Flaunte January 2013 Edition - New Delhi Institute of Management

This is quite an interesting one. Here,
Coke has a hoarding on which it is
written “COCA COLA SECOND
FLOOR”. Pepsi ambushed the
campaign & took full advantage of
Coke’s innocence by putting its
billboard underneath Coke’s which
displayed - “PEPSI- EVERY WHERE”.
Rona recycles Apple's leftover paint
Rona, a home improvement chain in
Canada, had this banner placed below
Apple's iPod nano billboard near the
Jacques Cartier Bridge in Montreal.
The text reads "Nous récupérons les
restes de peinture" translating into,
"we recycle leftover paint."
ones who pulled off an ambush campaign like this.
Apple's "nano-chromatic" campaign
was a global campaign, but Rona and
its agency, Bos, seem to be the only
Audi and BMW get in a street fight in Santa Monica
In 2009, German automakers Audi
and BMW got into an infamous
billboard war in Santa Monica, Calif.
Audi set up a billboard for its A4 with
the words, "Your move, BMW."
Sure enough, BMW responded with a
picture of its M3 and the
"Checkmate."
Fans took to Photoshop to craft third
and fourth responses, which included
BMW flying a blimp with a picture of
its F1 entry. Both automakers tried to
downplay the incident. Audi claimed its billboard was up for almost a year before BMW
responded. BMW said it only rented the billboard for two weeks
SAMSUNG – NOKIA: LOCK HORNS
In a packed theatre, scores of excited movie buffs sat through a long march of commercials
patiently, but the organizers were dismayed. It was an exclusive premier of SRK-starrer
Ra.One for mobile phone maker Nokia's premium users at PVR Select City Walk mall in
Delhi, but the advertisements that had been running for the previous few minutes were of
Samsung mobile!