100 Leading Licensors - Spectroscopy

newly 

updated! 

100 

In our April 2002 issue, License! editors ranked 

licensors by the numbers…2001 sales figures, that 

is. While the ranking of the 100 Leading 

Licensors remains unchanged, our editors took on 

the monumental task of updating figures and 

information relative to each licensor’s business in 2002. 

Compared with 2001, projected worldwide retail 

sales figures for 2002 reveal significant growth for 

many licensors. Here, in order, some 2002 highlights: 

• Bonjour Corp.from $4.6 B to $5 B 

• NBA from $1.8 B to $2.15 B 

• Westinghouse from $1.5 B to $1.7 B 

• HIT acquired Gullane Entertainment, yielding 

combined global retail revenues of $1.8 B 

• Frigidaire from $800 M to $900 M 

• Twentieth Century Fox from $770 M to $850 M 

• Lucas Licensing from $750 M to $1.5 B 

• Hang Ten from $710 M to $720 M 

• Mudd from $600 M to $1 B 

• Sony Pictures Consumer Products from $500 M to 

$1.5 B 

• OP from $400 M to $475 M 

• Fubu the Collection from $325 M to $350+ M 

• Esprit from $300 M to $500 M 

• Everlast from $300 M to $400 M 

• Little Suzy’s Zoo from $200+ M to $224 M 

• Timex from $177 M to $200 M 

• Scholastic Entertainment from $150 M to $250+ M 

• Cinar from $134 M to $200 M 

• New Line Cinema from $100+ M to $200+ M for 

second half of 2002 

• Classic Media from $100 M to $126 M 

• Eastman Kodak from $100 M to $150 M 

• General Mills from $100 M to $160 M 

• Primedia from $80 M (estimated) to $100 M 

• Major League Soccer from $70 M to $85 M 

• Campbell’s Soup from $35 M to $50 M 

• Tommy Bahama from up to $100 M to $100+ M 

• MLB to hit $2.9 B in 2002 

Not resting on our laurels, an addendum to the 100 

Leading Licensors can be found on p. 51. Although 

not ranked, these licensors offer estimated 2002 retail 

sales. They include: Sanrio, Elle, AT&T, BBC Worldwide, 

Maytag Corporation, Debbie Mumm, Welch’s, J.G. Hook, 

Liz Claiborne, Lassen, Comedy Central, Susan Winget, 

and Shaq Dunkman (a Starter brand). > 

“100 Leading Licensors” was compiled and written by Contributing Editor DAWN 

WILENSKY, with contributions from the License! editorial staff. To comment on this 

article, call (212) 951-6707 or e-mail: jcooney@advanstar.com. 

DECEMBER 2002 LI© ENSE! 39

1DISNEY CONSUMER PRODUCTS 

2WARNER BROS. 

3 

4 

$13 B 

TIM KILPIN, EVP, STUDIO FRANCHISE MANAGEMENT, DISNEY CONSUMER PRODUCTS 

WORLDWIDE (818) 567-5977 

Disney Princess continues to exceed expectations and expand 

into new categories. Lilo & Stitch franchise and Lion King property 

expansion campaigns are underway, while 

Disney’s Lizzie McGuire is also an entertainment 

priority. Merchandise from Jungle 

Book II, Piglet’s Big Movie, Disney/Pixar’s 

Finding Nemo, and Home on the Range will support Disney’s 

biggest feature animation release year. Globally, Disney’s directto-retail 

relationships continue to come to fruition, with 

Carrefour, H&M, C&A, and Tesco debuting exclusive lines of 

children’s apparel and accessories. ■ 

$6 B 

KAREN MCTIER, EVP, DOMESTIC LICENSING (818) 954-3008 

Looney Tunes is a key focus with theatrical release Looney 

Tunes: Back in Action due November 2003 and successful 

promotional marketing events such as Monte 

Carlo 400 with the Looney Tunes—The 

Rematch! NASCAR Winston Cup race, and Taz 

Atti-Tour extreme sports. Sequel Harry Potter and 

the Chamber of Secrets gets star treatment with 

integrated marketing campaign and support from Mattel, Hasbro, 

LEGO, Wizards of the Coast, and Electronic Arts. Scooby-Doo 

live-action movie due 2004; new animated series, What’s New 

Scooby-Doo, on Kids’ WB! in fall and Cartoon Network in ’02-’03 

season; Equity Marketing is producing toys. Scooby-Doo live show 

hits 35+ markets in January ’03. ■ 

BONJOUR CORP. 

$4.6 B 

CARMINE PORCELLI, MANAGING DIRECTOR (212) 398-1000 

The brand arrives in the upstairs market with denim and 

sportswear shipping spring 2003 to stores such as Nordstrom and 

Marshall Field’s. Open in-store 

shops in Marshall Field’s, Parisian, 

and Nordstrom for 2003/2004. 

Signed licensing deal for Bonjour Baby and Bonjour Kids for 

department stores. Women’s small leather accessories, handbags, 

and watches on tap. Faded Glory is one of three top performing 

brands at Wal-Mart in 2002. Projected retail sales for ’02: $5 B. ■ 

NATIONAL FOOTBALL LEAGUE 

$2.9 B 

MARK HOLTZMAN, SVP, CONSUMER PRODUCTS (212) 450-2000 

Launched in spring, NFL Equipment apparel is the chief 

innovation from the 10-year NFL/Reebok deal. Reebok outfits 

32 NFL Clubs with on-field uniforms and sideline 

apparel. Other partners include College Concepts, 

G-III, Haddad, Joy Athletic, Majestic, Outerstuff, 

VF Imagewear, Riddell, and Wilson. Electronic Arts, 

Microsoft, Sega, and Sony fuel video games; while 

Fleer, Fotoball, MBI, The Topps Co., Playoff, and 

Upper Deck score in trading cards and memorabilia. ■ 


5THE COLLEGIATE LICENSING CO. 

6NICKELODEON 

7 

8 

$2.6 B 

KIT WALSH, SVP, MARKETING (770) 956-0520 

The CLC’s consortium of institutions experienced 21 

percent growth in fiscal year ’01-’02. Nike had the biggest year 

(royalty-wise) that any CLC licensee ever had in 

fiscal year ’01-’02, while 5th & Ocean had a 

great first year selling collegiate women’s fashion 

apparel. Electronic Arts’ NCAA Football 2003 

video game was the best-selling collegiate video 

game ever. Learning Through Sports bows a CD 

program that lets kids play educational collegiate sports video 

games. Majestic, 29/34 Sportswear, Russell, and Nike come to 

market with vintage/throwback college jerseys and assortment 

items. ■ 

$2.4 B 

LEIGH ANNE BRODSKY, SVP, CONSUMER PRODUCTS (212) 258-7500 

Nickelodeon soaks up significant profits from SpongeBob 

SquarePants, its biggest property (it will make $600 million in 

retail sales this year); movie in 

development for 2004. 

Nickelodeon and Paramount 

Pictures team up for The 

Rugrats Meet The Wild 

Thornberries (spring ’03) and Lemony Snicket: A Series of 

Unfortunate Events (holiday ’03), each with lots of licensing 

legs. New Rugrats spin-off series based on All Growed Up due 

back-to-school 2003. Dora the Explorer live show hits March 

2003. Off-air property Tak and the Power of JuJu to launch 

first as video game from THQ in fall 2003. ■ 

CHEROKEE 

$2.2 B 

ROBERT MARGOLIS, CHAIRMAN AND CEO (818) 908-9868 

Brand to launch into Spain, Portugal, Greece, UK, Ireland, 

Mexico, and Brazil. Five-year renewal signed for Cherokee 

brand at Zellers in Canada. 

New partnerships for sideout 

brand in Europe and Asia. 

Continued third-party brand 

and retailer representation. New categories: camping and 

outdoor products in Canada. sideout brand expands into 

activewear in U.S. ■ 

GENERAL MOTORS 

$2 B 

GENE REAMER, MANAGER, LICENSING & MERCHANDISING (313) 667-8545 

General Motors is rolling out a merchandise program 

commemorating Corvette’s 50th anniversary. Hummer will be 

the focus of a product launch with numerous 

retail components including a major retail 

apparel program, in conjunction with the 

introduction of the new H2. Also in the works 

is a major brand extension for Cadillac. The 

company’s sales of licensed products is up 20 

percent through the first three quarters of the year. ■ 

40 LI© ENSE! DECEMBER 2002

9 

10 

4KIDS ENTERTAINMENT 

11 

NASCAR 

12 

events. Strong sales to continue from electronic 

$2 B 

THOMAS J. KENNEY, EXECUTIVE VICE PRESIDENT (212) 758-7666 

Yu-Gi-Oh! gets star treatment with new trading card games, 

video games, and home videos slated for first half of ’03. First 

Pokémon video games for Game Boy Advance 

due 1Q ’03. Cabbage Patch Kids available at 

Toys “R” Us and www.amazon.com; 10 licensees 

to launch goods in ’03. All-new Teenage Mutant 

Ninja Turtles TV series due 1Q ’03; licensing program planned. 

