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<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Walkthrough and Usage Guide


<strong>FORMATT</strong> Photo<br />

Walkthrough and Usage Guide<br />

The following is a comprehensive guide to the menus, icons,<br />

settings and filters available in the <strong>FORMATT</strong> <strong>PHOTO</strong> app<br />

<br />

Written in two sections, the first covers basic functions and<br />

setting up the app. The second section takes you though<br />

using the <strong>FORMATT</strong> <strong>PHOTO</strong> App. <br />

<br />

All screenshots in this document have been taken from within<br />

the <strong>FORMATT</strong> <strong>PHOTO</strong> App – no external post production has<br />

been used <br />

<br />

For any questions relating to this app, please contact:<br />

<br />

James Stamp of Formatt-Hitech <br />

+44(0)7583 243622 <br />

ukjames@formatt-hitech.com


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Contents<br />

1. Title Page<br />

2. Introduction and contact details<br />

3. Contents<br />

4. Front screen functions<br />

5. Status bar functions<br />

6. Gallery functions<br />

7. Settings<br />

8. Settings – Camera and Application<br />

9. Using <strong>FORMATT</strong> <strong>PHOTO</strong> <br />

10. Introduction to Filters<br />

11. Filter Selection<br />

12. Applying and Adjusting Filters<br />

13. Focus and Exposure Lock<br />

14. Live Photo Editing<br />

15 – 23. Filter Categories and Descriptions


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Front screen functions<br />

1<br />

2<br />

3<br />

4<br />

1 Status bar<br />

2 Flash control<br />

3 Filter and density<br />

indicator<br />

4 Camera select<br />

Control bar<br />

Gallery<br />

Settings<br />

5<br />

6<br />

7<br />

Take photo 8<br />

Live image editor 9<br />

Filter selection 10!<br />

6 7 8 9 10<br />

5


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Status bar functions<br />

1 2 3<br />

1 Flash control<br />

Tapping the flash icon at the top left of the screen in the<br />

status bar will expand the flash options as follows: <br />

• On (Lightning icon) – Flash fires when taking a photo. <br />

• Off (Lightning icon crossed out) – Flash doesn’t fire. <br />

• Torch (Torch icon) – Flash permanently lit to enable you to<br />

light your subject<br />

<br />

2 Filter and density indicator!<br />

Displays the current filter and filter density where available.<br />

When no filter is applied it shows no Filter.<br />

<br />

3 Camera selection<br />

Allows the user to alternate between front and rear facing<br />

camera. All of the <strong>FORMATT</strong> <strong>PHOTO</strong> App functions work on<br />

