FORMATT VIDEO

FORMATT VIDEO 

Walkthrough and Usage Guide


Walkthrough and Usage Guide 

The following is a comprehensive guide to the menus, icons, 

settings and filters available in the FORMATT VIDEO app 

 

Written in two sections, the first covers basic functions and 

setting up the app. The second section takes you though 

using the FORMATT VIDEO App. 

 

All screenshots in this document have been taken from within 

the FORMATT VIDEO App or the FORMATT VIDEO – no 

external post production has been used 

 

For any questions relating to this app, please contact: 

 

James Stamp of Formatt-Hitech 

+44(0)7583 243622 

ukjames@formatt-hitech.com


Contents 

1. Title Page 

2. Introduction and contact details 

3. Contents 

4. Front screen functions 

5. Status bar functions 

6. Gallery functions 

7. Settings 

8. Settings – Camera and Application 

9. Using FORMATT VIDEO 

10. Introduction to Filters 

11. Filter Selection 

12. Applying and Adjusting Filters 

13. Focus and Exposure Lock 

14. Live Video Editing 

15 – 23. Filter Categories and Descriptions


Front screen functions 

1 

2 

3 

4 

1 Status bar 

2 Flash control 

3 Filter and density 

indicator 

4 Camera select 

Control bar 

Gallery 

Settings 

5 

6 

7 

Start/Stop recording 8 

Adjustments 9 

Filter selection 10! 

6 7 8 9 10 

5


Status bar functions 

1 2 3 

1 Flash control 

Tapping the flash icon at the top left of the screen in the 

status bar will expand the flash options as follows: 

• Off (Lightning icon crossed out) – No light 

• Torch (Torch icon) – Flash permanently lit to enable you to 

light your subject 

 

2 Filter and density indicator! 

Displays the current filter and filter density where available. 

When no filter is applied it shows no Filter. 

 

3 Camera selection 

Allows the user to alternate between front and rear facing 

camera. All of the FORMATT VIDEO App functions work on 

the front and rear facing cameras and in portrait or 

landscape modes. 

FORMATT VIDEO App - Walkthrough 

5


Gallery functions 

1 

2 

3 

1 "Return to main screen! 

Tap the Camera icon to return 

to the main screen.! 

! 

2 "Share 

From the gallery share your 

videos via email or Facebook. 

To close the share menu 

swipe down. 

 

3 "Full Screen! 

"The gallery will display a 

preview of the most recent 

video in the top half of the 

screen. A scrollable gallery 

view is below. Tap on any item 

to view in full screen. 

 


6


Settings 

2 

1 

3 

4 

1 "Settings icon 

 

2 "Camera settings 

 

3 Info/Help 

Here you will find helpful resources and tips & tricks including the full 

Filters Video app manual and feedback/support screens. Also 

access our social media pages, “About’ page and a section of quickstart 

guides in the form of tool tip overlays (Note: many of these 

overlays appear by default when relevant e.g. using an ND Grad filter 

effect). 

 

4 Rate App – Give us your feedback 

Takes you to the app page in iTunes App store allowing you to rate 

the app and write a review 

 

Tapping the Settings icon (1) will bring up or close the menu. 

 

7


Settings – Camera and Application 

1 

2 

3 

4 

5 

6 

On/off switches shown in the 

OFF position 

1 Resolution 

Select your preferred video 

capture size here. Available sizes 

for your device are as follows: 

Small 360p, Medium 480p, 

Large 640p, 720p HD or original 

1080p HD 

 

2 Grid! 

Allows you to apply a grid overlay 

to aid alignment and 

composition. Two sizes available, 

standard and modern. 

 

3 "Color mode! 

You can set your iPhone to shoot 

video in either full Color or true 

Black & White. When setting the 

setting is set to B&W, all images 

and effects will be in Black and 

White. 


4 "Focus lock! 

When set to On; after you 

have locked your focus 

point, the camera will hold 

this focal depth when 

moving the camera around. 

 

5 "Exposure lock! 

When set to On; after you 

have set your exposure, 

the camera will hold this 

level of exposure when 

moving the camera around. 

