sharing creativity & caring for your business april 2010 - Stampin' Up!
sharing creativity & caring for your business april 2010 - Stampin' Up!
sharing creativity & caring for your business april 2010 - Stampin' Up!
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<strong>sharing</strong> <strong>creativity</strong> & <strong>caring</strong> <strong>for</strong> <strong>your</strong> <strong>business</strong> <strong>april</strong> <strong>2010</strong>
share a moment with shelli<br />
contact in<strong>for</strong>mation<br />
Next month (May) is National Scrapbooking Month<br />
in the United States—a wonderful opportunity to share<br />
Stampin’ <strong>Up</strong>! with scrapbookers everywhere. And<br />
statistics indicate there are a lot of scrapbookers!<br />
I recently read an article that noted that scrapbooking<br />
is one of the fastest growing hobbies, with more than<br />
25 million people calling themselves scrapbookers in<br />
the US alone and almost 30 percent of all households<br />
with at least one family member who scrapbooks. And<br />
can you believe that we take more than 30 billion photos<br />
a year?! (The beauty of digital photography! We would<br />
never be taking that many pictures if we had to develop<br />
each one!)<br />
I have to confess that I have taken more than my fair<br />
share of photos! The card in my digital camera currently<br />
has more than 1,500 photos on it. I know I’ve got to<br />
transfer them to my storage be<strong>for</strong>e something happens<br />
to my card. I can’t af<strong>for</strong>d to have anything happen to<br />
those photos—they represent valuable moments and<br />
memories in my life.<br />
My daughters and I got together to capture some of<br />
these moments in December (I enjoy scrapbooking with<br />
others because of the creative sparks and energy that<br />
come when you collaborate), and you can see the pages<br />
we created and read about our thoughts on<br />
scrapbooking on pages 24–26.<br />
I smiled as we made these pages. One of the reasons was<br />
that the picture of Sterling and I brought back very specific<br />
memories. Sterling doesn’t always smile his big smile at<br />
pictures. Knowing this, I goosed him just as our son-inlaw<br />
snapped the picture. Now we laugh every time we<br />
see this picture because we know what was going on<br />
behind the scenes—and now so do you.<br />
And that’s what I love about scrapbooking—it allows us<br />
to capture moments in time that are fun, touching, or<br />
even just ordinary, but together these moments add up<br />
to a lifetime worth remembering and celebrating!<br />
If you’re like me—and most other scrapbookers I know—<br />
you’re nowhere near caught up, but hopefully this month<br />
you’ll find a few minutes to scrap some of <strong>your</strong> favorite<br />
photos, as well as share this valuable pastime with others!<br />
(800) stamp up<br />
Hours: 7:00 am–7:00 pm (mt), Monday–Friday<br />
Demonstrator Support / Phone Orders<br />
(MC, Visa, Discover, Electronic Funds Transfer)<br />
(801) 257-5476<br />
Demonstrator Support / Phone Orders <strong>for</strong><br />
Guam and APO/FPO<br />
(801) 257-5338<br />
Correspondence fax<br />
www.stampinup.com<br />
Stampin’ <strong>Up</strong>! web site address<br />
ds@stampinup.com<br />
Demonstrator Support e-mail address<br />
Send us Starter Kit and<br />
Tax-Exempt Mail Orders to:<br />
Stampin’ <strong>Up</strong>!® Order Entry<br />
PO Box 550<br />
Riverton, UT 84065-0550<br />
(All other mail orders will be returned.)<br />
Send us Exchange Orders to:<br />
Stampin’ <strong>Up</strong>! Order Exchanges<br />
12907 South 3600 West<br />
Riverton, UT 84065<br />
Send Written Correspondence to:<br />
Stampin’ <strong>Up</strong>!<br />
PO Box 550<br />
Riverton, UT 84065-0550<br />
Send Canadian Starter Kit Orders,<br />
Tax-Exempt Orders, Written<br />
Correspondence, and Exchange<br />
Orders to:<br />
Stampin’ <strong>Up</strong>! Canada ULC<br />
330, 2618 Hopewell Place, N.E.<br />
Calgary (Alberta) T1Y 7J7<br />
Canada<br />
Send Contest Entries to:<br />
Contest: [Category Name]<br />
Stampin’ <strong>Up</strong>!<br />
12907 South 3600 West<br />
Riverton, UT 84065<br />
USA<br />
please note<br />
If you try to submit <strong>your</strong> orders or new recruit<br />
Starter Kit Order Forms on the last day of a<br />
commission, incentive, or sales period, you risk<br />
not getting <strong>your</strong> order in be<strong>for</strong>e the deadline due<br />
to heavy order volumes.<br />
Third Party Trademarks<br />
All trademarks not owned by Stampin’ <strong>Up</strong>!<br />
that appear in Stampin’ Success, if any, are the<br />
property of their respective owners.<br />
limited copy permission<br />
Stampin’ <strong>Up</strong>! publications and original artwork<br />
are trademark and copyright protected.<br />
Nevertheless, Stampin’ <strong>Up</strong>!® hereby grants<br />
permission to active demonstrators of the<br />
company to copy pages of Stampin’ Success® or<br />
the Stampin’ <strong>Up</strong>! Demonstrator Web Site <strong>for</strong><br />
personal use (such as copying revised policy<br />
statements from the Demonstrator Manual<br />
or enlarging patterns); <strong>for</strong> training purposes<br />
(<strong>for</strong> Stampin’ <strong>Up</strong>! recruits only); and <strong>for</strong><br />
<strong>business</strong> purposes (as in the distribution of<br />
sales promotion flyers). Pages may not be sold,<br />
licensed or copied <strong>for</strong> distribution to customers<br />
or others without specific permission.<br />
© <strong>2010</strong> Stampin’ <strong>Up</strong>!<br />
2 www.stampinup.com
contents<br />
<strong>april</strong> <strong>2010</strong><br />
features<br />
21 making history with the time-honored tradition of scrapbooking<br />
22 welcome the sun and the <strong>2010</strong> Summer Mini Catalog<br />
24 <strong>sharing</strong> life’s moments with Shelli and her family<br />
27 report card: the leadership experience<br />
live it recognition & inspiration<br />
6 title promotions January <strong>2010</strong><br />
7 art contest winners February <strong>2010</strong><br />
8 kimberly van diepen and tara bazata<br />
answer questions<br />
9 megan daves accomplishes her goals<br />
10 twila mooneyham shares her<br />
scrapbooking journey<br />
10<br />
14<br />
make it projects to create, techniques to try<br />
12 in focus: how <strong>your</strong> camera works<br />
14 spread <strong>your</strong> wings and use what you know<br />
to try something new<br />
16 celebrate <strong>your</strong> mom with a handcrafted<br />
Mother’s Day gift<br />
share it ideas <strong>for</strong> <strong>your</strong> workshops<br />
17 sparkle and shine with Smooch Spritz<br />
18 keep it simple—scrapbook a year in one sitting<br />
20 enjoy the journey in masculine style<br />
SPANISH<br />
Articles marked with this logo are available in Spanish on the Spanish<br />
Demonstrator Web Site under Mi Empresa>Recursos de Mi Empresa><br />
Publicaciones de Stampin’ <strong>Up</strong>!>Stampin’ Success><strong>2010</strong>>Abril.<br />
Demo It!<br />
Projects marked with this logo are excellent choices <strong>for</strong> workshop demonstrations.<br />
Cards can be completed in 5–8 minutes, and scrapbook pages in under 15 minutes.<br />
online extras<br />
You’ll find all of our Online Extras on the Demonstrator Web Site under My Business><br />
My Business Resources>Stampin’ <strong>Up</strong>! Publications>Stampin’ Success><strong>2010</strong>>April.<br />
16<br />
in every issue<br />
2 Share a Moment<br />
with Shelli<br />
4 Calendar<br />
5 Art Show<br />
30 FYI<br />
31 Make It Happen<br />
on the cover<br />
Friends 24-7 set<br />
Beautiful Butterflies Bigz die<br />
Scallop Trim Border punch<br />
Perfect Polka Dots Textured<br />
Impressions embossing folder<br />
24<br />
You'll find the complete supply lists<br />
and instructions <strong>for</strong> this project in this<br />
month’s Online Extras.<br />
<strong>april</strong> <strong>2010</strong> 3
calendar<br />
<strong>april</strong><strong>2010</strong><br />
sunday monday tuesday wednesday thursday friday saturday<br />
catalog<br />
2009-<strong>2010</strong> Idea Book & Catalog, Definitely Decorative,<br />
and Celebrando Creatividad sales period<br />
<strong>2010</strong> Occasions Mini Catalog sales period<br />
<strong>2010</strong> Summer Mini Catalog preorder<br />
promotions<br />
Two-Step into Spring Promotion<br />
1 2 3<br />
regionals • milwaukee, wi<br />
4 5 6 7 8 9 10<br />
May <strong>2010</strong><br />
Stampin’ Success<br />
now online<br />
Sale-A-Bration<br />
redemption<br />
period begins<br />
Convention<br />
registration begins<br />
Who Is in<br />
Pending report<br />
now available<br />
Begin preparing<br />
<strong>for</strong> May<br />
workshops<br />
11 12 13 14 15 16 17<br />
demo tip: “<strong>for</strong> those who have never attended a stampin’ up! ® event, i feel it is well<br />
worth the money. i learn so much, and it builds excitement which i can then pass on to my<br />
customers and downline.”<br />
–elaine paget ı kamloops, british columbia<br />
half-day<br />
regional<br />
san juan, pr<br />
18 19 20 21 22 23 24<br />
cruise <strong>2010</strong> • southern caribbean<br />
25 26 27 28 29 30<br />
Last <strong>business</strong> day<br />
of the month; May<br />
Contest entries due<br />
march<br />
2009-<strong>2010</strong> Idea Book & Catalog, Definitely Decorative,<br />
and Celebrando Creatividad sales period<br />
<strong>2010</strong> Occasions Mini Catalog sales period<br />
<strong>2010</strong> Summer Mini Catalog Mailing Selector period<br />
Sale-A-Bration <strong>2010</strong><br />
1 <strong>2010</strong> Summer Mini Catalog Mailing<br />
Selector Period begins<br />
6 Calgaty, AB Regional<br />
12 April Stampin’ Success now online<br />
13 Lafayette, LA Half-Day Regional<br />
16 Begin preparing <strong>for</strong> April workshops<br />
17 St. Patrick’s Day<br />
19-20 Reno, NV Half-Day Regionals<br />
4 www.stampinup.com<br />
may<br />
march continued . . .<br />
31 Sale-A-Bration ends; last <strong>business</strong> day of the<br />
quarter; April Contest entries due; Summer<br />
Mini Mailing Selector period ends<br />
National Scrapbooking Month<br />
2009-<strong>2010</strong> Idea Book & Catalog, Definitely Decorative,<br />
and Celebrando Creatividad sales period<br />
<strong>2010</strong> Summer Mini Catalog sales period<br />
Sale-A-Bration redemption period<br />
2 Cruise <strong>2010</strong> ends<br />
9 Mother’s Day<br />
12 June <strong>2010</strong> Stampin’ Success now online<br />
14 Who Is Not Meeting Quarterly Sales<br />
Minimums report now available<br />
17 Begin preparing <strong>for</strong> June workshops<br />
june<br />
may continued . . .<br />
31 Last <strong>business</strong> day of the month;<br />
June Contest entries due<br />
2009-<strong>2010</strong> Idea Book & Catalog, Definitely Decorative, and<br />
Celebrando Creatividad sales period<br />
<strong>2010</strong> Summer Mini Catalog sales period<br />
1 Last Chance List posts online; <strong>2010</strong>-2011 Idea<br />
Book & Catalog Demonstrator Sneak Peek begins<br />
14 July <strong>2010</strong> Stampin’ Success now online<br />
15 Sale-A-Bration redemption period ends<br />
16 Begin preparing <strong>for</strong> July workshops<br />
20 Father’s Day<br />
30 2009-<strong>2010</strong> Idea Book & Catalog, Definitely<br />
Decorative, and Celebrando Creatividad sales<br />
periods end; last day of Stampin’ <strong>Up</strong>! year; July<br />
Contest entries due
art show<br />
artshow<br />
Scrapbooking, a Work of Art<br />
When we scrapbook, we capture events like the first day of school or Christmas morning. A page also<br />
celebrates our love <strong>for</strong> family and the cherished memories we share.<br />
Remember, though, that <strong>your</strong> scrapbook pages are works of art—worthy to frame and display—not<br />