the front and rear facing cameras and in portrait or<br />

landscape modes.<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

5


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Gallery functions<br />

2<br />

Within the gallery, tapping an image will bring it to full<br />

screen. From there you have three options. See Image<br />

Options page (P.7) Options for the gallery include:<br />

!<br />

1 "Gallery selection!<br />

Choose which gallery (Formatt Photo Roll or<br />

Camera Roll) you wish to use. <br />

<br />

2 Select!<br />

Pressing Select will allow you to select multiple<br />

images that you can share or add to the alternate<br />

gallery<br />

!<br />

3 "Return to camera<br />

From the gallery share your photos via email or<br />

social media. To close the share menu swipe down.<br />

1<br />

3<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

6


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Image options<br />

1 "Share!<br />

Share the image via email, Facebook, Twitter, Flickr<br />

or Instagram. (Note: to close the share menu<br />

without sharing your image, simply swipe the menu<br />

down). <br />

<br />

2 Return to camera<br />

From the gallery share your photos via email or<br />

social media. To close the share menu swipe down.<br />

<br />

3 Editor!<br />

"Takes you to the image editor menu (P.20 – 21)<br />

1<br />

2<br />

3<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

7


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Settings<br />

1<br />

5<br />

2<br />

3<br />

4<br />

1 Settings icon!<br />

Customize and configure the app.<br />

<br />

2 "Sharing!<br />

Set up your Social media sharing<br />

<br />

3 Info/Help<br />

Here you will find helpful resources and tips & tricks including the full<br />

Filters Photo app manual and feedback/support screens. Also<br />

access our social media pages, “About’ page and a section of quickstart<br />

guides in the form of tool tip overlays (Note: many of these<br />

overlays appear by default when relevant e.g. using an ND Grad filter<br />

effect). <br />

<br />

4 Rate App!<br />

Give us your feedback. Takes you to the app page in iTunes App<br />

store allowing you to rate the app and write a review<br />

<br />

5 "Info/Help<br />

Tapping the Settings icon (1) will bring up or close the menu. <br />

<br />

8


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Settings – Camera<br />

1<br />

2<br />

3<br />

4<br />

5<br />

On/off switches shown in the<br />

OFF position<br />

1 Resolution<br />

Select your preferred image<br />

capture size here. Available sizes<br />

for your device are as follows:<br />

xSmall 600x450, Small 800x600,<br />

Medium 1600x1200, Large<br />

2400x1800, Original 3264x2448<br />

<br />

2 Image gallery!<br />

Select where your images will be<br />

saved, Camera Roll or Formatt<br />

Photo App Roll. Default settings<br />

is Camera Roll. <br />

<br />

3 "Image preview!<br />

When set to Last Taken, upon<br />

entering the gallery, the last photo<br />

you took will be displayed full<br />

screen. When set to Gallery<br />

View, upon entering the gallery,<br />

the full gallery will be displayed.<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

4 "Grid!<br />

Allows you to apply a grid<br />

overlay to aid alignment<br />

and composition. Two<br />

sizes available, standard<br />

and modern.<br />

<br />

5 "Color mode!<br />

You can set your iPhone to<br />

take pictures in either full<br />

color or true Black & White.<br />

When the setting is set to<br />

B&W, all images and<br />

effects will be in Black and<br />

White. <br />

9


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Settings – Application<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

On/off switches shown in the<br />

OFF position<br />

1 Resolution<br />

Select your preferred image<br />

capture size here. Available sizes<br />

for your device are as follows:<br />

xSmall 600x450, Small 800x600,<br />

Medium 1600x1200, Large<br />

2400x1800, Original 3264x2448<br />

<br />

2 Image gallery!<br />

Select where your images will be<br />

saved, Camera Roll or Formatt<br />

Photo App Roll. Default settings<br />

is Camera Roll. <br />

<br />

3 "Image preview!<br />

When set to Last Taken, upon<br />

entering the gallery, the last photo<br />

you took will be displayed full<br />

screen. When set to Gallery<br />

View, upon entering the gallery,<br />

the full gallery will be displayed.<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

4 "Grid!<br />

Allows you to apply a grid<br />

overlay to aid alignment<br />

and composition. Two<br />

sizes available, standard<br />

and modern.<br />

<br />

5 "Color mode!<br />

You can set your iPhone to<br />

take pictures in either full<br />

color or true Black & White.<br />

When the setting is set to<br />

B&W, all images and<br />

effects will be in Black and<br />

White. <br />

10


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Settings – Sharing<br />

1<br />

2<br />

3<br />

On/off switches shown in the<br />

OFF position<br />

1 Facebook!<br />

2 Twitter!<br />

!<br />

Click to turn on sharing to your<br />

Facebook and / or Twitter<br />

accounts. To work you must<br />

have an active account and<br />

allow Formatt Photo access to<br />

post to your timeline or photo<br />

album. You will be able to add<br />

captions prior to upload unless<br />

you are using Auto Share.<br />

Default setting is "Off”.<br />

<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

3 "Flickr!<br />

Click to turn on sharing to your<br />

Facebook account. To work you<br />

must have an active account<br />

and allow Formatt Photo access<br />

to post. You will be able to add<br />

captions prior to upload unless<br />

you are using Auto Share.<br />

Default setting is "Off”.<br />

<br />

"Flickr Upload Photos Private<br />

When this option is switched on<br />

photos will automatically be<br />

uploaded as Private on your<br />

Flickr feed. <br />

<br />

Auto Share!<br />

With Autosharing on, click to turn on Auto Share, an instant upload<br />

feature that will automatically upload all photos directly to Facebook<br />

as you take each photo (Ideal for concerts, weddings and events<br />

etc.). An icon (cloud icon) will appear on the main screen to remind<br />

you Auto Upload is on. Default setting is "Off".<br />

11


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Settings – Sharing (continued)<br />

