sharing creativity & caring for your business ... - Stampin' Up!

sharing creativity & caring for your business november 2011

share a moment with shelli 

contact information 

In each November issue of Stampin’ Success for as 

long as I can remember, I have written a message of 

thanksgiving and gratitude. Each year, I briefly think 

about discussing something different, wondering if 

you get tired of the same topic year after year. But I 

can’t do it—gratitude is such an integral part of who 

I am and what I believe in, and I can’t miss out on such 

a natural opportunity as Thanksgiving to express mine. 

Dietrich Bonhoeffer, a German theologian and pastor, 

once said, “In ordinary life we hardly realize that we 

receive a great deal more than we give, and that it is 

only with gratitude that life becomes rich.” 

I have been blessed to have received so many wonderful 

blessings from a loving Heavenly Father . . . certainly 

much more than I have given! And the most precious 

of my blessings are the amazing people who have been 

part of my life through the years. They say you can’t 

take anything with you but the relationships and 

memories you’ve created with others; these are things 

that bring the greatest joy and meaning to our lives. 

I know that’s certainly the case in my life! 

Thanksgiving is the perfect time for me to express thanks 

to you. I don’t think you can ever say “thank you” enough— 

especially if it’s sincere, and my thanks are most definitely 

sincere. As a demonstrator, you have caught the vision of 

what I imagined Stampin’ Up!® could be so many years ago. 

You share my love for what we do, and what we believe in. 

You love to create, and you are dedicated to making a 

difference in the lives of those around you—all things 

that I believe in so passionately! 

During this holiday season, I wish you the blessing of 

being grateful, and enjoying the richness in your life that 

comes from recognizing the many wonderful blessings 

that fill our lives! 

Happy Thanksgiving! 

(800) stamp up 

Hours: 7:00 am–7:00 pm (mt), Monday–Friday 

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(MC, Visa, Discover, Electronic Funds Transfer) 

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(801) 257-5338 

Correspondence fax 

www.stampinup.com 

Stampin’ Up! website address 

ds@stampinup.com 

Demonstrator Support e-mail address 

Send us Starter Kit and 

Tax-Exempt Mail Orders to: 

Stampin’ Up!® Order Entry 

PO Box 550 

Riverton, UT 84065-0550 

(All other mail orders will be returned.) 

Send us Exchange Orders to: 

Stampin’ Up! Order Exchanges 

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Riverton, UT 84065 

Send Written Correspondence to: 

Stampin’ Up! 

PO Box 550 

Riverton, UT 84065-0550 

Send Canadian Starter Kit Orders, 

Tax-Exempt Orders, Written 

Correspondence, and Exchange 

Orders to: 

Stampin’ Up! Canada ULC 

330, 2618 Hopewell Place, N.E. 

Calgary (Alberta) T1Y 7J7 

Canada 

Send Contest Entries to: 

Contest: [Category Name] 

Stampin’ Up! 



USA 

please note 

If you try to submit your orders or new recruit 

Starter Kit Order Forms on the last day of a 

commission, incentive, or sales period, you risk 

not getting your order in before the deadline due 

to heavy order volumes. 

Third Party Trademarks 

All trademarks not owned by Stampin’ Up! 

that appear in Stampin’ Success, if any, are the 

property of their respective owners. 

limited copy permission 

Stampin’ Up! publications and original artwork 

are trademark and copyright protected. 

Nevertheless, Stampin’ Up!® hereby grants 

permission to active demonstrators of the 

company to copy pages of Stampin’ Success® 

or the Stampin’ Up! demonstrator website for 

personal use (such as copying revised policy 

statements from the Demonstrator Manual 

or enlarging patterns); for training purposes 

(for Stampin’ Up! recruits only); and for 

business purposes (as in the distribution of 

sales promotion flyers). Pages may not be sold, 

licensed or copied for distribution to customers 

or others without specific permission. 

© 2011 Stampin’ Up! 

2 www.stampinup.com

contents 

november 2011 

features 

24 maintaining your business through the 

holiday season 

26 rise above the rest with the right attitude 

27 make simple gifts using My Digital Studio 

live it recognition & inspiration 

7 title promotions August 2011 

8 art contest winners September 2011 

9 demonstrators of the year 1–5 

12 becky roberts shares her hopes 

12 

18 

make it projects to create, techniques to try 

14 don’t resist the urge to emboss 

16 pull out your camera and start snapping 

18 share the holiday cheer with your neighbors 

share it ideas for your workshops 

19 wrap your gifts in style 

20 enjoy the countdown with your own 

advent calendar 

22 score points when you share Simply Scored 

23 join in on the Worldwide Week of Workshops 

SPANISH 

Articles marked with this logo are available in Spanish on the Spanish 

demonstrator website under Mi Empresa>Recursos de Mi Empresa> 

Publicaciones de Stampin’ Up!>Stampin’ Success>2011>Noviembre. 

21 

in every issue 

2 Share a Moment 

with Shelli 

4 Calendar 

5 Art Show 

6 Cover Creations 

30 FYI 

31 Make It Happen 

28 

Demo It! 

Projects marked with this logo are excellent choices for workshop demonstrations. 

Cards can be completed in 5–8 minutes, and scrapbook pages in under 15 minutes. 

online extras 

You’ll find all of our Online Extras on the demonstrator website under My Business> 

My Business Resources>Stampin’ Up! Publications>Stampin’ Success>2011>November. 

Contempo Stampin’ 

Around Wheel 

Scallop Trim Border Punch 

Hand-Penned Holidays Set 

Simply Scored 

Letters to Santa 

Designer Series Paper 

You'll find the complete supply lists and 

instructions for these projects in this 

month’s Online Extras. 

november 2011 

3

calendar 

november2011 

sunday monday tuesday wednesday thursday friday saturday 

Hispanic 

opportunity calls* 

1 2 3 4 5 

demo tip: “Support all levels in your downline, and 

never be afraid to recruit—even your best customer.” 

—Kim Assaly | L’orignal, ontario 

Hispanic 


6 7 8 9 10 11 12 

December 2011 

Stampin’ Success 

now online 

Who Is Not Meeting 

Quarterly Sales 

Minimums report 

now available; 

begin preparing for 

December workshops 

Hispanic 


13 14 15 16 17 18 19 

Thanksgiving holiday (US): 

Stampin’ Up! offices closed 

Hispanic 


20 21 22 23 24 25 26 

Last business day 

of the month; 

December 

Contest entries 

due; Hispanic 


27 28 29 30 

catalogs 

2011 Holiday Mini Catalog 

sales period 

2011–2012 Idea Book & Catalog 

and Celebrando Creatividad 

sales periods 

promotions 

Sweet Pressed Cookie Stamps 

sales period 

october 

2011 Holiday Mini Catalog sales period 

2011–2012 Idea Book & Catalog and Celebrando 

Creatividad sales periods 

Sweet Pressed Cookie Stamps sales period 

 

1 World Card Making Day 

10 Thanksgiving Day (CAN): Calgary 

office closed 

12 November 2011 Stampin’ Success now online 

17 Who Is in Pending report now available; 

begin preparing for November workshops 

31 Halloween; last business day of the month; 

November Contest entries due 

4 www.stampinup.com 

december 

2012 Occasions Mini Catalog preorder period 

2011 Holiday Mini Catalog sales period 



Sweet Pressed Cookie Stamps sales period 

12 January 2012 Stampin’ Success now online 

15 Who Is Not Meeting Quarterly Sales 

Minimums report now available; begin 

preparing for January workshops 

25 Christmas Day 

26 Christmas holiday observed (US/CAN): 

Stampin’ Up! offices closed; Boxing Day (CAN) 

27 Calgary office closed 

31 Last business day of the quarter; 

January Contest entries due 

january 

2012 Occasions Mini Catalog sales period 



3 2011 Holiday Mini Catalog sales period ends 

4 2012 Occasions Mini Catalog sales period begins 

12 February 2012 Stampin’ Success now online 

16 Who Is in Pending report now available; begin 

preparing for February workshops 

18–20 Leadership Conference 2012 

31 Last business day of the month; 

February Contest entries due 

*English at 11:00 am (MT); Spanish at 4:00 pm (MT). Call 877-787-7226.

art show 

artshow 

Peace on Earth 

Nothing says peace quite like freshly 

fallen snow. The glittering sheen, the blanket 

of cold, and the silence in the quiet dawn 

whisper a comforting feeling of tranquility 

that cannot be found anywhere else. If only 

you could bring that feeling into your home 

to share with all your guests. 

Since you can’t (and probably don’t want to) 

bring real snow into your home, we’re offering 

you the next best thing. Our beautiful Peace 

on Earth frame and trees offer a luster similar 

to that early morning snow, without the cold. 

Welcome everyone with that quiet calm of a 

silent sunrise snowfall by displaying these 

lovely projects in a prominent place. 

For a complete list of supplies and stepby-step 

instructions, see this month’s 

Online Extras. 

november 2011 5

cover creations 

1 

cover 

creations 

There’s something about beautiful 

wrapping that makes giving and 

receiving gifts even more wonderful. 

Here are a few tips to get you started 

this Christmas: 

1. Rhinestones are a fabulous way to add 

that perfect amount of bling to any project. 

Wrap a piece of ribbon around a gift and 

then add rhinestones every 1/4" or 1/2". 

2. Punch one edge of Cherry Cobbler Card 

Stock using the Scallop Trim Border Punch. 

Score the punched Cherry Cobbler Card 

Stock and a piece of Letters to Santa Designer 

Series Paper every 1/4" using Simply Scored . 

Create your rosettes (see page 22 for more 

information on creating rosettes). 

3. Use Letters to Santa Designer Series Paper 

to wrap any of your gifts this holiday season. 

2 

For a complete list of supplies and 

step-by-step instructions for our cover 

projects, see this month’s Online Extras. 