necessarily content to live between the covers of an album. A framed page is the perfect way to showcase<br />
<strong>your</strong> eye <strong>for</strong> color, texture, and clever <strong>creativity</strong>—to share <strong>your</strong> artistic story.<br />
So, the next time you sit down to scrapbook, don <strong>your</strong> artistic hat and frame <strong>your</strong> masterpiece.<br />
For a complete list of supplies and step-by-step instructions, see this month’s Online Extras.<br />
<strong>april</strong> <strong>2010</strong> 5
live it promotions<br />
promotions<br />
august <strong>2010</strong><br />
united states<br />
senior<br />
manager<br />
Kimberly Myers<br />
Mandy Ferg<br />
manager<br />
Bernadette Doerr<br />
Jeria Coleman<br />
Karen Gagnon<br />
senior<br />
supervisor<br />
Carmen Mcnamara<br />
Carol Berg<br />
Carolyn Crockett<br />
Cheryl Laville<br />
Christina Gollero<br />
Debra Wood<br />
Edmundo Miranda-Jaime<br />
Holle Wiktorek<br />
Jennifer Watson<br />
Kristin Chowanec<br />
Leah Andrews<br />
Lou Thompson<br />
Michelle Deslandes<br />
Michelle Kindig<br />
Sally Nusbaum<br />
Tammy Shaia<br />
Tamra Davis<br />
Toni Heylek<br />
Velma Garza<br />
supervisor<br />
Aleah Unwin<br />
Alison Pasky<br />
Amy Blucker<br />
Angela Andrieux<br />
Angela Werner<br />
Anita Marsh<br />
Ann Truenow<br />
Anna Geene<br />
April Jackson<br />
April Wright<br />
Audrey Vermont<br />
Barbara Austin<br />
Cari Gleason<br />
Carmel Yee<br />
Caroline Gallagher<br />
Carolyn Ekman<br />
Carrie Adcock<br />
Celia Cawthon<br />
Charlene Tackvic<br />
Charlsanne Miskell<br />
Cherie Bruce<br />
Cheryl Atherton<br />
Christi Sinkus<br />
Christopher Walker<br />
Danae Ciske<br />
Debra Kainu<br />
Denise Haney Hurley<br />
Donna Engler<br />
Elaine Wright<br />
Emily Hoadley<br />
Evina Sana<br />
Gail Duenckel<br />
Gay Clark<br />
Germaine Meilach<br />
Gina Payne<br />
Heather Christenson<br />
Jane Tellier<br />
Janice Ladika<br />
Jeannette Shindelus<br />
Jenifer Kizziar<br />
Joan Adams<br />
Joan Scott<br />
Julia Kahsin<br />
Julie Dennard<br />
Julie Hullinger<br />
Kalshelia Lloyd<br />
Karen Cooper<br />
Karen Loughheed<br />
Karina Kloss<br />
Karol Keo<br />
Kathryn Adams<br />
Kathy Rademacher<br />
Katy Casner<br />
Kimberlie Gonce<br />
Kimberly Wilson<br />
Kristina Amos-Perry<br />
Lib Harriss<br />
Libby Fens<br />
Linda Callahan<br />
Linda Williams<br />
Linda Zook<br />
Lydia Aranda<br />
Marti Kast<br />
Mary Lou Westley<br />
Maryann Gapsis<br />
Melanie Odden<br />
Melissa Chadwick Levay<br />
Michalene Seerveld<br />
Michelle Preston<br />
Michelle Price<br />
Naomi Wittenborn<br />
Natalie Varin<br />
Pamela Johnson<br />
Patti Gonzales<br />
Rachel Chieppa<br />
Rebekah Heilman<br />
Rhonda Bischoff<br />
Robyn Kleinschmidt<br />
Rose Alexa<br />
Roxann Hood<br />
Ruth Wilhelm<br />
Sandra Mcmanus<br />
Sharon Houlihan<br />
Sharon Meyer<br />
Sheri Smith<br />
Shirley Merker<br />
Susan Quebedeaux<br />
Tammy Nielsen<br />
Tanya Ayala<br />
Tanya Roth<br />
Teraya Holt<br />
Teresa Smith<br />
Tiffany Welker<br />
Tracy Osborne<br />
Trudy Freas<br />
Virginia Toivonen<br />
Wendy Halverson<br />
Wendy Weixler<br />
canada<br />
senior<br />
counselor<br />
Mary Beth Phillips<br />
senior<br />
consultant<br />
Amy Morrow<br />
Deanna Einarson<br />
Jennifer Picard<br />
Jodi-Danielle Kutz<br />
consultant<br />
Amie Greene<br />
Angela Stephenson<br />
Carla Blouin<br />
Carol Gallegos<br />
Caroline Langlois<br />
Cindy Jeanes<br />
Danielle Jonzon<br />
Debbie English<br />
Florence Smith<br />
Kathleen Spratt<br />
Kathryn Scearce<br />
Kelsey Stannard<br />
Lisa-Ann Chamzuk<br />
Marlene Peters<br />
Michelle Lake<br />
Moira Sands<br />
Shilo Garland<br />
Tanya Vokey<br />
Tara Mooney<br />
Tina Froese<br />
Pattern on this page taken from our Island Oasis Designer Series paper. Item 117173. <strong>2010</strong> Summer Mini Catalog.<br />
more ways to celebrate<br />
national scrapbooking month!<br />
My Digital Studio is a product that not only appeals to existing customers, but to a<br />
whole new type of customer! With National Scrapbooking Month in May, you have the<br />
perfect reason to contact customers, hostesses, friends, and family to share both paper<br />
scrapbooking and digital scrapbooking. You’ll also want to show them how well My<br />
Digital Studio coordinates with our other marvelous products <strong>for</strong> hybrid scrapbooking.<br />
Take time to prepare projects that will showcase these wonderful scrapbooking<br />
products and share those projects with all <strong>your</strong> contacts, both in and out of <strong>your</strong><br />
workshops. After all, what better way to celebrate National Scrapbooking Month, than<br />
by opening the world of scrapbooking to everyone you know?<br />
For supplies and instructions <strong>for</strong> the Cute Faces page, go to Products & Promotions>My<br />
Digital Studio>Projects>Cute Faces on the Demonstrator Web Site.<br />
6 www.stampinup.com
live it art contest winners<br />
artcontestwinners<br />
Congratulations To our art contest winners<br />
february <strong>2010</strong><br />
teresa payne-neal<br />
Crete, Illinois<br />
wow! art file<br />
Teresa was inspired by the birdhouses and<br />
gingerbread houses she’d seen from other<br />
demonstrators and wanted to make something<br />
like them. “Of course, I wanted to add my own spin, which is how<br />
I came up with the box idea,” she explains. “The roof took a while<br />
to build and decorate, but I think it was worth it.” Teresa loves to<br />
make 3-D projects and appreciates how the Sizzix Big Shot makes<br />
this easier. “I can’t wait to see what new dies are offered in the next<br />
Idea Book & Catalog,” Teresa shares. Her favorite color<br />
combination to work with right now is Melon Mambo, Bermuda Bay,<br />
and Chocolate Chip. “As a certified chocoholic I seem to be drawn to<br />
any combination that uses Chocolate Chip,” she laughs.<br />
love you much birdhouse box and card (4-1/4" x 5-1/2")<br />
Well Scripted set; Chocolate Chip, Pumpkin Pie, and Very Vanilla card stock; Sweet Pea Designer<br />
Series paper stack; Chocolate Chip and Pumpkin Pie Classic Stampin’ Pads; Extra-Large<br />
Two-Step Bird, Full Heart, Scallop Edge, and Trio Flower punches; Pumpkin Pie 1/4" grosgrain<br />
ribbon; Stampin’ Dimensionals®; Crop-A-Dile; Sizzix® Big Shot; Scalloped Heart of Hearts<br />
Embosslits die<br />
nancy thompson<br />
Skaneateles, New York<br />
great occasions<br />
Nancy loves the fabulous products from the Occasions Mini—<br />
especially the Sweet Pea stitched felt and the satin ribbon.<br />
She was trying to find a new technique to use on her project<br />
when she remembered the wax paper resist technique she’d learned years ago.<br />
“Sandwich a piece of wax paper that has been embossed using the Finial Press<br />
Textured Impressions embossing folder and Sizzix Big Shot between two pieces of<br />
glossy card stock,” she explains. “Make sure the glossy side is next to the wax paper.<br />
Iron well. Both pieces of card stock will now have the waxy image. Use sponge to<br />
apply desired ink color to card stock. You need to apply a lot of pressure to bring<br />
out the resist. Then wipe off any excess residue with a paper towel.”<br />
you’re too kind card (5-1/2" x 4-1/4")<br />
Whimsical Words set; Chocolate Chip, Crushed Curry, Glossy White, and Whisper White card<br />
stock; Basic Black and Crushed Curry Classic Stampin’ Pads; Old Olive 5/8" satin ribbon; Sweet Pea<br />
stitched felt; Stampin’ Dimensionals; Large Oval, Scallop Oval, and<br />
Scallop Trim Border punches; Sizzix Big Shot; Finial Press Textured<br />
Impressions embossing folder; waxed paper<br />
Honorable Mentions<br />
Congratulations to these demonstrators whose projects have earned an honorable mention this month! You’ll find their projects in our Online Extras.<br />
Lila Forbes | Dauphin, Manitoba<br />
Staci Miserlian | Neenah, Wisconsin<br />
get published in stampin’ success<br />
Want to see <strong>your</strong> work in print and receive free stamps? Submit <strong>your</strong> creations to our monthly Art Contests. Turn to page 31 <strong>for</strong> in<strong>for</strong>mation on upcoming contests!<br />
<strong>april</strong> <strong>2010</strong> 7
live it advisory board q&a<br />
kimberlyvandiepen<br />
executive | colorado springs, colorado<br />
tarabazata<br />
director | thornton, colorado<br />
Husband Russ; son Brandon (8); daughter Alexis (6) Husband Doug; sons Devin (17), Connor (15), and Seth (13)<br />
Q: Tell me about <strong>your</strong> family. How do they support you?<br />
A: My husband of 13 years, Russ, an Active Duty Navy<br />
Officer, is my <strong>business</strong> partner and always lifts me up<br />
when I am conflicted and helps me with my <strong>business</strong><br />
decisions. He loves how this <strong>business</strong> makes me happy!<br />
My gorgeous kids, Brandon and Alexis, have been raised<br />
with Stampin’ <strong>Up</strong>! They were only two years and four<br />
months old when I started. I love how they are learning<br />
goal setting and personal responsibilities with my<br />
<strong>business</strong>. My daughter is a mini demonstrator and loves<br />
to put her own kits together <strong>for</strong> her friends so she can<br />
“teach.” This makes me smile.<br />
Q: How has <strong>your</strong> <strong>business</strong> changed since you started out?<br />
A: I can stamp! I had never stamped when I began my<br />
journey with Stampin’ <strong>Up</strong>! The first set was mounted by<br />
my husband. You can only imagine how it looked. I have<br />
learned so much along the way. My <strong>business</strong> was very<br />
part-time in the beginning with lots of trial and error.<br />
I got out every day and met new people so I could teach<br />
them to stamp, and now it’s a full-time <strong>business</strong> that I<br />
can honestly say I love doing.<br />
Q: What are customers looking <strong>for</strong> in a workshop?<br />
A: I believe my customers are looking <strong>for</strong> creative<br />
inspiration. This year I concentrated not only on cards<br />
but creative ways to save money in their gift giving<br />
throughout the year. With finances being a little tighter,<br />
I was able to show my customers fun new ways to make<br />
af<strong>for</strong>dable gifts <strong>for</strong> their friends and family.<br />
Q: Tell me about <strong>your</strong> family. How do they support you?<br />
A: Doug, my husband of over 23 years, encouraged me to<br />
sign up—if <strong>for</strong> no other reason than to speak with other<br />
grown-ups (he traveled every other week <strong>for</strong> five days at a<br />
time). I feel very blessed to have been home with my sons,<br />
Devin, Connor, and Seth, since they were babies and to<br />
truly enjoy spending time with our now teenage boys.<br />
The most important thing, by far, is that my family fully<br />
supports and encourages me by helping to set up, pick up,<br />
clean, make meals, and understand that when I leave <strong>for</strong><br />
a workshop, I’m doing it <strong>for</strong> them. Their support means<br />
the world to me.<br />
Q: What’s <strong>your</strong> favorite thing about being a demonstrator?<br />
A: Meeting other people and seeing the look in their eyes<br />
when they feel it <strong>for</strong> the first time. It’s indescribable! I<br />
wouldn’t trade that <strong>for</strong> anything.<br />
I also still get a kick out of recruiting new stampers into<br />
my <strong>business</strong>. There is an official “happy dance” that I do.<br />
The excitement is the same now (over 100 recruits later)<br />
as it was when I got my first recruit. That “new-stamper<br />
excitement” is something that really should be bottled.<br />
Q: What are customers looking <strong>for</strong> in a workshop?<br />