4<br />

4 "Instagram!<br />

Click to turn on sharing to your<br />

Instagram account. To work you<br />

must have an active account<br />

and allow Formatt Photo access<br />

to post to your photo album.<br />

You will be able to add captions<br />

prior to upload unless you are<br />

using Auto Share. Default<br />

setting is "Off”.<br />

<br />

<br />

Instagram Auto Share: !<br />

You must first turn on<br />

Instagram sharing. Once<br />

sharing is enabled, click to<br />

turn on Auto Share. This is an<br />

instant upload feature which<br />

will automatically upload all<br />

photos directly to Instagram<br />

as you take each photo (ideal<br />

for concerts, weddings and<br />

events etc.). <br />

<br />

A cloud icon will appear on<br />

the main screen to remind<br />

you Auto Upload is on.<br />

Default setting is "Off".<br />

<br />

On/off switches shown in the<br />

OFF position<br />

Note regarding sharing: Every photo which is shared using the app will share the Formatt<br />

Photo ID onto the respective social network.<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

12


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Info help / Rate app<br />

1 "Info / Help!<br />

From this screen you have<br />

access to the full app manual,<br />

feedback/support screen.<br />

Access to our social media<br />

pages, “About’ page and a<br />

section of quick-start guides in<br />

the form of tool tip overlays<br />

(please note that many of these<br />

overlays appear by default when<br />

relevant e.g. using an ND Grad<br />

filter effect). <br />

<br />

<br />

2 "Rate App!<br />

Takes you to the app page<br />

in iTunes App store<br />

allowing you to rate the<br />

app and write a review<br />

<br />

1 2<br />

On/off switches shown in the<br />

OFF position<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

13


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Using the <strong>FORMATT</strong> <strong>PHOTO</strong> App<br />

<br />

The following section walks you through all aspects of<br />

using the <strong>FORMATT</strong> <strong>PHOTO</strong> from selecting and<br />

applying a filter to setting your exposure and focus<br />

points, using the live photo editor and finally sharing<br />

the photo. <br />

<br />

Please note that all <strong>FORMATT</strong> <strong>PHOTO</strong> App functions<br />

operate when using the front and rear camera and in<br />

portrait or landscape mode. When in Landscape<br />

mode, while the image will rotate, the menus will<br />

remain in their original position. <br />

<br />

Photo taken in colour, applied Dark Blue black and white filter<br />

followed by Haunted filter in post edit. <br />

14


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Introduction to filters<br />

How to apply and adjust filters<br />

P.16 <br />

Full list of filters<br />

P.23 – 31<br />

<br />

<br />

POSITIONABLE !<br />

The filter’s effect position can be adjusted vertically by<br />

swiping your finger up and down. This is usually, but<br />

not always, to adjust the gradient line.<br />

<br />

DENSITY <br />

Where a filter has multiple levels of density, these can<br />

be adjusted by swiping from left to right to increase<br />

density or from right to left to reduce density. The<br />

current density will always be shown in the status bar.<br />

<br />

Autumn filter applied to ¾ of<br />

the image, density 1. <br />

Autumn filter applied <strong>FORMATT</strong> to full <strong>PHOTO</strong> App - Walkthrough<br />

image, density 3. <br />

15


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Filter selection<br />

1<br />

1 "Filters!<br />

Tapping the Filter selection icon<br />

will bring up the filter menu. <br />

<br />

2 Filter categories!<br />

From this screen select your filter<br />

category from the scrollable list. <br />

<br />

3 "Filter options!<br />

Option for the filter category will<br />

be listed in the scrollable bar<br />

beneath the categories. If the<br />

lower bar is empty, this is<br />

because the No Filter option is<br />

selected<br />

<br />

NOTE: Filters can be selected,<br />

changed and removed during before<br />

or during recording. <br />

2<br />

3<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

16


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Applying and adjusting filters<br />