3 

6 www.stampinup.com

promotions 

August 2011 

live it promotions 

united states 

Executive 

Jerilyn Wood 

manager 

Carol Klinger 

Krista Jensen 

Melanie Giesel 

Nancy Lewis 

Natalia Danko 

Rosemarrie Gonzalez 

Sue Runge 

Teresa Clark 

senior 

supervisor 

Carol Whitney 

Carol Wilson 

Debra Mueller 

Diane Klieger 

Donna Perger 

Elizabeth Michealson 

Elizabeth Peebles 

Emiko Westerfield 

Estaire Tomczak 

Gail Yanker 

Gidget Joyal 

Gwen Cochran 

Janna Unterzuber 

Jennifer Gulch 

Jennifer Holland 

Jennifer Smith 

Julie Brancart 

Lori Crowley 

Margaret Arrieta 

Maria Mitsdarfer 

Melanie Hendricksen 

Michelle Hall 

Nancy Walko 

Neena Jaramillo-Johnson 

Nicole Black 

Regina Cornelius 

Susan Brothers 

Tammy Summiel 

Theresa Hill 

Whitney Watkins 

supervisor 

Amanda Swanson 

Amy Tolman 

Anginette Lay 

Ashley Patterson 

Beverly Blair 

Bonnie Lenhart 

Brenda Cash 

Carmelita Wasson 

Carmen Harder 

Carmine LaFata 

Caroline Tifft 

Carolyn Bosh 

Cashmire Lopez 

Cathy Lucas 

Charice Knazze 

Charlotte Artigues 

Charmaine Barton 

Cheri Davey 

Christine Gambell 

Connie Ludwig 

Cynthia Hassell 

DalTena Eggers 

Dana Keith 

Dawn Gibson 

Dawn Hoffman 

Dawn Nolte 

Debi Kaufman 

Deborah Bues 

Deborah Kraft 

Debra Larson 

Debra Mathine 

Dena Rasmussen 

Denise Schaller 

Diane Oliphant 

Diane Squires 

Diane Winter 

Dianne Morse-Leonard 

Donna Rolston 

Erika Rausch 

Eva Dietz 

Fabiola Baughman 

Gail Gross 

Gail O’Neill 

Jan Myers 

Jan Schoenfeld 

Jane Roach 

Jayne Hullinger 

Jennifer Mears 

Jennifer Stolle 

Jennifer Sylvia 

Jessica Marshall 

Jill Parker 

Jodie Wetzell 

Jolie Ewens 

Jordan Fuller 

Joyce Holleman 

Judy Evans 

Katherine Shapland 

Kathy Barrett 

Kathy Cummings 

Kimberly Warren 

Kristin Esser 

Kristine Thurber 

Linda Craig 

Linda Parker 

Lori Ann Iha 

Lynn Hill 

Lynn Reloza 

Margarita Johnson 

Mary Powell 

Patricia Lemont 

Patti Gillette 

Patti Sciapiti 

Paula Surface 

Peggy Crawford 

Peggy Rios 

Penni Litwiller 

Rachel Pratt 

Rae Burnet 

RaeAnn Skerrett 

Roberta Miller 

Ronalyn Eppinger 

Shannon Soenksen 

Sharon Howard 

Soraiya Vasanji 

Stacy Bowen 

Susan Brown 

Susan Ciraulo 

Susan O Brien 

Terry Waldron 

Theresa Scogin 

Tricia Kolarik 

Wendy Marsh 

canada 

senior 

counselor 

Melanie Larouche 

counselor 

Carol Matthews 

Joanne Rolston 

senior 

Consultant 

Maria Vanderform 

Consultant 

Amy Cook 

Chantal Bélanger 

Crystal Dawn Langton 

Lisa Johnson 

Luanne Taylor 

Mylene Bouchard 

Natalie Pearson 

Nichole Fox 

Samantha Connelly 

Susan Shaw 

Tracey Collier 

Véronique Pouliot 

Virginia Peters 

Pattern on this page taken from our Letters to Santa Designer Series Paper. Item 122349. 2011–2012 Idea Book & Catalog, page 186. 

share the opportunity 

TO BE A 

BIG SHOT 

new demonstrators will get a free big shot* 

when they join during october! 

* or up to $100 in stampin’ up! products 

see the fyi section on page 30 for more information. 

november 2011 7

live it art contest winners 

artcontestwinners 

Congratulations To our art contest winners 

september 2011 

nathalie brunelle 

Limoges, Ontario 

holiday gifts 

“I get a lot of my inspiration from the 

catalogs,” Nathalie says. “So my inspiration 

for the trees was the rosette wreath found in 

the Holiday Mini, and my frame was inspired by a project in the 

Idea Book & Catalog.” For holiday projects Nathalie loves using 

red, green, and a neutral, and this year she chose a fantastic 

combination: Cherry Cobbler, Always Artichoke, and Early 

Espresso. We also asked Nathalie to share a tip for anyone who 

may want to re-create her beautiful pieces of art. She told us, 

“Use a well sharpened Scallop Edge Punch, and I am certain the 

Simply Scored tool would have made my life easier!” 

ruth norton 

Albuquerque, New Mexico 

wow! art file 

Ruth’s card happened as a happy little accident. “I 

was working on a completely different project, and I 

accidentally cut out the circles with the wrong color of 

card stock. Then I was left with all these Not Quite Navy circles; I had to 

do something with them,” she says. “So I started folding a couple, just 

playing with them, layering them and the card was inspired from that.” 

To give the leaves a faux suede look, Ruth crumpled up the Pear Pizzazz 

Card Stock until the fibers broke and the paper separated. And if you’re 

going to create your own flowers, Ruth’s advice is to, “stamp and emboss 

the Dot, Dot, Dot stamp first, and then fold. The image will stamp clearer 

if it’s not going over fold lines.” 

noel gift 

Jayne’s Type Alphabet, Serene Snowflakes, and Snow Swirled Sets; Always 

Artichoke, Cherry Cobbler, Crumb Cake, Early Espresso, Very Vanilla, and 

Whisper White Card Stock; Always Artichoke, Cherry Cobbler, Crumb Cake, 

and Early Espresso Classic Stampin’ Pads®; VersaMark® Pad; Champagne Mist 

Shimmer Paint; Gold Stampin’ Emboss® Powder; Dazzling Diamonds Stampin’ 

Glitter®; Victoria 5/8" Crochet Trim; Cherry Cobbler 1/2" Seam Binding 

Ribbon; Natural Hemp Twine; Linen Thread; Antique Brads; Mini Library Clips; 

Pearl Basic Jewels; Sticky Sheets; Vintage Trinkets; Stampin’ Dimensionals®; 

Eyelet, Pinking Hearts Border, Scallop Edge, 1/2" Circle, 3/4" Circle, 1" Circle, 

1-1/4" Circle, 1-3/8" Circle, and 1-3/4" Circle Punches; Stamping Sponges; 

cardboard; frame; rubbing alcohol; spray bottle; toothpick 

friend to friend card (5-1/2" x 4-1/4") 

Teeny Tiny Wishes Set; Dot, Dot, Dot Background Stamp; Texture Stampin’ Around 

Jumbo Wheel; Baja Breeze, Not Quite Navy, Pear Pizzazz, and Whisper White Card Stock; 

Baja Breeze and Not Quite Navy Classic Stampin’ Pads; VersaMark Pad; White Stampin’ 

Emboss Powder; Baja Breeze 1/2" Seam Binding Ribbon; Linen Thread; Silver Mini Brads; 

Rhinestone Basic Jewels; Stampin’ Dimensionals; Mat Pack; Paper-Piercing Tool; Word 

Window Punch; Big Shot; Stripes Textured Impressions Embossing Folder; Circles #2 

Originals Die; Stamping Sponges; stapler and staples 

Honorable Mentions 

Congratulations to these demonstrators whose projects have earned an honorable mention this month! You’ll find their projects in our Online Extras. 

Cristena Bagne | Puyallup, Washington 

Mary Lou Kleveland | Forest City, Iowa 

get published in stampin’ success 

Want to see your work in print and receive free stamps? Submit your creations to our monthly Art Contests. Turn to page 31 for information on upcoming contests! 

8 www.stampinup.com

live it demonstrators of the year 

year 

We’d like to congratulate our last set 

of Demonstrators of the Year! Read on 

to learn about how our top five US and 

Canadian demonstrators reached this 

exciting goal. (Watch for Demonstrators 

of the Year 6–10 in the January 2012 issue 

Denise 

of Stampin’ Success.) 

Sullivan 

#2 (US) 

emonstrators of the 

Tami White 

#1 (US) 

Senior Manager 

Marlborough, 

Massachusetts 

Tami is all about sharing—sharing stamps, 

sharing fun, sharing Stampin’ Up! And 

she understands that getting the word out 

about her Stampin’ Up! business is the key 

to her success. “Share your excitement! 

When you hit a great sale in a store, you 

don’t want to hide it. You share it!” she 

says. “Sharing Stampin’ Up! is the same 

feeling. Your excitement and enthusiasm 

are contagious, just like your smile.” 

Tami advises other demonstrators to be 

themselves and not worry about what 

others are doing differently. “We all have 

a uniqueness that sets us apart,” she says. 

“Learn from others, and don’t become 

overwhelmed by trying to copy everything 

everyone else is doing.” Tami is also big on 

encouraging others. “I live to inspire. I love 

watching my customers grow in confidence 

with each new project they make,” she says. 

“I love seeing them expand their horizons, 

especially when they become one of the 

Stampin’ Up! family. Stampin’ Up! has 

given me so many amazing opportunities 

that my family and I would have never had, 

and I want to share that with everyone. 

There are so many wonderful things that 

being a part of this company has added 

to my life.” We love her enthusiasm and 

positive outlook! 

Heather 

Summers 

#1 (CAN) 

Instructor 

London, Ontario 

When we asked Heather how she felt 

about being Canada’s top Demonstrator 

of the Year, she told us she felt honored. 

But she continued, “When I received the 

Founder’s Circle purse, I was so proud of 

my team and all of their accomplishments! 

It truly is a group effort and I wouldn’t 

be where I am without them!” Of course 

Heather had to do a lot of work on her 

own to make it to the top, so we asked 

what her best strength was. “I would have 

to say structure has been my biggest 

strength this year,” she says. “Structure 

has brought balance as I allocate a set 

number of hours to my business. This 

has helped me stay focused on my business, 

family, and other activities. I don’t feel as 

though I am being stretched in so many 

directions and I am truly putting forth 

a better effort in all areas.” Heather 

believes setting goals is an important 

part of building your business as well. 

Her advice for other demonstrators is 

to set small, more attainable goals that 

will lead you to achieving a larger goal. 

According to Heather, “if you don’t have 

a goal, whether it’s sales, recruiting, or 

crafting,” you’ll never be able to measure 

your achievement! 

Executive 

Frisco, Texas 

Denise was in shock when she found 

out that she was one of the top 

Demonstrators of the Year. “It was 

one of the biggest and best surprises 

of my life!” she tells us. In order to be 

the best demonstrator she can, Denise 

tries to show new products or new 

ways to use old products so that her 

customers always know they’ll learn 

something new from her. “It can be a 

new technique, a new product, or just 

a unique project.” But no matter what 

projects Denise is demonstrating, 

the way she treats her customers is 

another factor in their loyalty to her. 

“I treat my customers the way I would 

like to be treated, and that includes 

giving them the best customer service 

possible.” She continues, “Answering 

their calls or e-mails promptly, getting 

their orders processed quickly, always 

being friendly, and even giving them 

little treats from Memento Mall when 

possible—[these are] all things I would 

like someone to do for me!” Denise 

holds about eight events each month 

and she shares the demonstrator 

opportunity every chance she gets. Her 

best advice for other demonstrators is 

“to be flexible and try new things. If 

one way doesn’t work, try another way!” 

