100 Leading Licensors - Spectroscopy

More documents

Recommendations

Info

86 PRIMEDIA $80 M (estimated) SEAN HOLZMAN,VP (323) 782-2935 • Growing licensing initiatives for its 250 magazines include new brand launch, All Outdoors, through outdoor magazines. • CARtoons and Import Tuner die-cast in all channels; Lowrider apparel 87 MAJOR LEAGUE SOCCER 88 89 90 growing into national retailers; Hot Rod T-shirts hot at mass market. • JCPenney takes on Seventeen bedding. Super Street automotive accessories at all major auto parts retailers. 2002 estimated sales at $100 M. ■ $70 M STUART CRYSTAL,VP, MARKETING AND CONSUMER PRODUCTS (212) 450-1234 • Recreational jersey program by Xara will be launched spring 2003 with nine of 10 teams getting new looks. Three teams will have a significant identity change next season. • Retail presence will expand to all 10 MLS markets with Wal-Mart. A large-sized jersey program will be launched with a major urban retailer. • Creation of an MLS music video “Year in Review” tape as gift-withpurchase for key retailers. Projected retail sales of $85 M for ’02. ■ KELLOGG CO. ELISA WEBB, DIRECTOR, WORLDWIDE LICENSING (616) 961-2086 • Focus on brand equity across key categories: food, housewares, and toys. • Hired EMI to handle licensing for Eggo, Special K, and Pop-Tarts for both food and merchandise licensing. • Big push for Tony the Tiger’s 50th birthday this year and newly acquired Keebler brands. ■ PILLSBURY 91 ALLIANCE ATLANTIS COMMUNICATIONS 92 AMTRAK 100 93 94 95 $65 M $50 M JENNIFER TURNER, ACCOUNT EXECUTIVE, NANCY BAILEY & ASSOC. (303) 670-4433 • Relaunch Pillsbury programs with plans to expand internationally. • Focus early Pillsbury Doughboy efforts on collectibles, decorative kitchen accessories, and fun. • Strategies for Green Giant and Sprout to maximize opportunity. ■ CAMPBELL’S SOUP $35 M LYNNE CHAPPEL, DIRECTOR, CORPORATE LICENSING (856) 342-3852; LISA MARKS, PRESIDENT, LISA MARKS & ASSOCIATES (914) 933-3900 • Creating collectible merchandise, promotions, and events to celebrate the 100th anniversary of Campbell Kids in ’04. • Extend message of healthful eating with line of cookbooks, stainless steel cookware, kitchen tools, serveware, and textiles. Develop merchandise and programs to involve kids in the kitchen. • Seeking opportunities for V8 and V8 Splash, SpaghettiOs, and Pace. Sales of licensed goods to reach $50 M in 2002. ■ JENNIFER BENNETT,VP, MERCHANDISING AND LICENSING (416) 966-7204 • Pocket Books to release novelization based on TV movie Salem Witch Trials in early 2003. • Crime Scene Investigation (CSI) expands licensing program with new soundtrack, third book (Simon & Schuster Pocketbooks) by year-end, and CD-ROM from Ubi Soft due 2003. Calendar to debut in UK in ’03. • ’Tween show Degrassi renewed for second season on Noggin with NHL sweepstakes running in 4Q. Worldwide publishing deal for So Smart currently in negotiations. ■ UP TO $100 M DEBBIE VARNADO, DIRECTOR, ADVERTISING & PROMOTIONS (202) 906-4662 • Enhance and protect the value of the Amtrak marks. Seek partnerships with companies that will build on and add value to the equity of the Amtrak marks. • Maintain the sub-licensing relationship with William K. Walthers, Inc., for the Amtrak HO scale. • New licensees: Overland Models Inc., (Amtrak - N scale), Bachmann Industries, Inc. (Acela Regional - HO and N Scale). ■ 96 97 98 UP TO $100 M 99 100 BUGLE BOY UP TO $100 M MARY GLEASON, PRESIDENT, GROUP III DESIGN (212) 564-3443 • Significant growth attributed to strong reaction to first-time launch at the mass market. Young men’s/boys’ jeans (4 to 20) sales outpace expectations with good results from denim and fashion bottoms. • Plans to extend successful ad campaign beyond MTV to other networks in spring ’03. ■ MAJOR LEAGUE BASEBALL UP TO $100 M HOWARD SMITH, SVP, LICENSING (212) 931-7439 • Continue to forge retail partnerships with strong sports-minded retailers including Foot Locker, Champs, Garts, Sports Authority, JCPenney, Toys “R” Us Times Square. • Increase focus on licensed product distribution with MLB clubs through in-stadium retail and MLB Clubhouse stores. • Cooperstown Collection and throwback uniform trend will continue in 2003. Retail sales of licensed products to hit $2.9 B in 2002. ■ NATIONAL GEOGRAPHIC UP TO $100 M JOHN DUMBACHER, SVP, LICENSING (202) 857-7572 • Licensing initiatives: member benefits (National Geographic/First USA MasterCard), toys and games, gifts, stationery, collectibles, international. • Licensing