Improving Presentation Effectiveness - Schulich Executive ...

Next Session: April 15 - 16, 2013 • See back panel for three easy ways to register
Program Content
Day One
Setting Audience Expectations
• y Why fear of presenting is not your
biggest challenge!
• y How television and public school prevent
you from succeeding
• y Identify your personal challenges for
the course
• y Two keys to success presenters never
think about
Achieving Your Desired Outcome
• y How your audience impacts presentation
success
• y How to get the results you want from
every presentation
• y Defining what you really want to happen
• y Why the outcome is the hardest thing to
write – and why it is the most powerful
• y Why every presentation needs an offer
• y How to use the chunk outline
• y How to cut preparation time
• y Anyone can present without notes;
how to do it right
Delivering Persuasive Presentations
• y Stay on track, in complete control,
no matter what
• y Speak persuasively about anything
• y Voice and mood
• y Authority, “intention” and control
• y Riveting your audience’s attention
• y Directing the cycle of action
• y Speaking/moving with purpose, authority
and confidence
Day Two
Curiosity: The Secret Weapon
of Persuasion
• y Leading your presentation with
authority and control
• y How to overcome resistance
• y How to deal with challenging and
difficult questions
• y Satisfy audience needs and get positive
response
From Verbal Impact to Visual Impact
• y Tips and guidelines for on-screen
effectiveness
• y Are you creating “death by PowerPoint”?
• y Success factors for PowerPoint
• y Storyboard: planning your visual delivery
• y Moving “beyond bullet points”
• y Powerful analysis tools that allow you
to create powerful slides
Presenting to Senior Managers
and Executives
• y Why traditional approaches don’t work
• y What senior audiences want
• y How executives judge effectiveness
• y Six heuristics of executive decision-making
• y What you must include to be successful
Leading Powerful Conference Calls
• y How to combat the major complaints
about conference calls
• y A new approach
• y How your role must change
• y Supports and barriers to success
A Complete
Learning
Approach
Group case experience:
• y Plan a presentation for verbal impact
• y Work with a partner and improve your learning
• y Try out new techniques in a challenging learning environment
• y Receive personal coaching from the instructor
In-Company Training
This and all SEEC programs can be delivered
on-site or customized for your group’s needs.
Please e-mail your Custom program enquiry
to CustomSEECPrograms@schulich.yorku.ca.
For more information call 416.360.8850
or visit www.seec.schulich.yorku.ca.
Instructor Profile
Elizabeth Walker
Liz has developed and delivered successful presentations to all levels
of management during her career as an executive in international
advertising agencies in Toronto, New York and London. She is a
highly-rated lecturer at the Schulich Executive Education Centre in
marketing communications, presentation effectiveness, business
strategy and account management.
What Participants Say:
“This was the best ‘Presentation Effectiveness’ course I have ever
taken. The content was very much ‘real-life’ and the instructor,
Elizabeth Walker, was certainly very knowledgeable.”
A. Amasya, Director of Engineering, Molson Coors Canada
“I was greatly impressed by your course. I really enjoyed it.
Normally I like to go away with one or maybe two ideas –
you gave me seven or eight. It was just awesome.”
S. Spence, Partner, Mintz & Partners