FORMATT VIDEO!

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! FORMATT VIDEO! Filter Categories and Descriptions! PhotoFX! A selection of e#ects overlays. Some with density and position adjustment! #!Day4Nite! Variable density control. An interesting filter that lets you turn a bright summery day into dusk or full night-time. More refined than simply applying a blue mask, scale the image from full daylight through dusk, into full night and everything in between ! Fog! Positionable. 3 Levels of density. A brilliant fog e#ect with varying levels of density! HotMist! 3 Levels of density: Applies a uniform warming mist e#ect! ! Mist! 3 Levels of density. Applies a uniform, white mist e#ect! ! Saturate! Vertical adjustment. Allows you to gradually shift the colour balance from intense colour down to near black and white! ! ! Smoke! Positionable. 3 Levels of density. By applying colour masks to the fog e#ect we have created a smoke filter that acts in the same way as fog but applies the red and yellow tones you would associate with smoke! ! Swirly! Swipe up and down to adjust e#ect. Adjustable “Warp’ e#ect! $! ! ! WarmMist! Positionable. 3 Levels of density. As with mist but applies a slight red hue! $$! Twilight! Positionable. 3 Levels of density. A composite of three di#erent graduated shades, Twilight soft edge filters transform a daytime scene to stunning dusk with a dark blue hue blending down to a pale magenta. Or go to level three for a surreal image with vivid other-worldly colours! Sunset! Positionable. 3 Levels of density. The sunset filters starts at the top with an orange red and graduates down to soft a yellow! ! ! !
! ! FORMATT VIDEO! Filter Categories and Descriptions! Retro! A series of era inspired retro filters replicating the appearance of photos taken in the chosen era. This section is e#ectively an app in its own right as it contains the largest known variety of retro e#ects in a single app. ! 1930s! #! This filter is black and white and emphasises shadow, use the exposure lock to create deep shadows or overexpose to create a di#erent e#ect.! ! 1940s! Much of the 40's imagery was black and white so despite colour photography starting to become more mainstream in the 30's, photography in the 40's and 50's was still largely black and white. It is this style of photograph that we have aimed to replicate here! 1950s! Images were still predominantly black and white but unlike previous eras the balance between light and shade was much better controlled! ! 1960s! Amateur 1960's images are probably the most instantly recognisable by the slightly blurred imagery and pinkish hue. ! ! 1970s! Colour reproduction by the 70's was much better but a slight pink cast was still perceptible! 1980s! The 1980's was a tricky era to emulate however we hope we have achieved it with this filter which maintains image sharpness and clarity but applies a slight green cast.! $! Antique! Applies a pale brown and white filter! $! Bygone! Retains more of the original colour and shades that Antique, but still carries a sepia mask.! $! ! ! Frontier! Most reminiscent of the photography of the “wild west”.! $! Wayback! Almost Victorian e#ect images are delivered with this filter, albeit some colour is retained! $! Warmer! A retro inspired di#usion e#ect.! $! Sharp! Sharpens the image and softens colours to give an almost black and white/sepia image.!
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