Barbara’s urchin fleet, Steele has been speaking and 

writing articles about ocean acidification and the need to reduce CO 2 emissions to protect oceans and fisheries. 

He is also exploring avenues to trim emissions from the urchin fleet itself, including a novel proposal for a 

biodiesel-fueled tender vessel that could significantly cut fossil fuel consumption by urchin dive vessels. In 

conservation, management, and marine policy forums, Steele has served on the California Sea Urchin 

Commission, the California Department of Fish and Game’s Sea Urchin Advisory Committee and its Marine 

Resources Committee, on the Sea Grant Living Marine Resources Committee, and as a representative for 

various Santa Barbara sea urchin organizations, among other roles. 

51

MARK STEVENS – Senior Program Officer, WWF US 


Mark Stevens brings 15 years of experience in conservation from the private sector, non-profit world and 

Capitol Hill. Mark started his conservation career working for Congressman David Skaggs of Colorado, then 

worked for an environmental consulting firm before joining WWF for the first time in 1996. He worked in 

WWF’s Africa and Madagascar program and Wildlife and Contaminants program from 1996-2000. Since 2000, 

Mark has worked on Antarctic fisheries and IUU (illegal, unreported, and unregulated) fishing with the 

Antarctic and Southern Ocean Coalition and most recently with the National Environmental Trust. 

Mark coordinates WWF's overlapping market and policy efforts on major global fisheries, with a focus on tuna 

fisheries. 

DR. ROHANA SUBASINGHE – Senior Aquaculture Officer, Fisheries and Aquaculture Department, 

UN Food and Agriculture Organization 



Dr. Rohana Subasinghe is a Senior Aquaculture Officer attached to the Aquaculture Management and 

Conservation Service (FIMA) of the Fisheries and Aquaculture Department of FAO. He is also an experienced 

aquatic animal health specialist, gaining experience from many years of research and development work in Asia. 

He has been instrumental in developing an Asia Regional Programme on Aquatic Animal Health Management 

in Asia, and later in Latin America, in collaboration with the Network of Aquaculture Centres in Asia-Pacific 

(NACA) and the Office International des Epizooties (OIE). His current duties and responsibilities include 

assisting with planning and implementation of the aquaculture programme of FIMA. He is the Secretary to the 

FAO Committee on Fisheries (COFI) Sub-Committee on Aquaculture and currently leads the process of 

developing Technical Guidelines on Aquaculture Certification for global acceptance. His work now covers all 

regions of the world. 

DR. USSIF RASHID SUMAILA – Acting Director, Fisheries Centre & Director, Fisheries Economics 

Research Unit at University of British Columbia Fisheries Centre 

PRESENTATION: Development, Environment & Trade: Achieving a "triple-win" through subsidies 

negotiation 

Dr. Ussif Rashid Sumaila is Acting Director of the Fisheries Centre and Director of the Fisheries Economics 

Research Unit (FERU) at the University of British Columbia Fisheries Centre, Vancouver, Canada. Dr. 

Sumaila’s research is in the area of natural resource and environmental economics, with particular emphasis on 

fisheries. Dr. Sumaila is deeply interested in how economics, through integration with ecology and other 

disciplines, can be used to help ensure that environmental resources are sustainably used and managed for the 

benefit of both current and future generations. 

Dr. Sumaila has won a number of awards including the 2008 Pew Fellowship for Marine Conservation, the 

Craigdarroch Award for Societal Contribution; the Zayed International Price for the Environment, and the Peter Wall Centre 

Senior Early Career Scholar Award. Dr. Sumaila has authored/co-authored numerous journal articles, edited 

books/volumes, book chapters and other publications. He has published in several journals including: the 

Journal of Environmental Economics and Management, Land Economics, Environment and Resource 

Economics Nature, Natural Resource Modeling, Canadian Journal of Fisheries and Aquatic Sciences, Fisheries 

Research, Ecological Economics and the ICES Journal of Marine Science. 

Dr. Sumaila’s work is taken seriously by policy makers at the highest levels, resulting in invitations to give 

talks at the United Nations, The White House, the U.S. Congress, the Woodrow Wilson International Center 

for Scholars and the World Trade Organization. His work has generated significant international interest, and 

has been cited by, among others, the Economist, the Boston Globe, the International Herald Tribune, Maine Sunday 

Telegram, the Financial Times, The Globe and Mail, Voice of America, CBC News and the Vancouver Sun. 

52

MICHAEL SUTTON – California Fish and Game Commission and Vice President and Founding 

Director, Center for the Future of the Oceans at Monterey Bay Aquarium 



Michael Sutton, of Monterey, was appointed to the Fish and Game Commission on May 4, 2007. Mr. Sutton 

has served as vice president and founding director of the Center for the Future of the Oceans at the Monterey 

Bay Aquarium since 2004. Previously, he served as program officer for the conservation and science program 

at the David and Lucile Packard Foundation from 1999 to 2004. Prior to that, Mr. Sutton served as vice 

president of the U.S. Land and Wildlife Program for the World Wildlife Fund from 1995 to 1999, as well as 

senior program officer for international wildlife policy for the World Wildlife Fund from 1990 to 1992. He 

also served as special agent for the U.S. Fish and Wildlife Service from 1984 to 1990. Mr. Sutton worked for 

the National Park Service as a park ranger from 1980 to 1984. 

DARYL SYKES – Commercial Rock Lobster Fisherman 


His experience as a commercial rock lobster fisherman on the southern north island coast of New Zealand 

gave Daryl Sykes both inspiration and enthusiasm to pursue a new career in rock lobster fisheries research and 

management. As and industry representative and advocate Daryl has encouraged improved levels of 

understanding and respect between fisheries stakeholder groups and bureaucrats, enabling well-informed and 

better directed outcomes. 

Self governance, voluntary compliance, industry-generated research, and collaborative commercial harvest 

initiatives - within a secure rights-based management framework - are recurring themes of articles and 

presentations that Daryl has authored to from 1984 to the present. 

NINA THÜLLEN – Project Leader, Oceans Consumer Markets Project, Greenpeace 


Nina Thuellen has worked for Greenpeace since 1998. A Biologist by training, she started as a researcher for 

Greenpeace Germany and is now based in Vienna, Austria. She has been active in the Greenpeace oceans 

campaign in various efforts, including projects on whales and on tropical farmed shrimp. In recent years her 

work has concentrated on campaigns informing and mobilizing consumers. She has led Greenpeace's consumer 

market work on fish sourcing policies of Austrian supermarkets. Nina has coordinated Greenpeace 

International's work with seafood retailers since 2006. 

SADAYOSI TOBAI – Marine Program Leader, WWF Japan 


Sadayosi Tobai became the marine program leader at WWF Japan in 2006 and manages a portfolio of fisheries 

projects and coastal biodiversity projects. With a newly appointed fishery officer, WWF Japan began addressing 

sustainable fishery issues in the last few years, in particular on tuna fishery and consumption. WWF Japan also 

promotes consumer choice of sustainable seafood by assisting the MSC certification scheme to be adopted by 

Japanese fisheries and retailers. He was the initiating organizer and has been the leader of an international 

marine ecoregion project for conservation of biodiversity in the Yellow Sea Ecoregion, which is a large transboundary 

marine ecosystem surrounded by China, North and South Korea and Japan since 2002. Previously he 

has worked on coastal habitat and migratory shorebird conservation projects in Japan. He received a bachelor's 

degree in biology from the International Christian University in Tokyo and a Master of Science in natural 

resource management from the University of Edinburgh. 

53

PABLO TRUJILLO – Seafood Ecology Research Group, University of Victoria 


Pablo Trujillo was born in Chile, but his family later immigrated to Canada, and settled in Montréal. Soon after 

graduating from High school, Pablo was off to the Universidad de la Habana in Cuba where he started his 

Bachelor’s degree in biology, which was eventually completed back in Chile with a BSc in Marine Biology from 

the Universidad de Concepción. During that period he met Professor Harold Rosenthal who became his 

lifelong mentor and friend. Rosenthal inspired Pablo to pursue the ecological and socio-political fundamentals 

involved in today’s aquaculture development. In 2007 Pablo completed his MSc at the Fisheries Centre at the 

University of British Columbia with Dr Daniel Pauly. His thesis addresses the sustainability of global 

mariculture, focusing on ecological and socio-economic performance. Presently, Pablo is a Research Associate 

with the Seafood Ecology Research Group at the University of Victoria, which is led by Dr. John Volpe. Pablo 

seeks to continue his research on the evolution of the aquaculture industry with emphasis on the repercussions, 

pressures and benefits placed on developing countries with today’s ever growing seafood demand. 

N.R. UMESH – Chief Executive, National Centre for Sustainable Aquaculture (NaCSA) 



Umesh is currently working as Chief Executive of National Centre for Sustainable Aquaculture (NaCSA), 

India, which is involved in capacity building and empowerment of aqua farmers. He is a fisheries postgraduate 

from the College of Fisheries, Mangalore, with 15 years of experience in shrimp and tilapia aquaculture 

projects. He has also worked for the International Finance Corporation in Ghana. 

BART VAN OLPHEN – Owner, Fishes 


Bart van Olphen was born on 1 November 1970 in Utrecht, The Netherlands. After graduating from the Hotel 

Management School in The Hague (1996), he started a catering company in Budapest, Hungary. Within one 

year this company, Global Food & Concept, was the largest party caterer in Hungary. In 1997 Bart moved to 

Paris, France to become “chef de partie” in several Michelin star. It was there that he perfected his cooking 

skills and learned about new trends. In 1999, he moved back to Holland to become managing director of a 

famous Amsterdam nightclub restaurant, Vakzuid. It was while at Vakzuid that he realized there was a 

shortage of good fish around the world. 

In 2001 Bart became managing director of a Spa company in Holland called “The Tides.” Then in 2002, 

he started the first Fishes store in Amsterdam, selling quality sustainable fish products. Fishes quickly 

expanded, with new stores opening in 2003, 2004 and 2006. In 2007, Fishes was the first retailer in continental 

Europe to obtain Marine Stewardship Council (MSC) chain-of-custody certification and begin using the MSC 

label. In 2008 Fishes was presented with a Seafood Champion award by Seafood Choices Alliance, showcasing 

them as one of the most sustainable seafood companies in the world. 

DR. JOHN VOLPE – Seafood Ecology Research Group, University of Victoria 


Trained as a population and molecular ecologist, he and his students use data intensive approaches to uncover 

linkages between ecological and social sustainability, particularly with regard to marine-based food production 

systems. In addition to the Global Aquaculture Performance Index (GAPI) initiative, salmon, sablefish and 

bivalve aquaculture, aquaculture-capture fisheries interactions, invasive species and marine applications of 

complexity theory are topics of current interest and research. 

Dr. Volpe holds a B.Sc.(Honours) and M.Sc. in Molecular Ecology from the University of Guelph, 

Canada and a Ph.D. in Population and Invasion Ecology from the University of Victoria, Canada. After three 

years as a faculty member in the Dept. of Biological Sciences at the University of Alberta, Dr. Volpe returned 

to UVic in 2005 where he joined the School of Environmental Studies. 

54

ANJA VON MOLTKE – Economic Affairs Officer, Economics and Trade Branch, Divsion on 

Technology, Industry and Economics, United Nations Environment Program (UNEP) 

PRESENTATION: Development, Environment & Trade: Achieving a "triple-win" through subsidies 

negotiation 

Anja von Moltke serves as Economic Affairs Officer at the Economics and Trade Branch (ETB) of the 

Division on Technology, Industry and Economics (DTIE) in Geneva. She is responsible for developing tools, 

analysis and policy recommendations on economic incentives to protect the environment and promote 

sustainable development. 

Her current focus lies in the reform of environmentally harmful subsidies. Having worked on issues 

related to energy for many years, she currently focuses on subsidies to the fishing sector. She works with 

partners from developed and developing countries to promote environmental and sustainability objectives in 

national policy-making processes and international negotiations towards the reform of fisheries subsidies. 

Given the importance of reform for both trade and the environment, Anja works closely with WTO delegation 

in the development of new rules on fisheries subsidies. 

Prior to joining UNEP in 1999, she worked for the German Environment Ministry as a negotiator to the 

UN Framework Convention on Climate Change and the Kyoto Protocol with a particular focus on sustainable 

development mechanisms to address climate change. She holds an M.Phil. in Environment and Development 

from Cambridge University (UK) and a B.Sc. in Management from the London School of Economics (LSE). 

KAZUHIKO WADA – Owner, Kamewa Shouten, wholesaler at Tsukiji fish market 


Kazuhiko Wada was born in 1962 in Tokyo. His grandfather started the family business, Kamewa Shouten, as a 

fish wholesaler at Tsukiji fish market in 1938. After graduating from university, Kazuhiko started his career as a 

computer programmer. He worked for four years in software, and then left to run his family business in 1988 

with his father. Every morning Kamewa bought fresh fish at Tukiji fish market auction and sold it to hotels 

and restaurants in the Tokyo area. In 1995 a supermarket fish buyer introduced trolled, frozen at sea (FAS), 

Alaskan fish using Bruce Gore’s (Triad Fishery) special techniques, which had made its products known for 

their quality and taste. In 1998 Kamewa started importing Bruce Gore’s Alaskan fish (King and Coho salmon, 

lingcod, black cod) directly. Wada gradually understood the relationship between fish quality and sustainable 

fisheries through dealing with Alaskan fishermen directly. So when he learned about the MSC (Marine 

Stewardship Council) on May 2005, he felt it was a good idea to highlight the difference between Alaskan 

salmon and others. Shortly thereafter Kamewa was certified for MSC chain of custody, allowing Kamewa 

Shouten, to use the MSC logo on its salmon. This salmon was the first MSC labeled product in Japan. The first 

MSC logo labeled salmon appeared in a Japanese supermarket in June 2006. Kamewa also sells domestic fish 

from sustainable fisheries: scallops from Hokkaido Prefecture, and oyster and scallops from Miyagi Prefecture. 

Kamewa and a mailing house are currently planning to supply flathead flounder, the first MSC certified fish, to 

Japan. 

55

DAN WALDECK – Executive Director, Pacific Whiting Conservation Cooperative (PWCC). 