Sales for the company are projected at $4 B for 2002. ■ 

UNITED MEDIA (including Copyrights at United Media) $2 B 

JOSHUA KISLEVITZ, SVP, LICENSING; RITA RUBIN, SVP, LICENSING INTERNATIONAL 

(212) 293-8500 

Dilbert fans rejoice as author Scott Adams releases his first 

new hardcover in four years, “Dilbert and the Way of the 

Weasel.” Raggedy Ann and Andy infant program 

launched at Wal-Mart with partner Springs 

Industries. The old Americana-themed collection 

includes bedding, nursery décor items and two 

boxed gift sets (bath and layette). Baby Snoopy and 

Baby Woodstock star in new infant program. LEGO Co. 

granted United Media global representation rights for Galidor: 

Defenders of the Outer Dimension, an extension to the company’s 

already existing North American rights. ■ 

$1.9 B 

MARK DYER,VP, LICENSING AND CONSUMER PRODUCTS (704) 348-9600 

Fans’ enthusiasm for the brand was fueled by some of the 

closest Championship battles in recent memory. Licensee 

support is a top priority with 

NASCAR creating tangible value 

through retail programs, promotions, 

and joint meetings with buyers. TV partnerships with 

FOX, NBC, FX, and TNT, and Internet agreements with 

Turner Sports Interactive and AOL continued to broaden the 

sports appeal to its fan base. New deals: Essex for outerwear, 

Libbey for glasswear, Cabela’s for headwear and outerwear, 

and Franco Manufacturing for bedding and beachwear. ■ 

NATIONAL BASKETBALL ASSOCIATION $1.8 B 

SAL LAROCCA, SVP, GLOBAL MERCHANDISING GROUP (212) 407-8000 

Big year for the NBA with sales up 35 percent due to 

consumer demand for on-court apparel in new categories such 

as shooting shirts, headbands, wristbands, and 

socks. The Hardwood Classics Collection (featuring 

past NBA logos and designs) gains exposure 

from celebrities sporting the line at high-profile 

games and headwear. The new relationship with 

LEGO will prove important in the resurgent kids’ 

area. As part of the NBA/Reebok partnership, Reebok will 

launch a collection of NBA basketball shoes for fans of all 

ages. Projected retail sales to reach $2.15 B for 2002. ■ 


13 

14 

MARTHA STEWART OMNIMEDIA 

15 

UNIVERSAL STUDIOS CONSUMER 

16 

WESTINGHOUSE 

$1.6 B 

ELISE CONTARSY, SVP, MASS MERCHANDISER (212) 827-8000 

Beset by allegations of insider trading by CEO Martha 

Stewart, the company continues on with extensions for the 

Martha Stewart Everyday brand at Kmart including 

the introduction of Pima cotton to both bed 

and bath, a line of seasonal decorating products, 

and MSE Complete Bed, Garden dining sets. 

Additions into the Signature brand include furniture 

with Bernhardt and floor coverings with Shaw Industries, to 

complement the paint line at Sherwin-Williams stores. ■ 

DAIMLER CHRYSLER 

$1.5 B 

DEBRA JOESTER, PRESIDENT AND CEO, JOESTER LORIA GROUP (212) 683-5150; 

BRAD HORN,VP, BRAND DEVELOPMENT, BRAND SENSE MARKETING 

(310) 843-2400 

Daimler Chrysler renews focus on Dodge brand, including 

Viper, “Raminator” Monster Truck, Ram Truck, Dodge Motor 

Sports, Mopar Motor Sports, 

the Dodge Rodeo, and the 

“NASCAR Weekly Racing Series Presented By Dodge,” all 

represented by Brand Sense Marketing. More than 50 licensees 

signed in recent months. Jeep denim with Teflon protection fast 

tracks the apparel program at JCPenney and other retailers. New 

deals for watches and writing instruments further strengthen the 

brand. Jeep shops in China, Singapore, and Malaysia open in 

top department stores, featuring apparel, footwear, and accessories 

for men and boys. DC renews focus on Chrysler with licensing 

initiatives for the new Crossfire and PT Cruiser. ■ 

PRODUCTS GROUP 

$1.5 B 

TIM ROTHWELL, SVP, CONSUMER PRODUCTS GROUP (818) 777-9001 

Substantial support on tap for Dr. Seuss’ The Cat in the Hat, 

The Hulk, Peter Pan, The Fast and The Furious, and animated TV 

series The Mummy. Exclusive partnership 

underway with Walgreens with 100 

co-branded, private-label products for The 

Land Before Time, Jurassic Park, Universal Studios Monsters, 

Woody Woodpecker, and Chilly Willy. Support and development 

for ongoing classic properties such as Curious George and 

Universal Studios Monsters. Company adds JumpStart 

(educational software) to its portfolio. ■ 

$1.5 B 

ALLAN FELDMAN, PRESIDENT, LMCA (212) 265-7474 

With fewer than 11 licensees, the brand is focused on key 

consumer and commercial areas such as lightbulbs and lighting 

fixtures (Angelo Bros.), smart kitchen 

appliances (Salton), turbine generators 

(Siemens), and nuclear fuel and 

fuel services (Westinghouse). Five 

licenses are being negotiated in related home and commercial 

applications. 2002 projected sales to hit $1.7 B. ■ 


17 

SESAME WORKSHOP 

LIZ KALODNER, EVP AND GM, GLOBAL CONSUMER PRODUCTS AND 

18 

19 

20 

FORD 

$1.4 B 

INTERNATIONAL TELEVISION DISTRIBUTION (212) 875-6955 

New show format boosted ratings significantly, and more 

changes are expected for season 34 in April ’03. The brand 

expands into fashion-driven teen products and 

new packaged goods licenses. Lots of fanfare 

(holiday 2003) around the 35th anniversary celebration 

of Sesame Street. Dragon Tales launches 

product line with Fisher-Price and an exclusive 

TRU program. Sagwa, the Chinese Siamese Cat, expands presence 

with new products, retail programs including Mervyn’s, 

and a national Chinese New Year promotion next spring. ■ 

NATIONAL HOCKEY LEAGUE 

$1.25 B 

BRIAN JENNINGS, GROUP VP, CONSUMER PRODUCTS (212) 789-2003 

The league came out of the Olympics armed with a new 

branding campaign and backdrop, “Hockey Rules,” which is 

featured in all ads, public service announcements, 

hangtags, and all NHL branded products. 

Entered into a cross-licensing deal with 

Zamboni for children’s apparel, toys, and games 

that debuted in the fall. NHL Vintage, a retro 

line of trading cards, collectibles, and authentic sweater 

jerseys, hit shelves in fall ’02. ■ 

VIACOM CONSUMER PRODUCTS 

$1.2 B 

TERRI HELTON, SVP, LICENSING (323) 956-5891 

Planning is underway for 2003 tent-pole feature film Tomb 

Raider 2, the sequel to Tomb Raider (the biggest opening for a 

film with a female star grossing 

$47.7 M the first weekend). 

Additionally, VCP begins licensing 

efforts for the remake of the 1969 cult classic, The Italian Job, 

starring Mark Wahlberg and Charlize Theron. Both movies 

are scheduled to release summer ’03. Paramount Pictures 

celebrated its 90th anniversary in 2002, and VCP’s classics 

program continues to develop. Success and growth seen in the 

cult classic, Up in Smoke, as well as The Warriors. Paramount 

Home Entertainment is releasing a new direct-to-video 

sequel, Charlotte’s Web 2: Wilbur’s Great Adventure, in celebration 

of the property’s 30th anniversary. ■ 

$1.1 B 

JAY ASHER, SVP, BRAND EXTENSION, THE BEANSTALK GROUP (212) 421-6060 

Licensing opportunities abound for the new Thunderbird, 

Mustang, and Ford GT revival. The Ford Centennial will be 

commemorated in 2003 with products 

ranging from auto accessories to apparel. 