 

6 "Remember last filter! 

When set to "On", 

FORMATT VIDEO will 

remember the last filter you 

used and keep it selected. 

Default setting is "Off”. 

8


Using the FORMATT VIDEO App 

 

The following section walks you through all aspects of using the FORMATT VIDEO from selecting 

and applying a filter to setting your exposure and focus points, using the live video editor and 

finally sharing the video. 

 

Please note that all FORMATT VIDEO App functions operate when using the front and rear 

camera and in portrait or landscape mode. When in Landscape mode, while the image will 

rotate, the menus will remain in their original position. 

 

9


Introduction to filters 

How to apply and adjust filters 

P.11 

Full list of filters 

P.16 – 24 

 

RECORDING! 

To start and stop recording, press the center button which will turn red to 

indicate you are recording. Note that if you exit the app or lock your iOS 

device, the recording will be cancelled. 

 

POSITIONABLE ! 

The filter’s effect position can be adjusted vertically by swiping your finger up 

and down. This is usually, but not always, to adjust the gradient line. 

 

DENSITY 

Where a filter has multiple levels of density, these can be adjusted by 

swiping from left to right to increase density or from right to left to reduce 

density. The current density will always be shown in the status bar. 

 


10


Filter selection 

1 

1 "Filters! 

Tapping the Filter selection icon 

will bring up the filter menu. 

 

2 Filter categories! 

From this screen select your filter 

category from the scrollable list. 

 

3 "Filter options! 

Option for the filter category will 

be listed in the scrollable bar 

beneath the categories. If the 

lower bar is empty, this is 

because the No Filter option is 

selected 

 

NOTE: Filters can be selected, 

changed and removed during before 

or during recording. 

2 

3 


11


Applying and adjusting filters 

1 

After choosing the filter category and 

filter option, FORMATT VIDEO will 

apply it to your video in real time. 

 

1 "Filter adjustments! 

Many filters have positional 

capabilities. To adjust, typically 

move the gradient line up and 

down, or in the case of special 

effects filters, such as fog, this will 

reposition the effect. To increase 

filter density (when available), swipe 

from left to right on the screen and 

to decrease, swipe from right to left. 

 

Filter density and position controls 

work in landscape or portrait modes 

and will reorient themselves 

according to the device position. 

 

2 "Time code! 

An hour:minute:second time code 

while FORMATT recording. VIDEO App - Walkthrough 

2 

12


Focus and Exposure Lock 

1 

Focus and Exposure locks are two 

of the most exciting features of the 

FORMATT VIDEO app helping 

transform your iOS device into a 

high quality video camera. 

 

1 "Focus and Lock! 

Tap on the screen to invoke and 

set the Focus tool. A target icon 

appears and will briefly display a 

locked padlock icon at the point 

at which focus has been 

locked. Focus can be adjusted 

before or during recording. 

 

2 "Exposure and Lock! 

Touch-and-hold on the screen 

to invoke the Exposure tool. 

While holding, drag the icon 

around the screen to set 

exposure. The exposure of the 

entire image is adjusted based 

on the chosen exposure at 

which your finger leaves the 

screen. 

2 

13


Live Video Settings 

1 

2 

4 

3 

Having the ability to adjust settings during live filming gives immense amounts of 

creative control. 

 

1 "Options! 

Choose from Contrast, Brightness, Warmth, Exposure 

 

2 "Slider 

Adjust each option with the slider. 

! 

3 "Reset! 

You can reset each individual slider using the reset icon (indicated) at the far 

right or choose Cancel to return to the live view screen. 

 

4 "Reset All! 

Return the sliders to their default position while remaining in the editor screen 

Note that the default position for each slider changes dependant upon which 

filter is applied. 

 

Once you are happy with your changes, hit Apply to lock in the effect. 

 

Note that while recording any changes made will be applied to the live recording. 

 


14


Filter Categories and Descriptions 

ProFX! 

A selection of Neutral Density filters and polarizer. (Note: Due to the fact that these filters are created digitally 

without the limitations of the dyeing process, these filters are inherently more neutral than any physical filter. This 

gives the FORMATT VIDEO real power in enabling the creation of professional images on iOS devices. ) 

! 