A: Workshops have definitely changed over the years. People<br />
just don’t have the attention span they used to. I think this<br />
is due to being so very busy in all areas of our lives, so I<br />
offer a simple workshop that includes a Make & Take <strong>for</strong> all<br />
to enjoy, plus a bonus project <strong>for</strong> those who place an order<br />
(no minimum, but I don’t draw attention to this fact).<br />
8 www.stampinup.com
live it consistency<br />
making goal setting<br />
more rewarding<br />
Husband Matt and daughter Emily<br />
Megan Daves<br />
Senior Manager<br />
Round Rock, Texas<br />
“I set goals to get a sense of accomplishment,”<br />
says Megan Daves, a senior manager from Round Rock,<br />
Texas. “At my job as a paramedic, it was very easy<br />
to measure accomplishment. I would run calls, take<br />
care of my patients, get them to the hospital, turn in<br />
the paperwork and I was done. I could tally up what I<br />
achieved at the end of each day.”<br />
But when Megan left her job as a paramedic, she lost<br />
some of the built-in sense of accomplishment that came<br />
with it. “I had been a demonstrator <strong>for</strong> a couple of years<br />
as a hobby,” she says, “but when I quit my job to stay at<br />
home with my daughter, I realized that I had to really<br />
focus on my stamping <strong>business</strong> to provide income <strong>for</strong><br />
our family. Then I found that I had to be the creative<br />
department, marketing department, and the <strong>business</strong><br />
manager <strong>for</strong> my <strong>business</strong>, and the tasks all ran together. I<br />
spent a ton of time working on everything and never had<br />
anything done at the end of the day.<br />
“I found that setting daily, weekly, and monthly goals to<br />
achieve kept me focused on each task,” she continues. “It<br />
is very rewarding to achieve the goals I set. It gives me a<br />
great sense of accomplishment, and in turn encourages<br />
me to do more.”<br />
Not only is it essential to have reasons like these to<br />
set goals, but finding meaningful goals to set is just as<br />
important. Megan has a refreshingly simply philosophy:<br />
“I set my goals based on [my family’s] current needs,”<br />
she says. “For example, I wanted to increase our income<br />
to move us into a better neighborhood and cover that<br />
increase with my stamping income. After a year of steady<br />
income at that level, we moved. I reevaluate my goals<br />
often and adjust them as needed <strong>for</strong> my family.”<br />
Setting, achieving, reevaluating, resetting,<br />
reachieving . . . the repetitiveness of the process<br />
can become tiresome. But Megan realizes that goal<br />
setting is so important that it pays to keep <strong>your</strong>self<br />
interested and dedicated to the process. So she keeps it<br />
fun. “Rewards are also tied into my goals,” she shares. “I<br />
tell myself that when I hit a goal, I get a predetermined<br />
reward. As I set each goal, I name the reward.”<br />
Megan’s “goal-reward method” doesn’t just keep the<br />
goal-setting process fun and interesting, but it also<br />
provides added motivation. In one instance, she set<br />
the goal of promoting to manager, and the reward<br />
she chose <strong>for</strong> that goal was getting her nails done<br />
every other week. “I struggled to hit that level,”<br />
she says, “and I constantly looked at my nails and<br />
wanted it more and more. When I reached that goal,<br />
I actually tried to talk myself out of the reward,<br />
but my husband encouraged it more than I thought<br />
he would. Since I had shared my goal, he knew the<br />
importance of the reward.”<br />
After years of setting and achieving goals with<br />
Stampin’ <strong>Up</strong>!, Megan has learned how it feels to<br />
not meet a personal goal, and how to deal with the<br />
disappointment. “Goals not achieved are handled<br />
with reevaluation,” she says, “and smaller goals are<br />
set to help reach the bigger ones—and a little ice<br />
cream never hurt. Sometimes I do let it get me down<br />
and frustrated and wonder if I should throw in the<br />
towel. But <strong>for</strong> me, being able to stay at home with my<br />
daughter makes it all worth it, and that is the bigger<br />
picture I try to focus on.”<br />
“I found that setting daily, weekly, and monthly<br />
goals to achieve kept me focused on each task.”<br />
<strong>april</strong> <strong>2010</strong> 9
live it artistry<br />
a scrapbooking<br />
journey<br />
Twila Mooneyham first heard about<br />
stamping while waiting to pick up her<br />
daughter from kindergarten. When some<br />
of the other mothers asked if she stamped,<br />
Twila didn’t even know what they meant.<br />
She attended her first Stampin’ <strong>Up</strong>!<br />
workshop and was the only guest there.<br />
The demonstrator might have been<br />
disappointed, but Twila made it worth<br />
her while by asking <strong>for</strong> the recruit paperwork and signing up as a<br />
demonstrator. Twila’s love <strong>for</strong> papercrafting has continued to grow<br />
over the years, and she enjoys both card making and scrapbooking.<br />
“I love to see my customers’ faces light up as they realize that stamping<br />
really isn’t so hard, and they can create beautiful projects,” she says.<br />
Twila’s husband, Kirk, is in the Air Force, so they’ve moved several<br />
times over the course of her demonstratorship. “Iceland was our<br />
favorite place to be stationed,” Twila shared. “Not only was it<br />
gorgeous, but it was also a wonderful place <strong>for</strong> my Stampin’ <strong>Up</strong>!<br />
<strong>business</strong>.” With the small-town feel of the base, Twila built some<br />
lasting friendships and was able to share stamping with many<br />
people. “I had a captive audience,” she laughed, “and it didn’t hurt<br />
that there weren’t any scrapbooking stores around. Even today,<br />
five years after leaving, I still have customers and downline I met<br />
on our base in Iceland.”<br />
With her husband coming up on his retirement from the Air<br />
Force, Twila wanted to create a scrapbook page about all the<br />
places he’s been stationed. The Sentimental Journey set was the<br />
ideal set—especially with the airplane image. She even found the<br />
10 www.stampinup.com
live it artistry<br />
perfect chance to use the Stampin’ <strong>Up</strong>! 20-year logo again (on the<br />
pull-out journaling card), since her husband has just over 20 years<br />
in the Air Force and will be retiring in a few months.<br />
We asked Twila what advice she could offer about scrapbooking,<br />
and she shared how she creates scrapbook pages. “First, I choose<br />
pictures and a color palette to go with them. Then I place the photos<br />
on my page and layer on embellishments,” she explains. “I don’t<br />
To see an additional view of the My Air Force Journey and<br />
Road Trip Views pages (with journaling cards), as well as three<br />
additional pages from Twila, see this month’s Online Extras.<br />
adhere anything to the page until I’ve decided on the final placement<br />
of everything. It’s a bit of a pain if I bump the page and it scatters, but<br />
it’s worth it because it allows me the freedom to change or add things<br />
at any point in the process when an idea surfaces.”<br />
Like many crafters, Twila made a mistake on one of her<br />
pages. But she found a clever way to cover it up, and it<br />
actually made the page better. Bet you can’t tell where it is!<br />
Turn to page 30 <strong>for</strong> the answer to Twila’s correction and<br />
<strong>for</strong> Stampin’ Supplies.<br />
<strong>april</strong> <strong>2010</strong> 11
make it photography<br />
cameraanatomy<br />
If you’ve ever wondered how cameras work or what<br />
some of those settings really do, this article’s <strong>for</strong> you<br />
Cameras create pictures by letting light in through a lens and burning an image on light-sensitive film<br />
or turning light waves into an electronic record <strong>your</strong> camera can interpret as a picture. The amount and<br />
quality of the light determines what shows up in the image. Let’s look at how shutter speed, focus, and<br />
histograms work with light to create quality photos.<br />
Focus<br />
Sometimes an otherwise perfect shot is ruined by<br />
the focus being just a little off (like the nose being in<br />
focus when you really wanted the eyes clearest). Some<br />
cameras have brackets that show you where <strong>your</strong><br />
camera is focusing, which is helpful.<br />
It’s also important to focus <strong>your</strong> camera’s minimum<br />
focal length. This means that <strong>your</strong> camera can’t focus<br />
on things closer than a set distance (four feet <strong>for</strong><br />
many cameras). If you are trying to take a picture<br />
closer than this minimum distance, you’ll end up<br />
with a blurry photo. There are several things you can<br />
do to fix to this, though.<br />
Shutter Speed<br />
Shutter speed is one way of controlling how<br />
much light enters the camera. It determines<br />
how long the shutter stays open (measured in<br />
seconds or fractions of seconds). Make sure<br />
<strong>your</strong> shutter speed is 1/60 or faster (meaning<br />
the number on the bottom of the fraction is<br />
larger) to make sure the right amount of light<br />
is getting in.<br />
• Back up a little. If the focus of <strong>your</strong> photo seems to<br />
be behind the subject (i.e., the background is clear<br />
but the face is blurry), back up to allow <strong>your</strong> camera<br />
to focus on the right thing.<br />
• Use the macro setting, which lets you focus on<br />
things closer than the regular settings.<br />
• Turn on the flash. If adjusting <strong>your</strong> distance or setting<br />
doesn’t seem to help the focus, turn on <strong>your</strong> flash.<br />
Once <strong>your</strong> focus is just right, you can move on to<br />
which setting is best <strong>for</strong> which situation.<br />
Histograms<br />
If you’ve ever noticed the funky chart that kind of looks<br />
like sound waves, you’ve run into <strong>your</strong> photo’s histogram.<br />
A histogram is a chart that shows the light distribution of<br />
<strong>your</strong> photo. Histograms show where the whites, blacks, and<br />
middle tones are with the black values on the left, white on<br />
the right, and everything else in between.<br />
Using a histogram can help you get <strong>your</strong> photos brighter or darker<br />
depending on what you want. To get whites whiter or darks darker,<br />
use +/- button on most cameras to change the exposure (how much<br />
light the camera thinks it should let in). This brightens or darkens<br />
the photo.<br />
12 www.stampinup.com
make it photography<br />
What Do All Those Settings Really Do?<br />
The preset modes on most cameras these days are useful in capturing good photos. But<br />
what do they really do? Let’s look at some of the most common modes, what they’re doing,<br />
and why they’re useful. Keep in mind that while this may not look just like <strong>your</strong> camera, the<br />
settings are probably very close.<br />
Automatic<br />
A great place to start is the auto mode, where <strong>your</strong> camera guesses the best shutter speed,<br />
lighting, focus, and flash <strong>for</strong> <strong>your</strong> photo. If the results aren’t what you want, try another<br />
preset mode or manually adjust the settings.<br />
PProgram<br />
If <strong>your</strong> camera has a program mode, it gives you the ability to<br />
take control of the shutter speed, lighting, and flash <strong>for</strong> more<br />
creative results.<br />
Portrait<br />
When you want only the subject to be in focus, use the portrait<br />
mode. This mode tells <strong>your</strong> camera to limit the focus so <strong>your</strong><br />