The Pacific Whiting Conservation Cooperative (PWCC) is a harvest and research cooperative formed by the 

companies that participate in the catcher/processor sector of the whiting fishery -- American Seafood’s, Glacier 

Fish Company, and Trident Seafoods. The PWCC promotes rational harvest and minimal waste in the whiting 

fishery. By working together, cooperative members have greatly improved fishery production and significantly 

decreased bycatch in the catcher/processor sector of the whiting fishery. The PWCC also supports research to 

generally improve the west coast groundfish fishery. The PWCC sponsors a cooperative research survey with 

NOAA Fisheries’ Northwest Fisheries Science Center, which examines the abundance of juvenile whiting and 

rockfish. 

Prior to joining the PWCC, Dan worked on the staff of the Pacific Fishery Management Council. His 

responsibilities included coordination of marine reserve and marine protected area activities, oversight of 

Pacific Council development of national marine policy, and administration of the Scientific and Statistical 

Committee. Dan was a Presidential Management Fellow during 1998 and 1999 while working at the Library of 

Congress where he provided policy guidance to lawmakers. In 1997, Dan graduated from the University of 

Washington’s School of Marine Affairs. He also holds a Bachelor of Science degree in marine biology from the 

California State University, Long Beach. 

BILL WAREHAM - Senior Marine Conservation Specialist, David Suzuki Foundation 



Bill Wareham works to promote the conservation and health of Canada's marine ecosystems. His work includes 

developing ecosystem based management solutions through marine use planning, the establishment of marine 

protected areas, and through reforms to ocean policy and legislation. Bill also works on sustainable fisheries 

issues and represents the Foundation on the SeaChoice sustainable seafood initiative. Bill is a strategic advisor on 

the Foundation’s wild salmon campaign and regularly represents us in negotiations with various stakeholders 

involved in marine conservation. Bill has a Bachelor of Science degree in Zoology and a Master’s of Business 

Administration. 

BRAD WARREN – Director, Productive Oceans Partnership, Sustainable Fisheries Partnership 


After 26 years as a journalist, consultant, and student of fisheries and marine conservation, Brad Warren joined 

the Sustainable Fisheries Partnership in 2006. He directs the Productive Oceans Partnership, an SFP program 

that works to enlist the seafood industry to protect oceans and fisheries from effects of rising global CO 2 

emissions (e.g. ocean acidification and climate change). This program is currently working with seafood 

companies and fishermen to help them improve energy efficiency and identify effective strategies for protecting 

fisheries from global CO 2 impacts. Warren was the editor of Pacific Fishing from 1996 to 2004, and began 

writing for National Fisherman in 1980. In 1994 he founded the National Fisheries Conservation Center, a 

think-tank on collaborative problem solving, which has been a key partner with SFP in this initiative. 

DR. EINAR WATHNE – Deputy Managing Director, EWOS Group 


Dr. Wathne is currently the Deputy Managing Director of the EWOS Group in Bergen, Norway. He has also 

served as the Managing Director of Scotland and International Coordinator for EWOS. Prior to that, Dr. 

Wathne was the Research and Development Manager for NorAqua. By training, Dr. Wathne is an animal 

nutritionist and an expert in the development of fish feeds. He received a Ph.D. in Aquaculture from the 

Agricultural University of Norway, a Master of Business Administration from the Norwegian School of 

Management, and a degree in animal nutrition from the Agricultural University of Norway. 

56

STEPHEN WERTZ – Senior Marine Biologist and Supervisor, Marine Protected Areas Science 

Project and California Department of Fish and Game 



Stephen Wertz has been employed by the California Department of Fish and Game (CDFG) since 1992. He 

has participated on a variety of marine research and management projects, including life history studies on 

important California finfish resources, coastal pelagic species monitoring, groundfish management, and was cochair 

on the Pacific Fishery Management Council’s Highly Migratory Species Management Team. Currently, 

Mr. Wertz is the supervisor for the science component of the CDFG’s marine protected areas implementation 

project and is a member of the Marine Life Protection Act (MLPA) Master Plan Science Advisory Team. This 

team provides scientific support for the MLPA Initiative in the south coast study region, which spans from 

Point Conception in Santa Barbara County south to the California border with Mexico, including offshore 

islands. 

MEGAN WESTMEYER – Sustainable Seafood Coordinator, South Carolina Aquarium 


Megan Westmeyer has led the South Carolina Aquarium’s Sustainable Seafood Initiative (SSI), an educational 

program for culinary professionals, since 2004. By fostering wise choices in sustainable seafood at high-end 

restaurants, SSI strives to influence the culinary seafood market and lead to the conservation of fishery 

resources. SSI’s partner chefs pledge to remove Orange Roughy, Chilean Sea Bass and Shark from their 

menus, instead focusing on sustainable—especially local—seafood products. Westmeyer helps chefs and their 

staffs learn about sustainable seafood by translating technical fishery information to a concise format usable by 

the culinary industry and by conducting sustainability assessments of their seafood menu. Westmeyer also 

conducts educational seminars for high-school and college culinary students and community groups. 

Westmeyer holds a master’s degree in Oceanography and Coastal Sciences from Louisiana State 

University. She currently serves on the Board of Overseers of Chefs Collaborative, the Board of Directors of 

the South Carolina Seafood Alliance, and is a member of the South Atlantic Fishery Management Council 

Shrimp Advisory Panel. 

VALESKA WEYMANN – Technical Manager Aquaculture, GLOBALGAP 



Valeska Weymann is a food engineer of Guatemalan origin. Her Bachelors degree was received from the State 

University of Campinas, Sao Paulo, Brazil. Her working experience in the food and agri-food sector took place 

in Latin America, including Paraguay and Guatemala, focusing on small food companies advisory and raw 

materials approval, including water treatment technologies. During her studies about Technologies in the 

Tropics at the University of Applied Sciences in Cologne-Germany, she joined GLOBALGAP in 2002. Since 

2004 she has coordinated GLOBALGAP’s Aquaculture scope. 

KATE WING – Ocean Policy Analyst 


Kate Wing founded her ocean policy and communications consulting firm in 2008. Prior to striking out on her 

own, she spent eight years as a senior policy analyst with NRDC. One of California's advisors to the Pacific 

States Marine Fisheries Commission, she's worked on the development of several fishery management plans, 

including the Pacific Council's HMS FMP and California's abalone management and recovery plan. Kate's 

academic background is in marine biology, including a season in Antarctica. She holds a master's degree from 

the University of Washington's School of Marine Affairs and served as a Knauss Sea Grant Fellow on the 

Senate Commerce Committee. She recently joined the staff of the Gordon & Betty Moore Foundation's Marine 

Conservation Initiative. 

57

ATTENDEE CONTACT 

INFORMATION 



59

Sid'Ahmed Sidi Mohamed Abeid 

President 

Fédération Nationale de Pêche FNP 

BP 043-NDB-MAURITANIA 

Nouadhibou, 2222 

Mauritania 

+222 2360087 

fnprim@yahoo.fr 

Brad Ack 

Regional Director - Americas 

Marine Stewardship Council (MSC) 

2110 N Pacific Street, #102 

Seattle, WA 98301 

United States 

+1 206 691 0188 

brad.ack@msc.org 

Tobias Aguirre 

Executive Director 

FishWise 

PO Box 233 

Santa Cruz, CA 95061 

United States 

+1 831 427 1707 

t.aguirre@fishwise.org 

Finn Alfredsson 

Senior Fisheries Specialist 

World Bank 

1819 H Street NW 

MC5-515 

Washington, DC 20433 

United States 

+1 202 473 9180 

omartens@worldbank.org 

Angela Alston 

Outreach Coordinator 

Niijii Films 

776 Westminster Road 

Brooklyn, NY 11230 

United States 

+1 718 407 0670 

angela@waterwater.org 

Peter Andrews 

Conservation Consultant 

Ecolife Foundation 

3211 Bancroft 

San Diego, CA 92104 

United States 

+1 619 787 5932 

pandrewsconserv@yahoo.com 

John Arnold 

Head of New Product Development 

Fairtrade Foundation 

3rd Floor, Ibex House 

42-47 Minories 

London, EC3N 1DY 

United Kingdom 

+44 2074407697 

john.arnold@fairtrade.org.uk 

Linda Arnold 

Technical Manager 

Tesco House 

Delamere Road 

Cheshunt, Hertfordshire EN8 9SL 


+44 7841367103 

Linda.Arnold@uk.tesco.com 

Lani Asato 

Communications Director 

Sustainable Fisheries Partnership 

806 Crest Drive 

Encinitas, CA 92024 

United States 

+1 760 271 1545 

lani.asato@sustainablefish.org 

Lisa Bailey 

Communications Manager - Americas 


2110 N Pacific Street, #102 


United States 

+1 206 631 2904 

lisa.bailey@msc.org 

Mari Banks 

Manager, Sustainability 

Darden Restaurants, Inc. 

5900 Lake Ellenor Drive 

Orlando, FL 34786 

United States 

+1 407 245 5350 

mbanks@darden.com 

Eliza Barclay 

Journalist 

1415 Chapin Street NW 

Apt 402 


United States 

+1 202 390 9404 

elizabarclay@gmail.com 

Jason Barnes 

Advertising Manager 

IntraFish Media 

701 Dexter Avenue N 

Suite 410 


United States 

+1 206 282 3474 

jason.barnes@intrafish.com 

Sandra Barrera 

Business Administrator 

Service Aqua LLC 

2970 W 84 Street 

Unit#1 

Hialeah, FL 33018 

United States 

+1 772 408 6133 

epinon@serviceaqua.com 

Nadine Bartholomew 

Business Outreach and Development 

Manager 

SeaWeb - Seafood Choices Alliance 

8401 Colesville Road 

Suite 500 

Silver Spring, MD 20910 

United States 

+1 301 830 7083 

nbartholomew@seaweb.org 

Al Baylacq 

Owner 

Good Earth Natural Foods, Inc. 

175 Tamal Road 

Fairfax, CA 94930 

United States 

+1 415 454 0123 

al@genatural.com 

Kendra Beach 

Senior Account Executive 

Spitfire Strategies 

828 W 6th Street 

Austin, TX 78703 

United States 

+1 512 242 5420 

kendra@spitfirestrategies.com 

Leigh Belanger 

Program Manager 

Chefs Collaborative 

89 S Street LL 

Boston, MA 02111 

United States 

+1 617 236 5200 

leigh@chefscollaborative.org 

61

René Benguerel 

Managing Partner 

Blueyou Consultancy 

Zentralstrasse 156 

Zürich, 8003 

Switzerland 

+41 433331259 

rene.benguerel@blueyou.com 

Lydia Bergen 

Associate Director for Strategy & 

Outreach 

New England Aquarium - Sustainable 

Fisheries Initiative 

1 Central Wharf 


United States 

+1 617 973 5288 

lbergen@neaq.org 

Mike Berthet 

Fish & Seafood Director 

M&J Seafoods 

The Gatehouse 

Gatehouse Way 

Aylesbury, Buckinghamshire HP19 8DB 


+44 7776256942 

mike.berthet@brake.co.uk 

Barbara Best 

Coastal Resources and Policy Advisor 

U.S. Agency for International 

Development 

1300 Pennsylvania Avenue NW 

USAID/EGAT/NRM 3.8 


United States 

+1 202 712 0553 

bbest@usaid.gov 

Doug Beveridge 

European Director 


22 Swann Street 

York, YO231AF 


+44 7712044435 

doug.beveridge@sustainablefish.org 

Bobby Blocker 

Board of Directors 

American Albacore Fishing Association 

4252 Bonita Road, #154 

Bonita, CA 91902 

United States 

+1 619 941 2307 

Lindsey Bloom 

Commercial Fisherman 

Trout Unlimited 

1114 Slim Williams Way 

Juneau, AK 99801 

United States 

+1 907 723 3660 

Lindsey@Bloominalaska.net 

Michael Bockisch 

Bockisch-Consult 

Am Osterberg 11 

Jesteburg, DE-21266 

Germany 

+49 4183778413 

mb@bockisch-consult.de 

Kate Bonzon 

Program Manager, Ocean Enterprise 

Environmental Defense Fund 

123 Mission Street 

28th Floor 

San Francisco, CA 94105 

United States 

+1 415 293 6071 

kbonzon@edf.org 

Michael Boots 

Vice President of Sustainable Markets 

SeaWeb 


Suite 500 


United States 

+1 301 495 9570 

mboots@seaweb.org 

Nadia Bouffard 

Director General 

Department of Fisheries and Oceans 

Canada 

200 Kent Street 

13th Floor - 13W070 

Ottawa, ON K1A 0E6 

Canada 

+1 613 998 3111 

Nadia.Bouffard@dfo-mpo.gc.ca 

Jaclyn Bowen 

General Manager 

Quality Assurance International 

(QAI)/NSF 

9191 Towne Centre Drive 

Suite 510 


United States 

+1 858 792 3531x144 

bowen@nsf.org 

Sheila Bowman 

Seafood Watch Outreach Manager 

Monterey Bay Aquarium 

886 Cannery Row 

Monterey, CA 93940 

United States 

+1 831 647 6871 

sbowman@mbayaq.org 

Peter Bridson 

Aquaculture Research Manager 




United States 

+1 831 647 6845 

pbridson@mbayaq.org 

Roland Briggs 

President 

Ugashik Wild Salmon Co 

Ugashik Village 

King Salmon, AK 99613 

United States 

+1 907 797 2232 

roland@briggsway.com 

Victoria Briggs 

VP Marketing 

Ugashik Wild Salmon Co 

Ugashik Village 

King Salmon, AK 99613 

United States 

+1 907 797 2232 

info@briggsway.com 

Mark Brodeur 

Director of Environmental 


Nestle 

1111 Woodland Avenue 

Menlo Park, CA 94025 

United States 

+1 314 378 2635 

mark.brodeur@purina.nestle.com 

Carrie Brownstein 

Seafood Quality Standards Coordinator 

Whole Foods Market 

550 Bowie Street 


United States 

+1 718 858 7289 

carrie.brownstein@wholefoods.com 

62

James Buchan 

Chairman 

Scottish Fishermen's Organisation Ltd 

Braehead 

601 Queensferry Road 

Edinburgh, Lothian EH4 6EA 


+44 1313397972 

info@scottishfishermen.co.uk 

Julia Bunting 

MBA and Master of Environmental 

Mgmt 

Duke University 

4325A Sugar Ridge Road 

Hillsborough, NC 27278 

United States 

+1 919 943 8791 

jrb43@duke.edu 

Scott Burns 

Environment Focus Program Director 

Walton Family Foundation 

919 18th Street NW 

Suite 650 


United States 

+1 202 457 9014 

sburns@wffmail.com 

Dr. Christina Burridge 

BC Seafood Alliance 

1100 1200 W 73 Avenue 

Vancouver, BC V6P 6G5 

Canada 

+1 604 377 9213 

cburridge@telus.net 

Vincent Calvillo 

VP Sales & Operations 

H&N Foods International 

5580 S Alameda Street 

Vernon, CA 90058 

United States 

+1 323 583 9313 

vincent_calvillo@hnfoods.com 

Jim Cannon 

CEO 


3 College Road 

Brighton BN2 1JA 


+44 2071938624 

jim.cannon@sustainablefish.org 

Arturo Carlos 

President 

AGS / Alto Golfo Sustentable 

10085 Scripps Ranch Ct. 


United States 

+1 858 790 3200 

acarlos@oceangarden.net 

Michael Carroll 

Business Consultant 

New England Aquarium 

Central Warf 


United States 

+1 617 640 8126 

mcarroll@neaq.org 

William Carvalho 

President 

Wild Planet Foods 

1585 Heartwood Drive 

Suite F 

McKinleyville, CA 95519 

United States 

+1 707 839 3270 

billc@wildplanetfoods.com 

Sherry Casey 

Senior Director, Regulatory Affairs 

Loblaw Companies Limited 

1 President's Choice Circle 

Brampton, ON L6Y 5S5 

Canada 

+1 905 459 2500 

sherry.casey@loblaw.ca 

Edward Cassano 

Deputy Director Center for the Future 

of the Oceans 




United States 

+1 831 647 6872 

ecassano@cox.net 

Richard Castle 

Director of Seafood 

Giant Eagle, Inc. 

