Issue 13. 6 September 2010.pdf [PDF File, 1.7 MB] - UWA Staff - The ...
Issue 13. 6 September 2010.pdf [PDF File, 1.7 MB] - UWA Staff - The ...
Issue 13. 6 September 2010.pdf [PDF File, 1.7 MB] - UWA Staff - The ...
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ad their wings<br />
Young guns grab<br />
global Google award<br />
Google champions from left: (rear) Nicky Chua, Mohammed<br />
Assiri, Lauren Williams; (front) Jeanna Atmarow, Alison<br />
Miller, Ganesh Chaudhari<br />
Amy Barber at the UN in Geneva with Mariana Katzarova<br />
Two weeks later, she was in Switzerland, taking a semester<br />
off her studies at <strong>UWA</strong> to work for five months on the issue of<br />
human trafficking in the Women’s Rights and Gender Unit of<br />
the Office.<br />
“I have always been drawn to international affairs and<br />
particularly human rights,” she said. “This is where I see my<br />
career going.”<br />
While at the UN, Amy organised a two-day seminar for<br />
experts from around the world to discuss guidelines on<br />
trafficking; co-ordinated a photo exhibition on domestic<br />
servitude in collaboration with the permanent missions of<br />
Switzerland, France and Austria; and found seven survivors<br />
of human trafficking from around the world to testify to a<br />
Human Rights Council panel.<br />
“It was incredibly intense, but invaluable professionally,<br />
academically and personally,” she said. “I am so grateful to<br />
the Vice-Chancellor, the Dean and other staff in the Law<br />
School for their support.”<br />
Amy worked for the International Criminal Tribunal for<br />
Rwanda in Tanzania for the first two months of last year. After<br />
completing her final full year of Law studies at <strong>UWA</strong>, she went<br />
off travelling with friends, ending up in Geneva.<br />
She is now finishing her final semester at <strong>The</strong> University of<br />
Sydney and has secured a position for next year with the law<br />
firm Baker and McKenzie.<br />
“I was lucky enough to receive the Baker and McKenzie<br />
international clerkship, so I have chosen to go to Kazakhstan<br />
in January to work in their office there and plan to do some<br />
human rights work in Kyrgzstan.”<br />
Sales of a children’s book are likely to soar after a<br />
hugely successful online marketing campaign that<br />
won a <strong>UWA</strong> team a global competition.<br />
Six students from Professor Jamie Murphy’s postgraduate<br />
eMarketing unit beat 3,034 teams around the world to win<br />
this year’s Google Online Marketing Challenge.<br />
<strong>The</strong>ir strategies increased visitors to the website of<br />
children’s book <strong>The</strong> Adventures of Charlie and Moon by a<br />
staggering 800 per cent.<br />
Each team was given the equivalent of $200 to spend on a<br />
Google AdWords campaign over three weeks. <strong>The</strong><br />
AdWords program allows business to run sponsored links<br />
on Google searches based on key words that users are<br />
likely to type in when searching for products or services.<br />
Ganesh Chaudhari, one of the winning team, said the highly<br />
competitive children’s book market posed a big challenge<br />
for the students. “Big multinational companies spend good<br />
money and usually have full-time professionals working on<br />
their online marketing campaigns,” he said “Throughout this<br />
challenge, we were competing with them, but with<br />
restrictions of budget and time.”<br />
Professor Murphy, who initiated the competition in 2008,<br />
along with a former student and Google employee, Lee<br />
Hunter, said the Challenge was a great teaching and<br />
learning experience.<br />
It is the second time <strong>UWA</strong> has won the Challenge, with a<br />
team winning the inaugural competition in 2008. <strong>The</strong>y beat<br />
1,620 teams. This year, the size of the competition almost<br />
doubled.<br />
<strong>The</strong> winning team’s prizes are a trip to Google headquarters<br />
in California in October and a laptop each.<br />
Business students were also successful in the local Deloitte<br />
Dream Team competition, winning second and third prizes.<br />
<strong>The</strong> students, all studying commerce or economics, applied<br />
online to enter the competition to address a realistic<br />
business case study.<br />
<strong>The</strong> University of Western Australia <strong>UWA</strong> NEWS 6 <strong>September</strong> 2010 7