background isn’t in focus—just <strong>your</strong> subject. For best results with<br />
this setting, zoom in as close as possible to <strong>your</strong> subject.<br />
Landscape<br />
When you’re taking a landscape shot, you typically want<br />
a lot of the photo to be in focus. This setting makes it so<br />
more of the photo is in focus while maintaining a good<br />
shutter speed.<br />
Macro<br />
The macro setting allows the camera to focus on things that<br />
are closer to the lens than the minimum focal length. But be<br />
aware there’s still a minimum limit, so you still may need to<br />
back up if <strong>your</strong> photos turn out blurry.<br />
Sports/Action<br />
When you’re taking photos of sports, kids playing, or other<br />
action, the camera’s shutter speed has to be fast. The action<br />
setting sets the camera’s shutter speed to the fastest speed<br />
possible <strong>for</strong> clearer photos. If you don’t have a sports or<br />
action mode, try using the portrait mode or increasing <strong>your</strong><br />
shutter speed.<br />
Night<br />
This setting lets the most light into the camera by keeping the shutter open <strong>for</strong> longer. While<br />
you may get the shot you’re trying to get, you may also experience grainy shots. Try taking<br />
photos both with and without the flash while on the night setting to see what works best <strong>for</strong><br />
the situation. You may also notice that any movement can make the photos blurry. If you’re<br />
trying to take a photo at night, you may need to use a tripod to keep the camera still enough<br />
to get a good image.<br />
Quick Fixes <strong>for</strong> Dark or Blurry Photos<br />
If you notice that the photo you just took doesn’t look quite right (if it’s dark, blurry, or the flash didn’t go off), here are some quick fixes <strong>for</strong> getting a great shot.<br />
• For blurry photos, try <strong>for</strong>cing the flash on (even if you have it on auto flash). Auto flash tries to guess what’s best, but you know the situation better than<br />
<strong>your</strong> camera does.<br />
• Learn to read <strong>your</strong> camera’s display in<strong>for</strong>mation so you can diagnose problems be<strong>for</strong>e and after you take the shot. Check <strong>your</strong> owner’s manual to find out<br />
how to turn on the display (unless it’s already on) and learn what in<strong>for</strong>mation the display gives you.<br />
• Make sure <strong>your</strong> shutter speed is always faster than 1/60 of a second (meaning that the fraction’s denominator is larger than 60) <strong>for</strong> lighter photos. The<br />
shutter speed is available in the display in<strong>for</strong>mation.<br />
• Every camera is different—experiment with <strong>your</strong>s to take the best photos!<br />
<strong>april</strong> <strong>2010</strong> 13
make it scrapbooking<br />
expand<br />
horizons<br />
It’s easy to get stuck in one crafting medium. You’ve probably heard comments from customers that<br />
go something like this: “I don’t scrapbook, I make cards.” Or “I’m not a card maker, I’m a scrapbooker.”<br />
Well, perhaps the best way to encourage these hesitant crafters to expand their horizons is to<br />
show them how the same principles apply to both mediums by demonstrating a card inspired by a<br />
scrapbook page or vice versa. These projects can help you do just that.<br />
anna page (12"x 12")<br />
Sunny Day Simply Scrappin’®; On Board Loads<br />
of Letters; Whisper White Craft Stampin’ Pad;<br />
Clear Stampin’ Emboss® powder; Silver brads;<br />
Stampin’ Dimensionals<br />
<strong>for</strong> you and baby card (4-1/4" x 5-1/2")<br />
Sunny Day Simply Scrappin’; Chit Chat Rub-Ons;<br />
Silver brads; Stampin’ Dimensionals<br />
This pair of projects is also an<br />
excellent way to show <strong>your</strong><br />
customers how Simply Scrappin’<br />
kits can be used <strong>for</strong> both card<br />
making and scrapbooking.<br />
Let’s say you’re a scrapbooker, and you’ve just created the fabulous Anna page using Sunny<br />
Day Simply Scrappin’. Now you want to make a card, but card making isn’t <strong>your</strong> thing. Take a<br />
look at <strong>your</strong> page and think about which elements you could use on a card. We started with a<br />
card base the same color as the Anna page. Then we chose one of the secondary focal points<br />
from our page to use as the primary focal point on our card—the large bird. We even placed<br />
him on the same Pumpkin Pie background that we used <strong>for</strong> him on our page. We added a<br />
few embellishments and a greeting, and voilà, we made a card! For both projects, we made<br />
decisions about color, focal point, placement, accessories, etc.<br />
14 www.stampinup.com
make it scrapbooking<br />
top secret card (4-1/4" x 4-1/4")<br />
Celebrate Everything and Certified sets; Tempting Turquoise<br />
and Whisper White card stock; Melon Mambo and Old Olive<br />
textured card stock; The Write Stuff Specialty Designer Series<br />
paper; Old Olive, Pumpkin Pie, and Tempting Turquoise<br />
Classic Stampin’ Pads; Old Olive 5/8" grosgrain ribbon; Silver<br />
brads; Stampin’ Dimensionals; Heart to Heart, My Way, and<br />
1-3/8" Circle punches<br />
genuine page (8" x 8")<br />
Celebrate Everything and Certified sets; Melon Mambo and<br />
Whisper White card stock; Melon Mambo and Old Olive<br />
textured card stock; The Write Stuff Specialty Designer<br />
Series paper; Melon Mambo, Old Olive, Pumpkin Pie, and<br />
Tempting Turquoise Classic Stampin’ Pads; Old Olive Stampin’<br />
Write® marker; Old Olive 1/4" grosgrain ribbon; Silver brads;<br />
Playground Designer buttons; Stampin’ Dimensionals; Full<br />
Heart, My Way, Trio Flower, Wide Oval, and 1-3/8" Circle<br />
punches; stapler and staples<br />
Let’s look at another scenario. You are a stamper first and <strong>for</strong>emost, and you<br />
love making cards. You make cards <strong>for</strong> every occasion, but today, you want to<br />
try creating a page. You have some cute photos of <strong>your</strong> niece, Lexie, and you feel<br />
inspired to step out of <strong>your</strong> com<strong>for</strong>t zone. So you lay out <strong>your</strong> photos and a few<br />
of <strong>your</strong> recent card creations. The Authentic card catches <strong>your</strong> eye. The stamps<br />
are perfect, and even the colors seem to work with <strong>your</strong> photos. You take the<br />
primary focal point from <strong>your</strong> card and use it as a secondary focal point on <strong>your</strong><br />
page (photos are the primary focal point). As you’re working, you realize you<br />
want to make the page a little more girly, so you add some extra pink (Melon<br />
Mambo) to coordinate with Lexie’s jacket and bucket and to bring out her rosy<br />
cheeks—a bigger heart, a pink Top Secret arrow, and a pink flower. You add a<br />
few embellishments and realize you’ve just crossed over into scrapbooking land.<br />
Good <strong>for</strong> you! Again, both projects involved similar principles—color, focal<br />
points, embellishments, layout/placement, balance, etc.<br />
Here are some principles that apply to<br />
both card making and scrapbooking:<br />
• Color choice and coordination<br />
• Contrast<br />
• Focal points<br />
• Accessory choice and placement<br />
• Visual balance<br />
• Unity<br />
• Visual appeal<br />
Demonstrate these projects in an upcoming workshop to help <strong>your</strong> customers<br />
expand their horizons.<br />
<strong>april</strong> <strong>2010</strong> 15
make it mother’s day<br />
taking a few minutes <strong>for</strong> mom<br />
If there are 60 minutes in an hour and 24 hours in a day, how<br />
many minutes are in a day? In a year? (We’ll wait.) Correct! There<br />
are 1,440 minutes in a day and 525,600 minutes in a year.<br />
Now, let’s figure out how many minutes you’ve been alive. Multiply<br />
<strong>your</strong> age by 525,000 and you’ll have the number of minutes in <strong>your</strong><br />
life (give or take a few hundred thousand). Let’s say you’re 35 years<br />
old. That makes you 18,396,000 minutes old. (Yes, that does sound<br />
like a lot!)<br />
So now <strong>for</strong> the big question—how many of those minutes has <strong>your</strong><br />
mom spent thinking about you? The answer: Every single one.<br />
Because mothers never stop thinking about their children. Never.<br />
Not when their children are at school. Not when their children are<br />
grown and gone away. Not even at night, when they dream of their<br />
children. If you could peek into a mom’s subconscious mind, you’d<br />
see her children all over it. Even when <strong>your</strong> mom was thinking of<br />
something else, you were still on her mind.<br />
Your time is one of the greatest gifts you can give, so give that gift<br />
back to <strong>your</strong> mom this Mother’s Day by taking a few minutes out<br />
of <strong>your</strong> day to show her how much you love her. It only takes a few<br />
minutes to make a card that she’ll love and a few more to create<br />
a keepsake scrapbook page <strong>for</strong> her (which is such a good way to<br />
celebrate National Scrapbooking Month). Creating a handcrafted<br />
card or scrapbook page <strong>for</strong> <strong>your</strong> mom doesn’t really take much time,<br />
especially considering how much time she’s already spent on you. So<br />
go ahead—take a few minutes to let her know that she’s amazing,<br />
incredible, and wonderful in every way.<br />
Check out this month’s Online Extras to see a card you can create <strong>for</strong> Mom.<br />
16 www.stampinup.com
share it products<br />
spritz <strong>your</strong><br />
way to<br />
sparkles<br />
It’s quick, it’s easy, it’s shimmery—it’s<br />
Smooch Spritz! Smooch Spritz is a fine,<br />
pearlized accent spray that quickly adds<br />
shine to card stock, paper, chipboard, wood,<br />
fabric, clay, acrylic, and more.<br />
The ink in Smooch Spritz is similar to the ink<br />
in metallic ink pads, so it gives a different<br />
look than stamping (or spritzing) with<br />
Classic or Craft ink. The sheen of the ink<br />
ranges from subtle to glittery depending on<br />
the surface you spray it on and how much<br />
spray you use.<br />
Smooch Spritz adds sparkle to focal points<br />
and backgrounds. We’ve used it both ways<br />
on our Day Family page. Our artist first used<br />
Log Cabin Smooch Spritz with the Mostly<br />
Vintage Décor Stencils to saturate the card<br />
stock, resulting in a darker color with more<br />
sparkle. Then she held the page farther away<br />
to give the entire page a light spritzing, a bit<br />
heavier in some parts than others.<br />
But what about being quick and easy? You<br />
can’t get much easier than a spray—just<br />
point and spritz. It’s so easy to use with<br />
stencils—just place the stencil on <strong>your</strong><br />
surface and spray. You can also stamp<br />
over it; spray it on a card, let it dry, and<br />
stamp <strong>your</strong> image. It dries quickly on most<br />
surfaces, especially on porous surfaces like<br />
card stock, but you can always speed the<br />
drying time using a heat tool.<br />
tips:<br />
• Spray as much or as little as you want<br />
to get the look you want. You’ll need to<br />
experiment a bit.<br />
• You can layer two colors <strong>for</strong> a customized<br />
look. Start with the lighter color and end<br />
with the darker color.<br />
• For best results, spray 8–10 inches from<br />
<strong>your</strong> project. For a heavier saturation,<br />
apply several thin coats (allow to dry<br />
between coats).<br />
• Like all other mists, Smooch Spritz can<br />
overspray (that is, it can land on surfaces<br />
other than what you’re spraying). You<br />
may want to use it outdoors or place the<br />
project you’re spraying in a contained<br />