690 Perry Highway 

Harmony, PA 16037 

United States 

+1 724 453 3107 

rcastle@gianteagle.com 

Hank Cauley 

Senior Officer 

Pew Environment Group 

901 E Stret NW 


United States 

+1 202 552 2167 

hcauley@pewtrusts.org 

Anne Chamberlain 

Lamlash 

12 Manor Farm 

Apethorpe 

Peterborough, PE8 5DP 


+44 1780470455 

anne.chamberlain@farming.co.uk 

Chanya Charles 

Director, Global FISH Alliance 

AED 

1825 Connecticut Avenue NW 


United States 

+1 202 884 8634 

chanyacharles@gmail.com 

Benson Chiles 

Partner 

Chiles Consulting, LLC; Environmental 

Defense Fund 

78 First Avenue 

Second Floor 

Atlantic Highlandsq, NJ 07716 

United States 

+1 732 291 2163 

bensonchiles@gmail.com 

Alice Chiu 

Research Fellow 

Stanford University 

473 Via Ortega -- MC: 4205 

Stanford, CA 94305 

United States 

+1 650 721 2220 

alchiu@stanford.edu 

Michelle Cho 

Senior Wild Fisheries Specialist 



Central Wharf 


United States 

+1 617 973 5200 

mcho@neaq.org 

63

Thierry Chopin 

Professor of Marine Biology 

University of New Brunswick 

Department of Biology 

P.O. Box 5050 

Saint John, NB E2L 4L5 

Canada 

+1 506 648 5507 

tchopin@unbsj.ca 

Philip Chou 

Manager of Conservation Outreach 



Suite 500 


United States 

+1 301 830 7084 

pchou@seaweb.org 

Denise Choy 

Project Manager 


4000 Westchase Boulevard 

#510 

Raleigh, NC 27607 

United States 

+1 919 881 2928 

dchoy@edf.org 

Jason Clay 

Senior Vice President, Markets 

World Wildlife Fund 

1250 24th St NW 


United States 

+1 202 495 4691 

jason.clay@wwfus.org 

Ian Thomas Clement 

Chief Executive Officer 

Deepwater Group Ltd 

98 Vickerman Street 

Nelson, 7040 

New Zealand 

+64 35457020 

clement@fishinfo.co.nz 

Jason Clermont 

Wild Fisheries Specialist 

New England Aquarium 

Central Wharf 


United States 

+1 617 973 5200 

jclermont@neaq.org 

Leesa Cobb 

Director 

Port Orford Ocean Resource Team 

PO Box 679 

351 W 6th St 

Port Orford, OR 97465 

United States 

+1 541 332 0627 

leesa@oceanresourceteam.org 

Brian Cohen 

Program Associate 



Suite 500 


United States 

+1 301 495 9570 

bcohen@seaweb.org 

Jeanne Colleluori 

Communications & Media Specialist 

Wegmans Food Markets 

1500 Brooks Avenue 

P.O. Box 30844 

Rochester, NY 14603 

United States 

+1 585 464 4760 

jeanne.colleluori@wegmans.com 

John Connelly 

President 

National Fisheries Institute, Inc. 

7918 Jones Branch Drive 

Suite 700 

McLean, VA 22102 

United States 

+1 703 752 8880 

jconnelly@nfi.org 

Hector Corrales 

Operations Manager 

Grupo Granjas Marinas (SFI) 

PO Box #184 

Choluteca, Honduras 

Choluteca, 111111 

Honduras 

+1 504 782 2376 

tovis@seafarmsgroup.com 

Valerie Craig 

Senior Project Manager 


Italy 

+39 0761403371 

vcraig@seafoodchoices.org 

Stephen Cross 

Associate Professor / Director 

University of Victoria 

SS&M Building 

3800 Finnerty Rd. 

Victoria, BC V8P 5C2 

Canada 

+1 250 338 9255 

sfcross@office.geog.uvic.ca 

Max Cuellar 

SA/Engagement Manager 

Booz & Company 

11 Haight Street 

Apt 9 


United States 

+1 917 544 2244 

max.cuellar@booz.com 

Ned Daly 

North American Director 


98 Kennebunk Road 

Alfred, ME 04002 

United States 

+1 207 459 5011 

ndaly@seaweb.org 

Stephanie Danner 

Fisheries Research Manager 




United States 

+1 831 647 6861 

sdanner@mbayaq.org 

Jason Davidson 

Director of Food Operations 

Crew Carolina 

38 Romney Street 

Charleston, SC 29407 

United States 

+1 843 577 7188 

jason@crewcarolina.com 

Kristjan Th. Davidsson 

Partner 

KE 

Skeljagrandi 17 

Reykjavik, IS 107 

Iceland 

+354 8444517 

kristjan.davidsson@glitnirbank.com 

64

Guy Dean 

Vice President - Import/Export 

Albion Fisheries Ltd. 

1077 Great Northern Way 

Vancouver, BC V5T1E1 

Canada 

+1 604 875 9424 

guydea@albion.bc.ca 

Christian Decugis 

Prud'homme Representant Collectif 

Mediterranéé 

Collectif Pêché et Développement 

9 avenue de la fontaine 

Saint Raphael, France 83700 

France 

+33 614080267 

chris.decugis@gmail.com 

Lucien Dehy 

Executive Director of ID-PECHE 

ID6PECHE (NGO) 

03BP3558 

Cotonou, 229 

Benin 

+229 97190611 

ldehy@yahoo.fr 

Robert Dennill 

Associate Vice President - Corporate 

Social Responsibility 

ARAMARK Corp 

1101 Market Street 

Philadelphia, PA 19107 

United States 

+1 215 238 7795 

dennill-robert@aramark.com 

Carol Devine 

Vice President, Marketing & 

Communications 

Australis Aquaculture 

One Australia Way 

Turners Falls, MA 01376 

United States 

+1 413 863 2040 

cdevine@TheBetterFish.com 

Nicolas Diaz 

Secrétaire Général 

CRPMEM Guadeloupe 

2 bis rue Schoelcher 

Pointe-à-Pitre, 97110 

France 

+59 0590909787 

diaz.crpmem971@orange.fr 

Bill DiMento 

Director of Manufacturing & 

Regulatory Affairs 

High Liner Foods (USA) 

18 Electronics Avenue 

Danvers, MA 01923 

United States 

+1 978 750 5132 

bdimento@fisheryproducts.com 

Michael Dimin 

Managing Director 

Sea to Table 

1321 White Heron Lane 

Vero Beach, FL 32963 

United States 

+1 800 868 2575 

mhd@sea2table.com 

Sean Dimin 


Sea to Table 



United States 

+1 800 868 2575 

sean@sea2table.com 

Cat Dorey 

Sustainable Seafood Advisor 

Greenpeace 

Canonbury Villas 

London, N1 2PN 


+44 207865 8181 

cat.dorey@uk.greenpeace.org 

Chris Dorsett 

Vice President for Fishery 

Conservation and Management 

Ocean Conservancy 

106 E 6th 

Suite 310 


United States 

+1 512 524 7431 

cdorsett@oceanconservancy.org 

Richard Draves 

Vice President - Product Development 

American Seafoods 

2025 1st Avenue 

Suite 900 


United States 

+1 206 256 2633 

richard.draves@americanseafoods.com 

Mark Drawbridge 

Aquaculture Program Director 

Hubbs-SeaWorld Research Institute 

2595 Ingraham Street 


United States 

+1 619 226 3870 

mdrawbridge@hswri.org 

Elizabeth Dubovsky 

WhyWild Program Director 

Trout Unlimited 

419 Sixth Street 

Suite 200 


United States 

+1 907 321 7221 

edubovsky@tu.org 

Dr. Alan Duckworth 

Blue Ocean Institute 

PO Box 250 

East Norwich, NY 11732 

United States 

+1 516 922 9500 

aduckworth@blueocean.org 

Lila Eason 

Sales Executive 

Sunburst Trout Company, LLC 

128 Raceway Place 

Canton, NC 28786 

United States 

+1 828 648 3010 

lila@sunbursttrout.com 

Wesley Eason 

Sales / Processing Management 

Sunburst Trout Company, LLC 

128 Raceway Place 

Canton, NC 28716 

United States 

+1 828 648 3010 

wes@sunbursttrout.com 

Nigel Edwards 

Technical Director 

Seachill Ltd 

Laforey Road 

Grimsby, North East Lincolnshire 

HU15 2NG 


+44 1472586210 

nigeledwards@seachill.co.uk 

65

David Eli 

Field Director 

TESCOD, Ghana 

PO Box DS 1469, Dansoman 

Accra, Greater Accra DS 1469 

Ghana 

+233 244803281 

tescod2@yahoo.com 

Lawrence Epstein 



200 26th Avenue S 


United States 

+1 571 239 0148 

lepstein@edf.org 

Wes Erikson 

Fisheries Consultant 


PO Box 3346 

Courtenay, BC V9N 5N5 

Canada 

+1 250 218 1156 

erikson.w@gmail.com 

Barry Estabrook 

Contributing Editor 

Gourmet Magazine 

4 Times Square 

New York, NY 10036 

United States 

+1 212 286 4313 

barry_estabrook@condenast.com 

Barbara Ettinger 

Director 

Niijii Films 

62 Bingham Mills Road 

Germantown, NY 12526 

United States 

+1 518 537 5830 

niijiifilms@gmail.com 

Stephanie Faison 

Media Relations 


49 Church Road 

Millington, NJ 07946 

United States 

+1 908 626 0111 

stephanie@seafoodchoices.org 

Juan Carlos Ferrer 

Sales & Marketing Director 

International Fishmeal and Fish Oil 

Organisation 

2 College Yard 

Lower Dagnall Street 

St Albans, AL34PA 


+44 1727842844 

Secretariat@iffo.net 

James Ferro 

Aquaculture Policy Analyst 


116 New Montgomery Street 

Suite 810 


United States 

+1 415 830 3219 

jferro@oceanconservancy.org 

Derek Figueroa 

Chief Operating Officer 

Seattle Fish Company 

6211 E 42 nd Avenue 

Denver, CO 80216 

United States 

+1 303 329 9595 

derek@seattlefish.com 

John Fiorillo 

Editorial Director 

IntraFish Media 

701 Dexter Avenue N 


United States 

+1 206 282 3474 

john.fiorillo@intrafish.com 

Amalia Firman 

Program Management Support 

Director 


Pesona Khayangan AG-6 

Depok, 80114 

Indonesia 

+62 81337612340 

amalia.firman@sustainablefish.org 

Timothy Fitzgerald 

Marine Scientist 


257 Park Avenue S 


United States 

+1 212 616 1230 

tfitzgerald@edf.org 

Philip FitzPatrick 

Commercial Director 


5100 Tamiami Trail N 

Suite 142 

Naples, FL 34110 

United States 

+1 239 263 4320 

Philip.Fitzpatrick@msc.org 

Peter H. Flournoy 

COUNSEL 

American Fishermen's Research 

Foundation 

740 N Harbor Drive 


United States 

+1 619 232 0954 

phf@international-law-offices.com 

Suzanne Forbes 

Environmental Affairs Administrator 

Wakefern Food Corporation 

33 Northfield Avenue 

Edison, NC 28818 

United States 

+1 732 906 5083 

suzanne.forbes@wakefern.com 

William Fox 

VP - Fisheries 

WWF US 

PO Box 60633 


United States 

+1 619 222 2489 

Bill.Fox@wwfus.org 

Masashi Fukuda 

Journalist 

Kochi-shi Honmachi 3-2-15 Kochi- 

Shimbun 

Kochi-shi, Kochi-ken 780 8572 

Japan 

+81 9047851889 

m.fukuda@kochinews.co.jp 

Andrew Furner 

Vice President 

Trace Register, LLC 

119 1st Avenue S, #440 


United States 

+1 206 621 1601 

sramsaur@traceregister.com 

66

Langley Gace 

COO 

OceanSpar LLC 

755 Winslow Way 

Suite 300 

Bainbridge Island, WA 98110 

United States 

+1 206 947 1483 

langley.gace@gmail.com 

Victoria Galitzine 

Science Analyst 

FishWise 

PO Box 233 


United States 

+1 831 427 1707 

v.galitzine@fishwise.org 

Jocelyn Garovoy 


Resources Legacy Fund 

555 Capitol Mall 

Suite 650 

Sacramento, CA 95814 

United States 

+1 916 442 4880 

jgarovoy@resourceslawgroup.com 

Robert Garrity 

V P of Environmental Sustainability 

Giant Eagle, Inc. 