1<br />

1<br />

After choosing the filter category and filter option, <strong>FORMATT</strong> <strong>PHOTO</strong> will<br />

apply it to your photo in real time.<br />

<br />

1 "Filter adjustments!<br />

Many filters have positional capabilities. To adjust, typically move the<br />

gradient line up and down, or in the case of special effects filters, such<br />

as fog, this will reposition the effect. To increase filter density (when<br />

available), swipe from left to right on the screen and to decrease, swipe<br />

from right to left.<br />

<br />

Note: Densities of Neutral Density filters in the Formatt Photo App do<br />

not represent f/stop values, but are consistent, allowing users to<br />

familiarise themselves with density levels.<br />

<br />

Filter density and position controls work in landscape or portrait modes<br />

and will reorient themselves according to the device position.<br />

<br />

<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

17


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Focus and Exposure Lock<br />

1<br />

Focus and Exposure locks are two<br />

of the most exciting features of the<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> app helping<br />

transform your iOS device into a<br />

powerful, high quality camera. <br />

<br />

1 "Focus and Lock!<br />

Tap on the screen to invoke and<br />

set the Focus tool. A target icon<br />

appears and will briefly display a<br />

locked padlock icon at the point<br />

at which focus has been<br />

locked. Focus can be adjusted<br />

before or during recording. <br />

<br />

2 "Exposure and Lock!<br />

Touch-and-hold on the screen<br />

to invoke the Exposure tool.<br />

While holding, drag the icon<br />

around the screen to set<br />

exposure. The exposure of the<br />

entire image is adjusted based<br />

on the chosen exposure at<br />

which your finger leaves the<br />

screen.<br />

2<br />

18


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Live Image Editing<br />

1<br />

2<br />

4<br />

3<br />

Having the ability to adjust settings during live image capture gives immense<br />

amounts of creative control. <br />

<br />

1 "Options!<br />

Choose from Contrast, Brightness, Warmth, Exposure<br />

<br />

2 "Slider<br />

Adjust each option with the slider.<br />

!<br />

3 "Reset!<br />

You can reset each individual slider using the reset icon (indicated) at the far<br />

right or choose Cancel to return to the live view screen. <br />

<br />

4 "Reset All!<br />

Return the sliders to their default position while remaining in the editor screen<br />

Note that the default position for each slider changes dependant upon which<br />

filter is applied. <br />

<br />

Once you are happy with your changes, hit Apply to lock in the effect. <br />

<br />

You are now ready to hit the centre button on the control bar to take your shot.<br />

Remember, if you need to take the shot quickly, filters can be applied in post edit. <br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

19


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Post Image Editing<br />

1 2 3 4 5<br />

1 "Rotate!<br />

Rotate the image 90°, 180° and<br />

270° or free rotate using the crop<br />

function described next. <br />

<br />

2 "Crop!<br />

Either manually select the crop area<br />

by dragging the turquoise crop frame<br />

or choose from presets that auto<br />

crop to a specific size. Using two<br />

fingers free rotate the image to<br />

correct horizons etc. When using free<br />

rotate a detailed grid is overlayed.<br />

<br />

3 "Lighting Adjustments!<br />

Use the slider to adjust image<br />

Contrast, Brightness, Warmth and<br />

Exposure. Hit Cancel to abandon<br />

changes and return to the editor<br />

menu, Reset All to return the image<br />

to its original settings or Apply to lock<br />

in changes. Each slider has an<br />

individual reset option by hitting the<br />

icon to the right hand of the slider.<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

4 "Frames!<br />

Select from one of sixteen preset<br />

frames (eight black and eight white).<br />

<br />

5 "Filter Selection!<br />

Apply one or a combination of<br />

hundreds of filters and effects to<br />

enhance images taken with the app<br />

and even images taken with other<br />

apps. Select which filter you want to<br />

use and the app will automatically<br />

apply it. If you tap Save Copy the app<br />

will place the edited image in your<br />

camera roll while leaving the original<br />

image unchanged. Once a copy of<br />

your amended image is saved, you<br />

can re-open it in the editor to apply<br />

another filter. To layer multiple effects,<br />

this can be done as many times as<br />

you like. Be sure you Save Copy after<br />

each filter has been applied. See<br />

Post Edit Demonstration (P.21)<br />

20


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Post Image Editing - Walkthrough<br />