That’s great advice for life—not just for 

your demonstratorship! 

november 2011 9


Maggie 

Patterson 

#2 (CAN) 

Senior Counselor 

South Mountain, 

Ontario 

“As a demonstrator, my positive, can-do 

attitude is probably one of my biggest 

assets. It helps keep me focused and on 

track, especially when (like most of us) 

I am juggling so many other things, 

including a family and a full-time job,” 

Maggie tells us. She feels that this award 

was a major accomplishment and “the 

culmination of a lot of hard work. I am so 

thankful to my family, friends, customers, 

and especially my downline!” Maggie shares 

that she typically holds six workshops each 

month, but, “I always strive to have four 

on my calendar regardless of the time of 

year. That consistency keeps my customers 

coming back and they know that if they 

want a certain month they need to book 

early to get the date they want.” Maggie 

always tries to make her workshops fun, 

and she makes a special effort to get to 

know her customers. “It sounds simple, 

but taking the time to really get to know 

them makes a world of difference and 

matters in their lives. I’m not just their 

demonstrator, but a friend, and we look 

forward to getting together over stamps, 

paper, and ink.” For Maggie, finding new 

customers simply means finding new friends! 

Jennifer 

Cotton 

#3 (US) 

Executive 

Midlothian, Texas 

Jennifer works hard to market her 

business to her customers; it’s one of 

her great strengths. “I try to keep people 

informed about upcoming events and 

get them excited about new products 

and catalogs coming out,” she says. 

When a customer hands her their order 

form at a workshop, Jennifer always 

addresses them by name and asks if they 

would like to host their own workshop 

and take a catalog home with them that 

night. “There are two benefits to this: 

I never remember names, so I can read 

it on her order form,” she says. “And I 

am terrible at follow-up calls, so I get 

the asking over right there in person!” 

(It’s always a great idea to ask someone 

if they would like to host their own 

workshop while they’re having fun at 

a workshop!) Jennifer is also fantastic 

at sharing the demonstrator opportunity. 

“I just constantly mention to people how 

being a demonstrator would benefit 

them. For some it might be the savings, 

for others it’s the stamping ideas, 

meeting new friends, or making money. 

Then, I follow up the next time I talk to 

them. I find that if you always do this, 

then you consistently recruit without 

even trying.” 

Kim Assaly 

#3 (CAN) 

Senior Counselor 

L’Orignal, Ontario 

Kim is not afraid to work for what 

she wants, but that doesn’t mean she 

takes all the credit for this exciting 

accomplishment. “It wasn’t just my 

hard work; it was my team and me. 

Without them, my goal wouldn’t have 

been achievable.” One of Kim’s best 

tips is to share your story. “I share 

how signing up as a demonstrator 

has made me grow as a person and 

how it was beneficial for my family 

and for me,” she says. “I share my 

business tips, I share the joys of being 

a demonstrator and how it has affected 

my life. By sharing with others the 

benefits of a workshop or becoming a 

demonstrator, it is easier to get bookings 

and recruits.” She contacts customers 

after they have received their order to 

make sure they are satisfied and sends 

thank-you cards to show her appreciation. 

Kim knows just what it takes to be a 

successful demonstrator. “You need to 

have a well-rounded business,” she says. 

And “workshops are a must.” What are 

her other secrets for a thriving business? 

“Support all levels in your downline, 

and never be afraid to recruit—even 

your best customer,” she shares. “Attend 

Stampin’ Up! events if possible and attend 

your upline’s meetings to learn new ideas, 

business tips, and make new friends.” It 

has worked for her! 

Angie Juda 

#4 (US) 

Executive 

Overland Park, 

Kansas 

Angie had a difficult year and was afraid 

her business was going to suffer because 

of it, so of course she was thrilled to find 

out that she was still among the top 

Demonstrators of the Year. “I love 

helping people and customer service is 

very important to me. I’m always trying 

new ways to develop relationships with 

my customers!” she says. “This past year 

all of those relationships I’ve built with 

my customers really paid off. When I 

needed them they were there for me, 

just as I’ve always been there for them.” 

She works hard to build strong 

relationships with her customers and 

earn their loyalty. When it comes to 

sharing Stampin’ Up!, Angie’s advice is 

to “share the opportunity with everyone 

10 www.stampinup.com


and treat them the way you want to be 

treated.” She also encourages others to 

set goals and try new things. “Find what 

you like or love; don’t compare yourself 

to anyone else. Once you find what 

makes you really happy, nothing can stop 

you,” she says. Angie’s experience as a 

Stampin’ Up! demonstrator has helped 

her find confidence she never imagined 

possible. “If I set my mind to something, 

I can do it!” 

Caroline LeBel 

#4 (CAN) 

Senior Instructor 

Toronto, Ontario 

Caroline was shocked to hear that she 

was among the top demonstrators in 

the company. Because of some personal 

health issues, she had to take time off 

early this year, but she tells us, “My 

greatest strength is being realistic 

about customer needs.” So of course 

her customers wouldn’t stop coming 

just because she took a little time off. 

Caroline tells us she’s not a creative 

stamper, but it’s not always about coming 

up with the most unique project ideas— 

customers want to see something they 

can re-create. And when they come to 

Caroline’s studio for an event, they bring 

their cameras and take pictures of the 

samples she has on display. They are 

immersed in a stamping environment 

full of project ideas they feel comfortable 

with. “I keep my projects simple so they 

feel like they can re-create the projects 

without difficulty, but they still feel like 

they have created something great,” she 

says. She shared that she also works hard 

to keep herself approachable so that her 

customers always know that they can 

come to her with their questions. When 

we asked Caroline what she would tell a 

new demonstrator, she didn’t hesitate: 

“My best piece of advice is to stay 

connected to your passion and love of 

stamping.” Seems like a great idea to us! 

Connie 

Heisey 

#5 (US) 

Senior Advisor 

Hanover, 

Pennsylvania 

Connie has a goal for every workshop: 

“That everyone has a GREAT time. If 

you make your workshops fun, then 

bookings are sure to come,” she says. 

Connie loves sharing stamping and 

getting to know people through her 

business. “I am a people person; I love 

my customers and downline. I love 

showing them new projects, products, 

and watching them get excited about 

the craft.” And as many demonstrators 

have already discovered, when you share 

your love for something, it is often 

contagious. When it comes to offering 

the business opportunity, Connie says, 

“I always talk about my wonderful job 

and have [customers] ask me questions. 

I am always planting seeds, so when 

there is a Starter Kit sale—or maybe 

just when it will work for them—they 

don’t hesitate to make the decision [to 

join].” But in order to make this work, 

you have to stay in contact with others. 

One of the best lessons Connie has 

learned in her years as a demonstrator 

is that “Communication is key. Keep 

in touch with your customers and 

downline to create loyalty.” But the 

people she meets through her business 

are more than just business contacts— 

they are friends. “My customers and 

downline are truly some of my best 

friends,” she says. 

Tamye 

Dunbar 

#5 (CAN) 

Senior Instructor 

Edmonton, Alberta 

Tamye works hard to make the most 

out of every event. Her booking advice 

is simple: ask. “Yes, it is important to 

highlight the benefits of booking a 

workshop throughout our workshops,” 

she says. “But we need to move beyond 

simply planting the seeds—we need 

to ask!” When other demonstrators 

are reluctant to come out and ask, she 

encourages them to use the “Are You 

Interested” section on the customer 

order form. If a customer has not 

filled this out, Tamye will simply read 

the questions to them and mark the 

correct boxes. “It takes the pressure 

off because it isn’t really you asking 

for the booking, it is the form—and 

you’re simply following procedure.” 

This is a great way to build your 

confidence when it comes to finding 

new hostesses, but you still need to 

work at it. “If you wait for it to happen, 

nothing will happen! Get out there 

and go for it!” Tamye says. “Take 

advantage of all the training available 

and book workshops.” Besides this 

piece of advice, Tamye has learned not 

to compare herself to others. She has 

worked out a way to build her business 

and be successful in a method that 

works for her. 

november 2011 11

live it artistry 

Bright Hopes 

Becky Roberts 

senior manager 

Boise, Idaho 

The events one year ago unfolded like 

scenes from a movie. It was the day before 

Thanksgiving and an anticipated “storm 

of the century” caused a cancelled flight 

for Becky Roberts in Boise, Idaho. Becky 

was scheduled to meet Shelli in Florida to surprise Stampin’ Up!’s 

10,000th recruit in 2010 with her Starter Kit. 

Back in Utah, as Shelli boarded a Florida-bound airplane, the 

pilot said, “Why don’t we just stop and pick Becky up?” When 

her telephone rang and Shelli asked if she could be ready in 45 

minutes, Becky enthusiastically replied, “Give me 35!” 

When they arrived in Florida, Becky tried to hold in her excitement 

on the phone as she secretly approached Farida’s (her new recruit’s) 

house and finally exclaimed, “Farida, open your door, I want to 

meet you!” They exchanged smiles, laughter, and hugs. Shelli later 

commented about the scene, saying that “nothing could make me 

happier than seeing a relationship between a demonstrator and 

her downline member mean so much!” 

Just like the whirlwind adventure she enjoyed with Shelli, Becky 

has faced ups and downs during her eleven years as a demonstrator. 

When she moved from California, leaving behind a loyal group of 

customers and friends, she changed her strategy. “I decided that 

I would start working smarter and not harder, as they say. I had 

a few recruits, but it was then that I began focusing on recruiting, 

building a team, and supporting them in every way possible.” 

And, that’s exactly what she did! She continues to share her love 

of stamping and provides ongoing support for her downline. “I try 

to lead by example. If I stay motivated and am working and sharing 

my business with them, hopefully they see that,” she says. 


live it artistry 

Perhaps the biggest challenge Becky faces is the fact that she’s 

hearing impaired. “I’ve always been, but after I had my boys, 

it went significantly downhill. I can talk to anybody, but can 

really hear few. I rely heavily on lip reading and improvements 

in technology and making the decision that this will not affect 

my life.” She adds, “I deal with the mishaps with humor and 

always remind my customers that if I don’t answer them 

appropriately, then I probably didn’t hear them correctly.” 

At her workshops, Becky not only shares her cheerful personality, 

she shares beautiful samples! “What works well for me is to 

feature one main stamp set and two or three supporting sets 

and use them on three cards and a 3-D project.” For the Bright 

Hopes samples, she combined her love of Christmas stamping 

with a few of her signature projects—a purse, a card with a 

3-D element, and a set of tags. 