101 Kappa Drive 

RIDC Park 

Pittsburgh, PA 15238 

United States 

+1 412 967 3729 

robert.garrity@gianteagle.com 

Ian Gatt 

President 

Scottish Fishermen's Federation 

24 Rubislaw Terrace 

Aberdeen, Scotland AB10 1XE 


+44 1224646944 

i.gatt@sff.co.uk 

Dominique Gautier 

Technical Executive 

Aquastar Europe 

Eagle House, The Slough 

Studley, Warwickshire B80 7EN 


+44 1527460460 

dgautier@aquastareu.com 

Brooke George 

Account Director 

Crocmedia America 

6464 Sunset Blvd. 

Suite 910 

Hollywood, CA 90028 

United States 

+1 323 382 0102 

brooke@crocmedia.com 

Phil Gibson 

Group Director Seafood 

Safeway, Inc 

5918 Stoneridge Mall Road 

Pleasanton, CA 94588 

United States 

+1 925 467 2907 

phil.gibson@safeway.com 

Erica Gies 

Freelance Reporter 

2141 Hayes Street 


United States 

+1 415 722 6370 

erica@2141.net 

Paul Gilliland 


Bering Select Seafoods Company 

641 W Ewing Street 


United States 

+1 206 954 9141 

pgilliland@beringselect.com 

Jim Gilmore 

Director, Public Affairs 

At-sea Processors Association 

1225 I Street, NW 

Suite 600 


United States 

+1 202 712 9119 

jgilmore@atsea.org 

Mary Jane Ginsberg 

Trade Commissioner 

Consulate General of Canada 

580 California Street 

14th Floor 


United States 

+1 415 568 4327 

jane.ginsberg@international.gc.ca 

Richard Goche 

Commissioner 

Oregon Albacore Commission 

56010 Fairview Road 

Coquille, OR 97423 

United States 

+1 541 396 6886 

rickg@aril.com 

Ernesto Godelman 

Engineer 


Rondeau 361 

Mar del Plata, Buenos Aires 7600 

Argentina 

+54 2234896397 

ernesto.godelman@sustainablefish.org 

Rebecca Goldburg 

Director, Marine Science 

Pew Charitable Trusts 

901 E Street NW 


United States 

+1 973 783 5319 

rgoldburg@pewtrusts.org 

Jennifer Goldstein 

Wild Fisheries Specialist 



Central Wharf 


United States 

+1 617 973 5200 

jgoldstein@neaq.org 

Clifford A. Goudey 

Massachusetts Institute of Technology 

MIT Sea Grant College Program 

Bldg. E34-356, 42-44 Carleton Street 

Cambridge, MA 02139 

United States 

+1 617 253 7079 

cgoudey@mit.edu 

67

Wendy Goyert 

Master's Student 


2335 Huron Street 

Durham, NC 27707 

United States 

+1 202 320 3713 

wendy.goyert@duke.edu 

Pete Granger 

Program Leader Marine Advisory 

Services 

Washington Sea Grant 

University of Washington 

3716 Brooklyn Avenue NE 


United States 

+1 206 685 9261 

pgranger@u.washington.edu 

Rebecca Graves 


FSG Social Impact Advisors 

216 1st Avenue South 


United States 

+1 206 577 4606 

rebecca.graves@fsg-impact.org 

Mitch Greenberg 

Senior Director 

Sodexo 

9801 Washingtonian Boulevard 

Gaithersburg, MD 20878 

United States 

+1 301 987 4615 

mitch.greenberg@sodexo.com 

Paul Greenberg 

Freelance Writer 

176 Broadway 

10F 


United States 

+1 646 239 2114 

paulgreenberg@verizon.net 

Angela Griffiths 

Director of Conservation 

Vancouver Aquarium 

Box 3232, 845 Avison Way 

Vancouver, BC V6B 3X8 

Canada 

+1 604 659 3487 

angela.griffiths@vanaqua.org 

Amy Grondin 

Independent Consultant 

1450 30th Street 

Port Townsend, WA 98368 

United States 

+1 206 295 4931 

amy@pmcc.org 

Lana Gunnlaugson 

Program Coordinator-Marine & 

Freshwater Conservation 

David Suzuki Foundation 

219-2211 W 4th Avenue 

Vancouver, BC V6K 4S2 

Canada 

+1 604 732 4228 

lgunnlaugson@davidsuzuki.org 

Marcela Gutierrez 

Program Manager, Wildlife 

Conservation 

WiLDCOAST / COSTASALVAjE 

925 Seacoast Drive 

Imperial Beach, CA 91932 

United States 

+1 619 423 8665 

marcela@wildcoast.net 

Karl Haflinger 

President 

Sea State, Inc 

PO Box 74 

Vashon, WA 98070 

United States 

+1 206 463 7370 

karl@seastateinc.com 

Donna Hammill 

Qulaity Assurance Specialist 

Loblaw Brands Limited 

1 President's Choice Circle 

2nd Floor, N Tower 

Brampton, ON L6Y 5S5 

Canada 

+1 905 459 2500 

donna.hammill@loblaw.ca 

Kate Hanley 

Director of Operations 

San Diego Coastkeeper 

2825 Dewey Road 

Suite 200 


United States 

+1 619 758 7743 

kate@sdcoastkeeper.org 

Kathleen Hanson 

Account Executive 

American Fish & Seafood Company 

625 Kohler Street 

Los Angeles, CA 90021 

United States 

+1 213 216 8899 

khanson@americanfish.com 

Chris Harrold 

Director of Research Programs 




United States 

+1 831 648 4971 

charrold@mbayaq.org 

Betsy Hart 


National Aquaculture Association 

PO Box 1647 

Pine Bluff, AR 71613 

United States 

+1 870 850 7900 

bhart@sc.rr.com 

Devin Harvey 

Visual Media Associate 

SeaWeb 


Suite 500 


United States 

+1 301 830 7082 

dharvey@seaweb.org 

Michelle Harvey 

Project Manager 


1116 S Walton Boulevard 

Suite 120 

Bentonville, AR 72758 

United States 

+1 479 685 1581 

mharvey@edf.org 

Elizabeth Havice 

Graduate Student Researcher 

University of California, Berkeley 

137 Mulford Hall 

UC Berkeley 

Berkeley, CA 94720 

United States 

+1 510 643 3126 

ehavice@nature.berkeley.edu 

68

Scott Hawkins 





United States 

+1 619 941 2307 

Dennis Heinemann 

VP, Ocean Climate Change 




United States 

+1 202 351 0451 

dheinemann@oceanconservancy.org 

Kathy Hesse 


Packard Foundation 

300 2nd Street 

Los Altos, CA 95112 

United States 

+1 650 917 4712 

khesse@packard.org 

Shawn Hester 

Director of Marketing 

Ocean Garden Products 

10085 Scripps Ranch Court 


United States 

+1 858 790 3236 

shester@oceangarden.com 

Phoebe Higgins 

Project Manager/Loan Officer 

California Fisheries Fund 

123 Mission Street 

28th Floor 


United States 

+1 415 293 6120 

phiggins@californiafisheriesfund.org 

Daniel Hildreth 

Director & Shareholder 

Diversified Communications 

55 Thornhurst Road 

Falmouth, ME 4105 

United States 

+1 207 781 2007 

dnl.hildreth@gmail.com 

Brandon Hill 

Executive Chef 

Bamboo Sushi 

310 SE 28th Avenue 

Portland, OR 97214 

United States 

+1 503 442 6237 

tbhill@bamboosushipdx.com 

Connie Hill 

Vital Choice 




United States 

+1 619 941 2307 

Paul Hill 





United States 

+1 619 941 2307 

Tiffany Hilman 

Markets Outreach Coordinator 

Coastal Alliance for Aquaculture 

Reform 

1405-207 W Hastings Street 

Vancouver, BC V6B 1H7 

Canada 

+1 604 696 5044 

thilman@livingoceans.org 

Katy Hladki 

Aquaculture Specialist 



Central Wharf 


United States 

+1 617 973 5200 

khladki@neaq.org 

John Hocevar 

Oceans Campaign Director 

Greenpeace 



United States 

+1 512 454 6140 

jhocevar@greenpeace.org 

John Holmyard 


Offshore Shellfish 

Polfearn 

Taynuilt, Argyll PA35 1JQ 


+44 1866822454 

john@offshoreshellfish.com 

Nicki Holmyard 

Head of Communications 

Seafood Scotland 

Polfearn 

Taynuilt, Argyll PA35 1JQ 


+44 7711272637 

nicki@seafoodscotland.org 

Paul Holthus 


World Ocean Council 

3035 Hibiscus Drive 

Honolulu, HI 96815 

United States 

+1 808 277 9008 

paul.holthus@oceancouncil.org 

Hollis Hope 


SeaWeb 


Suite 500 

Silver Spring, DC 20910 

United States 

+1 301 495 9570 

hhope@seaweb.org 

Rachel Hopkins 

Senior Associate, Pew Environment 

Group 

The Pew Charitable Trusts 

1025 F Street NW 


United States 

+1 202 552 2156 

nwegener@pewtrusts.org 

Barry Horwitz 

President 

Horwitz & Company LLC 

18 Durant Street 

Newton, MA 02458 

United States 

+1 617 928 0572 

bhorwitz@horwitzandco.com 

Wyatt Howard 

Director of Corporate Purchasing 

Aldi, Inc. 

1200 N Kirk Road 

Batavia, IL 60510 

United States 

+1 630 879 2130 

wyatt.howard@aldi.us 

Rupert Howes 

Chief Executive 


3rd Floor, Mountbarrow House 

6 - 20 Elizabeth Street 

London, SW1W 9RB 


+44 2078113303 

rupert.howes@msc.org 

69

Emily Howgate 

UK Programme Coordinator 


32-36 Loman Street 

London, YO13 9AE 


+44 2079227780 

ehowgate@seaweb.org 

Jim Humphreys 

Fisheries Director - Americas 

Marine Stewardship Council 

2110 N Pacific Street 

#102 


United States 

+1 206 691 0188 

Jim.Humphreys@msc.org 

Beth Hunter 

Campaign Coordinator 

Greenpeace 

454 Laurier est 

Montreal, QC H2J 1E7 

Canada 

+1 514 933 0021 x16 

beth.hunter@greenpeace.org 

Sven Huseby 

Producer 

Niijii Films 

62 Bingham Mills Road 

Germantown, NY 12526 

United States 

+1 518 537 5830 

viking@valstar.net 

Jim Iannarone 

Senior Director Category Management 

Sodexo 

8801 Washingtonian Boulevard 

Gaithersburg, MD 20878 

United States 

+1 301 987 4735 

Jim.Iannarone@Sodexo.com 

Alastair Iles 

Assistant Professor 

University of California, Berkeley 

137 Mulford Hall 

UC Berkeley 

Berkeley, CA 94720 

United States 

+1 510 643 3126 

iles@nature.berkeley.edu 

Jose Ingles 

WWF-Coral Triangle Program 

65 Mindanao Avenue 

Quezon, 1103 

Philippines 

+63 29207923 

ingles.jose@gmail.com 

Teresa Ish 

Seafood Project Manager 


257 Park Avenue South 


United States 

+1 212 505 2100 

tish@edf.org 

Kozo Ishii 

Programme Director Japan 


3rd floor,AIG Kabuto-cho Bldg 5-1 

Nihonbashi Kabuto-cho Chuo-ku 

Tokyo, 103-0026 

Japan 

+81 368617515 

Kozo.Ishii@msc.org 

Mathias Ismail 


OSO Madagascar 

OSO Headquarters 

12, Quai du Seujet 

Geneva, CH 1201 

Switzerland 

+41 227162244 

mathias@madagascar-gambas.com 

Andrew Jackson 

Technical Director 


Organisation 



St Albans, AL34PA 


+44 1727842844 

Secretariat@iffo.net 

Jeremy Jackson 

Professor 

Scripps Institution of Oceanography 

9500 Gilman Drive 

La Jolla, CA 92093 

United States 

+1 858 822 2432 

jbjackson@ucsd.edu 

Susan Jackson 

President 

International Seafood Sustainability 

Foundation 

PO Box 11110 


United States 

+1 412 576 3305 

susansjackson@me.com 

Monica Jain 

Consultant 

Manta Consulting Inc 

316 Mid Valley Center 

Suite 190 

Carmel, CA 93923 

United States 

+1 831 622 7822 

mantaconsulting@gmail.com 

Alfonso Jalil 

BS 

Comisión Permanente del Pacífico Sur 

(CPPS) 