ND REV! 

Postitionable. 3 Levels of 

density. Relatively rare in the 

physical market, the Reverse 

ND is purpose designed for 

shooting sunsets and sunrises 

and is being used more 

frequently for night-time cityscapes. 

This filter places the 

darkest area of the filter on the 

horizon line then graduates up to 

reduce glare on cloud 

formations and allows you to 

preserve all of the visible detail 

below the horizon line. 

 

ND GRAD! 

Postitionable. 6 Levels of 

density. A soft edge graduated 

filter. (Note: Hard edge filters 

have been created but are not 

currently available due the 

limitations of the focal length of 

cameras on iOS devices.) 

 

 

 

 

 

 

 

 

ND STD! 

11 Levels of density. Applies 

neutral density affect to the 

entire image. Used where there 

is a need to reduce glare but the 

overall distribution of light is 

even. 

 

 

 

 

 

 

 

 

 

Polarizer! 

A phenomenal filter which 

replicates as closely as is 

possible in the digital world, the 

real world effects of a polarising 

filter. This filter enhances blue 

tones and minimises reflected 

images to give some remarkable 

effects.



PhotoFX! 

A selection of effects overlays. Some with density and position adjustment 

!Day4Nite! 

Variable density control. 

An interesting filter that 

lets you turn a bright 

summery day into dusk 

or full night-time. More 

refined than simply 

applying a blue mask, 

scale the image from full 

daylight through dusk, 

into full night and 

everything in between 

 

Fog! 

Positionable. 3 Levels of 

density. A brilliant fog 

effect with varying levels 

of density 

HotMist! 

3 Levels of density: 

Applies a uniform 

warming mist effect 

 

Mist! 

3 Levels of density. 

Applies a uniform, white 

mist effect 

 

Saturate 

Vertical adjustment. 

Allows you to gradually 

shift the colour balance 

from intense colour down 

to near black and white 

! 

! 

Smoke! 


density. By applying 

colour masks to the fog 

effect we have created a 

smoke filter that acts in 

the same way as fog but 

applies the red and 

yellow tones you would 

associate with smoke 

 

Swirly 

Swipe up and down to 

adjust effect. Adjustable 

“Warp’ effect 

 

! 

! 

WarmMist 


density. As with mist but 

applies a slight red hue 

 

Twilight 


density. A composite of 

three different graduated 

shades, Twilight soft 

edge filters transform a 

daytime scene to 

stunning dusk with a 

dark blue hue blending 

down to a pale magenta. 

Or go to level three for a 

surreal image with vivid 

other-worldly colours 

Sunset 


density. The sunset filters 

starts at the top with an 

orange red and 

graduates down to soft a 

yellow 

 

!

! 



Retro! 

A series of era inspired retro filters replicating the appearance of photos taken in the chosen era. This section is 

effectively an app in its own right as it contains the largest known variety of retro effects in a single app. 

1930s! 

This filter is black and 

white and emphasises 

shadow, use the 

exposure lock to create 

deep shadows or 

overexpose to create a 

different effect. 

 

1940s! 

Much of the 40's 

imagery was black and 

white so despite colour 

photography starting to 

become more 

mainstream in the 30's, 

photography in the 40's 

and 50's was still largely 

black and white. It is this 

style of photograph that 

we have aimed to 

replicate here 

1950s! 

Images were still 

predominantly black and 

white but unlike previous 

eras the balance 

between light and shade 

was much better 

controlled 

 

1960s! 

Amateur 1960's images 

are probably the most 

instantly recognisable by 

the slightly blurred 

imagery and pinkish 

hue. 

 

1970s! 

Colour reproduction by 

the 70's was much 

better but a slight pink 

cast was still perceptible 

1980s! 

The 1980's was a tricky 

era to emulate however 

we hope we have 

achieved it with this filter 

which maintains image 

sharpness and clarity but 

applies a slight green 

cast. 

 

Antique! 

Applies a pale brown and 

white filter 

 

Bygone! 