With bright hopes for the future, Becky will continue to 

share her love of stamping. And, she’ll do it with a smile, 

some laughter, and a positive outlook because, “when you 

are excited about what you do, it’s contagious.” 

purse and note cards 

Bright Hopes Set; Early Espresso, Old Olive, Marina Mist, Riding Hood Red, 

and Whisper White Card Stock; Letters to Santa Designer Series Paper; 

Medium Whisper White Envelopes; Old Olive and Riding Hood Red Classic 

Stampin’ Pads; Whisper White 1/4" Grosgrain and Cherry Cobbler 1-1/4" 

Striped Grosgrain Ribbon; Scallop Edge Punch; Big Shot; Perfect Details 

Texturz Plates 

Check out this month’s Online Extras for a “purse”onal 

gift from Becky—the pattern for the Bright Hopes purse. 

tree card (4-1/4" x 5-1/2") 

Bright Hopes Set; Early Espresso, Old Olive, Riding Hood Red, and Whisper 

White Card Stock; Letters to Santa Designer Series Paper; Old Olive Classic 

Stampin’ Pad; VersaMark Pad; Clear Stampin’ Emboss Powder; Riding Hood 

Red 3/8" Taffeta Ribbon; Pearl Basic Jewels; Modern Label Punch; Itty Bitty 

Shapes Punch Pack; Big Shot; Ovals Originals Die; Houndstooth Textured 

Impressions Embossing Folder 

wreath card (4-1/4" x 5-1/2") 

Bright Hopes Set; Early Espresso, Old Olive, Riding Hood Red, and 

Whisper White Card Stock; Letters to Santa Designer Series Paper; Riding 

Hood Red Classic Stampin’ Pad; VersaMark Pad; Clear Stampin’ Emboss 

Powder; Dazzling Details; Riding Hood Red 3/8" Taffeta Ribbon; Stampin’ 

Dimensionals; Scallop Edge Punch; Big Shot; Perfect Pennants Bigz L Die; 

Stripes Textured Impressions Embossing Folder 

tree ornament 

Bright Hopes Set; Old Olive Card Stock; Old Olive Classic Stampin’ Pad; 

Riding Hood Red 3/8" Taffeta Ribbon; Cherry Cobbler Baker’s Twine 

snowflake treat 

Bright Hopes Set; Marina Mist, Old Olive, and Riding Hood Red Card Stock; 

VersaMark Pad; White Stampin’ Emboss Powder; Pearl Basic Jewels; Stampin’ 

Dimensionals; 1-1/4" Circle, 1-3/8" Circle, and 1-3/4" Scallop Circle Punches 

gift tags 

Bright Hopes Set; Early Espresso, Old Olive, Marina Mist, Riding Hood Red, 

and Whisper White Card Stock; Letters to Santa Designer Series Paper; 

Marina Mist and Riding Hood Red Classic Stampin’ Pads; VersaMark Pad; 

Cherry Cobbler Stampin’ Emboss Powder; Dazzling Details; Old Olive 1/8" 

Taffeta and Whisper White 3/8" Taffeta Ribbon; Pearl Basic Jewels; Stampin’ 

Dimensionals; Decorative Label, Ornament, Scallop Edge, and Snowflake 

Punches; Big Shot; Two Tags Bigz Die; Stamping Sponges 

november 2011 13

make it technique 

double the 

embossing “wow!” 

Emboss resist is a classic stamping technique you may have 

already tried. It looks (and feels) fabulous. But because the results 

are remarkable, some customers assume that it must be a difficult 

technique to master and they shy away from it because of their 

fear. Nothing could be further from the truth. It’s simple to create 

a beautiful emboss resist project: just heat emboss an image, apply 

ink over and around the embossed image, and then wipe away the 

excess ink. 

But that’s just the beginning. Emboss resist is a surprisingly 

flexible technique, lending itself to a variety of looks. Most 

often, stampers use Clear Stampin’ Emboss Powder so the pure 

color of the base card stock shows through. But for a different 

look, try emboss resist on Designer Series Paper using a colored 

Stampin’ Emboss powder; the colored powder will completely 

obscure the paper underneath it. On the My Friend card, we 

used emboss resist with White Stampin’ Emboss Powder to 

make the flower image stand out from the Designer Series 

Paper, then we sponged and blended Soft Suede ink to create 

a transition between the paper and the embossed image. Striking? 

Yes. Difficult? No. 

You can also use emboss resist to add dimension and give an 

illusion of layers without adding bulk. Look at our Give Thanks 

card. The colorful layers on this card create a dramatic backdrop 

for the sentiment. The vibrant background is sponged over leaf 

images that have been stamped in both Classic and VersaMark 

ink. Then for added interest, bold leaf images are embossed on 

top of the piece. The result is a stunning combination of color 

and texture. 

Generally, when there’s high contrast in color between the paper 

and ink, the image will pop more. But sometimes a light hand is 

called for when applying the ink over embossing, as shown on our 

Many Thanks card. The ink is not as obvious as with most emboss 

resist applications, and the result is delicate yet impressive. 

If you’re looking for a technique to wow your customers, let them try 

emboss resist. Create your own emboss resist project and display it 

at your next workshop. Tell your guests, “If you’d like to discover how 

easy this technique is, come talk to me and we will set up a time for you 

and a few friends to learn how to do this.” 

As you collect their orders at the emboss resist workshop, make 

sure they have all the tools they need to be successful in using this 

technique: a Heat Tool, VersaMark Pad or VersaMarker®, Stampin’ 

Emboss Powder, and of course, stamps and paper. Heat embossing 

by itself is a wow—emboss resist is a double wow! 

Check out this month’s Online Extras to see 

a video demonstrating the Give Thanks card. 


make it technique 

1 

Many Thanks card 

On this card, several images are 

embossed in layers, and then the 

emboss resist technique is used. 

2 

1 Emboss the A to Z background 

using Clear Stampin’ Emboss 

Powder, and then emboss the 

wreath over the embossed 

background using Tangerine 

Tango powder. 

2 Fill in a few leaves using 

a VersaMarker, and then 

emboss them using Pewter 

Stampin’ Emboss Powder. 

3 

3 Using an Aqua Painter and 

VersaMark Ink Refill, spatter 

the entire piece, and then 

emboss it using Clear Stampin’ 

Emboss Powder. 

4 

4 Lightly sponge Crumb Cake 

ink over the wreath. 

5 Wipe ink from embossed 

areas. The area around the 

wreath will look slightly 

smudged and will fade 

subtly into the background. 

my friend card 

(3-1/2" x 5"; make & take) 

My Friend Set; Crumb Cake Card Stock; 

Cajun Craze and Early Espresso Textured 

Card Stock; First Edition Specialty and Well 

Worn Designer Series Paper; Early Espresso 

and Soft Suede Classic Stampin’ Pads; 

VersaMark Pad; Clear and White Stampin’ 

Emboss Powder; Vintage Trinkets; Butterfly 

and Scallop Edge Punches; Sponge Daubers 

give thanks card (5-1/2" x 4-1/4") 

Gently Falling and Hand-Penned Holidays Sets; Naturals Ivory Card Stock; 

Early Espresso Textured Card Stock; Spice Cake Designer Series Paper; 

Early Espresso, More Mustard, Pool Party, and Soft Suede Classic Stampin’ 

Pads; VersaMark Pad; Clear Stampin’ Emboss Powder; Natural Hemp 

Twine; Vintage Trinkets; Stampin’ Dimensionals; Decorative Label Punch; 

Sponge Daubers 

many thanks card (4-1/4" x 5-1/2") 

Petite Pairs and Warmest of Wishes Sets; A to Z Background Stamp; 

Naturals Ivory Card Stock; Cajun Craze and Crumb Cake Textured Card 

Stock; Well Worn Designer Series Paper; Crumb Cake and Early Espresso 

Classic Stampin’ Pads; VersaMark Pad; VersaMark Ink Refill; Black, Clear, 

Pewter, and Tangerine Tango Stampin’ Emboss Powder; Linen Thread; 

Vintage Trinkets; Stampin’ Dimensionals; Aqua Painter®; Ticket Corner 

and 1-1/4" Circle Punches; Sponge Daubers 

Sharlene Meyer, a senior manager from New Zealand, has had 

wonderful success demonstrating the emboss resist technique in 

her workshops. We asked her what’s so appealing about emboss 

resist. “I love [emboss resist] for the WOW it always gives my 

customers at workshops!” she says. “Customers love the completed 

look but think it is going to be very tricky to replicate, so they are 

always very pleasantly surprised when they see how easy it is to do.” 

Even though emboss resist has been around for a while, it’s new 

to many customers. Sharlene explains, “I am always surprised at 

how many customers—many who have been stamping for years— 

haven’t seen the emboss resist technique.” But for those who are 

familiar with emboss resist, Sharlene adds a twist here and there 

to keep it interesting. “To keep it fresh, I try to combine it with 

other techniques and products. For example, I often combine 

a monochromatic color scheme and the stamping off technique 

with the resist. My other favorite is to stamp over the resist with 

another image using StazOn® ink for a completely new look—this 

works particularly well with our background stamps!” 

november 2011 15

make it scrapbooking 

Project-Ready 

O 

P H T 

O S 

Take some great shots to use in your handcrafted projects all year 

We’re approaching the time of year when 

family and friends get together for holidays, 

parties, vacations, and the new year. Whatever 

your traditions during the season, it’s an 

opportune time to take photos and create a 

cache to use in your projects all year. Photos 

are great to have on hand with your crafting 

supplies—they combine wonderfully with 

stamps and accessories to create beautiful 

and memorable handcrafted cards, calendars, 

scrapbooks, gifts, and home décor. 

Over the next few months, you’ll take time 

off work to relish in the magical moments of 

the season with your favorite people. Or on 

the flip side, you’ll try to survive the chaos 

of everything you have going on, while keeping 

the peace with your strange from-out-of-townand-unfortunately-staying-at-your-house 

relative. Either way, don’t forget to grab your 

point-and-shoot camera and get photographing. 

As you’re capturing people and memories with 

your camera, consider some of these simple tips 

that will help you get that “picture perfect” result 

for yearlong project-ready photos. 

“T” frame: 

Keep the background and wardrobe color palette 

simple and natural—it will be easier to create a variety of 

projects around it. In this project, the neutral colors and 

simple nature of the photo worked with a dressed-up frame. 

“t” frame 

Broadsheet Alphabet Set; Baja Breeze, Lucky Limeade, Soft Suede, and 

Very Vanilla Card Stock; Baja Breeze Textured Card Stock; Early Espresso 

Classic Stampin’ Pad; Soft Suede 3/8" Taffeta Ribbon; Pearl Basic Jewels; 

Stampin’ Dimensionals; Curly Label and Dotted Scallop Ribbon Punches; 

Itty Bitty Shapes Punch Pack; frame 


make it scrapbooking 

photo Checkerboard page: 

Get the lighting right—it can make or 

break a shot. One of our professional Stampin’ 

Up! photographers even said that having the 

right lighting is the most important thing in 

photography. Not a pro like him? It’s okay; 

you don’t have to know all the tricky camera 

settings to get this down. Just be aware of 

the lighting you’re dealing with and that it 

changes from room to room, inside to outside, 

and based on the time of day. Try a few test 

shots in areas you’ll be photographing (and in 

the time of day you’ll be using your camera). 