Die-cast and radio-controlled replicas of 

the vehicles appearing in the new James 

Bond film, Die Another Day—the Aston Martin Vanquish, 

Jaguar XKR Roadster and Thunderbird—were on shelves in 

November. ■ 


21 

22 

THE COCA-COLA CO. 

23 

24 

25 

$1 B 

SUSAN FEELEY, DIRECTOR, NORTH AMERICA LICENSING (404) 676-2121 

Home is where the heart is for Coca-Cola as its home category, 

particularly tabletop and home furnishings, continues strong. Dixie 

Cup will launch a new assortment of 

three different designs of disposable cups 

using the proprietary genuine contour 

glass shape, The Coca-Cola Santa, and 

traditional icons of brand Coca-Cola. ■ 

THE COPYRIGHTS GROUP 

NICHOLAS DURBRIDGE, CHAIRMAN AND CEO +44 1295 721 188 

A worldwide company with about half its sales recorded 

in North America (and handled through United Media). In 

2002, celebrated the 100th anniversary of “Beatrix 

Potter’s The Tale of Peter Rabbit.” Apparel exclusive at 

Wal-Mart with updated Peter Rabbit artwork continues 

through 2003. Gund introduces new line of Beatrix 

Potter plush 4Q ’02. JCPenney Lifetouch Portrait 

Studios Beatrix Potter promotion begins January ’03. 

Launch of new Paddington Bear plush from Beverly 

Hills Teddy Bear, and Paddington infant/toddler product from 

Baby Boom. Newcomer: Asian property TarePanda. ■ 

MATTEL 

RICHARD DICKSON, LICENSING, GIRLS; JEFFREY ORRIDGE, LICENSING, BOYS 

$1 B 

$1 B 

(310) 252-2000 

Girls’ division to transition Barbie from a traditional licensing 

model to that of brand management. BCP also is focusing on three 

strategic initiatives that compete with younger and older 

girl licensing programs and entertainment properties. 

New licensees: Bissell and Hawaiian Tropic. In boys, 

major brand initiative commemorates Hot Wheels 

35th anniversary with integrated marketing approach 

planned; apparel and accessories targeted at kids and adults. ■ 

PERRY ELLIS 

$950 M 

ALLAN ZWERNER, PRESIDENT, LICENSING (212) 780-4501 

A move into the women’s business with dresses at better 

department and specialty stores; women’s sportswear also due for 

relaunch. Casual sportswear brand 

Munsingwear in-store at Mervyn’s and 

Sears. Strong interest in building Perry 

Ellis America brand in Europe with jeans and casual athletic 

footwear first. Seeking a home textiles licensee in the U.S. ■ 

HIT ENTERTAINMENT 

$925 M 

DAVID JACOBS, SVP, BRAND BUSINESS GROUP (212) 463-9623 

HIT recently acquired Gullane Entertainment, yielding combined 

global retail revenues of $1.8 B for ’02. New property Rubbadubbers 

hits the airwaves fall ’03. Barney & Friends airs 20 new 

episodes and a new Fisher-Price toy line. Angelina 

Ballerina continues strong, as do The Wiggles with their 

first consumer products line due spring ’03. ■ 

® 


26 

CATERPILLAR 

27 

BILL BLASS 

28 

FRIGIDAIRE 

29 

TWENTIETH CENTURY FOX 

30 

GULLANE ENTERTAINMENT (now owned by HIT) 

$850 M 

LINDA STOKES, GLOBAL BRAND MANAGEMENT GROUP (309) 675-4563 

Kids focus grows with addition of role-play and dress-up toys, 

non-powered rides, battery-powered light and sound and remotecontrolled 

vehicles. New collections for casual Cat 

Footwear and Industrial Cat Footwear due 

spring/summer 2003. Inspecs Ltd. of England 

signs on for worldwide distribution of eyewear; new line bows 

early 2003. Key categories such as Cat Racing, watches, accessories, 

and children’s apparel continue to grow in popularity. ■ 

$800 M 

MICHAEL GROVEMAN, CEO (212) 221-6660 

Bill Blass proves you’re never too young to wear designer 

duds as the upscale maker signed on first-time licensee Quiltex 

to manufacture newborn/infant/toddler apparel. Also 

on tap is a new sweater- and knit-driven bridge collection 

called Bill slated for better department and specialty 

stores. Next up: Bill Blass Sport, an outer activewear 

license for ladies with DDK, as well as a new shoe 

license for men’s/ladies’ and intimate apparel. ■ 

$800 M 

PHILIP RAIA,VP, LMCA (212) 265-7474 

The company has built its three-licensee program around 

key categories such as central heating and air-conditioning 

(Nordyne); TV, VCRs, and audio 

equipment (Applica); and small 

kitchen appliances (Salton). Sales 

at long-time licensee Nordyne have outpaced the industry 

tenfold since 1997. Projected 2002 sales to hit $900 M. ■ 

$770 M 

PETER BYRNE, EVP (310) 369-1351 

The Simpsons are no slouches when it comes to generating 

sales as the property enjoyed its best 4Q ever in 2001. Firsttime 

licensee David Halsall comes to market with 

sports toys, while Gemmy launches Homerthemed 

animatronic products. Fox L&M 

to launch plush with Applause in ’03; show 

celebrates 300th episode in February ’03. Going forward, a 

licensing program for a new CGI-animated movie, Robots, from 

Blue Sky Studios; other CGI films to follow. Retail sales to rise 

to $850 M for 2002. ■ 

$750 M 

DAVID JACOBS, SVP, BRAND BUSINESS GROUP (212) 463-9623 

In August, HIT Entertainment PLC purchased Gullane 

Entertainment PLC and its Thomas the Tank Engine and 

Guinness World Record franchises for $211 M. 

Combined global retail sales are $1.8 B. 

Thomas & Friends has 14 new videos and new 

formats from Random House. Day Out With 

Thomas event expands nationally in 2003. ■ 


31 

LUCAS LICENSING 

32 

HANG TEN 

33 

PAWS 

34 

GUESS? 

35 

HEARST 

$750 M 

HOWARD ROFFMAN, PRESIDENT (415) 662-1822 

The Star Wars franchise continued strong with the Star 

Wars: Attack of the Clones program securing the No. 1 spot as toy 

license for summer ’02. More than a 

dozen Star Wars books also hit The 

New York Times best-seller list, and 

video game sales were strong. The release of Episode II in 

IMAX theatres and on home video in November continued the 

Star Wars momentum into the fourth quarter. New Clone Wars 

initiatives in 2003. Sales projected to rise to $1.5 B in 2002. ■ 

$710 M 

CHRIS ROSS,VP, LICENSING (858) 391-3380, EXT. 3111 

Hang Ten launches its Gold Label collection for spring 2003. 

The young men’s line features authentic vintage reproductions of 

Hang Ten’s original tops and denim from the ’60s 

and ’70s. The line will be carried in premier specialty 

stores and department store retailers such as Ron Jon 

Surf Shop, Bloomingdale’s, Nordstrom, and Fred 

Segal. Upcoming deals: kids’ apparel, fragrances, 

swimwear, and accessories. Retail sales to reach $720 M in ’02. ■ 

$700 M 

CLIFF HACKNEY,VP, LICENSEE ACQUISITION (513) 759-9003 

Lots of fanfare planned around Garfield’s 25th birthday (June 

19, 2003): Birthday cruise, “It’s All About Me at Sea” (May 2003); 

live show, “Happy Birthday to Me”; and book tour 

by creator Jim Davis to promote “Garfield: In Dog 

Years I’d Be Dead” from Ballantine Books (spring 

2003). Program with Richard Petty racing team; 

Garfield car to race in NASCAR in 2003. Garfield 

Collector’s Edition Monopoly to debut at Toy Fair 2003. First 

cookbook slated for spring ’03. Bowling program with Ebonite. ■ 

$678 M 

REBECCA DAMAVANDI, DIRECTOR, LICENSING (800) 224-8377 

Guess? licensed out its kids business for the first time to 

Designer Classics. DC already does its baby business. K&M 

replaces Swank as maker of women’s costume 

jewelry; Swank retains men’s and small leather 

goods. The company plans deeper penetration in 

Europe, Korea, Mexico, and Asia. Guess? currently 

has 212 stores in 36 countries; at least 15 new stores 

will be added by year-end. ■ 

$675 M 

GLEN ELLEN BROWN,VP, BRAND DEVELOPMENT (212) 841-8420 

Personal-care appliances (Conair) supported at retail and HSN 

show spring 2002. Cosmo Girl got shelf space with soft launch fall 

2002. Decorative accent products for 

House Beautiful;QVC show for Country 

Living Home Collection with catalog exposure in spring/summer 

2002. Opportunities: Good Housekeeping, Marie Claire, Esquire. ■ 


® 

36 

BEVERLY HILLS POLO CLUB 

European markets. International stand-alone stores number 20. ■ 

37 

38 

MARVEL ENTERTAINMENT GROUP, INC. 