Retains more of the 

original colour and 

shades that Antique, but 

still carries a sepia mask. 

 

! 

! 

Frontier! 

Most reminiscent of the 

photography of the “wild 

west”. 

 

Wayback! 

Almost Victorian effect 

images are delivered with 

this filter, albeit some 

colour is retained 

 

Warmer! 

A retro inspired diffusion 

effect. 

 

Sharp! 

Sharpens the image and 

softens colours to give 

an almost black and 

white/sepia image.



Color! 

A series of soft edge graduated color filters. All come with three levels of density and position alignment. 

!Apricot! 

A graduated apricot 

coloured effect. 

 

Autumn! 

A pale orange/brown 

graduating through orange 

to a mild yellow, a great 

filter to bring warmth to 

your shots 

 

Blue! 

A filter for a cooling effect 

on your images 

 

Cerise! 

Swipe across to level 3 to 

adding surreal drama to 

cloudy skies 

 

Cocoa! 

At its' highest intensity, 

applies a deep brown 

hue. Great for enhancing 

natural woodwork shades. 

 

CoolBlue! 

As with Blue applies a 

cooling hue to the image, 

but more intense 

 

Coral! 

A soft orange hue that 

adds warmth 

 

Cyan! 

Provides a pale turquoise 

at it's lowest intensity and 

an almost underwater 

effect at it's highest. 

Green! 

Delivers a graduated 

green hue, ideal for 

enhancing natural greens 

in foliage 

 

Magenta! 

The same magenta used 

as part of our twilight 

effect, this filter transforms 

dull skyscapes. 

 

Orange! 

Fantastic at adding 

warmth, the second level 

gives the ideal amount of 

colour depth while 

preserving natural colours 

 

 

Pink! 

Delivers a soft to intense 

pink effect. 

! 

Plum! 

A subtle plum coloured 

effect 

 

Red! 

Great for discreetly 

enhancing sunsets. 

 

Sepia! 

A great retro quick fix. 

 

Straw! 

A natural "summery" effect 

with mild yellow tones. 

 

! 

Tobac! 

Superb at enhancing red/ 

brown tones. For 

example, enhancing the 

colour depth of brick 

buildings for the 

architectural shooter 

Violet! 

A more intense effect than 

the Plum filter 

 

Yellow! 

Creates a delicate warmth 

at the lowest level and an 

extremely intense yellow 

at the top level.



Color - continued! 

A series of soft edge graduated color filters. All come with three levels of density and position alignment. 

!B2Y! 

B2Y (Blue 2 Yellow) works 

on hues that sit directly 

opposite each other on 

the spectrum 

 

 

 

 

 

 

 

Elec-B! 

Gives at its highest 

density an extreme blue 

hue, but leaves the 

brightest areas virtually 

untouched 

 

 

 

 

 

 

Elec-G! 

Gives at its highest 

density an extreme green 

hue, leaves the brightest 

areas virtually untouched 

 

 

 

 

 

 

 

M2G! 

Magenta to Green. 

Magenta and green sit 

directly opposite each 

other on the colour 

spectrum and this filter 

allows you to swipe up to 

emphasis and eventually 

saturate green tones 

whilst swiping down will 

have the same effect with 

magenta.

! 



B&W! 

A Series of black and white contrast filters with many replicating the Formatt-Hitech range of true Wratten black 

and white filters . This is the most fully formed collection of black and white filters in any known app. 

* Indicates Wratten number most closely replicated by the filter. 

 

Cocoa! 

A good all-round 

b/w filter. Colors 

are represented as 

true shades with 

no special 

treatment 

 

DarkBlue 

(*47 Blue) 

This blue black & 

white contrast filter 

accentuates haze 

and fog, used for 

contrast effects. 

! 

! 

! 

! 

DK Green ! 

(*61 Deep Green) 

This filter is ideal 

for scenes where 

it is important to 

differentiate the 

green tonal values 

in black and white 

photography 

 

DK Red ! 

(*29 Deep Red) 

A high contrast 

filter similar to Dark 

Blue, provides 

very strong 

contrast. 

