Flaunte January 2013 Edition - New Delhi Institute of Management
Flaunte January 2013 Edition - New Delhi Institute of Management
Flaunte January 2013 Edition - New Delhi Institute of Management
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Nike gets clever in latest example <strong>of</strong> Olympic ambush marketing<br />
Nike’s latest attempts to get around Olympic marketing limitations came on 25 th July, 2012,<br />
London Olympics with the company's new ad on YouTube touting athletes from places<br />
called London all over the world except England.<br />
Nike's campaign is clearly designed to cash in on Olympic fever and get one over on archrival<br />
Adidas, which has paid around $60 million to be an <strong>of</strong>ficial London 2012 global<br />
sponsor. Locations for the TV ad include East London in South Africa, Little London in<br />
Jamaica, London Ohio in the US and a health club called London Gym.<br />
The Washington County sporting goods giant isn't an <strong>of</strong>ficial sponsor <strong>of</strong> the Olympic Games<br />
that started Wednesday and commence in earnest after Friday's opening ceremony in London.<br />
Because <strong>of</strong> that, it's prohibited from marketing specifically around the Games thanks to an<br />
International Olympic Committee that's fiercely protective <strong>of</strong> its brand.<br />
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