Av Carlos Julio Arosemena Km 3 

Edificio Classic 2do piso 

Guayaquil, Guayas 

Ecuador 

+593 42221202 

ajalil@cpps-int.org 

Syeda Amna Nasir Jamal 

Freelance Feature Writer 

The News and Dawn 

292-A/1, Gulberg 3 

Lahore, Punjab 54660 

Pakistan 

+92 3008138498 

amnanasirjamal2003@yahoo.com 

Meghan Jeans 

Pacific Fish Conservation Manager 


116 New Montgomery Street 

Suite 810 


United States 

+1 415 830 3216 

mjeans@oceanconservancy.org 

Nancy Harmon Jenkins 

Freelance Writer 

PO Box 611 

Camden, ME 04843 

United States 

+1 207 236 3858 

nancyjay@aol.com 

70

Sabine Jessen 

Conservation Director and National 

Director of Oceans and Freshwater 

Lakes 

Canadian Parks and Wilderness Society, 

BC Chapter 

410-698 Seymour Street 

Vancouver, BC V6B 3K6 

Canada 

+1 604 685 7445 

sabine@cpawsbc.org 

Steven Jesseph 

President & CEO 

Worldwide Responsible Accredited 

Production 

2200 Wilson Boulevard 

Suite 601 

Arlington, VA 22201 

United States 

+1 703 243 0970 

sjesseph@wrapcompliance.org 

Christina S. Johnson 

Science Writer & Editor 

Sea Grant/UC San Diego 

4856 Del Monte Ave. #4 


United States 

+1 858 822 5334 

csjohnson@ucsd.edu 

Gary Johnson 

Senior Director 

McDonald’s 

2111 McDonald’s Drive 

Oak Brook, IL 60523 

United States 

+1 630 623 7413 

gary.johnson@us.mcd.com 

Howard Johnson 

Senior Advisor 


PO Box 688 

Jacksonville, OR 97530 

United States 

+1 541 899 2975 

howard@hmj.com 

Kelly M Johnson 

Ocean Wise Program Coordinator 

Ocean Wise, Vancouver Aquarium 

PO Box 3232 

Vancouver, BC V6G 3X8 

Canada 

+1 604 659 3509 

kellymareej@gmail.com 

Paul Johnson 

President 

Monterey Fish 

Pier 33 


United States 

+1 415 956 1958 

seals@montereyfish.com 

Rob Johnson 

Sustainable Seafood Coordinator 

Ecology Action Centre 

2705 Fern Lane 

Halifax, NS B3K 4L3 

Canada 

+1 902 446 4840 

seachoiceatlantic@gmail.com 

Dick Jones 

Gulf of Mexico Project Director 


1011 Meredith Drive 

Suite 11 


United States 

+1 512 275 6300 

dick.jones@sustainablefish.org 

Miguel Jorge 

Director - Marine Programme 

WWF International 

avenue du Mont Blanc 

Gland, Vaud 1196 

Switzerland 

+41 223649028 

mjorge@wwfint.org 

Cesario Jovellanos 


Global Aquatic Resource Markets 

8 Faneuil Hall Marketplace 

3rd Floor 


United States 

+1 617 763 7011 

cjovellanos@GARmarkets.com 

Nicholas Joy 


Loch Duart Ltd 

Unit 2 Montrose Business Centre 

Broomfield Road 

Montrose, Angus DD10 8SY 


+44 1674660161 

alison.stockan@lochduart.com 

Jennifer Kassakian 

Pacific Fishery Sustainability Manager 


2907 Montlake Boulevard E 


United States 

+1 206 588 2227 

jkassakian@oceanconservancy.org 

Joel Kawahara 

Captain 

f/v karolee 

3652 Lindsay Hill Road 

Quilcene, WA 98376 

United States 

+1 206 406 7026 

joelkaw@earthlink.net 

Kieran Kelleher 

Fisheries Team Leader 

World Bank 

1818 H Street NW 

MC5-515 


United States 

+1 202 473 9180 

kkelleher@worldbank.org 

Susan Kennedy 

Environmental Analyst 


PO Box 865 

Red Bank, NJ 07701 

United States 

+1 732 832 9294 

susan.m.kennedy@gmail.com 

Anthony Kenning 

Vice Chairman 


Braehead 




+44 1313397972 


Donald Kent 

President 




United States 

+1 619 226 3870 

dkent@hswri.org 

71

Sam King 

President, CEO 

Kings Seafood Company 

3185 Airway Avenue 

Costa Mesa, CA 92626 

United States 

+1 714 432 0400 

cchampoux@kingsseafood.com 

Sarah King 

Oceans Campaigner 

Greenpeace 

1726 Commercial Drive 

Vancouver, BC V5N4A3 

Canada 

+1 778 227 6458 

sarah.king@greenpeace.org 

Gerald Knecht 

CEO 

North Atlantic, Inc. 

PO Box 682 

Portland, ME 04104 

United States 

+1 207 774 6025 

jerry@northatlanticseafood.com 

Corinne Knutson 

Coral Program Coordinator 

SeaWeb 

2960 Juniper Street 


United States 

+1 619 269 1284 

cknutson@seaweb.org 

Logan Kock 

Director of Purchasing 

Santa Monica Seafood 

18531 Broadwick Street 

Rancho Dominguez, CA 90220 

United States 

+1 310 886 7935 

logan@smseafood.com 

Christopher Koetke 

Dean 

The School of Culinary Arts at Kendall 

College 

900 N. North Branch Street 

Chicago, IL 60642 

United States 

+1 312 752 2302 

ckoetke@kendall.edu 

Klaas-Jelle Koffeman 

Director 

Geertruida BV 

Industrierondweg 8a 

Urk, 8321 EA 

Netherlands 

+31 527684290 

kjk281@googlemail.com 

Tracy Kolp 



300 Second Street 


United States 

+1 650 917 7174 

tkolp@packard.org 

Sarah Kruse 

Senior Economist 

Ecotrust 

721 NW Ninth Ave 

Suite 200 


United States 

+1 503 467 0785 

skruse@ecotrust.org 

Julie Kuchepatov 

Sustainable Fisheries and Markets 

Associate 

Wild Salmon Center 

721 NW Ninth Avenue 

Suite 300 


United States 

+1 971 255 5543 

jkuchepatov@wildsalmoncenter.org 

Pascal Labarre 

Seafood Companies Matchmaker 

Port de Boulogne sur mer France 

98 Boulevard Gambetta 

BP 269 

Boulogne sur mer, 62204 

France 

+33 3219962 

labarre.pascal@boulogne-sur-mer.cci.fr 

Heather Lahr 

Programs Manager 

Santa Barbara Museum of Natural 

History 

2559 Puesta del Sol 

Santa Barbara, CA 93105 

United States 

+1 805 682 4711 

hlahr@sbnature2.org 

Davy Lam 

President 

Tai Foong USA, Inc. 

PO Box 84868 


United States 

+1 206 515 9688 

dlam@northernchef.com 

Jean Lamontagne 

Vice President Marketing 

Cooke Aquaculture 

874 Main Street 

Blacks Harbour, NB E5H 1E6 

Canada 

+1 506 754 2897 

jean.lamontagne@truenorthsalmon.co 

m 

Brodie Lang 

Manager 

Sea to Table 



United States 

+1 800 868 2575 

brodie@sea2table.com 

Leonardo LaRosa 

President 

Rose Seafood Industries, Inc. 

PO Box 2173 

Woburn, MA 01888 

United States 

+1 781 938 4445 

roseind@mindspring.com 

Trygve Berg Lea 

International Product Manager 

Skretting 

PO Box 319 

Stavanger, 4002 

Norway 

+47 91322432 

trygve.berg.lea@skretting.com 

Stephen Leahy 

International Environmental Journalist 

IPS 

50 Enzo Crescent 

Uxbridge, ON L9P 1M1 

Canada 

+1 905 862 3044 

writersteve@gmail.com 

72

Daniel Lee 

BAP Standards Coordinator 

Global Aquaculture Alliance 

2 Tyn y Caeau 

Menai Bridge, Angelsey LL59 5LA 


+44 1248712906 

dangaelle@aol.com 

Kathleen Lee 

Sales VP 

Bering Select Seafoods Company 

641 West Ewing Street 


United States 

+1 206 465 7062 

klee@beringselect.com 

George Leonard 

Director, Aquaculture Program 


55 C Municipal Wharf 


United States 

+1 831 454 6477 

gleonard@oceanconservancy.org 

Jen Levin 

Manager of Sustainably Harvested 

Fishery Initiative 

Gulf of Maine Research Institute 

350 Commercial Street 


United States 

+1 207 228 1622 

leah@gmri.org 

Kenneth Levy 

Senior Vice President Special Projects 

Johnson & Wales University 

8 Abbott Park Place 

Providence, RI 02903 

United States 

+1 401 598 1007 

klevy@jwu.edu 

Danielle Lewis 

Senior Account Executive 

Spitfire Strategies 

1800 M Street NW 

Suite 300 N 


United States 

+1 202 293 6200x208 

danielle@spitfirestrategies.com 

Tris Lewis 

Programme Officer Marine 

Conservation (Europe) 

The Oak Foundation 

Case Psotal 115 

58 Avenue Lousi Casai 

Geneva, 1216 

Switzerland 

+41 223188645 

tris.lewis@oakfnd.ch 

Carl Light 

Trade Commissioner 

Canadian Consulate General 

550 S Hope Street 


United States 

+1 213 346 2756 

carl.light@international.gc.ca 

David Litle 

Director of Sales & Marketing 

Santa Monica Seafood 

18531 S Broadwick Street 

Rancho Dominguez, CA 90220 

United States 

+1 310 886 7900 

davel@smseafood.com 

Kristofor Lofgren 

Owner 

Bamboo Sushi 

PO Box 3347 


United States 

+1 503 703 7532 

ksl@bamboosushipdx.com 

Michael Loftus 

Director of Meat & Seafood 

Raley's 

500 West Capitol Avenue 

West Sacramento, CA 95605 

United States 

+1 916 373 6410 

mloftus@raleys.com 

Catalina Lopez 

Marine Biologist 

NOS Noroeste Sustentable 

4496 Oregon Street 


United States 

+1 619 692 0537 

catlosa@gmail.com 

Meredith Lopuch 

Deputy Director - Sustainable Seafood 

Initiative 

WWF US 

171 Forest Avenue 

Palo Alto, CA 94301 

United States 

+1 650 323 3538 

meredith.lopuch@wwfus.org 

John Macalister 

John Macalister (OBAN) Ltd 

6 South Pier 

Oban 

Scotland, PA34 4LS 


+44 1631570893 

john@jmacalister.co.uk 

Guy Mace 


Biomar Ltd 

North Shore Road 

Grangemouth, fk3 8ul 


+44 1324665585 

gmace@biomar.co.uk 

Shauna MacKinnon 

Markets Coordinator 

Living Oceans Society 

1405-207 W Hastings Street 

Vancouver, BC V6B 1H7 

Canada 

+1 604 696 5044 

smackinnon@livingoceans.org 

Duncan MacLean 

President 

Half Moon Bay Fishermen's Marketing 

Association 

419 Sixth Street 


United States 

+1 415 987 3639 

b-faye@pacbell.net 

Philip MacMullen 

Head of Environment 

Sea Fish Industry Authority 

Fishgate 

William Wright Dock 

Hull, England HU1 2ET 


+44 1482486481 

p_macmullen@seafish.co.uk 

73

Iain MacSween 

Chief Executive 


Braehead 




+44 1313397972 


Stephanie Madsen 


At-sea Processors Association 

Box 32817 


United States 

+1 907 523 0970 

smadsen@atsea.org 

Todd Madsen 


Cavan Capital LLC 

21 Commonwealth Avenue 


United States 

+1 415 305 3543 

todd.madsen@cavancapital.com 

Patricia Majluf 

Director 

Cayetano Heredia University 

Center for Environmental Sustainability 

Av Armendáriz 445 

Miraflores, Lima 18 

Peru 

+51 14470317 

pmajluf@csa-upch.org 

Daniel Malechuk 

Director of Corporate Purchasing 

Aldi, Inc. 

1200 N Kirk Road 

Batavia, IL 60510 

United States 

+1 630 761 2747 

daniel.malechuk@aldi.com 

Koyel Mandal 

Fisheries Economist 


106 E 6th Street 

Suite 310 


United States 

+1 512 524 7438 

kmandal@oceanconservancy.org 

Christopher Mann 

Senior Officer, Pew Environment 

Group 

The Pew Charitable Trusts 

1025 F Street NW 


United States 

+1 202 552 2156 

nwegener@pewtrusts.org 

Mark Marhefka 

Fisherman / Distributor 

Abundant Seafood 

1676 Culpepper Circle 


United States 

+1 843 478 5078 

mmko@knology.net 

Susan Marks 

Commercial Manager-Americas 


2110 Pacific Street 

Suite 102 


United States 

+1 206 403 8395 

susan.marks@msc.org 

Dawn Martin 

President 

SeaWeb 


Suite 500 

Silver Spring, DC 20910 

United States 

+1 301 495 9570 

dmartin@seaweb.org 

Will Martin 

Chairman 


5141 Granny White Pike 

Nashville, TN 37220 

United States 

+1 615 370 5676 

willmartin@comcast.net 

Amy Mathews Amos 

Principal 

Turnstone Consulting 

PO Box 3283 

Shepherdstown, WV 25443 

United States 

+1 304 876 0647 

amy@turnstone1.com 

Christoph Mathiesen 

Fisheries and aquaculture programme 

officer 

WWF Denmark 

Ryesgade 3F 

Copenhagen, 2000 

Denmark 

+45 29269851 

c.mathiesen@wwf.dk 

David Matthews 

CFO 

Global Food Collaborative, LLC. 

1376 St. Gotthard Avenue 

Anchorage, AK 99508 

United States 

+1 907 563 0154 

accts@globalfoodcollaborative.com 

Murdoch McAllister 

Associate Professor 

UBC Fisheries Centre 

AERL 2202 Main Mall 

Vancouver, BC V6T 1Z4 

Canada 

+1 604 822 3693 

m.mcallister@fisheries.ubc.ca 

Mike McDermid 


Ocean Wise, Vancouver Aquarium 

Vancouver Aquarium 

PO Box 3232 

Vancouver, BC V6B 3X8 

Canada 

+1 604 659 3596 

mike.mcdermid@vanaqua.org 

Michael McGowan 

VP Resourcing & Government Afffairs 

Bumble Bee Foods 

9655 Grantie Ridge Drive 

Suite 100 


United States 

+1 858 715 4054 

michael.mcgowan@bumblebee.com 

David McIntire 

Seafood Operations Manager 

WorldCatch Foods 

408 N 35th Street 


United States 

+1 206 284 7400 

dmcintire@rich.com 

74

Rachel McKinnel 

Marketing Manager 

Aquaculture New Zealand 

Level 1, Wakatu House 

Montgomery Square 

Nelson, 7010 

New Zealand 

+64 35488944 

rachel.mckinnel@aquaculture.org.nz 

Katherine McLaughlin 

Seafood Program Director 

Blue Ocean Institute 

34 Muttontown Lane 

East Norwich, NY 11732 

United States 

+1 516 922 9500 

kmclaughlin@blueocean.org 

Shawn McMurter 

Procurement Director 

Sobeys Inc. 