area, such as the Color Catcher, so the<br />
overspray is controlled. The last thing you<br />
want to do is to leave a shimmery coating<br />
on <strong>your</strong> hostess’s dining room table!<br />
• Shake well be<strong>for</strong>e using.<br />
• If the nozzle becomes clogged, remove it<br />
and soak in household or glass cleaner <strong>for</strong><br />
about 20 minutes, then rinse and replace it.<br />
You can use Smooch Spritz with anything, but<br />
it coordinates beautifully with our new Mini<br />
Vintage tags, Travel Journal Designer Series<br />
paper, and Mostly Vintage Décor Stencils.<br />
It’s acid free, nontoxic, and safe to use in<br />
scrapbooks. And it shimmers! What more<br />
can you ask?<br />
the day family page (12" x 12")<br />
Rough Type Alphabet set; Kraft and Naturals Ivory card<br />
stock; Chocolate Chip Classic Stampin’ Pad; Basic Black<br />
Stampin’ Write marker; Log Cabin Smooch Spritz;<br />
Very Vanilla 1/4" grosgrain ribbon; linen thread; Mini<br />
Vintage tags; Stampin’ Dimensionals; Mostly Vintage<br />
Décor Stencils; Tag Corner and 1/2" Circle punches<br />
Gold Glow Smooch Spritz • item 118770 • $4.95 US / $6.95 CAN<br />
Silver Foil Smooch Spritz • item 118771 • $4.95 US/$6.95 CAN<br />
Vanilla Shimmer Smooch Spritz • item 118772 • $4.95 US/$6.95 CAN<br />
Log Cabin Smooch Spritz • item 119921 • $4.95 US/$6.95 CAN<br />
Color Catcher • 121093 • $5.95 US/$7.95 CAN<br />
<strong>april</strong> <strong>2010</strong> 17
share it scrapbooking<br />
Scrapbook a year’s worth of photos in one sitting<br />
If looking at a pile of photos makes you or <strong>your</strong> customers feel overwhelmed, we’ve got a solution—<br />
scrapbook a month at a time.<br />
The process is simple. Collect the photos you took each month. Choose snapshots from holidays, parties,<br />
or special events: Christmas, birthdays, sporting events, dance recitals, arrival of a new baby (or puppy) . . .<br />
whatever events happened in that month. Feel free to include any favorite everyday photos as well.<br />
Once you’ve gathered <strong>your</strong> photos, select a few that represent the fun things you did each month. You’ll want<br />
an assortment—one photo each from several events rather than a variety of photos that focus on one event.<br />
Then narrow down <strong>your</strong> pile to a handful of the best photos. Explain this process to <strong>your</strong> customers so they can<br />
do the same thing.<br />
Now you’re ready to create! For fast results, use a template that is easy to modify like the one used here. We<br />
used a template where our Calendar background stamp marks the main events of the month and provides<br />
visual white space. Simply put the calendar in one corner, then surround it with photos and journaling. (To<br />
make this template easier to demonstrate, we suggest stamping the calendar and its contents ahead of time.)<br />
We’ve used two to three photos on our pages, but you can include more pictures on each page by cropping and<br />
overlapping them.<br />
A few embellishments add the final touch. These pages use our Blooms die cuts and Latte Designer buttons.<br />
Although the dominant color is different on each page, the similar color schemes and use of coordinating<br />
embellishments tie the pages together. The polka dots on both pages add another unifying element.<br />
Once you’ve made one page, you’ll see how easy it can be, and so will <strong>your</strong> customers! Then, move on to the<br />
next page. You can create one page <strong>for</strong> each month, or a two-page spread if you have lots of photos to feature.<br />
The result—with some initial preparation, you can create a year’s worth of pages in just a few hours. Now that’s<br />
simple scrapbooking!<br />
Leave space <strong>for</strong> journaling. Story is a key element on <strong>your</strong> scrapbook page.<br />
18 www.stampinup.com
share it scrapbooking<br />
november 09 page (12" x 12")<br />
Calendar Alphabet & Numbers, Full<br />
Calendar, and Mark the Date sets;<br />
Calendar background stamp; Bashful<br />
Blue and Whisper White card stock;<br />
Blooms die cuts; Bashful Blue, Chocolate<br />
Chip, Old Olive, and Real Red Craft<br />
Stampin’ Pads; Chocolate Chip Stampin’<br />
Write marker; Old Olive 1/2" striped<br />
grosgrain ribbon; Latte Designer<br />
buttons; Stampin’ Dimensionals<br />
january 10 page (12" x 12")<br />
Calendar Alphabet & Numbers, Full<br />
Calendar, and Mark the Date sets;<br />
Calendar background stamp; Old Olive<br />
and Whisper White card stock; Blooms<br />
die cuts; Chocolate Chip, Old Olive,<br />
Pumpkin Pie, and Real Red Craft Stampin’<br />
Pads; Chocolate Chip Stampin’ Write<br />
marker; Latte Designer buttons; Stampin’<br />
Dimensionals<br />
Make this scrapbooking technique<br />
the focus of an upcoming workshop.<br />
Customers will love how quickly<br />
these pages come together, and<br />
they’ll come to you <strong>for</strong> help with their<br />
scrapbooking needs.<br />
<strong>april</strong> <strong>2010</strong> 19
share it stamps<br />
planes, ships, and automobiles<br />
We know you and <strong>your</strong> customers always want more masculine<br />
options <strong>for</strong> <strong>your</strong> paper crafting, so we’re sure you’re going to love<br />
our new Sentimental Journey stamp set and all the coordinating<br />
products! What man doesn’t love to travel, even if it’s only <strong>for</strong> the<br />
vehicles that get him from point A to B?<br />
Show <strong>your</strong> customers how simple it can be to create a small<br />
masculine album <strong>for</strong> a birthday or special occasion. All they need<br />
are a few photos from their last vacation, our new coordinating<br />
Travel Journal Designer Series paper, and our new On Board<br />
Briefcase Book, and they can create an album perfect <strong>for</strong> any dad.<br />
Then combine a vacation photo with a few of our Sentimental<br />
Journey images <strong>for</strong> a page that will get them excited <strong>for</strong>—or get<br />
them to start planning—their next vacation.<br />
Use the images from Sentimental Journey to embellish the outside—<br />
and inside—of our new Blue Herringbone 6" x 6" album. Your workshop<br />
guests are sure to love the idea and will want to buy their own albums!<br />
They’ll love presenting this fabulous album full of memories to the<br />
special men in their lives.<br />
Once you and <strong>your</strong> customers give Sentimental Journey a try, you’ll find<br />
all kinds of uses <strong>for</strong> it from scrapbook pages, to cards, to album covers. This<br />
new set is perfect <strong>for</strong> sons, husbands, fathers, boyfriends, and <strong>your</strong> guy<br />
friends . . . but don’t worry, we won’t tell if you create a pink airplane!<br />
Let <strong>your</strong> customers know that the Sentimental Journey<br />
set isn’t just <strong>for</strong> scrapbooking. Check out this month’s<br />
online extras <strong>for</strong> a Father’s Day card using this set.<br />
dad briefcase album<br />
Sentimental Journey set; Bashful Blue, Garden Green,<br />
Night of Navy, and Pumpkin Pie card stock; Travel Journal<br />
Designer Series paper; On Board Briefcase Book; Bashful<br />
Blue and Night of Navy Craft Stampin’ Pads; twill tape; linen<br />
thread; Silver brads; Stampin’ Dimensionals; Crop-A-Dile;<br />
Tag Corner and 1/16" Circle punches; Sizzix Big Shot;<br />
Billboard Sizzlits® Decorative Strip die<br />
travel briefcase page<br />
Sentimental Journey set; Garden Green, Kraft, Night of<br />
Navy, and Whisper White card stock; Pumpkin Pie textured<br />
card stock; On Board Briefcase Book; Chocolate Chip<br />
and Night of Navy Craft Stampin’ Pads; VersaMark® pad;<br />
Pumpkin Pie Stampin’ Write marker; Silver brads; Sherbet<br />
Designer buttons; Stampin’ Dimensionals; Crop-A-Dile; Mat<br />
Pack; paper-piercing tool; 1" Circle punch<br />
journey album<br />
Sentimental Journey set; Garden Green, Kraft, and Whisper<br />
White card stock; Blue Herringbone 6" x 6" album;<br />
Chocolate Chip and Garden Green Craft Stampin’ Pads;<br />
Pumpkin Pie 1-1/4" striped grosgrain ribbon; Sherbet<br />
Designer buttons; Circle Aluminum Metal Edge tags;<br />
Stampin’ Dimensionals; 1-1/4" Circle and 1-3/4" Circle<br />
punches; crochet thread<br />
Discover more <strong>2010</strong> Summer<br />
Mini Catalog products on<br />
pages 22 and 23.<br />
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feature<br />
ahistory<br />
ofhistories<br />
How scrapbooking started<br />
and why it’s still important<br />
Written By: Kimberly Fifita<br />
Art by: Jodi Gloeckner<br />
I grew up with “scrapbooks,” per se; I just didn’t know they were<br />
scrapbooks. My mom tirelessly recorded all our family events (and<br />
with six kids, there were a lot!) in a series of albums. She used doublesided<br />
tape to stick photos onto the page, then wrote out in longhand<br />
detailed captions with names and dates. Later, she started typing the<br />
captions on our old gray typewriter, and adding stickers to “dress up”<br />
the pages. What I remember most, though, is spending hours looking<br />
at these albums—there must have been 10–15—and reliving each<br />
vacation, Christmas morning, Easter egg hunt, and family activity. I<br />
also got to see what life was like be<strong>for</strong>e I existed, and compare what I<br />
looked like as a baby with my older siblings.<br />
May is National Scrapbooking Month—a special time to focus on the<br />
art of scrapbooking. For me, scrapbooking began with my mom’s old<br />
photo albums, but can you believe scrapbooking—or a <strong>for</strong>m of it—<br />
can be traced all the way back to the fifteenth century?<br />
We thought it would be interesting to give you a scrapbooking<br />
timeline; knowing that scrapbooking has such an illustrious history<br />
may inspire <strong>your</strong> non-scrapbooking customers to start!<br />
1775: James Granger<br />
publishes a history of<br />
England and leaves<br />
several blank pages at<br />
the end, encouraging<br />
readers to fill in the<br />
blank pages with their<br />
own continued history<br />
of England.<br />
1826: John Pool<br />
publishes Manuscript<br />
Gleanings and Literary<br />
Scrapbook, containing<br />
poems and engravings,<br />
which also teaches readers<br />
how to gather “scraps” <strong>for</strong><br />
their own books.<br />
1872: Mark Twain, a lifelong<br />
scrapbooker, invents the “selfpasting”<br />
scrapbook—arguably<br />
his most lucrative “book”!<br />
1900: George Eastman<br />
invents the Kodak<br />
Brownie—a camera easy<br />
enough <strong>for</strong> a child to use!<br />
Fifteenth century:<br />
with paper more accessible,<br />
“commonplace” books<br />
emerge, containing<br />
memorabilia of creators’<br />
trips and adventures.<br />
1801-1809: Thomas<br />
Jefferson serves as<br />
president of the United<br />
States, and scrapbooks in<br />
his spare time!<br />
1850s: Carte-de-Visite<br />
photography (note-sized<br />
photographs) becomes<br />
popular as people collect<br />
them and put them into albums.<br />
1880s: George Eastman<br />
invents the paper<br />
photograph.<br />
1940s: Following<br />
World War II and the<br />
accompanying recession,<br />
scrapbooking is mostly<br />
abandoned.<br />
1980: Marielen<br />
Christiansen is invited to<br />
share her family history<br />
albums at the World<br />
Conference on Records.<br />
The albums are a hit!<br />
For references and<br />
Stampin’ Supplies,<br />
see page 30.<br />
1981: Marielen and her<br />
husband write and publish a<br />
scrapbooking “how to” book<br />
and start a scrapbooking<br />
mail-order <strong>business</strong>.<br />
Soon after, retail scrapbooking<br />
stores began to appear—and<br />
the scrapbooking craze, as we<br />
know it today, was born!<br />
While scrapbooking trends have continued to change over the<br />