division manages partnerships with 24 licensees and has more than 2,500 products either available in stores or in development. • Apparel, packs, and travel gear new in 2002. Seeking outdoor equipment and home furnishings. ■ SEGA OF AMERICA UP TO $100 M ROBERT LEFLER, MANAGER, LICENSING AND MERCHANDISING (415) 701-3833 • New licensees House of Brussels Chocolates, Toy Network, and Dart Flipcards support Sonic The Hedgehog. Racing Champions/Ertl adds Sega’s Gun Valkyrie and Jet Set Radio Future to its action figures. • Sega to partner with Michael Crichton on video game. House of the Dead film due spring ’03. Sonic The Hedgehog animated series in development by Sega of Japan and TMS for release in Japan in spring ’03. ■ TIME INC. BRAND LICENSING RISA TURKIN,VP, LICENSING (212) 522-0507 • Launch of licensing program for Golf magazine with training aids, calendars, and other publishing products. • Time for Kids in stores with a series of interactive magazines for the UP TO $100 M LeapFrog Learning System. • Developing licensing programs for Essence and Popular Science magazines; expanding LIFE magazine into collectibles, apparel, and accessories. ■ TOMMY BAHAMA UP TO $100 M GAIL VASQUEZ, DIRECTOR, LICENSING (212) 391-8688 • Deal with upscale maker Sfera for bed and top of bed very successful. • Extend relationship with Sfera with wider assortment of table linens for high-end and better specialty and department stores. • Launch outdoor furniture and other accessories in ’03. 2002 retail sales to surpass $100 M. ■ UNIONBAY UP TO $100 M CATHIE UNDERWOOD,VP, LICENSING (949) 360-9456 • Signed two new domestic licenses and three new exclusive international distribution agreements for India, the Philippines, and Kuwait. • Seeks watches; juniors’/girls’ swimwear, intimate apparel and sleepwear; young mens’/boys’ underwear and sleepwear; and fragrance. YAHOO! UP TO $100 M ANGIE CRENSHAW, SENIOR LICENSING DIRECTOR (408) 349-7177 • Developing products that integrate key Yahoo! properties. • Extending existing computer peripheral line. Launching computer eyeglasses and continuing to produce a series of reference books. ■ 50 LI© ENSE! DECEMBER 2002
leading licensor addendum SANRIO $1.2 B BRUCE GIULIANO,VP, LICENSING (310) 523-1705 • Target young contemporary market with co-branded program featuring apparel from DOE (T-shirts); Heatherette (“high-end” Hello Kitty items—Ts, shorts, swimwear, dresses, accessories); and NM70 (footwear). • Distribution widens for children, ’tween, teen, and co-branded sportswear and accessories to include both department and better specialty stores. • Embrace lifestyle categories including electronics, appliances, home décor, sportswear, accessories, and gifts. ■ ELLE $800 M NOELLE O’CONNOR, LICENSING AND MARKETING MANAGER, NORTH AMERICA (212) 767-6074 • Licensee list up to seven in North America in eyewear, children’s apparel (in Canada), footwear, and jewelry. New licensees: Almar for hair accessories; Cosmoda for travel accessories (both 1Q 2003). • Seeking licensees in U.S. for sportswear, lingerie/loungewear, watches. ■ AT&T $600 M JAY ASHER, SVP, BRAND EXTENSION, THE BEANSTALK GROUP (212) 421-6060 • Licensing program offers a full-range of products that help complete customers’ total communications needs such as four-line office phones to 2.4 GHz cordless phones to CD-Rs. Focus on home networking products to deliver broadband solutions into the home. • All licensed products adhere to a consistent industrial design language and packaging design system. The company supports licensees by coordinating cross-promotional opportunities with its business units; the 5.8 GHz cordless phone by VTech to bring buzz to the market in 4Q ’02. ■ BBC WORLDWIDE $512 M HELEN MCALEER, DIRECTOR, GLOBAL LICENSING +44 20 8433 2413 • New property Fimbles launched strongly in fall ’02 backed by Fisher-Price as global master toy licensee. Ace Lightning, for the boys’ preteen sector, also bowed in fall ’02. • Little Robots hits 2003; BBC Worldwide is exclusive distributor and partner for LEGO Media with global rights to programming and other formats, including video, DVD, audio, music, books, magazines, part-works, and merchandising. • Teletubbies product rolled out with plush and plastic toys from new global master toy licensee Tomy (ex-North America) in mid ’02. ■ MAYTAG CORPORATION $410 M DANA SMITH, PRESIDENT, EQUITY MANAGEMENT INC. (858) 558-2500 • The corporate licensing program continues to grow through highly strategic, equity-driven