1680 Tech Avenue 

Unit 1 

Mississauga, ON L4W 5S9 

Canada 

+1 905 214 7009 

shawn.mcmurter@sobeys.com 

Petter Meier 

Counselor 

Norwegian Embassy 


Washington, D.C 20008, DC 20008 

Norway 

+1 202 415 9164 

petter.meier@mfa.no 

Maarten Mens 

Manager 

Dutch Fish Product Board 

PO Box 72 

Rijswijk, 2280 AB 

Netherlands 

+31 703369616 

mmens@pvis.nl 

Victoria Mills 

Managing Director, Corporate 

Partnerships 


18 Tremont Street 

Suite 850 


United States 

+1 617 723 2996 

vmills@edf.org 

Velo Mitrovich 

Deputy Editor 

Fish Farming International/ IntraFish 

IntraFish/ Eldon House 

2 Eldon Street 

London, EC2M 7LS 


+44 2076501041 

velo.mitrovich@intrafish.com 

Michael Monahan 

Buyer, Frozen Meat and Seafood 

Target 

1000 Nicollet Mall, TPS-0895 

Minneapolis, MN 55403 

United States 

+1 612 696 0841 

michael.monahan@target.com 

Lisa Monzon 

Program Officer 


300 Second Street 


United States 

+1 650 917 7279 

tkolp@packard.org 

Ernesto Morales 

Aquaculture Program Director 


BLK 1 L 3 A Macopa Street 

Verdant Acres Subdivision, Pamplona 

Las Pinas 

Manila, L 3 A 

Philippines 

+63 24719221 

jack.morales@sustainablefish.org 

Sian Morgan 

Director of Science 

FishWise 

PO Box 233 


United States 

+1 831 427 1707 

s.morgan@fishwise.org 

Duke Morton 

Teacher 

Oregon Coast Community College 

332 SW Coast Highway 

Newport, OR 97365 

United States 

+1 541 764 2382 

duke@mcn.org 

Rick Muir 

President 

Genuine Alaska Pollock Producers 

PO Box 9968 


United States 

+1 206 256 2625 

rick.muir@gapp.us 

Aida Navarro 

Wildlife Conservation Program 

Manager 

WiLDCOAST / COSTASALVAjE 

925 Seacoast Drive 

Imperial Beach, CA 91932 

United States 

+1 619 423 8665 

anavarro@wildcoast.net 

Rosamond Naylor 

Senior Fellow 

Stanford University 

Program on Food Security and the 

Environment 

Encina Hall E 404 

Stanford, CA 94305 

United States 

+1 650 723 5697 

roz@stanford.edu 

Sean Nepper 

Director of Research and Technical 

Services 

Troutlodge Inc 

PO Box 1290 

Sumner, WA 98390 

United States 

+1 253 459 4836 

nepper@troutlodge.com 

Christine Ngo 

Executive VP 

H&N Foods International 

5580 S Alameda Street 

Vernon, CA 90058 

United States 

+1 323 586 9368 

christine_ngo@hnfoods.com 

Daniel Normandale 

Skipper 

SH90 Ltd 

47 West Road 

Peterhead 

Aberdeenshire, AB42 2AR 


+33 640047188 

d.normandale@hotmail.co.uk 

75

Robert Norton 

Global Sourcing Business Lead 

Delhaize Group 

145 Pleasant Hill Road 

Scarborough, ME 04074 

United States 

+1 207 239 5250 

mike.norton@hannaford.com 

Celeste Novak 

Communications/Outreach Director 

Alaska Marine Conservation Council 

Box 101145 


United States 

+1 907 277 5357 

celeste@akmarine.org 

Kathryn Novak 

Sustainable Seafood Program Manager 


449 Central Avenue 

Suite 200 

St. Petersburg, FL 33701 

United States 

+1 727 369 6617 

knovak@oceanconservancy.org 

Kenya Nozaki 

Associate Professor 

Ehime University 

3 Bunkyocho 

Matsuyama, Ehime 7908577 

Japan 

+81 899279298 

kenya-nozaki@nifty.com 

Nicholas Obolensky 

President 

Nobol Trading International 

50 Barneys Joy Road 

South Dartmouth, MA 02748 

United States 

+1 508 965 5145 

nobolensky@hotmail.com 

Susan Olcott 

New England Outreach Coordinator 


19 Commercial Street 


United States 

+1 207 879 5444 

solcott@oceanconservancy.org 

Ian Olson 

Director of Sustainability 

Darden Restaurants 

5900 Lake Ellenor Drive 

Orlando, FL 32809 

United States 

+1 407 245 6808 

iolson@darden.com 

Mike O'Rourke 

Food Safety / Quality 

Target 

1000 Nicollet Mall 

Mpls, MN 55344 

United States 

+1 612 696 0812 

mike.o'rourke@target.com 

Sean O'Scannlain 

President and CEO 

Fortune Fish Company 

1068 Thorndale Avenue 

Bensenville, IL 60106 

United States 

+1 630 860 7100 

sean@fortunefishco.net 

Timothy o'Shea 

Founder and Chairman 

CleanFish 

42 Decatur Street 


United States 

+1 415 626 3500 

tim@cleanfish.com 

Matthew Owens 


FishWise 

PO Box 233 


United States 

+1 831 427 1707 

m.owens@fishwise.org 

Paco Padilla 

Production Manager 

Cofradia Pescadores Conil 

Puerta de Cadiz nº1 

Conil de la Frontera Cadiz, Cadiz 11140 

Spain 

+34 628194370 

pacopadilla@acuiculturaenmarabierto.c 

om 

Michael Paju 

Manager/Analyst 


Canada 



Canada 

+1 613 993 7361 

Michael.Paju@dfo-mpo.gc.ca 

Mark Palicki 

Vice President of Marketing 

Fortune Fish Company 

1068 Thorndale Avenue 

Bensenville, IL 60106 

United States 

+1 630 860 7100 

markp@fortunefishco.net 

Gustavo Paredes 

Project Scientists 

Scripps Institution of Oceanography 



United States 

+1 858 534 9632 

gparedes@ucsd.edu 

Alan Parks 

Climate Change Outreach Coordinator 


3734 Ben Walters Lane 

Suite 204 

Homer, AK 99603 

United States 

+1 907 235 3826 

alan@akmarine.org 

Corey Peet 

Aquaculture Scientist 


219-2211 West 4th Avenue 

Vancouver, BC V6K4S2 

Canada 

+1 604 732 4228 

cpeet@davidsuzuki.org 

Lucy Pelham Burn 

Head of CSR 

New England Seafood 

48 Cox Lane 

Chessington, Surrey KT9 1TW 


+44 2083919750 

lucy@neseafood.com 

76

Christine Penney 

Director of Corporate Affairs and 


Clearwater Seafoods 

757 Bedford Highway 

Halifax, NS B4A 3Z7 

Canada 

+1 902 443 0550 

cpenney@clearwater.ca 

Don Perkins 

President 

Gulf of Maine Research Institute 

350 Commercial Stret 


United States 

+1 207 2281622 

dperkins@gmri.org 

Thomas Pfister 

Commissioner 


7723 Yaquina Bay Road 

Newport, OR 97365 

United States 

+1 541 265 9143 

tom.pfister48@gmail.com 

Dennis Phelan 


PSPA 

5849 Aspen Wood Court 


United States 

+1 703 534 2705 

djppspa@prodigy.net 

Dr. Michael Phillips 

World Fish Center 

Jalan Batu Maung 

Batu Maung, 11960 Bayan Lepas 

Penang, 10670 Penang 

Malaysia 

+60 46261606 

M.Phillips@cgiar.org 

Tom Philpott 

Food Editor 

Grist.org 

100 Crest apt A 

Carrboro, NC 28604 

United States 

+1 828 260 3935 

tphilpott@grist.org 

Dr. Nguyen Thanh Phuong 

Assoc Professor and Dean 

Can Tho University 

Campus 2 3/2 Street, 

Ninh Kieu District 

Can Tho City, 232 

Viet Nam 

+84 71835701 

ntphuong@ctu.edu.vn 

Roger Pietron 

Producer/Wholesale Distributor 

Alaska Wild Fish 

28546 60th Avenue 

Cushing, MN 56443 

United States 

+1 320 749 2048 

pietron@brainerd.net 

David Pilling 

Asia Editor 

Financial Times 

59/F The Center 

Queen's Road Central 

Hong Kong, N/A 

Hong Kong 

+852 29055562 

david.pilling@ft.com 

Eric Pinon 

Manager 

Service Aqua LLC 


Unit#1 

Hialeah, FL 33018 

United States 

+1 772 408 6133 

epinon@serviceaqua.com 

Guy Pizzuti 

Category Manager/Seafood 

Publix Super Markets, Inc. 

P.O. Box 407 

Lakeland, FL 33802 

United States 

+1 863 688 1188 

guy.pizzuti@publix.com 

Diane Pleschner-Steele 


California Wetfish Producers 

Association 

PO Box 1951 

Buellton, CA 93427 

United States 

+1 805 693 5430 

dplesch@earthlink.net 

Mark Powell 

VP Sustainability 

Partnerships/Fisheries 


2479 Soundview Drive 

Bainbridge Island, WA 98110 

United States 

+1 206 780 2593 

mpowell@oceanconservancy.org 

Catherine Preston 

Graduate Student 

University of California, San Diego 



United States 

+1 408 660 5403 

cmpresto@ucsd.edu 

Eric Punkay 

Senior Research Associate 

SeaWeb 


Suite 500 


United States 

+1 301 830 7091 

epunkay@seaweb.org 

Dawn Purchase 

Mariculture Officer 

Marine Conservation Society 

3 Coates Place 

Edinburgh, EH3 7AA 


+44 131226 3113 

dawn.purchase@mcsuk.org 

Neil Radix 

Corporate Relations Coordinator 

SeaChoice 

#410 

698 Seymour St. 

Vancouver, BC V6B 2K6 

Canada 

+1 604 685 7445 x24 

n.radix@cpawsbc.org 

Scott Radway 

Asia Pacific Program Manager 

SeaWeb 

2751 Dow Street 

Honolulu, HI 96817 

United States 

+1 808 342 1301 

sradway@seaweb.org 

77

Umesh Ramaswamy 

C.E.O 

NaCSA 

69-17-8, SBI Officers Colony 

Rajendra Nagar 

Kakinda, Andhra Pradesh 533003 

India 

+91 8842350655 

nacsa.hq@gmail.com 

Sara Randall 

Program Director 

Institute for Fisheries Resources 

PO Box 29196 


United States 

+1 415 561 3474 

srandall@ifrfish.org 

Hugh Raven 

Director 

Soil Association Scotland 

18C Liberton Brae 

Edinburgh, EH16 6AE 


+44 1316662474 

hraven@soilassociation.org 

Peter Redmayne 

President 

Sea Fare Group 

4250 8th Avenue NW 

Suite 100 


United States 

+1 206 789 5741 

peter@seafare.com 

Peter Redmond 

Business Development Manager 


3707 Tanglewood Drive 

Springdale, AR 72764 

United States 

+1 479 530 8768 

predmon14@aol.com 

Matthew Rehrig 

Associate 

FSG Social Impact Advisors 

625 Market Street 

Sixth Floor 


United States 

+1 415 762 4747 

matthew.rehrig@fsg-impact.org 

Edwin Rhodes 

Aquatecnics 

1529 Byrd Street 

Baltimore, MD 21230 

United States 

+1 443 683 3884 

aquatecnics@optonline.net 

Randy Rice 

Technical Program Director 

Alaska Seafood Marketing Institute 

150 Nickerson Street 

Suite 310 


United States 

+1 206 352 8920 

rrice@alaskaseafood.org 

Robin Richardson 

President 

Global Food Collaborative, LLC. 

1376 St. Gotthard Avenue 


United States 

+1 907 563 0154 

robin@globalfoodcollaborative.com 

Simon Rilatt 

Director for Seafood Sustainability 

Foodvest 

Ross House 

Grimsby HU16 5UH 


+44 780114606 

simon.rilatt@foodvestgroup.com 

Steve Rittenberg 





United States 

+1 619 941 2307 

Alan Risenhoover 

Director, Office of Sustainable 

Fisheries 

National Marine Fisheries Service 

1315 East West Highway 


United States 

+1 301 713 2334 

alan.risenhoover@noaa.gov 

Elena Rivellino 

Owner 

Sea Rocket Bistro 



United States 

+1 858 663 7752 

elena@searocketbistro.com 

Julia Roberson 

Senior Project Manager 



Southwark 

London, SE1 0EH 


+44 2079227781 

jroberson@seaweb.org 

Alejandro Robles 

Biologist 

NOS 

Revolucion No. 3675 

e/Colima y Michoacan 

La Paz 23060 

Mexico 

+1 612 140 0475 

alroblesg@gmail.com 

Dimitri Rogoff 

Président 

Normandie Fraîcheur Mer 

10, avenue du Général De Gaulle 

BP27 

Port en Bessin, 14520 

France 

+33 231512153 

rogoff@nfm.fr 

Cathy Roheim 

Professor 

University of Rhode Island 

Env. & Natural Resource Economics 

1 Greenhouse Road 

Kingston, RI 02881 

United States 

+1 401 874 4569 

crw@uri.edu 

Robert Rosenberry 

Editor/Publisher 

Shrimp News International 

10845 Scripps Ranch Boulevard Unit 4 


United States 

+1 858 880 2580 

bob@shrimpnews.com 

Jon Rowley 

Contributing Editor 

Gourmet 

2920 W Boston Street 


United States 

+1 206 963 5959 

rowley@nwlink.com 

78

Michael Rubino 

Director, Aquaculture 

NOAA 

1315 East West Highway 

Room 13117 


United States 

+301 713 9079 

michael.rubino@noaa.gov 

Michael Rust 

Research Fishery Biologist 

Northwest Fisheries Science Center 

2725 Montlake Boulevard E 

REUT/NOAA/NWFSC, 2725 

Montlake Boulevard E 


United States 

+1 206 860 3382 

mike.rust@noaa.gov 

Shawn Ryan 

Commissioner 


P.O. Box 5564 

Charleston, OR 97420 

United States 

+1 541 888 6280 

fvsanpablo@gmail.com 

John Sackton 

President 

Seafood.com News 

8 White Pine Lane 

Lexington, MA 02421 

United States 

+1 781 861 1441 

tsackton@seafood.com 

Carl Salamone 

V.P. Seafood 

Wegmans Food Markets 

1500 Brooks Avenue 

rochester, NY 14603 

United States 

+1 585 464 4676 

carl.salamone@wegmans.com 

Ruth Salmon 


Canadian Aquaculture Industry Alliance 

PO Box 81100 

World Exchange Plaza 

Ottawa, ON K1P 1B1 

Canada 

+1 250 951 9866 

ruth.salmon@aquaculture.ca 

Jane Sandell 

Policy Officer 

Scottish Fishermen's Federation 

24 Rubislaw Terrace 

Aberdeen, AB10 1XE 


+44 1224646944 

j.sandell@sff.co.uk 

Georg Scattolin 

Marine Manager 

WWF Austria 

Ottakringerstrafle 114-116 

Vienna, A-1160 

Austria 

+43 148817265 

georg.scattolin@wwf.at 

Mark Schneider 

Commissioner 


52923 Shady Lane 

La Pine, OR 97739 

United States 

+1 541 536 2796 

tunaman@q.com 

Jason Schofield 

Fishing Skipper 

Viking Monarch 

Swannay House 

By Evie 

Orkney Scotland, KW17 2NP 


+44 1856721212 

jason.schofield13@btopenworld.com 

Astrid Scholz 

Vice President for Knowledge Systems 

Ecotrust 

721 NW 9th Avenue 

Suite 200 


United States 

+1 503 467 0758 

ajscholz@ecotrust.org 

Barbara Seaman 



Box 101145 


United States 

+1 907 277 5357 

barbara@akmarine.org 

Kim Selkoe 

Marine Scientist 

Santa Barbara Sustainable Seafood 

Program 

NCEAS 

735 State Street 

Santa Barbara, CA 93101 

United States 

+1 805 259 7476 

selkoe@nceas.ucsb.edu 

Katie Semon 

FishWatch Program Manager 

NOAA Fisheries Service 

1315 East-West Highway 

SSMC3, Room 9512 


United States 

+1 301 713 2379 

Kathleen.Semon@noaa.gov 

Pat Shanahan 

Program Director 

Genuine Alaska Pollock Producers 

PO Box 9968 


United States 

+1 206 284 6321 

pat.shanahan@gapp.us 

Jonathan Shepherd 



Organisation 



St Albans, Herts AL34PA 


+44 1727842844 

secretariat@iffo.net 

Thomas Sherman 

VP of Marketing 

Icelandic USA, Inc. 