39 

40 

$600 M 

ROGER TOMLINSON, DIRECTOR, MARKETING (949) 388-1703 

The equity of this upscale brand has attracted the attention of 

120 licensees worldwide. Apparel drives sales in both mid-tier and 

specialty stores and is complemented by bed and bath, 

fragrances, watches, executive novelty gifts, and leather 

outerwear. Recent deals: Beverly Hills Polo Club fragrance 

in U.S. and global markets; men’s, boys’, ladies’ 

lingerie and eyewear in the U.S.; and home textiles in 

INDIANAPOLIS MOTOR SPEEDWAY CONSUMER 

PRODUCTS 

$600 M (industry estimate) 

NICOLE POLSKY, INDY RACING LEAGUE (317) 492-6755; 

ANNETTE MILLER, INDIANAPOLIS MOTOR SPEEDWAY (317) 492-6781 

The Indy Racing League gears up for 2003 with the return of 

driver Michael Andretti and his Andretti Green Racing teammates, 

plus the addition of engine manufacturers 

Honda and Toyota. The IRL debuts at Twin 

Ring Motegi in Japan. Reebok continues as 

the IRL Official Clothier. IRL video game 

by Codemasters in spring ’03. Indy 500 tire by Firestone surpassed 

all estimated sales since its May release. Seeking product licensees 

for automotive aftermarket, BTS, and home furnishings. ■ 

$600 M 

RUSSELL BROWN, EVP, WORLDWIDE CONSUMER PRODUCTS, PROMOTIONS AND 

MEDIA SALES (212) 576-8561 

Spider-Man is a major sensation for Marvel and partner Sony 

as the property evolves into one of the greatest movie franchises. 

The Hulk and X-Men due spring/summer 

’03 with big licensing plans in the works. 

Spider-Man & Friends, the company’s first 

concerted preschool effort, gains 14 

licensees in toys, apparel, sleepwear, dinnerware, and more. ■ 

MUDD 

$600 M 

STEVEN SEIDMAN, CHAIRMAN, INGROUP LICENSING (845) 639-0523 

Mudd continues its growth through the success of its core 

jeans business and the solid retail performance of 

its domestic licensed products. Newest licensed 

categories: intimate apparel, sleepwear, slippers, 

sunglasses, and ophthalmic eyewear. Sales of licensed 

products to reach $1 B in 2002. ■ 

NELVANA 

$600 M 

SID KAUFMAN, EVP, LICENSING (323) 954-4536 

Beyblade and Medabots transformed into global merchandise 

successes with strong boy appeal and steady on-air performance. 

New properties: Seven Little Monsters, George 

Shrinks, and Berenstain Bears to join PBS January 

’03. Product due late ’03/spring ’04. New execs: 

Roxanna Mobely, director, sales USA; Tracy 

Ewing, VP, marketing; Robin Tameshtit, director, marketing. ■ 


41 

WWE 

42 

THE MARY-KATEANDASHLEY BRAND 

43 

SONY PICTURES CONSUMER PRODUCTS 

44 

45 

$575 M 

FLORENCE DIGIORGIO, DIRECTOR, LICENSING (203) 359-5136 

Consumer Products growth to come from international expansion. 

Major initiatives include live events and consumer products 

introductions in international markets. Licensing 

agents signed for the territories of Australia/New 

Zealand (Gaffney), Asia (Total Sports Asia), Japan 

(Sports Marketing Japan), UK , Eire and Channel 

Islands (The Copyright Promotions Licensing 

Group). Retail sales to reach $500 M in 2002. ■ 

$500 M 

ROBERT THORNE, CEO, DUALSTAR ENTERTAINMENT GROUP, LLC (310) 553-9000; 

MICHAEL STONE, CO-CHAIRMAN, THE BEANSTALK GROUP (212) 421-6060 

The mary-kateandashley brand is slated to exceed $1 billion 

in retail sales by year-end. The fashion and lifestyle program, 

first at Wal-Mart, includes more than 

50 product categories and spans ages 

toddler to ’tweens and soon juniors, newborns, infants, and plus 

sizes. Entertainment product, available at all retailers, includes 

videos/DVDs, video games, music CDs, calendars, posters, 

fashion dolls and accessories, board games, toys, and puzzles. 

Full program launched in Canada, Britain, and Australia. 

Mexico, France, Germany, Japan, and other countries soon. ■ 

$500 M 

AL OVADIA, EVP (310) 244-6445 

Major licensing initiatives for Charlie’s Angels 2, S.W.A.T., 

Spider-Man 2, and Underworld, and for Spider-Man, Stuart Little, 

and Astro Boy animated series. Ongoing initiatives to continue 

for Jackie Chan Adventures (internationally) and 

Harold and the Purple Crayon. Further down the road: The 

Lone Ranger and Bewitched movies. Growth areas: downloadable 

games, ring tones, graphic images, and casino 

products. Projected retail sales to hit $1.5 B for 2002. ■ 

STARTER 

$500 M 

MARY GLEASON, PRESIDENT, GROUP III DESIGN (212) 564-3443 

The brand continues to focus on performance products such 

as Dri-Star by utilizing technological and treated fabrics. 

Footwear holds lots of potential as does the 

upcoming launch of a women’s business based on 

performance attributes. Plans in the works for 

multi-distribution expansion. ■ 

THOMAS KINKADE $450M 

G. ERIC KUSKEY, PRESIDENT, CREATIVE BRANDS GROUP (805) 686-9499 

Select group of new and existing licensees gear up for Thomas 

Kinkade Home collection. The program, which includes soft 

goods and textile-driven products for the kitchen, 

bath, and bedroom, will have little or none of 

Kinkade’s well-known imagery. Limited rollout 

summer ’03; wider 4Q ’03. Seventy licensees 

projected by year-end. ■ 


46 

OP $400M 

DICK BAKER, CEO (949) 580-1888 

Base brand “OP” builds its position in mid-tier, department, 

and sporting goods retailers with expanded focus on ages 12 to 24 

and widening to infants and kids. “Ocean 

Pacific,” exclusive at JCPenney, rolls out 

in 2003 in men’s sportswear, home furnishings, 

and missy swim. “OP Classics” 

(exclusive for surf and specialty stores) and “Seven2” (exclusive for 

specialty and better department stores) focus on males ages 15 to 

18. Projected retail sales to reach $475 M in 2002. ■ 

47 

ALEXANDER JULIAN 

BRUCE TILLEY, PRESIDENT, HOME DIVISION (203) 438-3481; 

48 

FUBU THE COLLECTION 

49 

ECKO UNLIMITED 

50 

ESPRIT 

$325 M 

WALLY PALMER, PRESIDENT, APPAREL (203) 431-3707 

The Alexander Julian At Home rollout to Lowe’s is complete 

in 700 stores for categories such as paint, broadloom, rugs, 

flooring, wall coverings, and window 

treatments. New areas for expansion: 

bedding, bath, accessories, and outdoor 

living. In apparel, look for clothing and 

dress furnishings. Ideas on the horizon: young men’s and boys’ 

outerwear, jeans, and international expansion. ■ 

$325 M 

LESLIE SHORT, PRESIDENT, MARKETING, ADVERTISING, PR (212) 273-3300 

Harlem Globetrotters is latest men’s license in Platinum 

Collection. FUBU holds licenses from Bill Cosby with Fat Albert 

& the Gang and Muhammad Ali. 

Focus on growing base of 60 stores 

globally. Album due January ’03 from 

FB Entertainment’s first recording group, 54th Platoon. Ladies’ 

plus line gets more skus and distribution. FUBU Home collection 

shipped fall ’02. Projected ’02 retail sales to surpass $350 M. ■ 

$324 M 

JEFF STRUMEIER, PRESIDENT, LICENSING (732) 432-5400 

Licensed its sportswear brand, Physical Science, to Target 

Stores; partnership could generate $150 M to $300 M in firstyear 

sales. Ecko’s co-branding efforts 

with Marvel-owned Spider-Man shot 

up prior to movie release; next co-branding partner: Disney. 