brand extension programs. • Major new brand extension for Maytag Residential Heating and Cooling products poised to be one of the industry’s largest strategic licensing and brand extensions. • Sales activity continues to flourish across all brands Maytag, Jenn Air, Amana, Hoover, Admiral, and Magic Chef. ■ WELCH’S MORE THAN $350 M PAUL KLUTES, PRODUCT MANAGER, LICENSING (978) 371-3790 • Distribution ramp-ups and line extensions on Welch’s Fruit Snacks and Welch’s Fresh Grapes. ■ DEBBIE MUMM $107 M (projected 2002 sales) JOANN ZYPH, DIRECTOR, LICENSING (509) 466-3572, EXT. 32 • Increase Mumm’s presence with expanded distribution in mid-tier stores and up. • Launched Debbie Mumm bath program in April with three collections: two at Kohl’s and a third placed at Fred Meyer and ShopKo. Framed Art with custom mats debuted in September; bedding followed in October. Sears has an exclusive seasonal flannel sheet set for 4Q ’02. ■ J.G. HOOK MORE THAN $100 M ANDREA FALAGUERRA, DIRECTOR, LICENSING (212) 354-7330 • Established in 1974, J.G. Hook is a lifestyle brand with more than 30 categories licensed in women’s, men’s and children’s apparel, accessories, and home furnishings. • The brand has grown significantly over the last two years through alternative channels of distribution such as direct retailers, office superstores, and warehouse clubs. • Pursuing additional expansion by creating new licensee partnerships and direct licensing deals with strategic retailers. ■ LIZ CLAIBORNE MORE THAN $100 M BARBARA FRIEDMAN, PRESIDENT, LICENSING (212) 626-3462 • More extensions in the home category, including Villager tabletop, Crazy Horse tabletop (WC Designs), and Liz Claiborne flooring (CCA Global Partners). • New licenses: Claiborne men’s dress shirts (Kellwood/Smart Shirts), Villager slippers (RG Barry), Dana Buchman coats (Levy). • Future growth: Liz Claiborne Optics, Liz Claiborne Home: bed and bath, tabletop, furniture, lighting, decorative fabrics, paint, and wallcoverings. ■ LASSEN $90 M ERIC KUSKEY, PRESIDENT, CREATIVE BRANDS GROUP, INC. (408) 918-1750 • Self-help books and fictional adventure book series in the works. • Bedding, wall coverings, bath and kitchen accessories, throws, and pillows due summer 2003. • Lassen branded surf and casual wear inspired by the Lassen Hawaii Lifestyle due summer 2003. ■ COMEDY CENTRAL UP TO $100 M JUANITA PALOMINO, EXECUTIVE DIRECTOR, DOMESTIC LICENSING, VIACOM CONSUMER PRODUCTS (SOUTH PARK) (323) 956-5583; ROSS MISHER, PRESIDENT, BRAND CENTRAL (FOR ALL OTHERS) (310) 234-1231 • New domestic categories for South Park include collectible figures and wireless games; new characters include Professor Chaos, Jesus, Satan, and Jimmy (of Jimmy vs. Timmy). • Crank Yankers expands beyond exclusive run at Hot Topic. Current categories: apparel, stickers/magnets, posters, hats, cell phone covers, and plush. The second season airs 1Q 2003. • Relaunched licensing program for The Man Show to focus more on niche items that speak to viewers’ sensibility. New categories: a drinking board game, “naughty” novelties, and electronic trading cards. Insomniac a focus in ’03 with apparel, a “best of ” DVD, and publishing in the plans. ■ SUSAN WINGET UP TO $100 M LINDA BALOGH, PRESIDENT, COURTNEY DAVIS (800) 432-2614 • Burnes of Boston launches major frame, album, and wall décor collection aimed at adult and baby markets. • Certified International expands collection with flagship everyday and seasonal dinnerware and accessory collections. Boston Warehouse rolling out in 2003 multi-category housewares collections for everyday and seasonal markets. Kay Dee introducing at Textile Market multiple everyday and seasonal kitchen textiles collection. • CR Gibson and Lang expand stationery goods area with new paper goods. ■ SHAQ DUNKMAN,A STARTER BRAND MORE THAN $50 M MARY GLEASON, PRESIDENT, GROUP III DESIGN (212) 564-3443 • The basketball star lends his name to a line of basketball-influenced streetwear in multiple channels. • Key categories: young men’s and boys’ footwear, apparel, tops, and fashion bottoms. • Expanded distribution planned for both apparel and footwear. ■ DECEMBER 2002 LI© ENSE! 51
Page 1 and 2: newly updated! 100 In our April 200
Page 3 and 4: 9 10 4KIDS ENTERTAINMENT 11 NASCAR
Page 5 and 6: 26 CATERPILLAR 27 BILL BLASS 28 FRI
Page 7 and 8: 46 OP $400M DICK BAKER, CEO (949) 5
Page 9: MORE THAN $100 M ROSS MISHER, PRESI

100 Leading Licensors - Spectroscopy

Create successful ePaper yourself

Delete template?

Save as template?