years, I still enjoy sitting down with my mom’s old books and<br />
poring over our family memories—memories that would have<br />
surely been lost without scrapbooking.<br />
<strong>april</strong> <strong>2010</strong> 21
feature<br />
sun<br />
The coordinating products in our<br />
<strong>2010</strong> Summer Mini Catalog will be <strong>your</strong> favorite part of summer!<br />
here comes the<br />
Are you as excited <strong>for</strong> summer as we are? We can’t wait to shed the<br />
layers of cotton and wool that have kept us warm all winter and<br />
let the sun take over! This year, however, there’s even more to get<br />
excited about: our <strong>2010</strong> Summer Mini Catalog. (It came bundled with<br />
this issue of Stampin’ Success, so we’re sure you’ve already picked<br />
out <strong>your</strong> favorite items!) We love the blend of occasions, trends,<br />
and looks represented in this mini and the upsell opportunities<br />
you’ll find throughout. And all of it perfectly defines summer!<br />
Invite and Takeout Box<br />
Summer is long sunny days followed by<br />
warm starry nights—the perfect season <strong>for</strong><br />
a luau! And our new Summer Entertaining<br />
Collection offers <strong>your</strong> customers the flair<br />
they need to turn any summer barbecue<br />
into an un<strong>for</strong>gettable Hawaiian bash. Show<br />
them how to use our Island Floral Bigz die<br />
to create a traditional necklace that will stay<br />
beautiful no matter how long the party lasts.<br />
(We created a single bloom to decorate a<br />
hand-deliver-only birthday party invitation.)<br />
Don’t <strong>for</strong>get to show off the coordinating<br />
Designer Series paper, takeout treat boxes,<br />
and stamp set; you’ll be amazed at how easily<br />
you’ll be able to upsell with this collection!<br />
luau invitation (5-1/2" x 4-1/4")<br />
Please Come set; Bashful Blue, Old Olive, Real Red,<br />
So Saffron, and Whisper White card stock; Old Olive<br />
textured card stock; Basic Gray Classic Stampin’ Pad;<br />
Basic Gray Stampin’ Write marker; Pumpkin Pie 1/4"<br />
grosgrain ribbon; Neutrals 5/8" Jumbo brads; Stampin’<br />
Dimensionals; Sizzix Big Shot; Island Floral and Top<br />
Note Bigz dies<br />
monogram takeout box<br />
Just Perfect Alphabet and Pretty Pony sets; Old Olive<br />
and Pumpkin Pie card stock; Island Oasis party favor<br />
boxes; Pumpkin Pie Classic Stampin’ Pads; VersaMark<br />
pad; White Stampin’ Emboss powder; Bashful Blue 1/4"<br />
grosgrain ribbon; linen thread; Stampin’ Dimensionals;<br />
1/16" Circle, 3/4" Circle, and 1" Circle punches<br />
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feature<br />
Scrapbook page<br />
Summer is time <strong>for</strong> friends and family, which<br />
(of course) we have to scrapbook! And our<br />
cool new builder wheels are just the thing <strong>for</strong><br />
putting together quick and easy pages. With<br />
so many different design combinations to<br />
choose from, <strong>your</strong> customers will want them<br />
all. And when they have their scrapbook<br />
pages done in a snap, they’ll have you to<br />
thank <strong>for</strong> the extra time with their family.<br />
sweet friend page (8-1/2" x 8-1/2")<br />
Posy Party and Thoughtful Friend Stampin’ Around®<br />
builder wheels; Bashful Blue, Old Olive, So Saffron, and<br />
Whisper White card stock; Bashful Blue and Pumpkin Pie<br />
Craft Stampin’ Pads; Basic Gray Stampin’ Write marker;<br />
Real Red 5/8" grosgrain ribbon; Scallop Edge punch<br />
Bookworm box<br />
Summer is a time to play! And few paper crafting products say<br />
“playful” like the accessories in our new Summer Mini. Take, <strong>for</strong><br />
instance our coordinating Bitty buttons and Itty Bitty Shapes<br />
punch pack. How cute is the button accent on our Bookworm<br />
bookplates set? Your customers will have a fab time learning how<br />
to make custom accents with these adorable clear buttons and tiny<br />
coordinating punched shapes!<br />
bookworm bookplates set<br />
First Day set; Bashful Blue, Real Red, So Saffron, and Whisper White card stock;<br />
Bashful Blue textured card stock; Bashful Blue Classic Stampin’ Pad; Jet Black<br />
StazOn® pad; watercolor pencils; linen thread; Silver brads; Bitty buttons; Stampin’<br />
Dimensionals; blender pens; Scallop Circle and 1-3/8" Circle punches; Itty Bitty<br />
Shapes punch pack; Box Pattern #53 from Pattern Library<br />
Between the weather, the scrapbooking opportunities, and all the<br />
time to play, we can’t pin down our favorite thing about summer. But<br />
one thing’s <strong>for</strong> certain: our <strong>2010</strong> Summer Mini Catalog is going to be a<br />
highlight of the season!<br />
<strong>april</strong> <strong>2010</strong> 23
feature<br />
scrapbooking<br />
capturing life’s moments <strong>for</strong> review<br />
every year <strong>for</strong> christmas, Shelli and her brothers and<br />
sisters exchange “Year in Review” scrapbook pages—a<br />
bundle of pages created by each sibling (or his/her spouse<br />
and children) that captures the year’s milestones <strong>for</strong> that<br />
particular family. The tradition began as a valuable way to<br />
keep track of family members as they grew up, went away to<br />
school, married, started careers, and began their own families.<br />
Today the pages, gathered together in treasured albums,<br />
represent a rich legacy of challenges and triumphs, failures<br />
and accomplishments, moments and milestones that bring a<br />
family together and bind generations together <strong>for</strong>ever.<br />
“Scrapbooking is so much more than photos,” Shelli<br />
observes. “Photos—and the accompanying journaling—<br />
gathered together in a visually appealing, accessible<br />
way help you look back and remember the moment, the<br />
emotions, what was going on right be<strong>for</strong>e and after, and<br />
sometimes even during the moment. That’s scrapbooking.”<br />
In December 2009, Shelli and the Gardner girls gathered to<br />
make the Year in Review pages and talk about the value of<br />
scrapbooking.<br />
Creating a Connection<br />
“Scrapbooking definitely creates a connection between<br />
generations,” says Megan. “One of my most valuable<br />
possessions is a collection of letters that my grandmother<br />
and grandfather wrote to each other when he was serving<br />
in the war. I also have a picture of them about the same<br />
time, and it is the ultimate <strong>for</strong> me—to connect with them<br />
in that way, and get to know them during that time of<br />
their lives.”<br />
Sara has kept a journal much of her life, and scrapbooking<br />
is a natural extension of her commitment to preserving—<br />
and <strong>sharing</strong>—her life with her children, and their<br />
children, and so on. And her life isn’t the only one she<br />
wants to share. “I look at pictures of my Grandmother<br />
Heather, and the only way my children will know her<br />
is if we collect those pictures and write about her in<br />
scrapbooks,” says Sara.<br />
Shalae agreed, and took it one step further. “Scrapbooking<br />
can help strengthen ties with living relatives too,” she<br />
points out. “Cooper was a baby when Shanna left on her<br />
church mission, but he knew Shanna when she came home<br />
24 www.stampinup.com
feature<br />
a year and a half later because he’d seen her pictures in<br />
scrapbooks. And when Sara and Sean were gone <strong>for</strong> two<br />
years while he was at school, we took pictures every time<br />
they came home to visit, and my kids looked at those<br />
pictures over and over again because they missed their<br />
cousins, and the scrapbooks helped them feel connected.”<br />
Bringing It All Together<br />
Sage’s scrapbooks are her journals. “I’m not very good at<br />
writing in a journal,” she says, “but when I scrapbook I can<br />
combine what I’d write in a journal with pictures, and it<br />
consolidates memories and life experiences in one place.<br />
You can see and read about events at the same time.”<br />
Shanna takes “tons of photos” and definitely sees the value<br />
of scrapbooking. “I had baby pictures of me that I took<br />
with me on my church mission, and people loved looking at<br />
them,” she recalls. “It’s always fun to see pictures of people<br />
in their past, at a time when maybe you didn’t know them.<br />
You can get to know them more completely that way.”<br />
Enjoying the Process<br />
Shanna doesn’t spend a lot of time scrapbooking these days<br />
(“I can see myself doing a lot more when I have my own<br />
family,” she says), but she compares the process of creating<br />
scrapbook pages with her great passion—cooking. “I see a<br />
dish in my mind, or taste certain flavors, and I can create<br />
that dish or taste in the kitchen,” she explains. “In the<br />
stamp room, I’m not as good. I’ll see a masterpiece in my<br />
mind that looks great, and it never ends up looking that<br />
good in real life! But with experience, we all get better.”<br />
Shalae sees pages in her mind as well. “And they never work<br />
out either!” she says, <strong>sharing</strong> Shanna’s frustration. “But I’ve<br />
learned I don’t have to create, I can copy others. And I enjoy<br />
Emboss resist technique: These Year in Review pages feature<br />
a double emboss resist technique. Sponge More Mustard and<br />
Old Olive ink on the Chocolate Chip Patterns Designer Series<br />
paper, then emboss with images from the Circle Circus set<br />
and VersaMark ink. Finally, sponge Chocolate Chip ink on the<br />
embossed images, and wipe off with a tissue.<br />
<strong>april</strong> <strong>2010</strong> 25
feature<br />
the process of stamping and creating pages, partially because I recognize the value<br />
of what I’m creating. What really matters is that I’m preserving memories and not<br />
necessarily where the design came from.”<br />
Sage is an avid fan of Simply Scrappin’ kits. “I like to do the same event—<br />
whether it’s a trip, a birthday, whatever—with the same color theme,” she<br />
explains. “So the kits work great! I’ll add different elements and things like<br />
that, but I keep it pretty simple. Maybe if I ever get caught up, I’ll gussy my<br />
pages up a little more, but <strong>for</strong> now, it’s all about making it quick.”<br />
May marks National Scrapbooking Month in the US, a<br />
wonderful opportunity <strong>for</strong> Stampin’ <strong>Up</strong>! demonstrators<br />
to connect with the more than 25 million people who<br />
categorize themselves as scrapbookers. Schedule<br />
a scrapbooking workshop where you highlight<br />
scrapbooking products and projects, share tips<br />
on journaling, or offer other valuable support and<br />
encouragement to scrapbookers.<br />
happy everything spread (each page 8-1/2" x 11")<br />
Circle Circus and Happy Everything sets; Sanded background; Chocolate<br />
Chip, More Mustard, and Old Olive card stock; Chocolate Chip Patterns<br />
Designer Series paper; Chocolate Chip, More Mustard, and Old Olive Classic<br />
Stampin’ Pads; VersaMark pad; Chocolate Chip Stampin’ Write marker;<br />
Stampin’ Dimensionals; Chocolate Chip and Old Olive 5/8" grosgrain<br />
ribbon; Flower Fusion Accents & Elements; Clear Stampin’ Emboss powder;<br />
Playground Designer buttons; 1-1/4" Circle and 1-3/8" Circle punches; linen<br />
thread; sponges; heat tool; sewing machine and thread<br />
Megan is “stoked” about My Digital Studio <strong>for</strong> the same reason. “I’m intimidated<br />
by the whole scrapbooking thing,” she explains, “but with MDS you can start<br />
with a design and then move things around the way you like it. It’s easy and<br />
simple, and I’m excited about that.”<br />
Making Vivid Memories<br />
Like all the Gardners (and most of the rest of the scrapbooking world), Sara is<br />
behind on scrapbooking, although she has committed to creating an album <strong>for</strong><br />