Level 2 ND Grad Level 1 Mist Red B&W Frame 5. Black<br />

Original image<br />

After each application of a filter in post edit, you save a<br />

copy. <br />

<br />

This means that at any stage in the process you can return<br />

to the previous or original image<br />

Final image<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

21


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Sharing your photos<br />

On/off switches shown in the<br />

OFF position<br />

Once you are ready to share your image open up the share menu<br />

(P.11) and you will be presented with the screen to the left. Note: if<br />

you have set the app to Auto-share across any of your social<br />

media options, the image will have been shared at the point of<br />

taking the image.<br />

<br />

From this menu you can share your file across one or multiple<br />

share points. <br />

<br />

Simply tap your first share point and the Formatt Photo App will<br />

bring up the corresponding share or caption screen. Complete<br />

your caption and confirm the share. Once the action is complete<br />

you will receive a notification and you will be returned to the share<br />

menu to complete your next share. <br />

<br />

Once you have finished, hit Done or swipe the menu down to<br />

close. If you wish to cancel this operation without sharing, just<br />

swipe the menu down to close. <br />

<br />

<strong>FORMATT</strong> <strong>PHOTO</strong> App - Walkthrough<br />

22


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Filter Categories and Descriptions<br />

ProFX!<br />

A selection of Neutral Density filters and polarizer. (Note: Due to the fact that these filters are created digitally<br />

without the limitations of the dyeing process, these filters are inherently more neutral than any physical filter. This<br />

gives the <strong>FORMATT</strong> <strong>PHOTO</strong> real power in enabling the creation of professional images on iOS devices. )<br />

!<br />

ND REV!<br />

Postitionable. 3 Levels of<br />

density. Relatively rare in the<br />

physical market, the Reverse<br />

ND is purpose designed for<br />

shooting sunsets and sunrises<br />

and is being used more<br />

frequently for night-time cityscapes.<br />

This filter places the<br />

darkest area of the filter on the<br />

horizon line then graduates up to<br />

reduce glare on cloud<br />

formations and allows you to<br />

preserve all of the visible detail<br />

below the horizon line. <br />

<br />

ND GRAD!<br />

Postitionable. 6 Levels of<br />

density. A soft edge graduated<br />

filter. (Note: Hard edge filters<br />

have been created but are not<br />

currently available due the<br />

limitations of the focal length of<br />

cameras on iOS devices.)<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

ND STD!<br />

11 Levels of density. Applies<br />

neutral density affect to the<br />

entire image. Used where there<br />

is a need to reduce glare but the<br />

overall distribution of light is<br />

even. <br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Polarizer!<br />

A phenomenal filter which<br />

replicates as closely as is<br />

possible in the digital world, the<br />

real world effects of a polarising<br />

filter. This filter enhances blue<br />

tones and minimises reflected<br />

images to give some remarkable<br />

effects.


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Filter Categories and Descriptions<br />

PhotoFX!<br />

A selection of effects overlays. Some with density and position adjustment<br />

!Day4Nite!<br />

Variable density control.<br />

An interesting filter that<br />

lets you turn a bright<br />

summery day into dusk<br />

or full night-time. More<br />

refined than simply<br />

applying a blue mask,<br />

scale the image from full<br />

daylight through dusk,<br />

into full night and<br />

everything in between<br />

<br />

Fog!<br />

Positionable. 3 Levels of<br />

density. A brilliant fog<br />

effect with varying levels<br />

of density<br />

HotMist!<br />

3 Levels of density:<br />

Applies a uniform<br />

warming mist effect<br />

<br />

Mist!<br />

3 Levels of density.<br />

Applies a uniform, white<br />

mist effect<br />

<br />

Saturate<br />

Vertical adjustment.<br />

Allows you to gradually<br />

shift the colour balance<br />

from intense colour down<br />

to near black and white<br />

!<br />

!<br />

Smoke!<br />

Positionable. 3 Levels of<br />

density. By applying<br />

colour masks to the fog<br />

effect we have created a<br />

smoke filter that acts in<br />

the same way as fog but<br />

applies the red and<br />

yellow tones you would<br />

associate with smoke<br />

<br />

Swirly<br />

Swipe up and down to<br />

adjust effect. Adjustable<br />

“Warp’ effect<br />

<br />

!<br />

!<br />

WarmMist<br />

Positionable. 3 Levels of<br />

density. As with mist but<br />

applies a slight red hue<br />

<br />

Twilight<br />

Positionable. 3 Levels of<br />

density. A composite of<br />

three different graduated<br />

shades, Twilight soft<br />

edge filters transform a<br />

daytime scene to<br />

stunning dusk with a<br />

dark blue hue blending<br />

down to a pale magenta.<br />

Or go to level three for a<br />

surreal image with vivid<br />

other-worldly colours<br />

Sunset<br />

Positionable. 3 Levels of<br />

density. The sunset filters<br />

starts at the top with an<br />

orange red and<br />

graduates down to soft a<br />

yellow<br />

<br />

!


