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sport and cultural diversity - Sport New Zealand

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Encouraging Ethnic <strong>and</strong> Immigrant <strong>Sport</strong>ing Activities/Involvement<br />

The international research has a number of suggestions which are designed to encourage the<br />

participation of immigrant <strong>and</strong> ethnic minorities in <strong>sport</strong>ing activities.<br />

i. Consultation<br />

If appropriate strategies are to be developed, then <strong>sport</strong>ing organisations need to involve<br />

people from ethnic <strong>and</strong> immigrant communities in ongoing consultation about what is most<br />

likely to work.<br />

ii.<br />

Role Models<br />

In the UK, a powerful incentive was the presence of members of a particular ethnic or<br />

immigrant community who were involved in the <strong>sport</strong> in some way. The most powerful role<br />

models were provided by elite <strong>sport</strong>smen <strong>and</strong> women but it was noted that at the local level,<br />

simply having members of your community involved as players, coaches or administrators was<br />

an important incentive in its own right.<br />

iii.<br />

Organisational Responsiveness<br />

If an organisation is able to demonstrate that it is willing to listen to people from ethnic <strong>and</strong><br />

immigrant communities, to respect their representatives <strong>and</strong> <strong>cultural</strong> identities, <strong>and</strong> to be seen<br />

to adjust accordingly, then some quite spectacular results could result. Some of the UK schemes<br />

are provided in the appendices to this report but the research indicates that organisations can<br />

go a long way to providing a welcoming environment <strong>and</strong> improving participation with the<br />

following :<br />

• Having people who can interact with particular ethnic <strong>and</strong> immigrant communities<br />

who are ‘knowledgeable, skilled, consistent <strong>and</strong> confidant’ (Active for Life, n.d.:11).<br />

These organisational representatives need not be from the communities concerned;<br />

• ‘Develop <strong>and</strong> offer a range of approaches, interventions <strong>and</strong> options which best suit<br />

the needs of people from black <strong>and</strong> minority ethnic groups’ (Active for Life, n.d.:11);<br />

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