If you like the result, go for it! If the photos 

come out dark or poorly lit, try another spot 

or time until you like what you see on the 

digital playback screen (thank goodness for 

that and the easy “delete” button, right?). 

Tell a story with your photos; don’t just 

take one—take five. Or ten! Five to ten 

images tell a story, so take several of the 

same person or group of people at different 

angles or zooms. These will work great in 

your scrapbooks or calendars. 

Get in close so you aren’t cluttering your 

photo with unnecessary stuff (just think: 

you don’t need to see dirty dishes on the 

table in front of a group of people, for 

example). But also don’t get so close that 

you won’t have the flexibility to crop it to 

what you need on your projects later— 

you’ll want that flexibility when you’re 

creating. Notice the 2" square photos on 

the Photo Checkerboard page; now that’s 

efficient cropping. 

Take candid shots—these are often the 

most fun to use in your projects. Sometimes 

it’s hard to capture candid moments, but 

there are things you can do to make it easier. 

For babies, try using the camera to play 

peekaboo with them. For kids, set up some 

games or toys in an area with great lighting 

and once they get going, grab your camera 

and try to keep up! For teens, try having 

them pose in some goofy or dramatic model 

poses at first to help them relax—they’ll 

be totally natural once they’ve let their 

guard down. 

Stage timeless photos that you can use 

throughout the year. Seasonal ones are 

great too, but remember to capture some 

photos that you can use several months 

from now. Consider the background and 

wardrobe and keep them neutral so they 

aren’t tied to an event or season (get the 

Christmas tree out of the frame, okay?). 

photo checkerboard page (8" x 8") 

For All You Do Set; School Lines Background Stamp; 

Baja Breeze, Blushing Bride, Lucky Limeade, Sahara 

Sand, Soft Suede, and Whisper White Card Stock; 

Baja Breeze, Blushing Bride, and Sahara Sand Classic 

Stampin’ Pads; VersaMark Pad; Soft Suede Stampin’ 

Write® Marker; Linen Thread; Pearl Basic Jewels; 

Vintage Trinkets; Stampin’ Dimensionals; Jewelry 

Tag, Lace Ribbon, and 1-3/8" Square Punches; Itty 

Bitty Shapes Punch Pack; Big Shot; Beautiful Wings 

and Sweet Buttons Embosslits Dies; Timeless 

Type Junior Alphabet Medium Sizzlits Dies; sewing 

machine and thread 

Merry Christmas card: 

Use natural and flattering posing. 

People look better shown at an angle 

slightly to the side rather than straight 

on. It also looks natural to have pairs 

of people in a group angled toward 

each other. If standing, have people 

pose with one foot a little more forward 

than the other. And make sure they’re 

friendly with each other! It might 

feel awkward for some, but it actually 

looks less awkward to have people 

connected—it’s as simple as a hand on 

a shoulder or an arm around a waist. 

Let everyone be seen. In most cases, 

the bigger the group, the worse the 

photo will be. Of course you need 

to get that big group shot, to prove 

everyone was there if nothing else. 

But in terms of your scrapbooking, 

make sure to shoot smaller groups 

and individuals too. You could take 

photos of individual families, siblings, 

friends, or kids. It will be easier to see 

their faces—and that’s pretty much 

the point of photos. 

merry christmas card (4-1/4" x 5-1/2"; make & take) 

Bright Hopes and Christmas Greetings Sets; Baja Breeze, Cherry Cobbler, and Whisper White Card 

Stock; Baja Breeze Textured Card Stock; Frostwood Lodge Designer Series Paper; Cherry Cobbler 

Classic Stampin’ Pad; Antique Brads; Rhinestone Basic Jewels; Dotted Scallop Ribbon and 1" 

Circle Punches 

november 2011 17

make it occasions 

Loe thy Neighbor 

Stampin’ Up! makes it easy with three gorgeous projects your neighbors will adore! 

As much fun as Christmastime is, it can 

also be extremely stressful. Not only are you 

looking for gifts for children, parents, nieces, 

nephews, and cousins—but also teachers, 

neighbors, the mail carrier, the newspaper 

carrier, and more. It can be overwhelming— 

and expensive! But with perfect Stampin’ Up! 

holiday projects, it doesn’t have to be. Take a 

look at these three fun and festive projects 

and know that you’ve got your neighbors 

(and more) covered! 

Loafing Around 

This beautifully wrapped mini bread loaf 

looks like you spent a lot of time on it— 

but we know that you don’t have to! With 

a few punches, a Simply Scrappin’ Kit, 

some Designer Series Paper, and a little Baker’s 

Twine, you’ve got a fun and unique gift tag that 

you can attach to just about anything! 

Light up Their Lives 

For those truly elegant friends and neighbors, 

these lovely tapered candles are an easy way to 

spread some holiday joy. A gathered piece of 

Cherry Cobbler 1-1/4" Striped Grosgrain Ribbon 

draws the eye, while the tag, with its glimmery 

scalloped border, creates an especially festive effect. 

Holly Berry Fun 

Snow cones for the summer, gift cones for the 

holidays! This especially fun and sparkly gift 

can be filled with your favorite potpourri or a 

yummy treat. And with the Holly Berry Bouquet 

Specialty Designer Series Paper and Silver 

Glimmer Paper, it looks like you spent a 

lot more time on it than you did! A Holly 

Berry Bouquet Designer Button paired with 

holly leaves adds a playful focal point for 

your creation. 

Before the hustle and bustle of the holidays 

moves into full throttle, schedule some 

“neighbor gift” workshops and teach your 

customers how they can create beautiful 

and unique handcrafted gifts that they can 

be proud of—without breaking the bank or 

consuming too much of their valuable time. 

See page 30 for Stampin’ Supplies. 


share it wow 

Giving the Gift 

of Creativity 

Gift-giving is an important part of life. 

We give gifts at bridal and baby showers. We 

give them for birthdays and graduations, and 

we give them for Christmas. Of course there 

are even more gift-giving occasions, but don’t 

worry—we won’t try to name them all here. 

With so many gift-giving opportunities out 

there, we often get the chance to discover 

cute new ways to wrap presents. When 

wrapping paper just isn’t enough, simply 

put it away and pull out something new. 

For starters, try the Big Shot and punches. 

You can use them to create accents for your 

wrapped gift or to create the gift box itself— 

there are so many creative ways to upgrade 

your gift’s look! We would like to share two 

examples with you, but of course there are 

many more things you can do. 

Our Berry gift was created using the Big Shot 

and the Fancy Favor Bigz XL Die. You’ll want 

to cut out two boxes with the die and stamp 

on each one before assembling them. We even 

added a little Dazzling Diamonds to some of 

the stamped images for extra pizzazz—and 

wow, look at what a difference it makes! This 

is a great way to upsell some of those smaller 

products that your customers may overlook if 

you don’t show them the potential. 

If you already have a box—like one of our 

Kraft Gift Boxes from the Holiday Mini— 

and you don’t want to wrap it up, stamp on 

it instead. A few well-placed images and a 

crafty belly band are better than boring old 

wrapping paper any day. And when you use 

coordinating products, it’s a great way to 

show customers how easy our product suites 

can make their crafting. 

Tags and ribbon are always a great addition 

to any gift. Combine stamps, punches, and 

Designer Series Paper to create a simple tag 

and attach it to your gift using Linen Thread. 

Then add ribbon for the perfect amount of 

color, or, like on our Merry Christmas gift, 

for a unique stamping ground. 

Next time you need to wrap a gift, leave the 

store-bought wrapping paper in the closet 

and pull out your card stock, punches, Big 

Shot, and stamps. When someone admires 

your wrapping, tell them, “I’d love to show you 

more creative gift wrapping ideas. Why don’t 

you invite a few friends over and I’ll help you 

get ready for the holidays.” 

You can share these ideas any time of year. 

Just choose a few occasion-appropriate 

images and get started. 

merry christmas gift (make & take) 

Bright Hopes and Serene Snowflakes Sets; Real Red 

and Whisper White Card Stock; 2011–2013 In Color 

Patterns Designer Series Paper; Kraft Gift Box; Pool 

Party Classic Stampin’ Pad; Brights and Neutrals Craft 

Stampin’ Spots®; Frost White Shimmer Paint; Whisper 

White 5/8" Satin Ribbon; Linen Thread; Pearl Basic 

Jewels; Stampin’ Dimensionals; Lace Ribbon, Large 

Tag, and 1/16" Circle Punches; Big Shot; Northern 

Frost Sizzlits® Decorative Strip Die 

berry gift 

Pines & Poinsettias Set; Distressed Dots Background 

Stamp; Real Red and Whisper White Card Stock; 

2011–2013 In Color Patterns Designer Series Paper; 

Pool Party Classic Stampin’ Pad; Brights Craft Stampin’ 

Spots; Real Red and Soft Suede Stampin’ Write 

Markers; Dazzling Diamonds Stampin’ Glitter; Real 

Red 5/8" Satin Ribbon; Linen Thread; 1/16" Circle, 

1-3/8" Circle, and 1-3/4" Scallop Circle Punches; Big 

Shot; Fancy Favor Bigz XL Die; berries; sticks 

Check out this month’s Online Extras to 

see a video demonstrating the Berry gift. 

november 2011 19

share it stamps 

counting 

Down 

to 

christmas 

Here at the Stampin’ Up! home office, visions of sugarplums 

(and sparkling Christmas projects!) begin dancing in our heads 

long before December. Like Santa’s elves, our artists and designers 

happily spend long hours creating seasonal magic with stamps, 

ribbons, mounds of glitter, and piles of festive Designer Series 

Paper. Among this year’s holiday offerings is 25 & Counting— 

the perfect stamp set for making adorable cards and tags (see 

our gorgeous samples!)—or to help you deck the halls with a 

magical advent calendar! 

Dating back to Germany in the early nineteenth century, advent 

calendars were created to count (and celebrate!) the days leading 

up to Christmas. Our stylish calendar is composed of 25 tiny, 

color-coordinated envelopes—perfect for stuffing with small 

gifts or treats. Or consider designing 25 delightful coupons 

to hide in the envelopes. Let the recipients redeem them 

immediately—and together you can fill the Christmas season 

with fun! 

merry christmas card (5-1/2" x 4-1/4") 

25 & Counting and Delightful Decorations Sets; Island Indigo, Lucky Limeade, 

Poppy Parade, and Whisper White Card Stock; 2011–2013 In Color Patterns 

Designer Series Paper; Island Indigo and Poppy Parade Classic Stampin’ Pads; 

Distressing Essentials; Island Indigo, Lucky Limeade, and Poppy Parade Stampin’ 

Write Markers; Dazzling Details; Poppy Parade 1/2" Stitched-Poly Ribbon; Linen 

Thread; Stampin’ Dimensionals; Postage Stamp, 3/4" Circle, 1" Circle, and 1" 

Square Punches; Big Shot; Scallop Squares Duo Bigz Die 

25 & counting tags 

25 & Counting, Forest Festivities, Serene Snowflakes, and Teeny Tiny Wishes Sets; Island 

Indigo, Lucky Limeade, Poppy Parade, and Whisper White Card Stock; 2011–2013 In Color 

Patterns Designer Series Paper; Island Indigo and Lucky Limeade Classic Stampin’ Pads; 

Island Indigo, Lucky Limeade, and Poppy Parade Stampin’ Write Markers; Island Indigo 

3/8" Ruffled Ribbon; Linen Thread; Rhinestone Basic Jewels; Stampin’ Dimensionals; 

Postage Stamp, Scallop Square, Snowflake, 1/16" Circle, 1/2" Circle, 1" Circle, 1" Square, 

and 1-3/8" Square Punches; Big Shot; Peekaboo Frames Bigz L Die; Perfect Polka Dots 

Textured Impressions Embossing Folder 

Place a holiday task in each envelope and 

fulfill them as a family during December. 