each of her five children commemorating their first year. “The kids love to look at<br />
those scrapbooks,” she says. “They talk about who is in the pictures and what is<br />
happening, and their memories are more real and vivid because of that. I want to<br />
make more moments available to them in that way.”<br />
Although she hasn’t always felt strongly about scrapbooking (“I don’t have<br />
any scrapbooks when the girls were younger,” she admits), Shelli does now.<br />
“Scrapbooking is a lifelong calling <strong>for</strong> me,” she says. “Someday I’ll be where I<br />
want to be, but <strong>for</strong> now I’ll just enjoy the moments I can capture in pages, and<br />
look <strong>for</strong>ward to the day when I can do more.”<br />
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feature<br />
Donna Wizniuk<br />
Nickole Chiasson<br />
Lisa Luchau<br />
We hope you enjoyed Leadership<br />
<strong>2010</strong>! For those of you who couldn’t<br />
make it, we asked our six leadership<br />
reporters to tell us about their<br />
overall leadership experience.<br />
Jackie Bultje<br />
Elaine Paget<br />
Jill Hilliard<br />
Donna Wizniuk<br />
camrose, alberta<br />
I am back at home after my second leadership, and I’m happy to say<br />
that I love what I do! My mind is in serious inspiration overload.<br />
There are so many ideas to implement—both creative and <strong>business</strong>.<br />
As I think back on Leadership <strong>2010</strong>, it’s very difficult to pinpoint<br />
a favorite moment, class, or fun time! The experience is not solely<br />
about the classes and main stage events; there is something about<br />
being with people that love the same thing you do that brings a<br />
feeling of com<strong>for</strong>t and enjoyment and helps you to leave the stress<br />
of everyday life behind. Even if it’s only <strong>for</strong> a few days, it’s great fun!<br />
This includes swapping be<strong>for</strong>e and after class, in line, in the hotel<br />
lobby, even at the airport—swapping anywhere you see someone<br />
wearing their Stampin’ <strong>Up</strong>! lanyard, or carrying their leadership bag.<br />
My display board is full! It’s so great to be in an atmosphere where<br />
you can stop and talk to a complete stranger, and in an instant you<br />
feel like you’re with a friend. I love that!<br />
After all is said and done, I love the whole experience! I can’t wait until<br />
the next leadership; hopefully it will be part of my kickoff to 2011!<br />
Lisa Luchau<br />
des moines, washington<br />
Looking back over my experience at Leadership <strong>2010</strong>, I have to say that<br />
it was probably one of my favorite leadership events. I felt that there was<br />
just the right amount of balance between creative ideas and <strong>business</strong><br />
tools. I especially enjoyed the opportunity to attend classes that focused<br />
on specific parts of the Stampin’ <strong>Up</strong>! <strong>business</strong> such as the focus on the<br />
Hispanic market, how to incorporate fabric into our <strong>business</strong>es (Jill<br />
Olsen’s quilts were amazing!), and more about how to use and sell My<br />
Digital Studio. The hands-on training opportunity and staff available to<br />
answer questions were so helpful.<br />
Managers’ Reception once again was a truly unique experience, this time<br />
with a Mexican flare. It not only gave me the opportunity to interact with<br />
friends that I only see once a year, but also to share the experience with my<br />
husband who attended the event <strong>for</strong> the first time. Managers’ Reception is<br />
always an event where I feel special with treats or gifts, and this time was<br />
no exception. Each time I attend a Stampin’ <strong>Up</strong>! event I return home more<br />
energized, even more appreciative of what the company offers us, and with<br />
tons of ideas to carry me through the next few months!<br />
<strong>april</strong> <strong>2010</strong> 27
feature<br />
To read more about Leadership Conference <strong>2010</strong>, go to<br />
Events>Leadership Conference>Leadership Highlights on<br />
the Demonstrator Web Site.<br />
Elaine Paget<br />
kamloops, british columbia<br />
There is always so much excitement and energy at Stampin’ <strong>Up</strong>!<br />
events. With swaps, fun new products, and Memento Mall purchases,<br />
it is always fabulous!<br />
The main message I heard in general session was to think about<br />
<strong>your</strong> <strong>business</strong>, decide what <strong>your</strong> Stampin’ Story is, and then share<br />
it. Shelli shared her story about starting Stampin’ <strong>Up</strong>! and what<br />
the <strong>business</strong> means to her. Then Dale’s message was “Remember to<br />
keep the main thing the main thing.” You can’t be all things to all<br />
people, so go with <strong>your</strong> passion and strengths and you will achieve<br />
<strong>your</strong> goals. This year the focus is on getting back to the workshop,<br />
contacting people, and recruiting.<br />
At all Stampin’ <strong>Up</strong>! functions I enjoy meeting people. To me it is a<br />
time to rekindle old relationships and make new ones. I have a great<br />
time doing just this. Of course I also want to stamp at Stampin’ <strong>Up</strong>!<br />
functions, and the Make & Takes allow us to do just that.<br />
For those who have never attended a Stampin’ <strong>Up</strong>! event, I feel it<br />
is well worth the money. I learn so much, and it builds excitement<br />
which I can then pass on to my customers and downline.<br />
Nickole Chiasson<br />
larose, louisiana<br />
Leadership <strong>2010</strong> was a truly energizing experience! From the classes<br />
to conversations with other demonstrators, the knowledge I gained<br />
from this conference was so motivating. Shelli encouraged us to<br />
share our Stampin’ Story and remember why we do what we do. Her<br />
heartfelt messages show her love <strong>for</strong> what she does and her focus on<br />
people and relationships. I love being part of a company that puts so<br />
much value on me and what I can do with this amazing opportunity.<br />
Managers’ Reception was fabulous and over the top as always.<br />
General sessions were full of surprises! I’ve already started working<br />
on earning that Workshop of a Lifetime! Can you just imagine Shelli<br />
coming to <strong>your</strong> town to demonstrate at <strong>your</strong> workshop? Thank you<br />
Stampin’ <strong>Up</strong>! <strong>for</strong> our beautiful quilt square and brand new stamp set!<br />
Sue Rusch [the keynote speaker] added to the electricity by <strong>sharing</strong><br />
her knowledge of leadership and personal recruiting. She gave<br />
specific details on the behaviors of remarkable recruiters, and I can’t<br />
wait to put those into practice. It’s all about “keeping the main thing<br />
the main thing.” The main thing is to “Love What You Do” and “Share<br />
What You Love.” And I’ll be doing just that.<br />
28 www.stampinup.com
feature<br />
Jackie Bultje<br />
chatham, ontario<br />
One great thing about leadership is the lasting friendships.<br />
Leadership is smaller with just under 1,000 demonstrators present,<br />
compared to well over 3,000 at convention. The focus is definitely<br />
on building <strong>your</strong> <strong>business</strong>, and there are lots of practical ideas. One<br />
of the nicest things is that much of the material is available online<br />
afterwards, so you don’t have to worry too much about taking notes<br />
while you are trying to listen.<br />
Excitement is contagious, and leadership fills you not only with<br />
excitement, but also with concrete ways to grow <strong>your</strong> <strong>business</strong> and<br />
fuel <strong>your</strong> <strong>creativity</strong>. The best investment in <strong>your</strong> <strong>business</strong> is to take<br />
advantage of every training opportunity that Stampin’ <strong>Up</strong>! gives you,<br />
from the small to the large. Participate in the webinars, watch the<br />
videos in the Training section on the Demonstrator Web Site, go to<br />
regionals, and save up <strong>for</strong> convention. If you were not eligible to go to<br />
leadership this year, make it <strong>your</strong> goal to go next year. If you were at<br />
leadership but were not eligible <strong>for</strong> Managers’ Reception, make that<br />
<strong>your</strong> goal <strong>for</strong> next year. Never think that a goal is too lofty <strong>for</strong> you;<br />
just break it down into smaller goals, and when one goal is met, raise<br />
the bar and reach <strong>for</strong> new heights. We have been given a great recipe<br />
<strong>for</strong> success, now we just have to use it!<br />
Jill Hilliard<br />
collegeville, pennsylvania<br />
I had a wonderful time at Leadership <strong>2010</strong>, and have come home with<br />
some fabulous ideas! The most memorable moments were the final<br />
moments at leadership. Shelli presented the Bright Idea award to Jill<br />
Olsen <strong>for</strong> her new market ef<strong>for</strong>ts with the Sizzix Big Shot. Jill showed<br />
off all the incredible quilts and things she has made and the amazing<br />
work she has done blending our products into the world of fabric.<br />
After the award, Shelli announced to all of the demonstrators<br />
that the employees of Stampin <strong>Up</strong>! used the Sizzix Big Shot and<br />
the 5-Point 3-D Star Bigz die to make a quilt block <strong>for</strong> everyone<br />
attending leadership. Now, Stampin’ <strong>Up</strong>! is not a textile factory, so<br />
she went on to explain that employees brought in their own sewing<br />
machines at the manufacturing facilities and made 1,000 quilt blocks<br />
<strong>for</strong> us to take to our workshops to share with customers that may not<br />
be interested in stamping but are interested in fabric crafts. This was<br />
so incredible!<br />
There is nothing like getting together with 1,000 other women who<br />
love the same thing I love—stamping! The friendships, the energy,<br />
and the excitement were all in the true fashion of an amazing<br />
Stampin’ <strong>Up</strong>! event. I’m already looking <strong>for</strong>ward to convention!<br />
<strong>april</strong> <strong>2010</strong> 29
fyi<br />
<strong>for</strong> <strong>your</strong><br />
FYI<br />
in<strong>for</strong>mation<br />
stampin’ supplies<br />
“A Scrapbooking Journey,” page 10<br />
my air <strong>for</strong>ce journey page (11" x 8-1/2")<br />
Calendar Alphabet & Numbers, Just Perfect Alphabet, and Sentimental Journey sets;<br />
Dotted Lines jumbo wheel; Basic Gray, Brocade Blue, Confetti White, and Real Red<br />
card stock; Basic Gray, Brilliant Blue, Bordering Blue, and Real Red Craft Stampin’<br />
Pads; Brilliant Blue Stampin’ Write marker; Silver brads; Stampin’ Dimensionals; 3/16"<br />
Corner Rounder, 1/2" Circle, 1" Circle, and Round Tab punches; Sizzix Big Shot; Top<br />
Note Bigz and 20th Anniversary Embosslits dies; stamping sponges<br />
journey to london page (8-1/2" x 11")<br />
Calendar Alphabet & Numbers, Contempo Alphabet, Itty Bitty Backgrounds, and<br />
Sentimental Journey sets; Bashful Blue, Basic Gray, Confetti White, Kraft, and<br />
Real Red card stock; Basic Black, Basic Gray, Brocade Blue, and Real Red Craft<br />
Stampin’ Pads; Dazzling Diamonds Stampin’ Glitter®; Bold Brights® brads; Real<br />
Red Corduroy buttons; Stampin’ Dimensionals; 3/16" Corner Rounder; 1/2" Circle,<br />
1" Circle, and Scallop Edge punches; stamping sponges<br />
road trip views page (8-1/2" x 11")<br />
Calendar Alphabet & Numbers, Just Perfect Alphabet, and Sentimental Journey sets;<br />
Dotted Lines jumbo wheel; Basic Gray, Brocade Blue, Confetti White, Kraft, and Real<br />
Red card stock; Basic Gray, Brilliant Blue, Brocade Blue, and Real Red Craft Stampin’<br />
