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Series 1<br />
The Land Rover was <strong>co</strong>nceived by the Rover Company in 1947 during the aftermath of World War II. Rover’s chief<br />
designer, Maurice Wilks came up with a plan to produce a light agricultural and utility vehicle, of a similar <strong>co</strong>ncept<br />
to the Willys Jeep used in the war, but with an emphasis on agricultural use. The first prototype had a distinctive<br />
feature, the steering wheel was mounted in the middle of the vehicle. It became known as the “centre steer”. The<br />
bodywork was handmade out of an aluminium/magnesium alloy called Birmabright, to save on steel, which was<br />
closely rationed. Paint was also in short supply, resulting in the first production vehicles making use of army surplus<br />
green paint. Tests showed this prototype vehicle to be a capable and versatile machine. The steering wheel was<br />
then mounted off to the side as normal, the bodywork was simplified to reduce production time and <strong>co</strong>sts and a<br />
larger engine was fitted. The Land Rover was designed to only be in production for 2-3 years to gain some cash<br />
flow and export orders for the Rover Company so it <strong>co</strong>uld restart up-market car production. Once car production<br />
restarted, however, it was greatly outsold by the off-road Land Rover, which developed into its own brand that<br />
remains successful today.<br />
233619<br />
Saddle For Exhaust<br />
Bracket 1948-53<br />
Our Price £5.98<br />
303947<br />
Handbrake Gaiter for<br />
Series 1 1953-58<br />
Our Price £18.30<br />
301929<br />
Bracket for Trafficator 80<br />
Inch Models Only<br />
Our Price £19.68<br />
233618<br />
Support Bracket Tail<br />
Pipe 1948-53<br />
Our Price £34.80<br />
301201<br />
Front Seat Bracket LH<br />
or RH 1948-50<br />
Our Price £8.10<br />
214971<br />
Strap for Oil<br />
Filter 1948-54<br />
Our Price<br />
£28.80<br />
301389<br />
Grommet Starter Motor Hole<br />
Housing Series 1<br />
Our Price £14.40<br />
261618<br />
Glazing Strip 80 Inch Windscreen<br />
Our Price £27.07<br />
267230<br />
Excluder Plate Master<br />
Cylinder 1954-58<br />
Our Price £3.88<br />
240838<br />
Bush Clutch<br />
Pedal Shaft<br />
1954-58<br />
Our Price<br />
£10.52<br />
301500<br />
Guard Rail for Rear<br />
Seats Series 1 1948-58<br />
Our Price £26.52<br />
301283<br />
Grommet Bulkhead<br />
to Steering Box<br />
1948-53<br />
Our Price £11.23<br />
70621<br />
Felt Seal for Floor<br />
Grommet 1948-58<br />
Our Price £5.44<br />
4801<br />
Washer For Engine<br />
and Gear Box<br />
Mounting Series 1<br />
1948-58 Gear Box<br />
Only 1954-58.<br />
Our Price £4.32<br />
240837<br />
Bush Brake Pedal<br />
Shaft 1954-58<br />
Our Price £10.58<br />
7297L<br />
Collar Retaining<br />
Halfshaft Bearing<br />
Series 1 Rear<br />
1948-58<br />
Our Price £12.96<br />
275807<br />
Crankshaft Rear Oil<br />
Retainer Seal 1955 - 58<br />
Our Price £58.80<br />
237436<br />
Spring for Clutch<br />
Pedal Return 1954-58<br />
Our Price £5.88<br />
70620<br />
Floor Grommet for Clutch and<br />
Brake Pedals 48-58<br />
Our Price £8.24<br />
All prices are inclusive of 20% VAT and are <strong>co</strong>rrect at time of going to press. Manufacture part numbers are used for identification only.<br />
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