Childrenswear by Kids Headquarters shipping June ’03. Viva 

Int’l. is a licensee for eyewear and Callanen for watches. ■ 

URSULA BUCK, EXECUTIVE DIRECTOR +31 20 575-0881; 

$300 M 

MELISSA FRALEY,VP (212) 625-9113 

Esprit became unified globally with Esprit Holding Ltd.’s 

acquisition of the trademark in the U.S. Esprit signed its first 

new domestic licensing deal with Nine 

West for women’s footwear, luggage, 

handbags, and small leather goods. 

Retail sales of licensed products to hit $500 M in 2002. ■ 


51 

52 

53 

54 

EVERLAST WORLDWIDE 

55 

56 

57 

58 

$300 M 

HAL WORSHAM, SVP, LICENSING (212) 239-0990 

• Focus on exercise equipment, sports nutrition, and fragrances. 

• New licensees for watches and hats in U.S. and BTS and bags in Europe 

boost licensees to 35. Seeking swimwear licensee in the U.S., footwear in 

Japan, and softlines and hardlines licensees in key international territories. 

• Sales of licensed goods to reach $400 M in 2002. ■ 

IRONMAN PROPERTIES 

$300 M 

KEN STROMINGER, EVP, MARKETING AND LICENSING (727) 942-4767 

• New categories: treadmills, stationary bikes, ellipticals, strength equipment, 

triathlon training and racing bikes, counter-current pools. 

• 25th anniversary promotion including commemorative products. 

• Introduction of Irongear brand for fitness and watersports categories. ■ 

MTV 

$275 M 

LISA SILFEN,VP, PROGRAM ENTERPRISES; HEIDI ESKENAZI,VP, LICENSING (212) 258-8000 

• Key categories: audio/digital hardware products, traditional electronics, 

and video games. Signed a deal to create a Dataplay enable hardware 

device (a music player) that can hold multiple kinds of content. 

• Reinvigorating the Jackass licensing program to support the Jackass: The 

Movie release. ■ 

PLAYBOY ENTERPRISES, INC. 

$250 M 

ALEX VAICKUS, PRESIDENT, GLOBAL LICENSING, AND EVP, PLAYBOY ENTERPRISES, 

INC. (212) 261-5000 

• Continued international expansion (especially Europe and Latin 

America). Opened stand-alone fashion boutique in Tokyo (summer ’02). 

• Expanded U.S. department store distribution for underwear/loungewear/ 

sleepwear. 

• New categories: watches, fragrance/cosmetics/skin care. In the U.S., new 

“upscale” licensees in cashmere and leather product arenas. New entertainment 

products: music compilations, video games, arcade games. ■ 

THE JIM HENSON COMPANY 

$225 M 

BETTS FITZGERALD (U.S./CANADA); ISABEL MILLER (INTERNATIONAL) (212) 794-2400 

• The Muppet Show celebrates 25 years, and Jim Henson’s Fraggle Rock 

celebrates 20 years; each with big licensing and promotional plans. 

• Equity Marketing (new global master plush licensee) kicks off Bear in 

the Big Blue House product for BTS ’03. 

• Jim Henson’s Animal Jam airs on Discovery Kids’ Ready Set Learn! 

block and TLC in February ’03. ■ 

LITTLE SUZY’S ZOO 

$200+ M 

PAULA MILLER,VP, LICENSING/BRAND DEVELOPMENT (858) 452-9401 

• Diapers soak up big profits with above-projection sales at Wal-Mart. 

• New licensees: Wilton Industries (baking products), Weston Galleries 

(frames, bookends, candles), Briarpatch (games and flash cards), DF 

Albums (photo and scrapbooking albums). Search underway for 

master toy licensee, interactive media, home video, and/or television. 

• Overall retail sales projected to grow 12 percent to $224 M through ’02. ■ 

JORDACHE 

ALLEN WOLLINS, PRESIDENT, LICENSING (212) 944-1330 

• Kids’ and juniors’ business remains strong at Wal-Mart. 

• Increase licensing for Gasoline and Jordache Vintage brands. 

$200 M 

• More emphasis on overseas licensing, with England, Germany, and 

Italy prime targets. Re-establish business in Greece and Turkey. ■ 

THE STANLEY WORKS 

$200 M 

BOBBIE HUNNICUTT, LICENSING DIRECTOR (860) 827-3530 

• Expand international program, with existing and new licensees. 

• Continue to develop more cohesive marketing and merchandising initiatives 

with key Stanley retailers. Create more promotional opportunities 

that integrate licensing partners with Stanley product groups. ■ 



59 

WINCHESTER 

$200 M 

PHILIP RAIA, LMCA (212) 265-7474;VICKI BEDNAR, MANAGER, LICENSED PRODUCTS, 

WINCHESTER (618) 258-2365 

• More than 25 licensees concentrating on five umbrella areas: shooting, 

security, outdoor, Western apparel, and miscellaneous. 

• Working on automotive categories including an off-road vehicle. 

• Grow the business via new initiatives, including lifestyle, international 

expansion, and improved licensee coordination. ■ 

60 

TIMEX 

$177 M 

HELEN PRIAL,VP, TIMEX LICENSING CORPORATION (203) 346-5327 

• Exploring opportunities for electronic products, kitchen appliances/ 

kitchen electronics for Timex brand; educational toys and games, 

school supplies and accessories for Timex Kids; and headwear and cold 

weather items, footwear, outdoor accessories for Timex Expedition. 

• New licensees: Medport (medicinal thermometers), Kirch Industrial 

Co. (indoor/outdoor thermometers), Itochu Corp. (apparel in Japan). 

• Developing co-merchandising promotions with licensees and expanding 

international business. Projected retail sales to reach $200 M in 2002. ■ 

61 

DIC ENTERTAINMENT 

$150 M 

MELISSA BOMES, EVP, CONSUMER PRODUCTS (818) 955-5615 

• Madeline got a makeover with a new logo, style guide, and packaging 

program. Nine new licensees—including Hallmark—extend distribution 

to TRU, Target, party specialty stores. Zany Brainy nabbed one-year 

62 

63 

exclusive on bicycles. 

• DIC is licensing agent for Strawberry Shortcake; product in spring ’03. 

• Liberty’s Kids (geared to fifth-graders) debuted on Labor Day on PBS. ■ 

SCHOLASTIC ENTERTAINMENT 

64 

MARY ENGELBREIT STUDIOS 

65 

BRITNEY SPEARS 

$150 M 

PETER VAN RAALTE,VP, CONSUMER PRODUCTS (212) 965-7940 

• Live show and animated movie planned for Clifford the Big Red Dog. 

• New products and categories for increased shelf space for Scholastic 

branded program exclusively at Toys “R” Us. 

• I SPY to air on HBO Family December 2002; new merchandise kicks 

off with apparel and toys for fall ’03. 2002 sales to hit $250+ M. ■ 

CINAR 

$134 M 

KELLY ELWOOD,VP, LICENSING (514) 843-7070 

•Caillou is key property with strong retail sales in North America. Property 

has expanded to Australia, New Zealand, Brazil, and the Netherlands. 

•Mona the Vampire is popular in the UK, France, Germany, and Italy. 

Zoboomafoo hot in Canada. Paddington Bear, Little Lulu, and Arthur 

(produced by Cinar) remain strong. 

•Retail sales to reach $200 M in 2002. ■ 

$110 M 

RANDI MILLER, LICENSING MANAGER (314) 726-5646 

• Children’s book program kicked off with illustrated version of “The 

Night Before Christmas” fall 2002. Next up: Baby Booky board books 

spring 2003; Ann Estelle series kicks off fall 2003. 

• Signed dinnerware license with Sakura; product due spring 2003. Entering 

non-traditional categories: teacher supplies with Teacher Created 

Materials (summer 2003); overwrapped Nestlé confections with Sweet 

Wrapsody (fall 2002). Headway with crafting/hobby licenses/channels: 

Leisure Arts, Cranston, Blumenthal Lansing, and Prym Dritz. ■ 

MATT HAUTAU,VP, LICENSING AND MARKETING, SIGNATURES NETWORK 

(415) 247-7124 

• Apparel and fragrance line due late 2003 or 2004. 

• Will star in NASCAR-themed movie shooting in 2003. 

$105 M 

• More key corporate alliances sought as management aims to build an 

icon. 2002 retail sales estimated at $75 M. ■ 

66 

DREAMWORKS 

MORE THAN $100 M 

RICK REKEDAL, HEAD OF TOYS AND INTERACTIVE LICENSING (818) 695-7011 

• Sinbad merchandising program led by co-branded toy initiative from 

Hasbro tying Sinbad into Hasbro’s G.I. Joe Adventure Team for ’03. 

• New products for Spirit: Stallion of the Cimarron (three licensees). 