1. Make snow angels. 

2. Decorate the Christmas tree. 

3. Decorate a gingerbread house. 

4. Shop for gifts. 

5. Wear holiday sweaters 

and go caroling. 

6. Deliver neighbor gifts. 

7. Stamp gift tags and 

Christmas cards. 

8. Watch a Christmas movie. 

9. Create a Christmas 

scrapbook page. 

10. Make an ornament. 

11. Eat Christmas cookies. 

12. Bundle up and take a 

walk in the snow. 

13. Sip hot chocolate. 

14. Visit someone who could 

use some Christmas cheer! 

15. Read your favorite 

Christmas stories. 

16. Take a drive and look 

at Christmas lights. 

17. Do a good deed 

anonymously. 

18. Look through old 

family pictures. 

19. Make snow sculptures. 

20. Wrap presents. 

21. Attend a Christmas concert. 

22. Find a new Christmas 

dinner recipe. 

23. Call a family member. 

24. Give someone a poinsettia. 

25. Enjoy Christmas day! 


share it stamps 

25 & Counting Set • 2011 Holiday Mini Catalog • item 123792 $44.95 

us/$54.95 can • item 123794 $32.95 us/$40.95 can • Set of 25 

25 & counting advent calendar 

25 & Counting, Bright Hopes, Delightful Decorations, Perfect Punches, Serene Snowflakes, and 

Stitched Stockings Sets; Island Indigo, Lucky Limeade, and Poppy Parade Card Stock; 2010–2012 

In Color Patterns and 2011–2013 In Color Patterns Designer Series Paper; Island Indigo, Lucky 

Limeade, and Poppy Parade Classic Stampin’ Pads; Island Indigo, Lucky Limeade, and Poppy 

Parade Stampin’ Write Markers; Frost White Shimmer Paint; White Stampin’ Emboss Powder; 

Dazzling Diamonds Stampin’ Glitter; Silver Glass Stampin’ Glitter; Poppy Parade 3/8" Poly-Stitched, 

Island Indigo 3/8" Ruffled, Lucky Limeade 3/8" Ruffled, and Whisper White 5/8" Satin Ribbon; 

Cherry Cobbler and White Baker’s Twine; Natural Hemp Twine; Linen Thread; Brights Brads; Mini 

Clothespins; Rhinestone Basic Jewels; Mini Jingle Bells; Stampin’ Dimensionals; Mat Pack; Paper- 

Piercing Tool; Blossom Bouquet, Curly Label, Decorative Label, Doily, Dotted Scallop Ribbon, 

Large Tag, Ornament, Postage Stamp, Scallop Edge, Scallop Square, Stocking Tag, 1/16" Circle, 

3/4" Circle, 1" Circle, 1-1/4" Circle, 1-3/8" Circle, 1-3/4" Circle, 1-3/4" Scallop Circle, 1" Square, and 

1-1/4" Square Punches; Big Shot; Bitty Box & Envelope Bigz XL Die; Northern Frost Decorative Strip 

Die; Timeless Type Junior Alphabet Medium Sizzlits Die; Stocking Accents Originals Die; Perfect 

Polka Dots Textured Impressions Embossing Folder; Sponge Daubers; pins; wooden board 

november 2011 21

share it product 

score 

BIG 

with simply scored 

Good news! Stampin’ Up! now offers a scoring tool that makes 

it a breeze to create multiple score marks. Our new Simply Scored 

tool has a scoring base that is slightly larger than 12" x 12" with 

vertical scoring grooves every 1/8", perfect for making itty bitty 

folds, such as those on rosettes. If you want larger folds, simply 

score every 1/2", or every 3/8", or every 1"—you get the idea. You 

can choose how far apart you want the score marks to be. 

Simply Scored comes with rulers on the top and side and three 

Place Markers (additional Place Markers are sold separately). 

The Place Markers come in handy if you’re doing multiple 

projects with the same scoring measurements. Just insert 

the Place Marker into the slot at the top of the Simply Scored 

tool and forget about measuring over and over. 

The 5-7/16" stylus has a cushioned grip for comfort and a large 

tip and small tip so you can choose how wide you want the actual 

score line to be. (You’ll need to experiment a bit to determine the 

correct amount of pressure to apply for different types of paper.) 

There’s even a convenient storage compartment in the back of the 

tool for storing Place Markers, the Stylus, or a Bone Folder (sold 

separately), so you can keep your scoring and folding tools together. 

Plan a workshop to spotlight Simply Scored and display some 

projects that have rosettes on them. As your guests marvel at the 

rosettes, pull out the Simply Scored tool and show them how easy 

it is to create stacks of rosettes. You could say, “Rosettes are a fun 

accent, but who has the time or patience to mark and measure with 

a ruler? I have a shortcut—I use the Simply Scored tool to make the 

score marks on rosettes in just seconds. It’s also great for scoring paper 

or card stock for cards, boxes, 3-D projects, or anything else—the 

rulers are built in, and the grooves keep score marks perfectly straight 

and even.” 

Simply Scored can simplify your crafting and give you beautiful 

results. What could be better than that? 

Creating Rosettes 

Rosettes look labor-intensive, but 

they’re deceptively easy to create 

if you have the right tools and if you 

know a few tricks. 

1 If you’re going to create multiple 

rosettes, score the entire sheet 

of paper first, and then cut it into 

strips the size you need. 

2 To make more defined mountain 

and valley folds, score every other 

line, then flip the paper over and 

score the lines in between the 

ones you just scored. Depending 

on the thickness of the paper 

you’re using, this could make it 

easier to fold. Fold the paper in 

accordion-style pleats. 

3 After you’ve scored and folded the 

paper, adhere the ends together 

to create a circle. The end folds 

should be opposite: one should 

be a mountain fold, and one 

should be a valley fold so the 

sequence of mountain and valley 

folds isn’t interrupted once the 

ends are connected. 

4 Squeeze the circle together so 

it forms a cylinder, then stand it 

upright and gently push down on 

the top until it flattens into a rosette. 

5 Use a strong adhesive (like Glue 

Dots® or Multipurpose Liquid 

Glue) to hold the rosette together. 

You can put the adhesive directly 

on your project and put the 

rosette on top of it (see the First 

Edition Specialty Designer Series 

Paper rosette on the Thank You 

card) or you can punch a small 

circle and adhere the rosette to 

it (see the Merry banner). 

See page 30 for Stampin’ Supplies. 


share it promotion 

earn prizes when you join demonstrators all 

over the world for a week of new friends and 

stamping fun! 

Want to unite on a global level? Then you’re in luck. For 

the first time ever, Stampin’ Up! demonstrators all over the world 

will unite to hold workshops from October 30–November 5. Imagine 

that week, with thousands of enthusiastic demonstrators entering 

their hostesses’ homes and greeting them with a good evening, 

buenas noches, bonsoir, or Guten Abend. Envision women gathered 

around tables from Alaska to Australia as they stamp, laugh, and 

share their love of papercrafting. And now imagine . . . yourself! 

This week of workshops is for you, whether you’re a demonstrator 

because you want to maximize your hobby or whether you’re in it 

for the business perks too. With participation prizes for all, everyone 

wins. And with straight-forward Worldwide Week of Workshops 

tips and training, you’ll easily join in on the fun. You’ll even have 

your project designs taken care of; our Birthday card Make & 

Take uses products that are currently available in all Stampin’ Up! 

markets around the world. There’s also a coordinating card and 

hostess gift, along with the other trainings and resources online. 

So, get your bookings now and join in on the Worldwide Week 

of Workshops. 

Find more information in the Promotions section of 

the demonstrator website. 

birthday card (3" x 3") 

Happiest Birthday Wishes Set; Crumb Cake, Pool Party, Very Vanilla, Wild Wasabi, 

and Wisteria Wonder Card Stock; Pool Party and Wild Wasabi Classic Stampin’ 

Pads; Dazzling Diamonds Stampin’ Glitter; Subtles Brads; Stampin’ Dimensionals; 

Dotted Scallop Ribbon Punch; Crystal Effects®; Itty Bitty Shapes Punch Pack; Big 

Shot; Perfect Polka Dots Textured Impressions Embossing Folder 

Participating Countries: 

Australia 

Canada 

France 

Germany 

New Zealand 

Puerto Rico 

United Kingdom 

United States 

november 2011 23

feature 

decemberdifficulties 

maintaining 

growth 

through 

the holidays 

The holiday season is always 

one of the busiest times of the year. 

There are dinners and parties to plan, 

seemingly endless gift lists to shop 

for, packages and greeting cards to 

mail, gifts to wrap—the list goes on 

and on. 

During the hustle and bustle of this 

busy time, many businesses thrive. 

From Black Friday and Cyber Monday 

all the way through to Super Saturday, 

retail stores all over the world are 

packed from morning till night. 

Storeowners can generally expect 

to do an average of about 20 percent 

of their annual sales during this 

one-month period. And retail jewelers 

can actually take in just under onethird 

of their sales for the entire 

year during the frenzied commotion 

of the holiday season. 

However, despite the impressive 

success of retail stores during the 

holidays, many Stampin’ Up! 

demonstrators see the inverse of 

this phenomenon in their own 

businesses. Instead of seeing a 

boost in sales during the holidays— 

especially in December—many 

demonstrators see a significant 

decrease in comparison to their 

monthly average. And it isn’t hard 

to imagine why. Retail stores are 

fully staffed, have far-reaching 

marketing campaigns, and their 

stockrooms are full of merchandise. 

In contrast, your business is solely 

owned and operated by a single 

person: you. You are the boss, the 

employee, the marketing department, 

the sales staff, and the creative 

director! So it’s no surprise that as 

you and your customers become 

more personally busy around the 

holidays, it gets very challenging to 

operate your business at the same 

level as usual. And in addition to 

all of these difficulties that the 

season presents, it is also a time 

when we just want to relax, spend 

time with family, and escape the 

stress of everyday life. All of these 

things can add up to make the 

holidays a very difficult time to 

keep your business growing. 

