Flaunte January 2013 Edition - New Delhi Institute of Management
Flaunte January 2013 Edition - New Delhi Institute of Management
Flaunte January 2013 Edition - New Delhi Institute of Management
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“CAFE COFFEE DAY”<br />
THE ULTIMATE SIP By Joydeep Das<br />
To gain competitive advantage, Cafe c<strong>of</strong>fee day, a strong<br />
competitor <strong>of</strong> Barista has come up in a big way. Barista was the<br />
market leader and just before some years ago, an unanticipated<br />
rock called Cafe C<strong>of</strong>fee Day popularly known as CCD hit the<br />
market.<br />
Other competitors such as Costa C<strong>of</strong>fee, C<strong>of</strong>fee Bean & Tea<br />
Leaf, Gloria jeans have been also triggered by Cafe C<strong>of</strong>fee Day. They tried to push and<br />
drive the customer with accessibility factor i.e. opening large number <strong>of</strong> outlets and <strong>of</strong>fering<br />
products.<br />
They started with very different <strong>of</strong>ferings to customers, selling breakfast meals on<br />
highways according to Indian touch (Desi tarka). Paranthas, omelettes, were common<br />
among them.<br />
Risk taker – They took risk and pitched very different market segment. Those were<br />
hospitals, corporate <strong>of</strong>fices etc.<br />
This has given hard slap to Barista which made them disappear from market. Many Barista<br />
shut down but Cafe C<strong>of</strong>fee Day has increased their outlets.They played very smartly by<br />
opening their stores in colonies, societies and metro stations. This strategy is nothing but<br />
giving convenience to public.<br />
Rajiv chowk metro station witnessed the most footfalls in <strong>Delhi</strong> as it is one <strong>of</strong> the hub <strong>of</strong> all<br />
metro points. There has been an immense<br />
scope <strong>of</strong> westernization in metropolitan; life<br />
is becoming very fast and mechanical.<br />
People want everything mobile so “why not<br />
c<strong>of</strong>fee”. Cafe C<strong>of</strong>fee gives fast service and<br />
also you can call just 2 minutes before and<br />
grab your c<strong>of</strong>fee.<br />
Social networking other than online has also<br />
increased, whenever one is free, they prefer<br />
to sit and chat over the c<strong>of</strong>fee which relaxes<br />
a person and interacts with other depicting a<br />
cozy atmosphere. Discussing about agendas, <strong>of</strong>ficial meetings, and business deals takes a<br />
front seat too for their success. They cooperate and provide them best solution through their<br />
service.<br />
As per price is concerned, Cafe C<strong>of</strong>fee Day has been witnessed one <strong>of</strong> the reasonable<br />
c<strong>of</strong>fee hub. This is one <strong>of</strong> the reasons for their public acceptance especially for college &<br />
school students. Attractive combo <strong>of</strong>fers proves to increase the c<strong>of</strong>fee sippers with their<br />
puffs and sandwiches.
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