• New Shrek products released with the all-new Shrek 4-D Experience 

at Universal Studios Hollywood, Florida, and Japan theme parks. 

New video game titles from TDK-Mediactive for Nintendo 

GameCube and Gameboy Advance, building on new titles released 

in 4Q 2002 for PS2, Xbox, Gameboy Advance, and PC. ■ 

67 

HARLEY-DAVIDSON 


TOM PARSONS, DIRECTOR, LICENSING (414) 342-4680 

• Key brands focus on the 100th anniversary of Harley-Davidson in 

2003 with first phase of goods shipping to specialty retailers and 

dealer networks in March/April. 

• More emphasis on industrial art with custom-made fabrics that look 

like pieces of a motorcycle used on apparel. 

• Kids’ motorcycle scooters and rocking motorcycle for infants. New 

categories: jewelry, accessories, and belts. ■ 

68 

69 

JOHN DEERE 

70 

71 

72 

NEW LINE CINEMA 


JEFF GREDVIG, DIRECTOR, BRAND LICENSING (919) 804-2725 

• Toys a key growth category. 

• Launch of Internet retail business site JohnDeereGifts.com. 

• New executives: Dean Hamke, manager, licensing retail, and Ritu 

Raj, manager, JohnDeereGifts.com. ■ 

KRAFT FOODS 


LORI GOULD, SENIOR MANAGER, LICENSING (973) 503-4557; 

LIZ PEREZ-ANGELES, SENIOR MANAGER, LICENSING (973) 503-4635 

• Outbound trademark licensing in select food and non-food 

categories to reinforce food brand equities such as Oreo, Lifesavers, 

Planters, Jell-O, Oscar Mayer, Digiorno, and Kool Aid. 

• Broaden relationships with current licensees and evaluate categories 

such as frozen desserts, canned foods, toys (ages 6 and up), 

appliances, housewares, and apparel. ■ 

MARC BROWN STUDIOS 


PAMELA DIXON,VP, LICENSING AND MERCHANDISING (781) 749-6613 

• Fill-in categories such as apparel, watches, and lunch boxes. 

• DW will be greater focus in girl-oriented categories. 

• Full-length animated feature film summer 2004. ■ 

MGM CONSUMER PRODUCTS MORE THAN $100 M 

TRAVIS RUTHERFORD, SVP, MGM CONSUMER PRODUCTS AND INTERACTIVE 

(310) 449-3295 

• Upcoming campaigns for Cody Banks; Jeepers Creepers 2; Good Boy!; and 

Legally Blonde 2: Red, White, and Blonde. Specialty programs for Stargate 

SG-1 and library titles Army of Darkness, Rocky, and The Outer Limits. 

• Further expansion of the MGM Soul Cinema clothing line at retail 

and expanded cross-promotions with licensee Willie Esco. 

• Establish third-party properties Love Always, Magenta, and 

Personalibees at retail. ■ 


DAVID IMHOFF, SVP, WORLDWIDE LICENSING AND MERCHANDISING (212) 649-4944 

• The Lord of the Rings makes 4Q debut on PlayStation 2 and 

Gameboy Advance; Xbox and GameCube due 1Q ’03 followed by a 

new title due holiday ’03 for The Return of the King. 

• The Lord of the Rings micro-sized figural and play set range from Play 

Along due ’03. Big merchandising push surrounds The Return of the 

King, with more than 250 licensees in 44 countries. 

• Projected worldwide retail sales for second half of ’02: $200+ M. ■ 



ROSS MISHER, PRESIDENT, BRAND CENTRAL (310) 234-1231 

• Currently 11 licensees in key categories such as hair and spa 

appliances, beauty tools, eyewear, cosmetic bags, and jewelry. 

73REVLON 

74 

75 

• Continue to build on strength of Revlon’s global brand franchise in 

categories such as apparel, footwear, and accessories. 

• Eyewear launching globally from Filos Group; hosiery in North 

America in the fall from Industria Fronteriza. New licenses: fashion 

tops with Awake for upstairs distribution in fall and artificial nails 

with Pacific World due next spring. ■ 

WARREN KIMBLE 


LINDA BALOGH, PRESIDENT, COURTNEY DAVIS (800) 432-2614 

• New licensee Springs Industries launched bed and bath programs; 

NCE rolled out major garden accents collection of hard and soft goods. 

• CR Gibson and Continental Box added new stationery goods. 

• Avanti embellished towels spotlighted at Macy’s. ■ 

BKN INTERNATIONAL 

76 

CLASSIC MEDIA 

77 

DISCOVERY CONSUMER PRODUCTS 

78 

EASTMAN KODAK 

$100 M 

JONATHAN CLOSE, SVP (212) 798-5891 

• New deals signed in toys for Land Rover (now owned by Ford). 

• Conduct first Christmas promotion outside U.S. for Rudolph 

with Hamley’s Woolworth and KFC; signed on with UK book 

publisher Redan. 

• Relaunched Forever Friends (owned by Hallmark) with gift/plush 

through new licensee Gosh International. Launched Ultimate Book 

of Spells (BBC in spring 2002) with U.S. broadcast targeted for 

fall; product to follow in spring 2003. ■ 


GARY HYMOWITZ, HEAD, INTERNATIONAL LICENSING (212) 659-1960 

• Expand seasonal dominance of Easter (Peter Cottontail), Halloween 

(Casper the Friendly Ghost), and Christmas (Rudolph, Santa Claus Is 

Comin’ to Town, Little Drummer Boy, and Magoo’s Christmas Carol) 

through major licensing, promotional, and retail initiatives. 

• Animated Lone Ranger series in development for Kids’ WB!, in 

advance of live-action motion picture. Merchandise to follow. 

• 60th anniversary of Lassie supported by new pet care and nutrition 

merchandise. Home video continuity program underway. Sales of 

licensed products to hit $126 M in 2002. ■ 


SHARON MARKOWITZ BENNETT, SVP, LICENSING AND STRATEGIC PARTNERSHIPS 

(240) 662-4360 

• Seek partners for Monster Garage in interactive games, publishing, 

toys/collectibles, apparel, automotive accessories, gift and novelty. 

Identify opportunities for Trading Spaces in home décor, domestics, 

craft and activity kits, interactive, and novelty. Signed publishing deal 

with Meredith Corp. in October 2002. 

• Expand Discovery Kids line in support of Discovery Kids on NBC 

programming block. 

• Broaden Animal Planet brand beyond toys into adult and kids’ areas 

such as pet accessories, apparel, domestics, BTS, gift/novelty. ■ 


PHILIP RAIA, LMCA (212) 265-7474; LINDA LATIUK, DIRECTOR, COMMUNICATIONS 

LICENSING, KODAK (716) 724-2490 

• Eyeglass lenses from Signet available in more than 100 countries at 

professional retail outlets. 

• Tiffen manufactures camera lenses, accessories, and equipment for 

professional and advanced amateur photographers. 

• Program was scaled down to focus on pertinent categories such as 

advanced technology, imaging products, specialty services. New licenses 

in development. Sales of licensed products to hit $150 M in ’02. ■ 


79 

GENERAL MILLS 


LEIGH ANN SCHWARZKOPF, MANAGER, TRADEMARK LICENSING (763) 764-4161; 

JENNIFER TURNER, ACCOUNT EXECUTIVE, NANCY BAILEY & ASSOC. (720) 746-1020 

• Schylling makes Betty Crocker-branded metal toys; Global Innovations 

creates Pillsbury Doughboy fundraising items; and Creative Chef markets 

80 

81 

82 

83 

84 

85 

Pillsbury-branded porcelain-on-steel and anodized aluminum cookware. 

• Adult and youth-sized T-shirts (Logotel, Inc.); checks and accessories 

(Custom Direct); men’s/boys’ boxers and men’s/ladies’ loungewear (MJC). 

• Strategy in development for Green Giant; seasonal opportunities for Big G 

cereal Monsters. Retail sales of licensed products to hit $160 M in ’02. ■ 

JOCKEY INTERNATIONAL 

MILOU GWYN,VP, DOMESTIC LICENSING (212) 840-4900 

• Quadrupled licensee roster since 1998 to about 12 in 2002 in logical 

core competency categories. Shopping around for licensees for 

women’s socks and men’s and women’s swimwear for 2003. 


• Integrate licensed marketing strategy for the “Next best thing to naked” 

Jockey campaign on POS, hangtags, in-store signage, advertising. ■ 

MACK TRUCKS 

TIM ORENBUCH, LMCA (212) 265-7474; RANDY DELILLO, MANAGER, CORPORATE 

STORES, MACK (610) 709-2601 

• Strong partnerships with Rally Manufacturing for automotive 

accessories and Ariens for lawn tractors and snow throwers keep the 


brand top of mind with mass-market and specialty store consumers. 