190 Enterprise Drive 

Newport News, VA 23603 

United States 

+1 203 233 3489 

tsherman@icelandic.com 

Katherine Short 

Manager - Network Initiative Support - 

Marine 

WWF International 

Avenue Du Mont Blanc 

Gland, 1196 

Switzerland 

+41 223649293 

kshort@wwfint.org 

79

Melanie Siggs 

Director 



London, SE1 0EH 


+44 2079227782 

msiggs@seafoodchoices.org 

Neil Sims 

President & Co-founder 

Kona Blue Water Farms 

PO Box 4239 

Kailua-Kona, HI 96745 

United States 

+1 808 331 1188 ext201 

neil@kona-blue.com 

David Smith 

VP Retail Strategy 

Sobeys Inc 

1680 Tech Avenue 

Unit 1 

Mississauga, ON L4W 5S9 

Canada 

+1 905 214 6958 

david.smith@sobeys.com 

Mary Smith 

Director of Marketing 

The Plitt Company 

1455 W Willow 

Chicago, IL 60642 

United States 

+1 773 276 2200 

mary@plittco.com 

W Richard Smith Jr 

Partner 

Robinson & Cole LLP 

280 Trumbull Street 

Hartford, CT 06103 

United States 

+1 860 275 8218 

wrsmith@rc.com 

Hector Soldi 

President 

IMARPE 

Esq Gamarra y Gral Valle S/N 

PO Box 22 

Callao, PO Box 22 

Peru 

+51 14293931 

presidencia@imarpe.gob.pe 

Pedro Sousa 

FishSource Director 


Urb. Monte da Ria 

R. Manuel Martins, 15 

Faro, 8005-216 

Portugal 

+351 964590959 

pedro.sousa@sustainablefish.org 

Jeremy Sparks 

Technical & Environmental Manager 


34 Hopeman Drive 

Ellon, Aberdeenshire AB41 8AS 


+44 1358729609 

jess@seafoodscotland.org 

Chuck Spencer 

National Account Mgr. 

Icelandic USA 

37 Woodland Drive 

East Windsor, NJ 08520 

United States 

+1 609 443 6776 

cspencer@icelandic.com 

Norbert Sporns 

CEO 

HQ Sustainable Maritime Industries 

Inc. 

1511 Third Avenue 

Suite 788 


United States 

+1 206 621 9888 

sporns@hqfish.com 

Don Staniford 

European Representative 

The Pure Salmon Campaign 


5th Floor 


United States 

+1 401 884 2376 

dstaniford@puresalmon.org 

Bruce Steele 

California Sea Urchin Diver 

PO Box 336 

Buellton, CA 93427 

United States 

+1 805 686 9312 

dplesch@earthlink.net 

Dennis Stein 

Owner 

Sea Rocket Bistro 



United States 

+1 858 663 7752 

dennis@searocketbistro.com 

Mark Stevens 

Senior Fisheries Officer 

WWF US 



United States 

+1 202 297 5037 

mark.stevens@wwfus.org 

Wally Stevens 



5661 Telegraph Road 

Suite 3A 

St Louis, MO 63129 

United States 

+1 617 571 9717 

wallys@gaalliance.org 

Joshua Stoll 

Student 

Nicholas School of the Environment, 


4803 Pleasant Green Road 

Durham, NC 22705 

United States 

+1 509 637 5795 

joshua.stoll@duke.edu 

Peter Struffenegger 

Manager 

Sterling Caviar LLC 

9149 E Levee Road 

Elverta, CA 95626 

United States 

+1 916 991 4420 

PJS@sterlingcaviar.com 

Sean Sullivan 

President\Managing Partner 

Euro USA 

4481 Johnston Parkway 

Cleveland, OH 44128 

United States 

+1 216 714 0501 

ssullivan@eurousa.net 

80

Rashid Sumaila 

Associate professor 

University of British Columbia 

2202 Main Mall 

AERL Building 

Vancouver, BC V6T 1Z4 

Canada 

+1 604 822 0224 

r.sumaila@fisheries.ubc.ca 

Michael Sutton 

Director/Vice President 




United States 

+1 831 647 6862 

msutton@mbayaq.org 

Trevor Swerdfager 



Canada 


Station 14S018 


Canada 

+1 613 949 4919 

trevor.swerdfager@dfo-mpo.gc.ca 

Yonat Swimmer 

Research Fisheries Biologist 

NOAA NMFS 

501 W Ocean Boulevard 

Long Beach, CA 90802 

United States 

+1 310 770 1270 

yonat.swimmer@noaa.gov 

Paula Sylvia 

Offshore Aquaculture Program Manager 




United States 

+1 619 226 3870 

psylvia@hswri.org 

Cecilia Talopp 

European Project Coordinator 


19 rue Martel 

Paris, 75010 

France 

+33 156035477 

ctalopp@seafoodchoices.org 

Victoria Tanaka 

President 

Quality Ocean Intl / Southern Wild 

Sfds 

664 Quail Drive 


United States 

+1 323 264 4048 

fishfreight@hotmail.com 

Tania Taranovski 

Operations Manager 



Central Wharf 


United States 

+1 617 226 2233 

ttaranovski@neaq.org 

Heather Tausig 

Director of Conservation 



1 Central Wharf 


United States 

+1 617 973 5200 

htausig@neaq.org 

Tracy Taylor 

Senior Buyer 

Ahold USA 

136 South Main Street 

Assonet, MA 02702 

United States 

+1 508 977 5370 

tracy.taylor@aholdusa.com 

Paula Terrel 

Program Coordinator 

Food and Water Watch & Alaska 

Marine Conservation Council 

1616 P St NW, Suite 300 


United States 

+1 907 321 3451 

paula@akmarine.org 

Makhtar Thiam 

Fish and Seafood Specialist 

West Africa Trade Hub 

Residence Seguele 

Route de Ngor 

Dakar, 

Senegal 

+221 776393152 

mthiam@watradeub.com 

Matthew Thompson 

Senior Aquaculture Specialist 



Central Wharf 


United States 

+1 617 226 2219 

mthompson@neaq.org 

Nina Thüllen 

Oceans Consumer Markets Project 

Leader 

Greenpeace 

Fernkorngasse 10 

Vienna, 1100 

Austria 

+43 1545458036 

nina.thuellen@greenpeace.at 

Sadayoshi Tobai 

Marine Programme Leader 

WWF Japan 

Nihonseimei Akabanebashi Building 

6FL 3-1-14 Shiba Minato-Ku 

Tokyo, 105-0014 

Japan 

+81 337691783 

tobai@wwf.or.jp 

Sari Tolvanen 

Oceans Campaigner 

Greenpeace International 

Ottho Heldringstraat 5 

Amsterdam, 1066AZ 

Netherlands 

+31 655125480 

sari.tolvanen@greenpeace.org 

Nhuong Tran 

Auburn University 

305 S Gay Street Apt 206 

Auburn, AL 36830 

United States 

+1 334 559 4130 

trannhu@auburn.edu 

Casson Trenor 

Director of Business Development 

FishWise 

PO Box 233 


United States 

+1 831 427 1707 

c.trenor@fishwise.org 

81

Pablo Trujillo 

Research Assistant 

Seafood Ecology Research Group 

School of Environmental Studies, 


PO Box 3060 Victoria, BC CANADA 

Victoria, BC V8W 2Y2 

Canada 

+1 250 853 3575 

p.trujillo@fisheries.ubc.ca 

Robert Trumble 


MRAG Americas 

10051 5th Street N 

Suite 105 

St Petersburg, FL 33702 

United States 

+1 727 563 9070 

bob.trumble@mragamericas.com 

Maria Tullio 

Biologist 

Seattle Aquarium 

1483 Alaskan Way Pier 59 

seattle, WA 98101 

United States 

+1 206 386 4348 

otterladi@yahoo.com 

Doug Twining 

Senior Policy Analyst 

Department of Fisheries & Oceans 


Mail Station 14W095 


Canada 

+1 613 991 6122 

Douglas.Twining@dfo-mpo.gc.ca 

Zdravka Tzankova 

Assistant Professor 

University of California, Santa Cruz 

405 ISB 

1156 High Street 


United States 

+1 831 459 4561 

tzankova@ucsc.edu 

Taina Uitto 

National Manager 

SeaChoice 

410-698 Seymour Street 

Vancouver, BC V6B3K6 

Canada 

+1 604 685 7445 

seafood@cpawsbc.org 

Michael Valentine 

Of Counsel 

Resources Legacy Fund 


Suite 650 


United States 

+1 916 442 4880 

mvalentine@resourceslawgroup.com 

David Valleau 

Director Imports/National Accounts 

Lusamerica Foods, Inc. 

16480 Railroad Avenue 

Morgan Hill, CA 95037 

United States 

+1 310 989 1058 

davidv@lusamericafish.com 

Elisabeth Vallet 

European Director 


19 rue Martel 

Paris, 75010 

France 

+33 156035466 

evallet@seafoodchoices.org 

Bart van Olphen 


Fishes Wholesale 

Nieuwpoortstraat 84N 

Amsterdam, 1055 RZ 

Netherlands 

+31 646102023 

bart@fishes.nl 

Jack Vantress 





United States 

+1 619 941 2307 

Laura Viggiano 

Associate 

California Environmental Associates 

423 Washington Street 

3rd Floor 


United States 

+1 415 421 4213 

laura@ceaconsulting.com 

Dr. John Volpe 


Environmental Studies 

Box 3060, Stn CSC 

Victoria, BC V8W 3R4 

Canada 

+1 250 472 4298 

jpv@uvic.ca 

Anja von Moltke 

Economic Affairs Officer 

United Nations Environment 

Programme 

International Environment House 

15 chemin des Anemones 

Geneva, Chatelaine 1219 

Switzerland 

+41 229178137 

anja.moltke@unep.ch 

Jeanne von Zastrow 

Senior Director - Member Services 

Food Marketing Institute (FMI) 

121 E 100 S 

Suite 101 

Moad, UT 84532 

United States 

+1 435 259 3342 

kdaloia@fmi.org 

Kazuhiko Wada 

President 

Kamewa Syoten 

5-2-1 TSUKIJI CHUO-KU 

Tokyo, 104-0045 

Japan 

+81 335413765 

JDV06767@nifty.com 

Daniel Waldeck 


Pacific Whiting Conservation 

Cooperative 

205 SE Spokane Street 


United States 

+1 503 238 7492 

dwaldeck@comcast.net 

Cynthia Walter 

Owner 

Passionfish 

701 Lighthouse Avenue 

Pacific Grove, CA 93950 

United States 

+1 831 655 3311 

Cindy@passionfish.net 

82

Ron Walters 

Director of Marketing - Foodservice 

High Liner Foods 

8000 Jane Street 

Tower A, Suite 301 

Concord, ON L4K 5B8 

Canada 

+1 905 761 4118 

ron.walters@highlinerfoods.com 

Bill Wareham 

Senior Marine Conservation Specialist 


219-2211 W 4th Avenue 

Vancouver, BC V6K 4S2 

Canada 

+1 604 732 4228 

bwareham@davidsuzuki.org 

Brad Warren 

Director, Ocean Productivity 


Seattle office 

440 NW 100th Place 


United States 

+1 206 579 2407 

brad.warren@sustainablefish.org 

Einar Wathne 

Deputy COO 

EWOS Group 

Torgalmenningen 1B 

Bergen, 5803 

Norway 

+47 95867817 

einar.wathne@ewos.com 

Denise Webster 

Supplier Standards Mgr 

Fresh&Easy Neighborhood Market 

2120 Park Place 

Suite 200 

El Segundo, CA 90245 

United States 

+1 310 341 1452 

denise.webster@freshandeasy.com 

Natalie Webster 



4252 Bonita Road 

#154 


United States 

+1 619 941 2307 

nataliewebster@americanalbacore.com 

Stuart Webster 

Training Director 

Worldwide Responsible Accredited 

Production 

2201 Wilson Boulevard 

Suite 602 

Arlington, VA 22201 

United States 

+44 7896943063 

swebster@wrapapparel.org 

Philip Werdal 

CEO 

Trace Register, LLC 

119 1st Avenue S, #440 


United States 

+1 206 621 1601 

sramsaur@traceregister.com 

Steve Wertz 

Senior Marine Biologist 

California Dept of Fish and Game 

4665 Lampson Avenue 

Suite C 

Los Alamitos, CA 90720 

United States 

+1 562 342 7184 

swertz@dfg.ca.gov 

Alexander West 

Vice Chairman 


Braehead 




+44 1313397972 


Megan Westmeyer 

Sustainable Seafood Coordinator 

South Carolina Aquarium 

100 Aquarium Wharf 


United States 

+1 843 579 8502 

mwestmeyer@scaquarium.org 

Tiffany Weston 

Seafood Sales 

Albion Fisheries ltd. 