Pads; Real Red Stampin’ Write marker; linen thread; Silver brads; Fresh Favorites II<br />
buttons; Stampin’ Dimensionals; Round Tab, 3/16" Corner Rounder, 1" Circle, and<br />
1-3/8" Circle punches; Sizzix Big Shot; Alphabet Simple Letters Bigz die set; Perfect<br />
Polka Dots Textured Impressions embossing folder; stamping sponges<br />
Answer to Twila’s Correction<br />
On her Journey to London page, Twila stamped the wrong letter in the word London.<br />
To fix it, she placed the compass over the letter to represent the “o” in London.<br />
“taking a few minutes <strong>for</strong> mom,” page 16<br />
mom page (12" x 12")<br />
Messages from Mom set; A to Z background stamp; Old Olive, Pretty in Pink, Pumpkin<br />
Pie, Rose Red, and Very Vanilla textured card stock; Sweet Pea Designer Series paper<br />
stack; On Board Long Board; Regal Rose and Soft Suede Classic Stampin’ Pads; Soft<br />
Suede Stampin’ Write marker; Fine Galaxy Stampin’ Glitter; Old Olive 5/8" satin ribbon;<br />
Elementary Ribbon Originals®; Clear Rhinestone brads; Pretty in Pink corduroy buttons;<br />
Playground and Sherbet Designer buttons; Stampin’ Dimensionals; Circle Scissor®<br />
Plus; Extra-Large Fancy Flower, Scallop Edge, Small Heart, Trio Flower, 1/16" Circle, and<br />
1" Circle punches; Sizzix Big Shot; Scallop Circle #2 Bigz die; Alphabet Simple Letters<br />
Bigz die set<br />
“A History of Histories,” page 21<br />
it’s time to bloom page (8" x 8")<br />
Bella’s Bloom and Gallery sets; En Français background stamp; Kraft, Old Olive,<br />
Rose Red, and Whisper White card stock; Chocolate Chip textured card stock;<br />
Thoroughly Modern Designer Series paper; Chocolate Chip and Rose Red Craft<br />
Stampin’ Pads; Chocolate Chip Stampin’ Write marker; Flower Fusion Accents &<br />
Elements; Pretties Kit; Stampin’ Dimensionals; Butterfly and 1/2" Circle punches;<br />
Sizzix Big Shot; Beautiful Butterflies Bigz die; sewing machine and thread<br />
Sources<br />
Jarvik, Elaine. “Memories & Mementos.” Deseret News. 23 April 1997, C1.<br />
Mickell, Joe. Camera Clues: A Handbook <strong>for</strong> Photographic Investigation. Lexington:<br />
University Press of Kentucky, 2005.<br />
Library of Congress. “Thomas Jefferson.” Web Guides. Available from http://www.loc.<br />
gov/rr/program/bib/prespoetry/tj.html. Internet; accessed 20 October 2009.<br />
PBS. “Mark Twain: Scrapbook.” PBS. Available from http://www.pbs.org/marktwain/<br />
scrapbook/index.html. Internet; accessed 20 October 2009.<br />
The Photography Museum. “A Brief History of the Carte de Visite.” The American Museum<br />
of Photography. Available from http://www.photographymuseum.com/histsw.htm.<br />
Internet; accessed 20 October 2009.<br />
Tucker, S., Ott, K., & Buckler, P. The Scrapbook in American Life. Philadelphia: Temple<br />
University Press, 2006.<br />
University of Virginia. “MT’s Most Profitable Book?” MT’s Scrapbook. Available from http://<br />
etext.virginia.edu/railton/marketin/scrpbook.html. Internet; accessed 20 October 2009.<br />
à la card<br />
You’ll find a card created with this template on page 22.<br />
celebrate you<br />
congratulations to our talented<br />
demonstrators who had their creations<br />
published in consumer magazines!<br />
Elizabeth Augustin | west hempstead, new york<br />
Stamp It! Cards <strong>2010</strong><br />
Joanne Hoffmann | colorado springs, colorado<br />
Stampers’ Sampler February/March <strong>2010</strong><br />
Lucian Luprek | kendall park, new jersey<br />
Stamp It! Cards <strong>2010</strong><br />
Mary Ashby | o’fallon, missouri<br />
Stamp It! Cards <strong>2010</strong><br />
Ruth Presley | livermore, cali<strong>for</strong>nia<br />
Scrap & Stamps Arts March <strong>2010</strong><br />
30 www.stampinup.com
make it happen<br />
contestcategories may<br />
The following Art Contests are <strong>for</strong> the month of May.<br />
Except where contests <strong>for</strong> individual countries are noted,<br />
demonstrators from the US and Canada may enter all contests and<br />
one winner will be chosen <strong>for</strong> each contest, regardless of country.<br />
May Contest winners will be featured in our July issue.<br />
walkin’ on<br />
Summer-themed projects<br />
sunshine Entries due April 30<br />
wow! art file<br />
All other projects<br />
May contest deadlines<br />
• Contests run <strong>for</strong> a single month at a time, with the deadline<br />
falling on the last day of the month. This May Contest runs<br />
April 1–30.<br />
• Entries <strong>for</strong> the May Contest must be received in our office<br />
on or be<strong>for</strong>e April 30, <strong>2010</strong>.<br />
• Please pack all entries carefully and label the box or envelope<br />
with the contest month and category. (See address below.)<br />
Contest entries will not be returned.<br />
upcomingcontests<br />
sweet summer Projects featuring<br />
sensations<br />
Summer Mini products<br />
Entries due May 31<br />
school days<br />
Projects with a school/teacher theme<br />
Entries due June 30<br />
monthly contest rules and in<strong>for</strong>mation<br />
• Winning projects often share the following features: They<br />
use only one set along with a greeting set, plus backgrounds,<br />
borders, or frames. Use of the Write Me a Memory® Journaling<br />
Fonts CDs is limited to journaling only (not titles). Scrapbook<br />
pages include photos and journaling. We receive more entries<br />
in the Wow! Art File because there are no subject limitations,<br />
so <strong>your</strong> chances of winning are better in the other category.<br />
• Include a list of Stampin’ Supplies used to make <strong>your</strong> entry:<br />
Specify stamp set or wheel names; the types and colors of<br />
papers, card stock, markers, pens, pads; and any accessories<br />
or tools used. Stamps and accessories used must be in the<br />
current catalog. Give clear directions, if necessary. Also write<br />
<strong>your</strong> name, demonstrator number, the month of the contest,<br />
and the category you are entering. Write this in<strong>for</strong>mation<br />
directly on the back of the card or item, if possible.<br />
• All scrapbook layouts must contain photos. When<br />
submitting photos of you or members of <strong>your</strong> immediate<br />
family, you grant Stampin’ <strong>Up</strong>! the right to publish<br />
those photos. However, if you’d like to submit a project<br />
with photos of individuals other than immediate family<br />
members, please have all main subjects in the photo<br />
fill out a photo waiver <strong>for</strong>m, which can be found on the<br />
Demonstrator Web Site under My Business>My Business<br />
Resources>Copyright. Make sure those photo waivers are<br />
included with any projects you submit to Stampin’ <strong>Up</strong>! Do<br />
not send photos taken by professional photographers unless<br />
you have obtained a release of the copyright in writing.<br />
Please include that release with <strong>your</strong> submission.<br />
• Mail to: Stampin’ <strong>Up</strong>! Contest: [Category Name]<br />
12907 South 3600 West<br />
Riverton, UT 84065<br />
• Submission of artwork to Stampin’ <strong>Up</strong>! constitutes<br />
agreement with Stampin’ <strong>Up</strong>!’s payment policy and<br />
acknowledgment that the artwork becomes the property<br />
of Stampin’ <strong>Up</strong>! to be used by the company as desired.<br />
• Submit as many entries per category as you wish. Do not<br />
submit projects made with patterns or images known to be<br />
copyrighted. Contest winners in each category may select<br />
any three stamp sets (excluding hostess sets) from the<br />
current catalog and/or mini catalog. (Demonstrator Support<br />
will call winners and take their free stamp orders within<br />
10 <strong>business</strong> days of the contest deadline.)<br />
• Stampin’ <strong>Up</strong>! cannot answer inquiries about whether<br />
or not contest entries arrived in the office. If you want<br />
proof of delivery, please send by registered mail or a<br />
similar option.<br />
on <strong>your</strong> own<br />
“It is very rewarding to achieve the goals I set. It gives me a<br />
great sense of accomplishment, and in turn encourages me<br />
to do more.”<br />
—Megan Daves, Round Rock, Texas<br />
Ever have trouble sticking to <strong>your</strong> goals? Megan Daves shares her<br />
motivation and inspiration <strong>for</strong> setting and consistently meeting her goals.<br />
One of Megan’s favorite ideas? When you set a goal, determine how you’ll<br />
reward <strong>your</strong>self when you reach it! You’ll find that a personal reward can help<br />
you stay motivated and inspired to reach that next level.<br />
Break out of <strong>your</strong> com<strong>for</strong>t zone by trying <strong>your</strong> hand at either card making or<br />
scrapbooking. If one or the other is <strong>your</strong> preference, you can help teach <strong>your</strong><br />
customers how versatile both mediums are when you apply the same basic<br />
principles! The article on page 14 walks you through some of those principles<br />
that can help you, or <strong>your</strong> customers, expand <strong>your</strong> crafting horizons.<br />
No one in <strong>your</strong> life is quite like <strong>your</strong> mother. Make sure <strong>your</strong> mom knows<br />
how much you appreciate her by giving her some of <strong>your</strong> time. Creating a gift<br />
by hand—whether a scrapbook page, card, or other gift—is a genuine thought<br />
from the heart that she’ll love. See the article on page 16, and this month’s<br />
Online Extras, <strong>for</strong> inspiration.<br />
with <strong>your</strong> downline<br />
“I believe my customers are looking <strong>for</strong> creative inspiration.<br />
This year I concentrated not only on cards but creative ways<br />
to save money in their gift giving throughout the year.”<br />
—Kimberly Van Diepen, Colorado Springs, Colorado<br />
Celebrate National Scrapbooking Month with <strong>your</strong> downline! The concept of<br />
scrapbooking can be intimidating <strong>for</strong> some people, but it doesn’t have to be. Plan<br />
an activity with <strong>your</strong> downline to try out some simple scrapbooking ideas together,<br />
such as scrapbooking a year’s worth of photos in one sitting as described in the<br />
article on page 18. The encourage them to hold their own National Scrapbooking<br />
Month celebrations with their customers, and show them how simple and rewarding<br />
scrapbooking can be!<br />
The air might still be chilly, but summer will be here sooner than you think! Take<br />
some time at <strong>your</strong> next downline meeting to highlight the fantastic new Summer<br />
Mini Catalog, and make sure to take advantage of the demonstrator preorder<br />
period, starting April 1. Challenge <strong>your</strong> downline to maximize the potential of the<br />
new mini by contacting previous hostesses to book a summer fun workshop!<br />
Love What You Do was the Leadership <strong>2010</strong> theme, and we know you do just that. If<br />
you had the opportunity to attend this year’s fantastic leadership conference, you’ll<br />
want to pass along some of the great messages you heard to <strong>your</strong> downline so they<br />
can join in on <strong>your</strong> enthusiasm and momentum.<br />
<strong>april</strong> <strong>2010</strong> 31
The <strong>2010</strong> Summer Mini Catalog captures<br />
many summer favorites—ice cream,<br />
vacations, luaus, graduations, Father’s Day,<br />
outdoor grilling, and more—providing you<br />
plenty of options <strong>for</strong> amazing summer<br />
workshops. Take advantage of the<br />
preorder beginning April 1, and start<br />
preparing <strong>for</strong> summer workshops early.<br />
12907 South 3600 West<br />
Riverton, UT 84065
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