• Seeking opportunities in lawn and garden equipment, power tools, and 

material handling equipment. 

• Working on lifestyle aspects of the brand in soft goods categories. ■ 

MASTERFOODS USA 

MICHELE BROWN,VP, LICENSING (908) 852-1000 

• Major focus on “food and ingredient” and “candy and merchandise” 

licensed categories. 

• Brand-building efforts continue for M&M and Starburst, Skittles, 


Twix, and Snickers. 

• Seeking ways to license products that complement the equities and 

essence of Masterfoods brands. ■ 

POLARIS 


BOB HORTON, PRESIDENT AND CEO, TRADEMARKETING RESOURCES (248) 922-0124 

• International Seaway Trading Co. to create line of Polaris rugged outdoor 

footwear, casual footwear, children’s shoes. Racing Champions/Ertl to 

launch larger 1/6th scale replicas of Polaris ATVs, plus branded children’s 

wagons and tricycles. Universal Brass bows a line of “automotive jewelry.” 

• Lucky Plastics comes to market with a line of radio-controlled ATVs 

based on the new Polaris Predator “Extreme ATV,” and a line of radiocontrolled 

watercraft based on the all-new Polaris MSX watercraft. 

• Department 56 high-end collectible “Snow Village” replica of a 1950s 

vintage Polaris snowmobile dealer exceeds expectations. ■ 

STEVEN MADDEN, LTD. 

ROBERT SCHMERTZ, PRESIDENT, WHOLESALE (718) 446-1800 

• Steve Madden and Stevies seek partners for accessories, sportswear 

(including jeans), cosmetics, and a master contract for Japan. 

• Looking to expand the brands in the UK and Germany. ■ 


ANHEUSER-BUSCH 

$80 M 

CHERYL PFNEISEL, MANAGER, LICENSING (314) 577-9932 

• Brand image management is primary focus for licensing program with 

nearly 100 licensees across nine product categories. 

• Continue to support strong racing licensing program in conjunction 

with Dale Earnhardt Jr. Inc. 

• Sports and leisure became areas of concentration with first-time licensee 

Olhausen Billiards (pool tables) and Ebonite (bowling balls, accessories). ■ 


86 

PRIMEDIA 

$80 M (estimated) 

SEAN HOLZMAN,VP (323) 782-2935 

• Growing licensing initiatives for its 250 magazines include new brand 

launch, All Outdoors, through outdoor magazines. 

• CARtoons and Import Tuner die-cast in all channels; Lowrider apparel 

87 

MAJOR LEAGUE SOCCER 

88 

89 

90 

growing into national retailers; Hot Rod T-shirts hot at mass market. 

• JCPenney takes on Seventeen bedding. Super Street automotive accessories 

at all major auto parts retailers. 2002 estimated sales at $100 M. ■ 

$70 M 

STUART CRYSTAL,VP, MARKETING AND CONSUMER PRODUCTS (212) 450-1234 

• Recreational jersey program by Xara will be launched spring 2003 with 

nine of 10 teams getting new looks. Three teams will have a significant 

identity change next season. 

• Retail presence will expand to all 10 MLS markets with Wal-Mart. A 

large-sized jersey program will be launched with a major urban retailer. 

• Creation of an MLS music video “Year in Review” tape as gift-withpurchase 

for key retailers. Projected retail sales of $85 M for ’02. ■ 

KELLOGG CO. 

ELISA WEBB, DIRECTOR, WORLDWIDE LICENSING (616) 961-2086 

• Focus on brand equity across key categories: food, housewares, and toys. 

• Hired EMI to handle licensing for Eggo, Special K, and Pop-Tarts for 

both food and merchandise licensing. 

• Big push for Tony the Tiger’s 50th birthday this year and newly 

acquired Keebler brands. ■ 

PILLSBURY 

91 

ALLIANCE ATLANTIS COMMUNICATIONS 

92 

AMTRAK 


93 

94 

95 

$65 M 

$50 M 

JENNIFER TURNER, ACCOUNT EXECUTIVE, NANCY BAILEY & ASSOC. (303) 670-4433 

• Relaunch Pillsbury programs with plans to expand internationally. 

• Focus early Pillsbury Doughboy efforts on collectibles, decorative 

kitchen accessories, and fun. 

• Strategies for Green Giant and Sprout to maximize opportunity. ■ 

CAMPBELL’S SOUP 

$35 M 

LYNNE CHAPPEL, DIRECTOR, CORPORATE LICENSING (856) 342-3852; 

LISA MARKS, PRESIDENT, LISA MARKS & ASSOCIATES (914) 933-3900 

• Creating collectible merchandise, promotions, and events to celebrate 

the 100th anniversary of Campbell Kids in ’04. 

• Extend message of healthful eating with line of cookbooks, stainless 

steel cookware, kitchen tools, serveware, and textiles. Develop 

merchandise and programs to involve kids in the kitchen. 

• Seeking opportunities for V8 and V8 Splash, SpaghettiOs, and Pace. 

Sales of licensed goods to reach $50 M in 2002. ■ 

JENNIFER BENNETT,VP, MERCHANDISING AND LICENSING (416) 966-7204 

• Pocket Books to release novelization based on TV movie Salem Witch 

Trials in early 2003. 

• Crime Scene Investigation (CSI) expands licensing program with new 

soundtrack, third book (Simon & Schuster Pocketbooks) by year-end, and 

CD-ROM from Ubi Soft due 2003. Calendar to debut in UK in ’03. 

• ’Tween show Degrassi renewed for second season on Noggin with 

NHL sweepstakes running in 4Q. Worldwide publishing deal for 

So Smart currently in negotiations. ■ 

UP TO $100 M 

DEBBIE VARNADO, DIRECTOR, ADVERTISING & PROMOTIONS (202) 906-4662 

• Enhance and protect the value of the Amtrak marks. Seek partnerships 

with companies that will build on and add value to the equity of the 

Amtrak marks. 

• Maintain the sub-licensing relationship with William K. Walthers, 

Inc., for the Amtrak HO scale. 

• New licensees: Overland Models Inc., (Amtrak - N scale), Bachmann 

Industries, Inc. (Acela Regional - HO and N Scale). ■ 

96 

97 

98 


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BUGLE BOY 



• Significant growth attributed to strong reaction to first-time launch at 

the mass market. Young men’s/boys’ jeans (4 to 20) sales outpace 

expectations with good results from denim and fashion bottoms. 

• Plans to extend successful ad campaign beyond MTV to other 

networks in spring ’03. ■ 

MAJOR LEAGUE BASEBALL 


HOWARD SMITH, SVP, LICENSING (212) 931-7439 

• Continue to forge retail partnerships with strong sports-minded retailers 

including Foot Locker, Champs, Garts, Sports Authority, JCPenney, 

Toys “R” Us Times Square. 

• Increase focus on licensed product distribution with MLB clubs 

through in-stadium retail and MLB Clubhouse stores. 

• Cooperstown Collection and throwback uniform trend will continue in 

2003. Retail sales of licensed products to hit $2.9 B in 2002. ■ 

NATIONAL GEOGRAPHIC 


JOHN DUMBACHER, SVP, LICENSING (202) 857-7572 

• Licensing initiatives: member benefits (National Geographic/First USA 

MasterCard), toys and games, gifts, stationery, collectibles, international. 

• Licensing division manages partnerships with 24 licensees and has 

more than 2,500 products either available in stores or in development. 

• Apparel, packs, and travel gear new in 2002. Seeking outdoor equipment 

and home furnishings. ■ 

SEGA OF AMERICA 


ROBERT LEFLER, MANAGER, LICENSING AND MERCHANDISING (415) 701-3833 

• New licensees House of Brussels Chocolates, Toy Network, and Dart 

Flipcards support Sonic The Hedgehog. Racing Champions/Ertl adds 

Sega’s Gun Valkyrie and Jet Set Radio Future to its action figures. 

• Sega to partner with Michael Crichton on video game. House of the Dead 

film due spring ’03. Sonic The Hedgehog animated series in development 

by Sega of Japan and TMS for release in Japan in spring ’03. ■ 

TIME INC. BRAND LICENSING 

RISA TURKIN,VP, LICENSING (212) 522-0507 

• Launch of licensing program for Golf magazine with training aids, 

calendars, and other publishing products. 