At the same time, this challenging 

situation is a bit ironic, because 

one of the best reasons to make 

cards and scrapbooks is to celebrate 

and remember the special occasions 

that occur throughout our lives. 

And few yearly occasions are more 

celebrated or more memorable than 

the holiday season. What a perfect 

time to create greeting cards, treat 

boxes, scrapbook pages, and gift tags! 

There is no shortage of reasons to 

get together and stamp during the 

holidays, but finding reasons to do 

it is of course the easy part. Making 

it happen is where it gets tricky. 

Plan Ahead 

Let’s start with a couple of tips. 

First and foremost, plan ahead. 

It’s hard to coordinate schedules 

during a month when everyone 

is so busy, and the longer you wait, 

the more your customers’ calendars 

will fill up. If you haven’t already 

begun, start booking now for 

holiday workshops and classes. 

Not only will this make it easier 

for your customers to say “yes” 

to a December workshop, class, 

or club, but it will give you plenty 

of time to order the supplies you 

need for the event. 

Also, during December, you’ll want 

to take time off just like everyone 

else, and so will your customers. 

If you were to go on vacation with 

children who were going to miss 

a week of school, they would need 

to talk to their teachers ahead of 

time to find out what they’ll need to 

study and what schoolwork they’ll 

need to do during their absence, 

so they don’t fall behind. Think of 

your holiday vacation in a similar 

way. If you want to take one or two 

weeks off during December, plan 

ahead so that when you return to 

work at the beginning of the New 

Year, you have events planned for 

January, ample supplies for workshop 

projects, information about current 

promotions, and everything else 

you’ll need to get right back into it. 

Putting Time to Good Use 

In addition to planning ahead, 

focusing on your customers’ time 

is another way to make it much 

easier for them to agree to a holiday 

event. Time is always hard to find, 

but it is especially scarce during 

the holidays. You may need to be 

particularly careful to make your 

December events more brief and the 

projects more immediately useful. 

For example, think of the number 

of greeting cards you like to send 

out during the holidays to friends 

and relatives. For some, the number 

could be relatively small, while for 

others the list could have upwards 

of 100 names on it. Even if your 

average customer was only planning 

to send out about 25 cards, the 


feature 

prospect of taking the time to make 

all of them by hand could be 

daunting, especially with all the 

holiday shopping she has to do. 

Taking your customers’ time into 

consideration, try to make it easier. 

For most people, about 10 cards 

would be enough for their parents, 

siblings, and a few of their closest 

friends, so consider holding a stamp 

camp in which your customers 

can make as few as 10 beautiful, 

handmade greeting cards for their 

closest friends and family members. 

This allows you to hold an event 

which brings in sales, but it doesn’t 

overwhelm your customers with 

too much work. 

A project like our Merry and Bright 

card (found in this month’s Online 

Extras) would be perfect—a simple 

and elegant design that uses several 

consumable items that your 

customers will want to purchase 

and use in future projects. Add 

festive treats and holiday music to 

make it a memorable experience 

that your customers will want to 

repeat next year. With a format like 

this, you take up less of their time 

while helping them cross something 

off of their to-do list, and you get to 

place a workshop order afterward. 

Considering Cost 

The last point to remember is cost. 

Gift-giving is a central part of the 

holiday season, and most of the 

gifts we give cost money. Many 

of us plan to strictly budget our 

money during the holidays, but 

since we all want to give our loved 

ones gifts they’ll love, many of us 

still end up going over our 

predetermined limit. Because of 

this, money is often on our minds 

around the holidays, and stamps 

could easily seem like a luxury 

item during December. 

Think of ways—such as the stamp 

camp described—in which your 

customers can make “instead of” 

purchases with you, rather than “in 

addition to” purchases. This simply 

means that the money they spend 

with you is money they would have 

had to spend elsewhere anyway, in 

order to buy things like greeting 

cards or gift boxes, bags, and tags. 

To add more variety to a December 

event, offer two separate projects 

while continuing to keep costs low. 

You can make our Peace on Earth 

tag (also in this month’s Online 

Extras) alongside the Merry and 

Bright card to offer both a card and 

a gift tag. All you have to do to make 

it more affordable is use many of 

the same products in both projects. 

This will reduce the cost of supplies, 

and highlight the versatility of the 

products as well. For example, 

the greeting card and gift tag both 

feature the Merry & Type Set, Very 

Vanilla Card Stock, Letters to Santa 

Designer Series Paper, Early 

Espresso ink, and Cherry Cobbler 

Baker’s Twine. 

With precise planning and careful 

consideration for your customers’ 

needs during this busy season, you 

can make it a fun and memorable 

time for your Stampin’ Up! 

customers, all while maintaining 

your sales and continuing to make 

your business grow. 

Visit our Online Extras to 

see the Merry and Bright 

card and the Peace on Earth tag. 

november 2011 25

feature 

withAltitude 

Gain 

Atti 

tude 

A story is told of two salesmen who 

were sent to a faraway land to sell shoes. 

After the first day, one sent word back 

home complaining, “This place is a disaster! 

No one wears shoes!” The second one 

also sent word home: “This place is a gold 

mine! No one wears shoes!” Which of 

these two do you think had the greatest 

potential for happiness? For success? 

Who likely had the most energy and 

conviction to put into their work? Having 

a positive attitude toward your business 

and toward life in general may be one of 

the most important characteristics of 

your success. And the good news is that 

it is entirely in your control. 

The fact that a good attitude has an impact 

on our lives is not shocking. Studies have 

continually shown a causal link between 

optimistic attitudes and good health. Sales 

guru Zig Ziglar says attitude is the defining 

factor in a person’s ability to succeed. 

Studies suggest that an individual’s attitude 

is a main factor employers use when hiring 

or promoting employees. So why bring this 

up if most people know the importance of 

maintaining a positive attitude? Because 

it’s easy to forget and it’s easy to give up 

ownership of our own attitudes. 

“Sometimes we are 

limited more by attitude 

than by opportunities.” 

—Anonymous 

We may have little control over the bumps 

we face in our Stampin’ Up! businesses. We 

can’t control our customers. We can’t control 

the economy. We can’t control our hostesses. 

Sometimes we don’t have time to make the 

projects we want to make or organize ourselves 

as much as we would prefer. Regardless, we 

can still choose to view our business in a 

positive way. And through this, we can have 

some control over how others react to us. 

Do they want to buy from us again? Host for 

us again? Sign up to be a member of our 

downline? More than anything else we do, 

choosing a positive attitude can impact these 

things. A positive attitude is not an accident. 

Think about your own experience. Do you 

want to work for or buy from someone who is 

negative and always complaining? Someone 

who refuses to play any role but that of the 

victim? We may seek bad energy when we 

are in a bad mood (after all, misery loves 

company), but when we want to feel secure in 

our decisions, we seek people who have good 

attitudes and who are positive to be around. 

“The last of the human 

freedoms is to choose 

one’s attitude in any given 

set of circumstances.” 

—Viktor Frankl 

Of course, having a good attitude does not 

mean we ignore challenges. Instead, having 

a good attitude means we face our challenges 

while keeping our sights on what is most 

important to us. We ask ourselves questions 

that focus on our ability to choose a good 

attitude: Am I working on those things that 

keep me focused on what I need to do to 

succeed? Are my energies focused on my 

success, not on what others are doing, have 

done, or have achieved? Am I thankful 

for the people who have helped me? Am I 

appreciative of the opportunities that have 

gone as planned and for those that didn’t? 

Do I realize that, no matter the outcome, 

I can still choose to keep a good attitude? 

Keep a good attitude as you chart your 

course for success. This pursuit alone 

could be the difference in what lies in store 

for you as a Stampin’ Up! demonstrator— 

who becomes a part of your Stampin’ Up! 

business, and who they, in turn, invite to 

become a part of it. You may never know 

how many people will be affected by your 

attitude (positive or negative), but one thing 

is for sure—it will have an impact on at 

least one important person in your life: you! 


feature 

’tis the 

season for 

simple 

Use my Digital 

Studio to make 

your holiday 

gifts the 

simplest ever! 

The holiday season is underway. 

Time to create those elaborate, 

handcrafted projects you’ve been 

considering for months. And what 

about that Christmas gift list you 

created? You need to get those 

ready. And . . . and . . . 

If just reading about holiday 

preparations makes you tired, 

we have a simple solution: My 

Digital Studio. With this program, 

you can make your holiday 

preparations easier than ever! 

Instead of hopping into the car 

for an extended shopping trip, 

fire up your computer, start up 

My Digital Studio, and make 

quick gifts for everyone on your 

list with My Digital Studio 

Designer Templates. 

in many price ranges: small 

items you can use as neighbor 

gifts or gifts for co-workers; 

terrific family gifts such as 

planners and calendars; and 

presents that are perfect for 

friends. Try creating one (or 

more) of these. 

Add It to the planner 

Try one of our planners for 

a simple, meaningful gift idea. 

Check out our 2012 Daily 

Planner Notebook Template 

(available in the “Photobooks 

& Individual Pages” category) 

that’s perfect for desk calendars. 

Print it with a soft cover and 

give it to that friend who likes 

to organize her time. 

2012 planner 

Traditional products: 1/16" 

Circle Punch; Itty Bitty Shapes 

Punch Pack. My Digital Studio 

elements: 2012 Daily Planner 

Photobook Template. 

Digital Download 

2012 Daily Planner 

Photobook Template 

127574 

$14.95 us/$18.50 can 

Online order only 

There are dozens of ideas and 

images you can work with, and 

we’ve added many items for your 

holiday pleasure. You’ll find gifts 

november 2011 27

feature 

Depending on the time 

you have to invest, you can 

create all-digital projects, 

largely hybrid projects, or 

something in between. 

By the Book 

Who doesn’t need a 

notebook, especially one 

with a front and back cover 

you can design yourself? 

Once you design and print 

the journal, decorate it 

with a piece of On Board 

chipboard as our artist did 

here. What a beautiful, 

simple way to make an 

exceptional present—your 

Impressive Ideas journal 

will be an impressive gift 

indeed. And whether they 

use it for school, work, or 

just for fun, anyone would 

love writing down their 

important thoughts inside. 

impressive ideas notebook 

Traditional products: Distressed Dots 

Background Stamp; Cherry Cobbler Card 

Stock; Pool Party Textured Card Stock; On 

Board Merry Medley; Pool Party Classic 

Stampin’ Pad; Early Espresso Baker’s Twine; 

Rhinestone Basic Jewels; Small Heart Punch. 

My Digital Studio elements: Impressive 

Ideas Journal Template. 