!<br />

<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Filter Categories and Descriptions<br />

Retro!<br />

A series of era inspired retro filters replicating the appearance of photos taken in the chosen era. This section is<br />

effectively an app in its own right as it contains the largest known variety of retro effects in a single app. <br />

1930s!<br />

This filter is black and<br />

white and emphasises<br />

shadow, use the<br />

exposure lock to create<br />

deep shadows or<br />

overexpose to create a<br />

different effect.<br />

<br />

1940s!<br />

Much of the 40's<br />

imagery was black and<br />

white so despite colour<br />

photography starting to<br />

become more<br />

mainstream in the 30's,<br />

photography in the 40's<br />

and 50's was still largely<br />

black and white. It is this<br />

style of photograph that<br />

we have aimed to<br />

replicate here<br />

1950s!<br />

Images were still<br />

predominantly black and<br />

white but unlike previous<br />

eras the balance<br />

between light and shade<br />

was much better<br />

controlled<br />

<br />

1960s!<br />

Amateur 1960's images<br />

are probably the most<br />

instantly recognisable by<br />

the slightly blurred<br />

imagery and pinkish<br />

hue. <br />

<br />

1970s!<br />

Colour reproduction by<br />

the 70's was much<br />

better but a slight pink<br />

cast was still perceptible<br />

1980s!<br />

The 1980's was a tricky<br />

era to emulate however<br />

we hope we have<br />

achieved it with this filter<br />

which maintains image<br />

sharpness and clarity but<br />

applies a slight green<br />

cast.<br />

<br />

Antique!<br />

Applies a pale brown and<br />

white filter<br />

<br />

Bygone!<br />

Retains more of the<br />

original colour and<br />

shades that Antique, but<br />

still carries a sepia mask.<br />

<br />

!<br />

!<br />

Frontier!<br />

Most reminiscent of the<br />

photography of the “wild<br />

west”.<br />

<br />

Wayback!<br />

Almost Victorian effect<br />

images are delivered with<br />

this filter, albeit some<br />

colour is retained<br />

<br />

Warmer!<br />

A retro inspired diffusion<br />

effect.<br />

<br />

Sharp!<br />

Sharpens the image and<br />

softens colours to give<br />

an almost black and<br />

white/sepia image.


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Filter Categories and Descriptions<br />

Color!<br />

A series of soft edge graduated color filters. All come with three levels of density and position alignment.<br />