• Time for Kids in stores with a series of interactive magazines for the 


LeapFrog Learning System. 

• Developing licensing programs for Essence and Popular Science magazines; 

expanding LIFE magazine into collectibles, apparel, and accessories. ■ 

TOMMY BAHAMA 


GAIL VASQUEZ, DIRECTOR, LICENSING (212) 391-8688 

• Deal with upscale maker Sfera for bed and top of bed very successful. 

• Extend relationship with Sfera with wider assortment of table linens 

for high-end and better specialty and department stores. 

• Launch outdoor furniture and other accessories in ’03. 2002 retail sales 

to surpass $100 M. ■ 

UNIONBAY 


CATHIE UNDERWOOD,VP, LICENSING (949) 360-9456 

• Signed two new domestic licenses and three new exclusive international 

distribution agreements for India, the Philippines, and Kuwait. 

• Seeks watches; juniors’/girls’ swimwear, intimate apparel and sleepwear; 

young mens’/boys’ underwear and sleepwear; and fragrance. 

YAHOO! 


ANGIE CRENSHAW, SENIOR LICENSING DIRECTOR (408) 349-7177 

• Developing products that integrate key Yahoo! properties. 

• Extending existing computer peripheral line. Launching computer 

eyeglasses and continuing to produce a series of reference books. ■ 


leading licensor addendum 

SANRIO 

$1.2 B 

BRUCE GIULIANO,VP, LICENSING (310) 523-1705 

• Target young contemporary market with co-branded program featuring 

apparel from DOE (T-shirts); Heatherette (“high-end” Hello Kitty 

items—Ts, shorts, swimwear, dresses, accessories); and NM70 (footwear). 

• Distribution widens for children, ’tween, teen, and co-branded sportswear 

and accessories to include both department and better specialty stores. 

• Embrace lifestyle categories including electronics, appliances, home 

décor, sportswear, accessories, and gifts. ■ 

ELLE 

$800 M 

NOELLE O’CONNOR, LICENSING AND MARKETING MANAGER, NORTH AMERICA 

(212) 767-6074 

• Licensee list up to seven in North America in eyewear, children’s 

apparel (in Canada), footwear, and jewelry. New licensees: Almar for 

hair accessories; Cosmoda for travel accessories (both 1Q 2003). 

• Seeking licensees in U.S. for sportswear, lingerie/loungewear, watches. ■ 

AT&T 

$600 M 

JAY ASHER, SVP, BRAND EXTENSION, THE BEANSTALK GROUP (212) 421-6060 

• Licensing program offers a full-range of products that help complete 

customers’ total communications needs such as four-line office phones 

to 2.4 GHz cordless phones to CD-Rs. Focus on home networking 

products to deliver broadband solutions into the home. 

• All licensed products adhere to a consistent industrial design language 

and packaging design system. The company supports licensees by 

coordinating cross-promotional opportunities with its business units; 

the 5.8 GHz cordless phone by VTech to bring buzz to the market in 

4Q ’02. ■ 

BBC WORLDWIDE 

$512 M 

HELEN MCALEER, DIRECTOR, GLOBAL LICENSING +44 20 8433 2413 

• New property Fimbles launched strongly in fall ’02 backed by 

Fisher-Price as global master toy licensee. Ace Lightning, for the boys’ 

preteen sector, also bowed in fall ’02. 

• Little Robots hits 2003; BBC Worldwide is exclusive distributor and 

partner for LEGO Media with global rights to programming and 

other formats, including video, DVD, audio, music, books, magazines, 

part-works, and merchandising. 

• Teletubbies product rolled out with plush and plastic toys from new 

global master toy licensee Tomy (ex-North America) in mid ’02. ■ 

MAYTAG CORPORATION 

$410 M 

DANA SMITH, PRESIDENT, EQUITY MANAGEMENT INC. (858) 558-2500 

• The corporate licensing program continues to grow through highly 

strategic, equity-driven brand extension programs. 

• Major new brand extension for Maytag Residential Heating and 

Cooling products poised to be one of the industry’s largest strategic 

licensing and brand extensions. 

• Sales activity continues to flourish across all brands Maytag, Jenn Air, 

Amana, Hoover, Admiral, and Magic Chef. ■ 

WELCH’S 

MORE THAN $350 M 

PAUL KLUTES, PRODUCT MANAGER, LICENSING (978) 371-3790 

• Distribution ramp-ups and line extensions on Welch’s Fruit Snacks 

and Welch’s Fresh Grapes. ■ 

DEBBIE MUMM 

$107 M (projected 2002 sales) 

JOANN ZYPH, DIRECTOR, LICENSING (509) 466-3572, EXT. 32 

• Increase Mumm’s presence with expanded distribution in mid-tier 

stores and up. 

• Launched Debbie Mumm bath program in April with three collections: 

two at Kohl’s and a third placed at Fred Meyer and ShopKo. Framed 

Art with custom mats debuted in September; bedding followed in 

October. Sears has an exclusive seasonal flannel sheet set for 4Q ’02. ■ 

J.G. HOOK 


ANDREA FALAGUERRA, DIRECTOR, LICENSING (212) 354-7330 

• Established in 1974, J.G. Hook is a lifestyle brand with more than 30 

categories licensed in women’s, men’s and children’s apparel, accessories, 

and home furnishings. 

• The brand has grown significantly over the last two years through 

alternative channels of distribution such as direct retailers, office 

superstores, and warehouse clubs. 

• Pursuing additional expansion by creating new licensee partnerships 

and direct licensing deals with strategic retailers. ■ 

LIZ CLAIBORNE 


BARBARA FRIEDMAN, PRESIDENT, LICENSING (212) 626-3462 

• More extensions in the home category, including Villager tabletop, 

Crazy Horse tabletop (WC Designs), and Liz Claiborne flooring 

(CCA Global Partners). 

• New licenses: Claiborne men’s dress shirts (Kellwood/Smart Shirts), 

Villager slippers (RG Barry), Dana Buchman coats (Levy). 

• Future growth: Liz Claiborne Optics, Liz Claiborne Home: bed 

and bath, tabletop, furniture, lighting, decorative fabrics, paint, and 

wallcoverings. ■ 

LASSEN 

$90 M 

ERIC KUSKEY, PRESIDENT, CREATIVE BRANDS GROUP, INC. (408) 918-1750 

• Self-help books and fictional adventure book series in the works. 

• Bedding, wall coverings, bath and kitchen accessories, throws, and 

pillows due summer 2003. 

• Lassen branded surf and casual wear inspired by the Lassen Hawaii 

Lifestyle due summer 2003. ■ 

COMEDY CENTRAL 


JUANITA PALOMINO, EXECUTIVE DIRECTOR, DOMESTIC LICENSING, 

VIACOM CONSUMER PRODUCTS (SOUTH PARK) (323) 956-5583; 

ROSS MISHER, PRESIDENT, BRAND CENTRAL (FOR ALL OTHERS) (310) 234-1231 

• New domestic categories for South Park include collectible figures and 

wireless games; new characters include Professor Chaos, Jesus, Satan, 

and Jimmy (of Jimmy vs. Timmy). 

• Crank Yankers expands beyond exclusive run at Hot Topic. Current 

categories: apparel, stickers/magnets, posters, hats, cell phone covers, 

and plush. The second season airs 1Q 2003. 

• Relaunched licensing program for The Man Show to focus more on 

niche items that speak to viewers’ sensibility. New categories: a drinking 

board game, “naughty” novelties, and electronic trading cards. Insomniac 

a focus in ’03 with apparel, a “best of ” DVD, and publishing in the 

plans. ■ 

SUSAN WINGET 


LINDA BALOGH, PRESIDENT, COURTNEY DAVIS (800) 432-2614 

• Burnes of Boston launches major frame, album, and wall décor collection 

aimed at adult and baby markets. 

• Certified International expands collection with flagship everyday and 

seasonal dinnerware and accessory collections. Boston Warehouse 

rolling out in 2003 multi-category housewares collections for everyday 

and seasonal markets. Kay Dee introducing at Textile Market multiple 

everyday and seasonal kitchen textiles collection. 

• CR Gibson and Lang expand stationery goods area with new paper 

goods. ■ 

SHAQ DUNKMAN,A STARTER BRAND MORE THAN $50 M 


• The basketball star lends his name to a line of basketball-influenced 

streetwear in multiple channels. 

• Key categories: young men’s and boys’ footwear, apparel, tops, and 

fashion bottoms. 

• Expanded distribution planned for both apparel and footwear. ■

100 Leading Licensors - Spectroscopy

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