Impressive Ideas 

Journal Template 

127437 

$1.95 us/$2.50 can 



feature 

gift tags 

Traditional products: Real Red 1/8" Taffeta 

Ribbon; Cherry Cobbler Baker’s Twine; 

Pearl and Rhinestone Basic Jewels. My 

Digital Studio elements: Sending Glad 

Tidings Designer Tags Kit. 

Once you’ve created your 

artwork, print one for yourself 

and one for a friend. 

jan calendar 

Traditional products: Whisper 

White card stock; White Vellum 

Paper; Rhinestone Basic Jewels; 

Doily Punch. My Digital Studio 

elements: 2012 Modern Prints 

Jewel Case Calendar Template. 

Play Tag 

One thing every gift-giver 

needs is a tag for each gift. 

What could be more fun than 

these sweet tags? The tag 

comes complete with punched 


Sending Glad Tidings 

Designer Tags Kit 

127587 

$7.95 us/$9.95 can 


holes in the corner. Then, if 

you like, you can embellish 

them just as our artists did. 

Note how these tags are 

customized with small 

embellishments. Tied 

ribbon, Pearl Basic Jewels, 

or Rhinestone Basic Jewels 

all turn a simple gift tag 

into a stunning decoration. 

It’s the perfect blend of form 

and function. Give your 

gifts a handcrafted look in 

just moments! 

In addition to using our 

tag sets as tags, you can 

also use them as gifts for 

others. It’s an ideal gift to 

share with neighbors or coworkers 

as they begin their 

holiday preparations. 

on the calendar 

Create a gift with our 

smaller-sized 2012 Modern 

Prints Jewel Case Calendar 

Template option. This is 

fantastic for those last 

minute gifts; you can print 

them on 8-1/2" x 11" paper 

at home if you need to. 

Best of all—you can create 

one calendar in My Digital 

Studio and still use it as 

multiple gifts. Just print 

out as many copies as you’d 

like. It’s a great gift for 

family and friends. 

Even if you give each member 

of your family (or book club, 

etc.) the same gift, you can 

make every one personal 

by using a unique color 

scheme or adding different 

embellishments once 

it’s printed. 

It’s the perfect time to 

get a jump start on your 

holiday shopping. So don’t 

delay! Best of all, you can 

shop from home and create 

a gift as unique as the 

person you’re giving it to. 


2012 Modern Prints 

Jewel Case Calendar 

Template 

127590 

$14.95 us/$18.50 can 


november 2011 29

fyi 

for your 

FYI 

information 

Share the Big Shot 

There is no better way to help your customers explore their 

creativity than by introducing them to the Stampin’ Up! 

opportunity. If they join during October, they’ll get a FREE Big 

Shot—and the Big Shot is a big deal! Start your Stampin’ Up! 

year strong, while sharing the fun and creativity of Stampin’ 

Up! products with your friends, family, and neighbors. For more 

details, visit the demonstrator website. 

Want a tip to help you get started? Try holding a workshop based 

simply around the Big Shot, and show off all the cool features and 

fun projects that can be made using the Big Shot. Your customers will 

be delighted. At the end of the workshop, wow them by explaining 

that they could get the Big Shot for free! 

thank you card (5-1/2" x 4-1/4"; make & take) 

Delicate Doilies and Short & Sweet Sets; Basic Gray, Cherry Cobbler, and Very Vanilla 

Card Stock; Wild Wasabi Textured Card Stock; First Edition Specialty Designer Series 

Paper; Basic Gray, Cherry Cobbler, and Wild Wasabi Classic Stampin’ Pads; Metallic 

Brads; Stampin’ Dimensionals; Doily, Lace Ribbon, Pinking Hearts Border, and 3/4" 

Circle Punches; Simply Scored 

à la card 

You’ll find a card 

created with this 

template on page 15. 

stampin’ supplies 

“love thy neighbor,” page 18 

mini bread loaf 

Tiny Tags Set; Very Vanilla Card Stock; Old Olive Textured Card Stock; First Edition 

Specialty Designer Series Paper; Silver Glimmer Paper; Christmas Lane Simply 

Scrappin’ Kit; Cherry Cobbler and Early Espresso Stampin’ Write Markers; Cherry 

Cobbler Baker’s Twine; Stampin’ Dimensionals; Jewelry Tag, Stocking Tag, 1/16" 

Circle, 1-3/4" Circle, and 2-3/8" Scallop Circle Punches; fabric; mini loaf pan; thread 

joy candles 

Welcome Christmas Set; Very Vanilla Card Stock; Old Olive Textured Card Stock; 

Silver Glimmer Paper; Cherry Cobbler, Early Espresso, and Old Olive Classic 

Stampin’ Pads; Early Espresso Baker’s Twine; Cherry Cobbler 1-1/4" Striped 

Grosgrain Ribbon; Rhinestone Basic Jewels; Eyelet and 1/16" Circle Punches; 

sewing machine and thread 

à la card 

merry & bright cone 

Merry & Type Set; Very Vanilla Card Stock; Old Olive Textured Card Stock; First 

Edition Specialty and Holly Berry Bouquet Specialty Designer Series Paper; Silver 

Glimmer Paper; Early Espresso, More Mustard, Old Olive, and Real Red Stampin’ 

Write Markers; Early Espresso 3/8" Quilted Satin Ribbon; Natural Hemp Twine; 

Holly Berry Bouquet Designer Buttons; Decorative Label, Scallop Edge, and 1/16" 

Circle Punches; Big Shot; Stocking Accents Originals Die; fabric 

You’ll find a 

card created 

with this 

template on 

page 20. 

“Score Big with Simply Scored,” page 22 

merry banner 

Just Perfect Alphabet Set; Cherry Cobbler, Early Espresso, Very Vanilla, and Wild 

Wasabi Card Stock; Holly Berry Bouquet Specialty Designer Series Paper; Cherry 

Cobbler Classic Stampin’ Pad; Early Espresso Baker’s Twine; Mini Jingle Bells; 3/4" 

Circle and 1" Circle Punches; Big Shot; Perfect Pennants Bigz L Die; Simply Scored 


make it happen 

contestcategories december 

The following Art Contests are for the month of December. Except 

where contests for individual countries are noted, demonstrators 

from the US and Canada may enter all contests and one winner 

will be chosen for each contest, regardless of country. December 

Contest winners will be featured in our February issue. 

lots of love 

wow! art file 

Projects for Valentine’s Day 

Entries due November 30 

All other projects 

december contest deadlines 

• Contests run for a single month at a time, with the 

deadline falling on the last day of the month. This 

December Contest runs November 1–30. 

• Entries for the December Contest must be received in our 

office on or before November 30, 2011. 

• Please pack all entries carefully and label the box or envelope 

with the contest month and category. (See address below.) 

Contest entries will not be returned. 

upcomingcontests 

feeling lucky 

Projects for St. Patrick’s Day 

Entries due December 31 

welcome, spring Projects celebrating spring 

Entries due January 31 

on your own 

“I treat my customers the way I would like to be treated, and 

that includes giving them the best customer service possible.” 

—Denise Sullivan | Frisco, Texas 

Get to know the top Demonstrators of the Year on page 9. Learn about 

how they run their business and pick a few pieces of advice to apply to 

your business. 

Follow the step-by-step instructions on page 15 to create your own 

layered emboss resist card. 

Show your customers how easy making rosettes can be using the 

Simply Scored scoring tool. See “Score Big with Simply Scored” on 

page 22 for more information on creating rosettes. 

monthly contest rules and information 

• Winning projects often share the following features: They 

use only one set along with a greeting set, plus backgrounds, 

borders, or frames. Scrapbook pages include photos and journaling. 

We receive more entries in the Wow! Art File because 

there are no subject limitations, so your chances of winning 

are better in the other category. 

• Include a list of Stampin’ Supplies used to make your entry: 

Specify stamp set or wheel names; the types and colors of 

papers, card stock, markers, pens, pads; and any accessories 

or tools used. Stamps and accessories used must be in the 

current catalog. Give clear directions, if necessary. Also write 

your name, demonstrator number, the month of the contest, 

and the category you are entering. Write this information 

directly on the back of the card or item, if possible. 

• All scrapbook layouts must contain photos. When 

submitting photos of you or members of your immediate 

family, you grant Stampin’ Up! the right to publish 

those photos. However, if you’d like to submit a project 

with photos of individuals other than immediate family 

members, please have all main subjects in the photo 

fill out a photo waiver form, which can be found on the 

demonstrator website under My Business>My Business 

Resources>Copyright. Make sure those photo waivers are 

included with any projects you submit to Stampin’ Up! Do 

not send photos taken by professional photographers unless 

you have obtained a release of the copyright in writing. 

Please include that release with your submission. 

• Mail to: Stampin’ Up! Contest: [Category Name] 



• Submission of artwork to Stampin’ Up! constitutes 

agreement with Stampin’ Up!’s payment policy and 

acknowledgment that the artwork becomes the property 

of Stampin’ Up! to be used by the company as desired. 

• Submit as many entries per category as you wish. Do not 

submit projects made with patterns or images known to 

be copyrighted. Contest winners in each category may 

select any three stamp sets (excluding hostess sets) from 

the current catalog and/or mini catalog. Due to local laws, 

contest winners living in Québec must choose stamp sets for 

which the total value is less than $100 can. (Demonstrator 

Support will call winners and take their free stamp orders 

within 10 business days of the contest deadline.) 

• Stampin’ Up! cannot answer inquiries about whether 

or not contest entries arrived in the office. If you want 

proof of delivery, please send by registered mail or a 

similar option. 

Check your attitude against “Gain Altitude with Attitude” on page 

26. Take note of where you’re doing well and where your attitude could 

use improvement. 

with your downline 

“My best piece of advice is to stay connected to your passion 

and love of stamping.” 

—Caroline LeBel | Toronto, Ontario 

Use the 25 & Counting Set to make advent calendars with your downline. Copy 

our list of fun ideas on page 20 to fill each envelope, or create your own list of 

business- or stamping-related tasks to complete each day in December. 

Encourage your downline members to get involved in the Worldwide Week 

of Workshops. See page 23 and visit the demonstrator website for more 

information about this exciting week of global unity. 

Review “December Difficulties” on page 24 with your downline. Invite everyone 

to write down their business plan for December. 

Use “’Tis the Season for Simple Gifting” on page 27 to show your downline 

how much fun they can have with My Digital Studio. Help them see how they can 

use this amazing product in their workshops. 

november 2011 

31

get ready, 

here comes 

Leadership 

2012! 



Come to San Antonio, Texas, 

January 18–20, 2012, and experience 

leadership conference with friends 

and fellow demonstrators. Receive 

inspiration, useful business 

advice, dazzling project ideas, and 

memories that are sure to last a 

lifetime. Check the demonstrator website for more 

details about this exciting event. 

Registration Dates: 

October 18 Managers and above 

October 19 Senior supervisors and above 

October 20 Supervisors (if space is available) 

and above

sharing creativity & caring for your business ... - Stampin' Up!

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