sport and cultural diversity - Sport New Zealand
sport and cultural diversity - Sport New Zealand
sport and cultural diversity - Sport New Zealand
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Encouraging Ethnic <strong>and</strong> Immigrant <strong>Sport</strong>ing Activities/Involvement<br />
The international research has a number of suggestions which are designed to encourage the<br />
participation of immigrant <strong>and</strong> ethnic minorities in <strong>sport</strong>ing activities.<br />
i. Consultation<br />
If appropriate strategies are to be developed, then <strong>sport</strong>ing organisations need to involve<br />
people from ethnic <strong>and</strong> immigrant communities in ongoing consultation about what is most<br />
likely to work.<br />
ii.<br />
Role Models<br />
In the UK, a powerful incentive was the presence of members of a particular ethnic or<br />
immigrant community who were involved in the <strong>sport</strong> in some way. The most powerful role<br />
models were provided by elite <strong>sport</strong>smen <strong>and</strong> women but it was noted that at the local level,<br />
simply having members of your community involved as players, coaches or administrators was<br />
an important incentive in its own right.<br />
iii.<br />
Organisational Responsiveness<br />
If an organisation is able to demonstrate that it is willing to listen to people from ethnic <strong>and</strong><br />
immigrant communities, to respect their representatives <strong>and</strong> <strong>cultural</strong> identities, <strong>and</strong> to be seen<br />
to adjust accordingly, then some quite spectacular results could result. Some of the UK schemes<br />
are provided in the appendices to this report but the research indicates that organisations can<br />
go a long way to providing a welcoming environment <strong>and</strong> improving participation with the<br />
following :<br />
• Having people who can interact with particular ethnic <strong>and</strong> immigrant communities<br />
who are ‘knowledgeable, skilled, consistent <strong>and</strong> confidant’ (Active for Life, n.d.:11).<br />
These organisational representatives need not be from the communities concerned;<br />
• ‘Develop <strong>and</strong> offer a range of approaches, interventions <strong>and</strong> options which best suit<br />
the needs of people from black <strong>and</strong> minority ethnic groups’ (Active for Life, n.d.:11);<br />
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