! 

! 

Green 

(*11 Yellow Green) 

Darkens blue 

skies but 

preserves natural 

skin tones. 

 

Light Blue ! 

(*38 Blue) 

For correcting reds 

that reproduce too 

light under 

tungsten 

illumination. Skin 

tones are more 

natural, modelling 

is improved. 

! 

! 

Orange 

(*23 Orange) 

This filter absorbs 

a small amount of 

green and will 

make clouds 

brighter. 

 

Red! 

(*25 Red) 

Suppresses blue 

and green, white 

surfaces appear 

brilliant. 

 

Tea Rose! 

This filter absorbs 

a small amount of 

green 

Yellow 

(*8 Yellow) 

Increases contrast 

and is particularly 

useful for midday 

sun and deep 

shadow. It 

accentuates 

clouds, reduces 

haze and will 

reproduce 

distance better 

 

20

! 



Popart! 

A collection of artist inspired and light altering effects. This unique collection of filters creates effects that could 

never be replicated in live photography. Some are especially effective when used with landscapes, sky and water 

whereas others lend themselves to portraiture. 

 

Blue Ice! 

One of three light altering 

filters. Blue ice applies an 

electric blue mask where 

shades of light are 

portrayed in waves. Use 

exposure to change the 

effect. 

 

Cezanne! 

Colors are represented in 

overlapping blocks. 

 

! 

Haunted! 

Similar to Blue Ice 

patches of brightest light 

are muted to a grey tone. 

The exposure tool also 

alters the effect. 

! 

Klee! 

A more intense cubism 

effect than Cezanne with 

darker tones. 

 

! 

! 

Monet 

Similar to Klee however 

colours are muted to 

black and white. 

 

Oldie 

The third of light altering 

filters, as with Blue Ice 

and Haunted, Oldie gives 

an effect never seen 

before in a photographic 

app. Use exposure to 

change the effects. 

! 

Poster! 

A softer effect on 

individual colours than 

Toons and no bordering 

creates a subtle but eyecatching 

effect. 

 

Sketchy 

Edges are defined in 

blacks and greys to give 

an excellent and unique 

effect. 

 

! 

Toons 

Hard edges are defined in 

black and shades are 

hardened to create blocks 

of colour excellent for use 

on buildings and faces. 

Warhol 

Inspired by the great man 

himself, the Warhol filter 

mutes down individual 

shades to give more 

defined blocks of colour. 

 

21



Portrait! 

A collection of diffusion filters tailored specifically for close up portraiture work. 

 

 

! 

Blush! 

Blush applies a 

gentle diffusion 

with a pale pink 

hue 

 

Clover! 

The more 

reflective the 

surface, the 

greener it 

becomes. 

Cool! 

Applies a gentle 

diffusion with a 

pale blue hue 

! 

Cooler! 

Replicating 

Formatt-Hitechs 

Warm 2 

 

 

! 

Diffuse! 

Applies a diffusion 

effect and 

softening of 

colours 

 

Ice Maid! 

Applies a dramatic 

cooling effect with 

diffusion 

 

! 

Lilac! 

Diffusion with a 

lilac mask. 

 

Lit Up! 

Mutes colours 

and enhances 

contrast for more 

definition of depth 

 

! 

! 

Pink! 

Enhances and 

softens skin tones 

 

Surreal! 

A more intense 

diffusion effect. 

 

22



Lenses! 

Adjustable vignette frames, tilt and blur. 

 

 

! 

Vignette1! 

An adjustable oval black 

vignette to create olde 

worlde type images. 

 

 

Vignette2! 

An adjustable oval white 

vignette to create olde 

worlde type images. 

 

 

Tilt! 

Applies a positionable 

horizontal blur with a 

central area in focus. 

 

 

Blur! 

Create interesting effects 

by blurring the outside of 

the image. Blur expands 

or contracts in an oval 

shape. 

Gamma! 

Swipe vertically to adjust 

contrast depth from deep 

colour to white-out. 

23


Thank you ! 

For more information 

Visit us at www.filtersapp.com 

Contact us at: support@filtersapp.com

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