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Formatt Video - Truly Groundbreaking!
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Formatt Video is the first video app that allows the user to apply a live filter or effect to the video as it’s
being captured. Imagine the possibilities. Users trying to create a period piece video, can choose a
vintage style effect going back every decade to the 1930s, plus western style and other retro effects.
Users who want to increase the fidelity and dynamic range of their scenes can choose from a variety of
professional graduated neutral density effects. Formatt Video even includes a day-for-night filter that
allows users to recreate the day-for-night beach scenes from early Bond films; or 10 different black and
white contrast variants. If you want something totally different, you can capture video with a number of
cartoon and Pop art styles. Formatt Video is a complete game-changer for iOS.!
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Apply Effects Before Capture!
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A year before Apple introduced a few live filters in the iOS7 camera app, Formatt Photo pioneered the
concept with more than 100 live filters. Our wide variety of effects includes professional tools such as
graduated filters and calibrated black & white filters, color filters, fun effects that simulated pop-art,
vintage cameras, polarization and more. Formatt Photo and Formatt Video both feature the widest
selection of filters from any camera app on the market, and all filters and effects are included at the time
of purchase, so there are no follow-on purchases in app.!
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The widest range of effects!
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Formatt Photo and Formatt Video features eight galleries of effects, filters, and lenses. Each gallery
contains a dozen or more filter effects. The galleries are clustered by function. The ProFX gallery features
the complete selection of Formatt-Hitech NDs, ND grads, ND Reverse Grads and even a fully functional
Polarizer. The PhotoFX gallery features many of the popular effects found in professional photographers
and filmmaking such as Day for Night, Fog, Mist, Smoke, Twilight, Sunset and more. The Retro gallery
includes an effect for each decade back to the 1930s, plus vintage style effects such as Antique, Bygone,
Frontier, Wayback and more. The Colour gallery features an entire rainbow of effects with over 20
different colours available. The Black and White gallery has all of the popular B&W contrast filters which
are used professionally, such as red, orange, blue, yellow, and green, plus effects that are unique for
these apps such as Cocoa and Tea Rose. The Pop Art gallery allows you to emulate the style of famous
painters in your photographs and contains filters for Cezanne, Klee, Monet, Warhol, plus fun effects such
as Sketchy, Toons, Poster, and more. Other Popart effects such as Blue Ice, Haunted and Oldie interact
with light in a truly original way, and produce incredible images, particularly on video. The Portrait gallery
draws on Formatt-Hitech’s 35 years of producing professional camera and cinema diffusion to create a
gorgeous collection of flattering filters. And finally, the Lenses gallery has a wide range of tools such as
vignette, blur, tilt shift, and more. All of these galleries and filters are available on both the Formatt Photo
and Formatt Video.!
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Not only this, but a wide range of densities is available in most filters, so that you can choose easily, with
a simple swipe, the level of the effect which you are using. This is exactly what professional camera
operators do, but now available in an iPhone. We have already had many reports from pro users (camera
and video) saying that they love to use the apps on test runs of location shoots. They are doing it, and so
can you.!
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Most of the professional filters also have the option to move the line of graduation up and worn, so that
you can adjust the effect to either the horizon or where you ant it to be in the image.!
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