!Apricot!<br />

A graduated apricot<br />

coloured effect.<br />

<br />

Autumn!<br />

A pale orange/brown<br />

graduating through orange<br />

to a mild yellow, a great<br />

filter to bring warmth to<br />

your shots<br />

<br />

Blue!<br />

A filter for a cooling effect<br />

on your images<br />

<br />

Cerise!<br />

Swipe across to level 3 to<br />

adding surreal drama to<br />

cloudy skies <br />

<br />

Cocoa!<br />

At its' highest intensity,<br />

applies a deep brown<br />

hue. Great for enhancing<br />

natural woodwork shades.<br />

<br />

CoolBlue!<br />

As with Blue applies a<br />

cooling hue to the image,<br />

but more intense<br />

<br />

Coral!<br />

A soft orange hue that<br />

adds warmth<br />

<br />

Cyan!<br />

Provides a pale turquoise<br />

at it's lowest intensity and<br />

an almost underwater<br />

effect at it's highest. <br />

Green!<br />

Delivers a graduated<br />

green hue, ideal for<br />

enhancing natural greens<br />

in foliage<br />

<br />

Magenta!<br />

The same magenta used<br />

as part of our twilight<br />

effect, this filter transforms<br />

dull skyscapes.<br />

<br />

Orange!<br />

Fantastic at adding<br />

warmth, the second level<br />

gives the ideal amount of<br />

colour depth while<br />

preserving natural colours<br />

<br />

<br />

Pink!<br />

Delivers a soft to intense<br />

pink effect.<br />

!<br />

Plum!<br />

A subtle plum coloured<br />

effect<br />

<br />

Red!<br />

Great for discreetly<br />

enhancing sunsets.<br />

<br />

Sepia!<br />

A great retro quick fix.<br />

<br />

Straw!<br />

A natural "summery" effect<br />

with mild yellow tones. <br />

<br />

!<br />

Tobac!<br />

Superb at enhancing red/<br />

brown tones. For<br />

example, enhancing the<br />

colour depth of brick<br />

buildings for the<br />

architectural shooter<br />

Violet!<br />

A more intense effect than<br />

the Plum filter<br />

<br />

Yellow!<br />

Creates a delicate warmth<br />

at the lowest level and an<br />

extremely intense yellow<br />

at the top level.


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Filter Categories and Descriptions<br />

Color - continued!<br />

A series of soft edge graduated color filters. All come with three levels of density and position alignment.<br />

!B2Y!<br />

B2Y (Blue 2 Yellow) works<br />

on hues that sit directly<br />

opposite each other on<br />

the spectrum<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Elec-B!<br />

Gives at its highest<br />

density an extreme blue<br />

hue, but leaves the<br />

brightest areas virtually<br />

untouched<br />

<br />

<br />

<br />

<br />

<br />

<br />

Elec-G!<br />

Gives at its highest<br />

density an extreme green<br />

hue, leaves the brightest<br />

areas virtually untouched<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

M2G!<br />

Magenta to Green.<br />

Magenta and green sit<br />

directly opposite each<br />

other on the colour<br />

spectrum and this filter<br />

allows you to swipe up to<br />

emphasis and eventually<br />

saturate green tones<br />

whilst swiping down will<br />

have the same effect with<br />

magenta.


!<br />

<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Filter Categories and Descriptions<br />

B&W!<br />

A Series of black and white contrast filters with many replicating the Formatt-Hitech range of true Wratten black<br />

and white filters . This is the most fully formed collection of black and white filters in any known app.<br />

* Indicates Wratten number most closely replicated by the filter.<br />

<br />

Cocoa!<br />

A good all-round<br />

b/w filter. Colors<br />

are represented as<br />

true shades with<br />

no special<br />

treatment<br />

<br />

DarkBlue<br />

(*47 Blue)<br />

This blue black &<br />

white contrast filter<br />

accentuates haze<br />

and fog, used for<br />

contrast effects.<br />

!<br />

!<br />

!<br />

!<br />

DK Green !<br />

(*61 Deep Green) <br />

This filter is ideal<br />

for scenes where<br />

it is important to<br />

differentiate the<br />

green tonal values<br />

in black and white<br />

photography<br />

<br />

DK Red !<br />

(*29 Deep Red)<br />

A high contrast<br />

filter similar to Dark<br />

Blue, provides<br />

very strong<br />

contrast.<br />

!<br />

!<br />

Green<br />

(*11 Yellow Green)<br />

Darkens blue<br />

skies but<br />

preserves natural<br />

skin tones. <br />

<br />

Light Blue !<br />

(*38 Blue)<br />

For correcting reds<br />

that reproduce too<br />

light under<br />

tungsten<br />

illumination. Skin<br />

tones are more<br />

natural, modelling<br />

is improved.<br />

!<br />

!<br />

Orange<br />

(*23 Orange) <br />

This filter absorbs<br />

a small amount of<br />

green and will<br />

make clouds<br />

brighter.<br />

<br />

Red!<br />

(*25 Red)<br />

Suppresses blue<br />

and green, white<br />

surfaces appear<br />

brilliant. <br />

<br />

Tea Rose!<br />

This filter absorbs<br />

a small amount of<br />

green<br />

Yellow<br />

(*8 Yellow)<br />

Increases contrast<br />

and is particularly<br />

useful for midday<br />

sun and deep<br />

shadow. It<br />

accentuates<br />

clouds, reduces<br />

haze and will<br />

reproduce<br />

distance better<br />

<br />

28


!<br />

<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Filter Categories and Descriptions<br />

