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5. Main sustainability milestones<br />

at the <strong>Sonae</strong> Group<br />

1985<br />

Definition of the Ten “Guiding Principles” for <strong>Sonae</strong>’s managers.<br />

1986<br />

Contacto Programme<br />

The Contacto Programme began, aimed at identifying<br />

high potential University students.<br />

1994<br />

The environment as a factor of competitive<br />

advantage<br />

The Chairman of <strong>Sonae</strong> challenges the businesses to<br />

become environmentally responsible, and develop this<br />

aspect as a competitive advantage.<br />

1995<br />

Launch of the “Projecto Horizonte”<br />

“Projecto Horizonte” was <strong>Sonae</strong>’s first Group-wide<br />

project, involving representatives from all businesses. The<br />

objective was to strengthen environmental management<br />

as an integral part of business management, as a factor of<br />

differentiation and as a source of competitive advantage.<br />

Membership of the WBCSD<br />

<strong>Sonae</strong> is invited to become a founder member of the<br />

World Business Council for Sustainable Development<br />

(WBCSD). By accepting this invitation, <strong>Sonae</strong> committed<br />

itself to active membership and participation in key<br />

projects of the Council.<br />

1996/1997<br />

Sustainable Forestry<br />

<strong>Sonae</strong> Indústria sponsors an independent study which<br />

presented some proposals for the Strategic Plan for the<br />

Sustainable Development of Forestry.<br />

Implementation of “Projecto Horizonte” and<br />

creation of the “Environmental Forum”<br />

As a result of the “Projecto Horizonte”, the sub-holdings<br />

began building their environmental management<br />

structures. A need was felt to set up discussion groups<br />

where environmental information, experiences and best<br />

practices could be shared among the sub-holdings.<br />

As a result, the “Forum Horizonte” (Wood Based Panels<br />

business) and “Environmental Forum” (Retail and<br />

Shopping Centres businesses only) were set up.<br />

1999<br />

Launch of the ECO 2 XXI corporate programme<br />

With the growth of <strong>Sonae</strong>’s portfolio to six sub-holdings<br />

in 1999, a corporate structure was needed that could<br />

promote synergies and integrated and harmonious<br />

environmental management development in all <strong>Sonae</strong><br />

businesses. The Programme’s objective was to encourage<br />

the implementation of eco-efficiency opportunities<br />

across all <strong>Sonae</strong> businesses. It served as an effective driver<br />

for the launch of consistent environmental management<br />

actions, acting not only as a framework to solve existing<br />

problems, but also to avoid potential liabilities. The name<br />

of the Programme - Eco 2 XXI - itself demonstrates <strong>Sonae</strong>’s<br />

belief in reconciling economic growth with ecological<br />

protection, as a guarantee for future sustainable business<br />

development, this approach being a key strategic<br />

direction for the XXI century.<br />

1 st <strong>Sonae</strong> annual environmental conference<br />

The conference brought together around one hundred of<br />

<strong>Sonae</strong>’s top managers from the different business areas. It<br />

was an excellent opportunity to present and discuss the<br />

Eco 2 XXI Programme and to inform participants about the<br />

main environmental action plans in each business area, as<br />

well as to share information on international trends and<br />

experiences.<br />

Principles and Values<br />

<strong>Sonae</strong> Business Principles and Values are defined and<br />

include sustainable development issues, governance,<br />

respect for human rights and anti corruption practices.<br />

2000<br />

<strong>Sonae</strong>’s environmental policy and<br />

environmental management system<br />

The <strong>Sonae</strong> Board of Directors formally approved the<br />

Group’s Environmental Policy and Environmental<br />

Management System (EMS). The former makes clear<br />

<strong>Sonae</strong>’s commitment to reconcile socio-economic<br />

development with environmental protection, based on<br />

the principles of eco-efficiency.<br />

Environment Forum<br />

<strong>Sonae</strong> broadened the Environment Forum, to include<br />

for the first time Environmental Coordinators from all<br />

sub-holdings. It was a platform for sharing information,<br />

experiences and best practices across Group, and<br />

for challenging the sub-holdings to take action on<br />

environmental issues.<br />

Sustainability Report 06<br />

<strong>Sonae</strong> SGPS, S.A.<br />

29

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