1077 Great Northern Way 

Vancouver, BC V5T1E1 

Canada 

+1 604 875 9424 

guydea@albion.bc.ca 

Valeska Weymann 

Food Engineer 

GLOBALGAP 

Spichernstrasse 55 

Cologne, 50672 

Germany 

+49 1784771464 

weymann@globalgap.org 

Laura Wimpee 

Independent Contractor 

1704-1155 Homer Street 

Vancouver, BC V6B5T5 

United States 

+1 604 484 8486 

laura.wimpee@gmail.com 

T. Diane Windham 

Fishery Policy Analyst 

NMFS/NOAA/SWR - Sustainable 

Fisheries Divisioon 


Suite 8-300 


United States 

+1 916 930 3619 

diane.windham@noaa.gov 

Kate Wing 

Ocean Policy Analyst 


United States 

kate@katewing.net 

Alex Wiseman 

Chairman 

Scottish Pelagic Fishermans 

Association 

1 Frithside Street 

Fraserburgh, AB43 9AR 


+44 7771732384 

alexwisefish@aol.com 

Candice Woo 

Food Writer 

San Diego CityBeat 



United States 

+1 858 405 2646 

candicew@sdcitybeat.com 

Simon Woodsworth 

Coordinator 

CRPMEM LR 

Maison de la mer 

rue des Cormorans 

Sète, 34200 

France 

+33 467749197 

crpmem.lr@wanadoo.fr 

83

Meagan Wylie 

Marine Conservation Coordinator 

San Diego Coastkeeper 

2826 Dewey Road 

Suite 200 


United States 

+1 619 758 7743 

meaganw@sdcoastkeeper.org 

Aiko Yamauchi 

Fishery Officer 

WWF Japan 

Nihonseimei Akabanebashi Building 6th 

Floor 3-1-14 Shiba Minato-Ku 

Tokyo, 105-0014 

Japan 

+81 337691713 

ayamauchi@wwf.or.jp 

Helene York 

Director 

Bon Appetit Mgmt Co Foundation 

100 Hamilton Avenue 

Suite 400 

Palo Alto, CA 94301 

United States 

+1 650 798 8061 

helene.york@bamcf.org 

Jean-Claude Yoyotte 

President 

CRPMEM Guadeloupe 

2 bis rue Schoelcher 

Pointe-à-Pitre, 97110 

France 

+59 0590909787 

crpmem971@orange.fr 

84

Sustainable Seafood at Receptions 

Seafood Choices Alliance thanks the following companies for their generous donations of 

seafood for receptions at the 2009 Seafood Summit. 

• 

U.S.-farmed Barramundi 

Courtesy of Australis Aquaculture, Ltd. 

Turners Falls, Massachusetts 

+1 413 863 2040 

www.thebetterfish.com 

• 

U.S.-farmed Natural Catfish 

Courtesy of Carolina Classics Catfish, Inc. 

Ayden, North Carolina 

+1 252 746 2818 

www.cccatfish.com 

• 

Gigha Island Scottish Halibut 

Courtesy of CleanFish 

San Francisco, California 

+1 415 626 3500 

http://cleanfish.com 

85

• 

California White Sea Bass & Carlsbad Oysters 

Courtesy of Santa Monica Seafood 

Rancho Dominguez, California 

+1 800 969 8862 

www.santamonicaseafood.com 

• 

U.S.-farmed White Sturgeon & White Sturgeon Caviar 

Courtesy of Sterling Caviar LLC 

Sacramento, California 

+1 800 525 0333 

www.sterlingcaviar.com 

• 

U.S.-farmed Rainbow Trout 

Courtesy of Sunburst Trout Company 

Canton, North Carolina 

+1 800 673 3051 

www.sunbursttrout.com 

86

Offsetting Carbon Emissions Related to Seafood Summit 2009 

Travel and Participation 

Seafood Choices Alliance recognizes that in working for sustainable seafood our activities, including 

the Seafood Summit, impact upon our wider environment and its natural resources. We endeavor to 

reduce our environmental impact wherever possible but readily acknowledge that we cannot 

eliminate it altogether while undertaking our necessary organizational activities. For this reason 

Seafood Choices is offsetting carbon emission from 2009 Seafood Summit activities through PURE 

- The Clean Planet Trust, to mitigate the climate change impact the Seafood Summit would create. 

Seafood Choices Alliance will offset carbon emission from the core activities of the Seafood Summit 

and its’ attendees at the Hilton San Diego Resort. Delegates can be reassured by the fact that their 

core Summit activities are not adversely impacting our climate as Seafood Choices has integrated the 

offsetting of greenhouse gases into the organization of the Seafood Summit. 

In addition to core Seafood Summit activities, delegate travel to and from the Summit constitutes a 

notable contributor to climate change. Seafood Choices Alliance has embedded the ability to offset 

carbon emissions from delegate air travel into the Summit registration process. Seafood Choices 

appreciates that, through their own offset schemes, some individuals, companies and organizations 

are already taking active steps to compensate for the environmental impact of their travel, hence 

offsetting travel for the Summit is optional. 

PURE – The Clean Planet Trust 

Through PURE – The Clean Planet Trust, Seafood Choices Alliance is offsetting carbon emissions 

from the core activities of the 2008 Seafood Summit. Seafood Choices Alliance has chosen PURE as 

our offset partner due to the credibility and effectiveness of both PURE as an organization and its 

offset projects – we believe they offer real and permanent emissions reductions. 

Here are a few of PURE’s credentials that have been influential in our choosing to offset with them: 

• Emission reductions are audited and verified by the United Nations Clean Development 

Mechanism and/or European Union Emissions Trading scheme. 

• Emissions reduction projects meet the high quality international standards of the Kyoto Protocol, 

hence supports the global Kyoto process. 

• PURE offsetting meets the proposed UK Government Code of Best Practice for carbon 

offsetting. 

• PURE reduces carbon - plus smog and acid rain by offsetting carbon through renewable energy 

projects, which also reduces other pollution that would be created in conventional power 

generation. 

87

• PURE is fully transparent in terms of process and pricing; purchase of investment grade carbon 

credits assures quality and there is a clear audit trail. 

• PURE buys carbon credits and then cancels them from the international register –removing 

industrial "licenses to pollute" . All carbon credits are bought from renewable energy and 

efficiency projects - projects that also support sustainable development in the countries in which 

they are located. 

• PURE’s projects (currently located in Brazil, China and India) ensure rapid offsetting – effective 

within 12 months. 

• PURE is a registered UK charity. 

PURE’s projects: 

PURE's primary focus is upon Certified Emissions Reduction (CER) credits from the UN Clean 

Development Mechanism. These are approved by the UN and also help developing countries 

'leapfrog' to the cleanest technologies available. 

Other offset schemes do not offer this same robust approach: 

• Verified Emission Reduction Credits (VERs) that invest in small-scale (often domestic) projects in 

developing countries do not remove industrial "licences to pollute" and are verified by third party 

organisations rather than through the UNFCCC. 

• Tree planting offset schemes lack accuracy and permanence; avoided emissions are preferable to 

carbon sequestration. 

Summary of PURE project characteristics compared to those of other carbon offset schemes. 

PURE – The Clean Planet 

Trust 

Effective within 12 months 

o The PURE credits that 

you buy will reduce 

emissions within one 

year of issuance. 

Verified Emissions 

Reduction Schemes 

Effective within 1-10 years 

o The small projects that 

are typical for VERs 

(example: supply energy 

efficient light bulbs and 

stoves) might be 

implemented within a 

year, but they will then 

take many more years 

to physically offset your 

carbon. 

o VER credits are not 

investment grade. 

Tree Planting 

Effective within 40-100 

years 

o If a new tree is planted, 

it might take 60 to 100 

years to remove your 

carbon. 

o If you have ‘adopted’ 

an existing tree, there is 

no additional benefit. 

You have simply paid 

for something that has 

already been planted. 

o Doubts about 

permanence – as trees 

eventually release 

carbon back into the 

atmosphere. 

Please visit www.puretrust.org.uk if you would like to find out more about PURE and their projects. 

88

Seafood Champion Award Finalists 

First presented in 2006, the Seafood Champion Awards annually recognize individuals and companies for 

outstanding leadership in promoting environmentally responsible seafood. Seafood Choices established the 

award to honor those in the seafood industry whose past and/or present contributions demonstrate a 

commitment to innovation that leads to change. A subset of the finalists named here will be recognized as 

Seafood Champion award winners at this year's Boston Seafood Show in March. 

American Albacore Fishing Association (AAFA) 

AAFA is a US-based association that represents a pole and troll caught albacore fishery in California, and is responsible 

for dramatically expanding the market for sustainable albacore products across the United States and Europe. The first 

tuna fishery to be certified sustainable by the Marine Stewardship Council (MSC), AAFA made its albacore available on 

an equal-opportunity basis in order to effectively penetrate the market for tuna. AAFA’s pricing program provides 

fishermen with the certainty and incentive necessary to earn their support for sustainable fisheries. 

Caroline Bennett 

Caroline Bennett is the owner of London’s only sustainable sushi restaurant, Moshi Moshi. She pioneered the move 

away from bluefin tuna in her sushi restaurants and has passionately highlighted the plight of the bluefin tuna, whose 

rapid decline has been indicative of overfishing. As well as innovating in her own restaurants, Caroline has also coestablished 

the Pisces-Responsible Fish Restaurant initiative. Pisces-RFR helps chefs source better quality, more 

sustainable and more local fish and rewards good fishing practices with better prices for the fishermen. Through 

Caroline's work she is both encouraging others to improve sustainability and also making this improvement more 

logistically possible by directly connecting restaurants with responsible fishermen. 

Gary Johnson 

Gary Johnson is the Senior Director of Worldwide Supply Chain Management for the multi-national McDonald's 

Corporation. Recognizing over a decade ago that McDonald’s would face challenges to have an assured supply of 

whitefish, he created McDonald's Global Fish Forum in 2001, bringing suppliers together worldwide to assess global 

whitefish sources. In 2002, Gary led efforts to develop a sustainability standard for McDonald's fish sourcing that 

remains the company’s standard. Working with their suppliers under Gary’s leadership, McDonald’s has fostered 

improvements in several key whitefish fisheries, including reducing illegal fishing of Barents Sea cod, and shifted 

sourcing of roughly 20,000 metric tons of whitefish to better managed fisheries. 

Australis Aquaculture 

Australis Aquaculture farms and distributes Barramundi across the US marketplace. The company utilizes sustainable 

aquaculture technology, such as innovative water reuse systems and feeds to improve the environmental performance of 

its farms. As one of the world’s largest indoor fish farms, Australis is adamant about the high quality of both feed and 

fish, and works closely with several environmental groups to ensure consistency. The company supports its fishermen 

by paying better prices and advancing them feed and equipment, enabling them to better themselves and their 

communities. 

89

Mathias Ismail 

Mathias Ismail is the Managing Director of OSO Delta Peche – an organic shrimp farm based in Madagascar. OSO was 

the first shrimp farm in the world to achieve the official organic certification AB Label (France / EU n°2092-91 

regulation). Specialists have been brought in to develop nursery plantations and grow local species of trees, including 

mangroves, that are used to provide a resource for the local community, stabilize pond banks and protect the site from 

wind erosion. Mathias and OSO have made a commitment to choose sites and farming methods to minimize any 

impacts on the unique environment that Madagascar offers. 

Association des Ligneurs de la Pointe de Bretagne 

Association des Ligneurs de la Pointe de Bretagne is a fishermen’s association based in France. In 2008, it established a 

self-imposed fishing ban on sea bass from February 15 to March 15, the species' most vulnerable season because it is 

reproducing. The 150 fishing companies represented by the Association and committed to the "Pointe de Bretagne" 

program have shown that healthy economic activity and observance of essential biological cycles are not incompatible. 

They also launched the first line-caught sea bass marking operations in 1993, a small orange label fastened to the fish's 

gills that indicates to buyers the method used to catch the fish. 

Santa Monica Seafood Company 

Santa Monica Seafood Company is a US-based seafood wholesaler that is a leader among its peers when it comes to 

advancing seafood sustainability. The company has implemented a variety of outreach and education programs for its 

customers, from arranging sessions with leaders of the sustainability movement to publishing information about 

sustainability in their newsletters and on their web site. Currently certified to sell over 15 species of MSC-certified wild 

species, they work closely with a number of environmental groups and certifying agencies to remain on top of current 

sustainability issues and to raise the profile of certified products among their customer base. 

Tracy Taylor 

Tracy Taylor is the senior US buyer for the international supermarket chain Ahold NV. She facilitated her company’s 

decision to remove Patagonian toothfish, orange roughy, and sharks from their seafood cases, an unprecedented public 

commitment by Ahold USA, owner of over 700 retail grocery stores. Tracy’s experience and dedication made possible 

Ahold USA’s 2008 public endorsement of the Common Vision for Sustainable Seafood and her leadership among her 

peers led to her recent role chairing the Food Marketing Institute’s Sustainable Seafood Task Force. 


Seafood Scotland’s major goal is to enhance the competitive performance, quality practices and global position of a 

responsible and sustainable Scottish seafood industry, and in doing so, help fishermen to maximize their return from a 

finite resource. In order to help achieve a sustainable future for Scotland’s fisheries, they have implemented a number of 

communications tools, including bringing conservation experts to the docks, organizing workshops and events, and 

building an interactive sourcing web site used by the entire supply chain. By collaborating with players from across the 

supply chain and the conservation community, Seafood Scotland use initiatives, such as the Scottish Skippers scheme, to 

improve the responsibility of seafood sourcing. 

Dr. Tom Pickerell 

Dr Tom Pickerell joined the Shellfish Association of Great Britain (SAGB) to manage the UK Shellfish Industry 

Development Strategy, which aims to expand and develop the UK’s shellfish sector. Tom maintains that such 

development can only occur through the long-term, sustainable management of stocks and supporting ecosystems. Tom 

gained the support of Defra (the UK government department responsible for fisheries) and achieved the inclusion of 

shellfish industry development in their Marine Program Plan 2008/09 as a priority project for achieving sustainable 

fisheries. He is also working with the Marine Stewardship Council to use pre-assessment as a management tool, and has 

established a National Scallop Group with industry and environmental organizations with the goal of finding an 

“acceptable footprint” for the harvest of scallops. 

90

Seafood Choices Alliance Approach to Sponsorship 

Seafood Choices Alliance is an international program that provides leadership and creates 

opportunities for change across the seafood industry and ocean conservation community. In doing 

so, we implement a series of innovative programs and projects that meet the needs of our audiences 

– from our business-to-business roundtables and workshops, to sourcing directories for buyers and 

the annual Seafood Summit. 

In delivering those services and building the market for sustainable seafood, we engage a wide range 

of audiences and companies from across the seafood sector that are looking to transition their 

operations to be more environmentally and economically sustainable. One of Seafood Choices’ 

greatest assets is its vast network of individuals and friends who hold leadership positions within the 

seafood industry. In some cases, we also look to those friends and individuals for the financial 

resources necessary to get the job done. And as with all our work, our sponsors reflect the full 

diversity of leaders in the field who are working together to find incremental solutions for a 

sustainable industry. 

We believe it is essential to work with a diverse range of those who can contribute to the dialogue 

and take action across all levels of the industry. Importantly therefore, our fundraising efforts allow 

us to make new connections, create buy-in, and bring new corporate partners to the table in pursuit 

of seafood sustainability. 

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Seafood Choices Alliance Thanks 

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Full Program - seafood summit - Seafood Choices Alliance

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