Popart!<br />

A collection of artist inspired and light altering effects. This unique collection of filters creates effects that could<br />

never be replicated in live photography. Some are especially effective when used with landscapes, sky and water<br />

whereas others lend themselves to portraiture. <br />

<br />

Blue Ice!<br />

One of three light altering<br />

filters. Blue ice applies an<br />

electric blue mask where<br />

shades of light are<br />

portrayed in waves. Use<br />

exposure to change the<br />

effect.<br />

<br />

Cezanne!<br />

Colors are represented in<br />

overlapping blocks. <br />

<br />

!<br />

Haunted!<br />

Similar to Blue Ice<br />

patches of brightest light<br />

are muted to a grey tone.<br />

The exposure tool also<br />

alters the effect.<br />

!<br />

Klee!<br />

A more intense cubism<br />

effect than Cezanne with<br />

darker tones. <br />

<br />

!<br />

!<br />

Monet<br />

Similar to Klee however<br />

colours are muted to<br />

black and white. <br />

<br />

Oldie<br />

The third of light altering<br />

filters, as with Blue Ice<br />

and Haunted, Oldie gives<br />

an effect never seen<br />

before in a photographic<br />

app. Use exposure to<br />

change the effects. <br />

!<br />

Poster!<br />

A softer effect on<br />

individual colours than<br />

Toons and no bordering<br />

creates a subtle but eyecatching<br />

effect. <br />

<br />

Sketchy<br />

Edges are defined in<br />

blacks and greys to give<br />

an excellent and unique<br />

effect.<br />

<br />

!<br />

Toons<br />

Hard edges are defined in<br />

black and shades are<br />

hardened to create blocks<br />

of colour excellent for use<br />

on buildings and faces. <br />

Warhol<br />

Inspired by the great man<br />

himself, the Warhol filter<br />

mutes down individual<br />

shades to give more<br />

defined blocks of colour.<br />

<br />

29


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Filter Categories and Descriptions<br />

Portrait!<br />

A collection of diffusion filters tailored specifically for close up portraiture work.<br />

<br />

<br />

!<br />

Blush!<br />

Blush applies a<br />

gentle diffusion<br />

with a pale pink<br />

hue<br />

<br />

Clover!<br />

The more<br />

reflective the<br />

surface, the<br />

greener it<br />

becomes. <br />

Cool!<br />

Applies a gentle<br />

diffusion with a<br />

pale blue hue<br />

!<br />

Cooler!<br />

Replicating<br />

Formatt-Hitechs<br />

Warm 2 <br />

<br />

<br />

!<br />

Diffuse!<br />

Applies a diffusion<br />

effect and<br />

softening of<br />

colours<br />

<br />

Ice Maid!<br />

Applies a dramatic<br />

cooling effect with<br />

diffusion<br />

<br />

!<br />

Lilac!<br />

Diffusion with a<br />

lilac mask.<br />

<br />

Lit Up!<br />

Mutes colours<br />

and enhances<br />

contrast for more<br />

definition of depth<br />

<br />

!<br />

!<br />

Pink!<br />

Enhances and<br />

softens skin tones<br />

<br />

Surreal!<br />

A more intense<br />

diffusion effect.<br />

<br />

30


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Filter Categories and Descriptions<br />

Lenses!<br />

Adjustable vignette frames, tilt and blur.<br />

<br />

<br />

!<br />

Vignette1!<br />

An adjustable oval black<br />

vignette to create olde<br />

worlde type images. <br />

<br />

<br />

Vignette2!<br />

An adjustable oval white<br />

vignette to create olde<br />

worlde type images. <br />

<br />

<br />

Tilt!<br />

Applies a positionable<br />

horizontal blur with a<br />

central area in focus. <br />

<br />

<br />

Blur!<br />

Create interesting effects<br />

by blurring the outside of<br />

the image. Blur expands<br />

or contracts in an oval<br />

shape.<br />

Gamma!<br />

Swipe vertically to adjust<br />

contrast depth from deep<br />

colour to white-out. <br />

31


<strong>FORMATT</strong> <strong>PHOTO</strong><br />

Thank you !<br />

For more information<br />

Visit us at www.filtersapp.com<br />

Contact us at: support@filtersapp.com

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