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Issue 13. 6 September 2010.pdf [PDF File, 1.7 MB] - UWA Staff - The ...

Issue 13. 6 September 2010.pdf [PDF File, 1.7 MB] - UWA Staff - The ...

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ad their wings<br />

Young guns grab<br />

global Google award<br />

Google champions from left: (rear) Nicky Chua, Mohammed<br />

Assiri, Lauren Williams; (front) Jeanna Atmarow, Alison<br />

Miller, Ganesh Chaudhari<br />

Amy Barber at the UN in Geneva with Mariana Katzarova<br />

Two weeks later, she was in Switzerland, taking a semester<br />

off her studies at <strong>UWA</strong> to work for five months on the issue of<br />

human trafficking in the Women’s Rights and Gender Unit of<br />

the Office.<br />

“I have always been drawn to international affairs and<br />

particularly human rights,” she said. “This is where I see my<br />

career going.”<br />

While at the UN, Amy organised a two-day seminar for<br />

experts from around the world to discuss guidelines on<br />

trafficking; co-ordinated a photo exhibition on domestic<br />

servitude in collaboration with the permanent missions of<br />

Switzerland, France and Austria; and found seven survivors<br />

of human trafficking from around the world to testify to a<br />

Human Rights Council panel.<br />

“It was incredibly intense, but invaluable professionally,<br />

academically and personally,” she said. “I am so grateful to<br />

the Vice-Chancellor, the Dean and other staff in the Law<br />

School for their support.”<br />

Amy worked for the International Criminal Tribunal for<br />

Rwanda in Tanzania for the first two months of last year. After<br />

completing her final full year of Law studies at <strong>UWA</strong>, she went<br />

off travelling with friends, ending up in Geneva.<br />

She is now finishing her final semester at <strong>The</strong> University of<br />

Sydney and has secured a position for next year with the law<br />

firm Baker and McKenzie.<br />

“I was lucky enough to receive the Baker and McKenzie<br />

international clerkship, so I have chosen to go to Kazakhstan<br />

in January to work in their office there and plan to do some<br />

human rights work in Kyrgzstan.”<br />

Sales of a children’s book are likely to soar after a<br />

hugely successful online marketing campaign that<br />

won a <strong>UWA</strong> team a global competition.<br />

Six students from Professor Jamie Murphy’s postgraduate<br />

eMarketing unit beat 3,034 teams around the world to win<br />

this year’s Google Online Marketing Challenge.<br />

<strong>The</strong>ir strategies increased visitors to the website of<br />

children’s book <strong>The</strong> Adventures of Charlie and Moon by a<br />

staggering 800 per cent.<br />

Each team was given the equivalent of $200 to spend on a<br />

Google AdWords campaign over three weeks. <strong>The</strong><br />

AdWords program allows business to run sponsored links<br />

on Google searches based on key words that users are<br />

likely to type in when searching for products or services.<br />

Ganesh Chaudhari, one of the winning team, said the highly<br />

competitive children’s book market posed a big challenge<br />

for the students. “Big multinational companies spend good<br />

money and usually have full-time professionals working on<br />

their online marketing campaigns,” he said “Throughout this<br />

challenge, we were competing with them, but with<br />

restrictions of budget and time.”<br />

Professor Murphy, who initiated the competition in 2008,<br />

along with a former student and Google employee, Lee<br />

Hunter, said the Challenge was a great teaching and<br />

learning experience.<br />

It is the second time <strong>UWA</strong> has won the Challenge, with a<br />

team winning the inaugural competition in 2008. <strong>The</strong>y beat<br />

1,620 teams. This year, the size of the competition almost<br />

doubled.<br />

<strong>The</strong> winning team’s prizes are a trip to Google headquarters<br />

in California in October and a laptop each.<br />

Business students were also successful in the local Deloitte<br />

Dream Team competition, winning second and third prizes.<br />

<strong>The</strong> students, all studying commerce or economics, applied<br />

online to enter the competition to address a realistic<br />

business case study.<br />

<strong>The</strong> University of Western Australia <strong>UWA</strong> NEWS 6 <strong>September</strong> 2010 7

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