Improving Presentation Effectiveness - Schulich Executive ...

Upcoming Sessions:
April 15 - 16, 2013
October 21 - 22, 2013
Improving
Presentation
Effectiveness
What you must know to make all your presentations
powerful, compelling and persuasive.
OPEN ENROLLMENT • Management & Leadership
See inside for how you will benefit.
Registration details on back.
The only presentation course every
manager and executive needs.
Business people often say the “presentation” of any report
or concept is as important as the content, in some cases
even more important. This program will closely examine the
“ingredients” of a successful presentation and offer practical
insights on how to improve your personal skills. It is not
theoretical. It is a hands-on learning experience.
It is designed to provide actual practice and rehearsal in
using the new tools you will learn in group presentation
situations. The program will provide more than just skills.
Participants will learn not only how to create presentations
that get rave reviews, but also how to get their
recommendations approved and vigorously supported.
Enroll today
to earn your
certificate
Receive 14 PDUs towards
your PMI® Continuing
Certification Requirements
3WAYS TO
REGISTER
SEE OVER
The Best Part:
Cut down your preparation time for meetings
and presentations by 50% – plus receive personal
coaching tools and templates.

Improving Presentation Effectiveness
What You Will Learn
1. Reduce up-front preparation time for any
report, meeting or briefing in half
2. Ensure greater approval and commitment
to your ideas and recommendations
3. Manage challenging audiences and
leading on key business issues, even with
senior executives
4. Be powerful, professional and authoritative,
in spite of presentation “jitters”
5. Deal brilliantly with unexpected
challenges and questions
6. Set goals for every presentation –
and exceed them!
7. Stay on track, in complete control,
no matter what
8. Create compelling and dynamic dialogue
with your audience
9. Use the “chunk outline” approach
10. Get a discussion started and keep
it moving
11. Present powerfully to any audience,
including executives and senior
decision-makers
Teaching Approaches
Using a mix of mini-lectures, communications exercises,
drills and practice, participants learn:
• y Audience analysis
• y Setting objectives and outcomes
• y Adding personal value
• y Speaking persuasively about any topic
• y Cutting preparation time in half
• y Organizing a presentation that persuades
• y Comfort with voice, gestures and movement
• y Reducing nervousness and jitters
• y Presenting powerfully to senior and executive
audiences
• y Responding to challenges and questions
Receive
personal
coaching
SEEC
Learning Path
Program
Enquire as to how this short
program or any other regular
series short program (2-5 days
in duration) can become a
Learning Path complimentary
program. Call 416.736.5079
and ask to speak to a Senior
Education Advisor today.
What Participants Say:
“This course changed my thinking about almost
all aspects of presentations. The skills acquired
will be very useful with different audiences.”
B. Maltman, Executive Director
General Insurance Ombudservice
“The content in this course would be valuable to
any type of organization. The tools are practical,
easy to use and extremely valuable.”
S. Roth, Category Manager, LCBO
“Simple elegant and very functional tools to
help you develop a brilliant presentation.”
K. Patel, Manager, Financial Services,
City of Mississauga
How to present powerfully at each phase of a project.

Next Session: April 15 - 16, 2013 • See back panel for three easy ways to register
Program Content
Day One
Setting Audience Expectations
• y Why fear of presenting is not your
biggest challenge!
• y How television and public school prevent
you from succeeding
• y Identify your personal challenges for
the course
• y Two keys to success presenters never
think about
Achieving Your Desired Outcome
• y How your audience impacts presentation
success
• y How to get the results you want from
every presentation
• y Defining what you really want to happen
• y Why the outcome is the hardest thing to
write – and why it is the most powerful
• y Why every presentation needs an offer
• y How to use the chunk outline
• y How to cut preparation time
• y Anyone can present without notes;
how to do it right
Delivering Persuasive Presentations
• y Stay on track, in complete control,
no matter what
• y Speak persuasively about anything
• y Voice and mood
• y Authority, “intention” and control
• y Riveting your audience’s attention
• y Directing the cycle of action
• y Speaking/moving with purpose, authority
and confidence
Day Two
Curiosity: The Secret Weapon
of Persuasion
• y Leading your presentation with
authority and control
• y How to overcome resistance
• y How to deal with challenging and
difficult questions
• y Satisfy audience needs and get positive
response
From Verbal Impact to Visual Impact
• y Tips and guidelines for on-screen
effectiveness
• y Are you creating “death by PowerPoint”?
• y Success factors for PowerPoint
• y Storyboard: planning your visual delivery
• y Moving “beyond bullet points”
• y Powerful analysis tools that allow you
to create powerful slides
Presenting to Senior Managers
and Executives
• y Why traditional approaches don’t work
• y What senior audiences want
• y How executives judge effectiveness
• y Six heuristics of executive decision-making
• y What you must include to be successful
Leading Powerful Conference Calls
• y How to combat the major complaints
about conference calls
• y A new approach
• y How your role must change
• y Supports and barriers to success
A Complete
Learning
Approach
Group case experience:
• y Plan a presentation for verbal impact
• y Work with a partner and improve your learning
• y Try out new techniques in a challenging learning environment
• y Receive personal coaching from the instructor
In-Company Training
This and all SEEC programs can be delivered
on-site or customized for your group’s needs.
Please e-mail your Custom program enquiry
to CustomSEECPrograms@schulich.yorku.ca.
For more information call 416.360.8850
or visit www.seec.schulich.yorku.ca.
Instructor Profile
Elizabeth Walker
Liz has developed and delivered successful presentations to all levels
of management during her career as an executive in international
advertising agencies in Toronto, New York and London. She is a
highly-rated lecturer at the Schulich Executive Education Centre in
marketing communications, presentation effectiveness, business
strategy and account management.
What Participants Say:
“This was the best ‘Presentation Effectiveness’ course I have ever
taken. The content was very much ‘real-life’ and the instructor,
Elizabeth Walker, was certainly very knowledgeable.”
A. Amasya, Director of Engineering, Molson Coors Canada
“I was greatly impressed by your course. I really enjoyed it.
Normally I like to go away with one or maybe two ideas –
you gave me seven or eight. It was just awesome.”
S. Spence, Partner, Mintz & Partners

