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BOY - Critic

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Review Fashion Editor Mahoney Turnbull<br />

Ruby, you wee gem<br />

352 George St has never looked so pretty. Dunedin’s finest fashion<br />

aficionados were all on show last Wednesday night for the official store<br />

opening of Ruby Boutique. An intimate affair hosted by the charming<br />

double act behind the famed Ruby and Madame Hawk labels, the cute,<br />

super-skinny George St ex-post office was teeming with cool kids from<br />

around the town.<br />

As the bubbles flowed, the gorgeous Deanna Didovich and Emily<br />

Miller-Sharma shared snippets of their fashion background and journey<br />

to Rubydom, the goss on their current and upcoming collections and<br />

how the heck they run the empire that is Ruby (of which the unadulterated<br />

interview will ensue in the next edition).<br />

Arts Student<br />

Shirt: vintage Cotella<br />

Shorts: Vanishing<br />

Elephant<br />

Sunnies: Lino<br />

Venezian<br />

Shoes: Chucks<br />

Works at Ruby<br />

All Ruby and<br />

Madame Hawke<br />

Commerce Student<br />

Shirt: Simon Lark<br />

Jeans: Dr Denim<br />

Shoes: Chucks<br />

<strong>Critic</strong> 01 46<br />

Lookbook wise, Madame Hawk’s fall collection is particularly<br />

feminine with a soft “beautifully human” womanly muse while Ruby’s<br />

Adventurer, drawing on journeys around New Zealand’s wild yet beautiful<br />

landscape, promises some absolutely divine pieces.<br />

So go for your life. Embrace the cult of the famed gemstone. And<br />

while you’re at it, you may as well invest in a celebratory limited edition<br />

printed sweater with a print designed especially for Ruby Boutique<br />

Dunedin; there are only 25 of them and they’re selling for $139 - only<br />

14% of course-related costs (sincere apologies Mr Studylink). Oooh,<br />

and the first 100 purchases over $100 get a free Ruby Boutique Dunedin<br />

tote with three delightful colours to choose from! Très bien.<br />

Works at Ruby<br />

Blouse: Ruby<br />

Jeans: Madame<br />

Hawke Kitsus jeans<br />

Shoes: Ruby Bianca<br />

heels<br />

Lippy: MAC - Girl<br />

About Town<br />

Works at Slick Willy’s<br />

Jacket: twenty seven<br />

names<br />

Shirt: twenty seven<br />

names<br />

Shorts: cameo<br />

Shoes: Beau Coops<br />

Sunnies: vintage<br />

Bag: Colab

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