Enjoy our 100% Satisfaction Guarantee!
Improving Presentation Effectiveness
Upcoming Sessions:
April 15 - 16, 2013
Executive Learning Centre
October 21 - 22, 2013
Nadal Management Centre
Ways to Register
Online
www.seec.schulich.yorku.ca
Fax
Download a registration form
at www.seec.schulich.yorku.ca
and fax to 416.736.5689
Mail
Download a registration form
at www.seec.schulich.yorku.ca
and mail to the address under
Payment Options at right
Course Tuition & Registration Details
Program Tuition: $1,995 + applicable taxes. This includes instruction, all
seminar materials, lunches, refreshments, but not hotel accommodations.
Special Team Savings: Save $150 each when two or more team members
from the same organization register for this program at the same time.
Please Note: Fees, dates, speakers and applicable taxes are subject to
change. York’s liability is limited to reimbursement of paid tuition fees.
One free transfer is permitted, provided written notice is received at least
14 days in advance of the seminar start date. Late transfer requests, less
than 14 days in advance of the start date, will incur a $100 fee. Additional
transfers are $200 each. Cancellations received in writing at least 14
days in advance of the seminar start date will receive a full refund.
Written cancellations received less than 14 days prior to the seminar will
be subject to a $500 administration fee. Participants must attend all
program days and fulfill all program requirements in order to receive a
certificate. HST# R119306736.
Experience
The Schulich
Executive
Learning
Difference...
World class faculty
and instructors
Program Location(s)
Payment Options
This is to certify that
HAS SUCCESSFULLY COMPLETED
EXECUTIVE EDUCATION CENTRE
SCHULICH SCHOOL OF BUSINESS
DR. DEZsÖ J. HORVÁTH
Dean,
Tanna H. Schulich Chair in
Strategic Management
Signed at Toronto, Ontario, Canada
ALAN C. MIDDLETON
Executive Director,
Executive Education Centre
Includes a handsomely framed
Certificate of Course Completion.
This and all SEEC open enrollment
programs allow you to:
• y Rapidly update your education to
an executive level in areas key to
your success
• y Link theory to practice with a
hands-on, action-based learning
curriculum
• y Enjoy immediate ROI through
application of your learning right
away
Your course will take place at
the following SEEC facility from
9:00 am to 4:30 pm each day:
April 15 - 16, 2013 session
Schulich Executive Learning Centre,
York University, 4700 Keele Street,
Toronto, Ontario M3J 1P3
Tel: 416.736.5079
October 21 - 22, 2013 session
The Miles S. Nadal Management
Centre, 222 Bay St., 5th Floor,
Ernst & Young Tower,
Toronto, Ontario M5K 1K2
Tel: 416.360.8850
Optional Accommodations
For sessions at the Schulich
Executive Learning Centre, join
us at The Schulich Executive
Residence. Call 416.650.8300 for
information and reservations, or
book at www.elc.schulich.yorku.ca.
SEEC accepts Visa, MasterCard,
American Express and cheques.
If paying by mail, registration
forms can be sent to:
Schulich Executive Education
Centre, The Executive Learning
Centre, Schulich School of Business,
York University, 4700 Keele Street,
Toronto, ON M3J 1P3
Please make cheques payable to:
York University – Schulich
Executive Education Centre
Contact Us
Call us at 416.736.5079
(1.800.667.9380 toll free), or email
execedinfo@schulich.yorku.ca.
State-of-the-art
learning facilities
Comprehensive
take-home materials
• y Share experiences and knowledge
with other professionals in limitedsize
classes
• y Leverage the expertise and insight
of industry savvy, real-world
instructors
For sessions at The Miles S. Nadal
Management Centre, please call
The Fairmont Royal York Hotel at
416.368.2511 and provide the SEEC
promotional code “NYRK”. Book at
www.fairmont.com.
• y Network among graduating
colleagues to develop lasting
business friendships
YK9892