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Case Study: Logic

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<strong>Case</strong>-oriented Research<br />

Rogowski R 1995 The role of theory and anomaly in socialscientific<br />

inference. American Political Science Reiew 89:<br />

467–70<br />

Sartori G 1970 Concept misformation in comparative politics.<br />

American Political Science Reiew 64: 1033–53<br />

Van Evera S 1997 Guide to Methods for Students of Political<br />

Science. Cornell University Press Ithaca, NY<br />

Verba S 1967 Some dilemmas in comparative research. World<br />

Politics 20: 111–27<br />

<strong>Case</strong>-oriented Research<br />

1. Introduction<br />

A. Bennett<br />

<strong>Case</strong>-oriented research focuses on interconnections<br />

among parts and aspects within single cases. In this<br />

approach, the researcher attempts to make sense of<br />

each case as a singular, interpretable entity. In-depth<br />

knowledge of the cases included in a study is considered<br />

a prerequisite for the examination of patterns<br />

that might be observed across cases. <strong>Case</strong>-oriented<br />

researchers often study one case at a time, but they<br />

may also study multiple instances of a given phenomenon<br />

(e.g., comparable instances of ethnic conflict).<br />

The distinctiveness of case-oriented research is apparent<br />

when this approach is contrasted with the<br />

variable-oriented approach, where researchers focus<br />

more exclusively on cross-case patterns, without first<br />

gaining an understanding of each case.<br />

2. Goals of <strong>Case</strong>-oriented Research<br />

Today social scientists tend to identify case-oriented<br />

research with specific techniques of data collection<br />

linked to the observation and analysis of singular cases<br />

(e.g., direct observation of individuals at the micro<br />

level and archival research on nation-states at the<br />

macro level). While generally useful, the identity of<br />

case-oriented research with specific techniques of data<br />

collection is unfortunate, for it obscures basic differences<br />

between case-oriented research and conventional<br />

variable-oriented research. More fundamental<br />

than differences in methods of data collection is the<br />

contrast between goals (Ragin 1987). <strong>Case</strong>-oriented<br />

strategies are distinctive in that they are centrally<br />

concerned with making sense of a relatively small<br />

number of cases, selected because they are substantivelyortheoreticallysignificantinsomeway(Eckstein<br />

1975). Conventional variable-oriented strategies, by<br />

contrast, are centrally concerned with the problem of<br />

assessing the relationship between aspects of cases<br />

across a large number of generic ‘observations,’<br />

usually with the goal of inferring general patterns that<br />

hold for a population.<br />

For example, a researcher might use a case-oriented<br />

approach in order to study a small number of firms in<br />

an in-depth manner. Suppose these firms were all<br />

thought to be unusually successful in retaining their<br />

best employees while at the same time investing in<br />

them and thus enhancing their potential value to<br />

competing firms. To find out how they do it, a<br />

researcher would have to conduct an in-depth study of<br />

the firms in question. By contrast, a variable-oriented<br />

researcher might study the predictors of variation in<br />

rates of ‘employee retention’ across a large sample of<br />

firms. Is it more a matter of firm or industry characteristics?<br />

Do these two sets of factors interact? Useful<br />

answers to these questions would be based on careful<br />

analysis of relationships between variables, using data<br />

drawn from a survey of a large number of firms—the<br />

more (and the more varied), the better.<br />

As these two examples show, what matters most is<br />

the researcher’s starting point: does the researcher<br />

seek to understand specific cases or to document<br />

general patterns characterizing a population? This<br />

contrast follows a longstanding division in all of<br />

science, not just social science. Georg Henrik von<br />

Wright argues in Explanation and Understanding<br />

(1971) that there are two main traditions in the history<br />

of ideas regarding the conditions an explanation must<br />

satisfy in order to be considered scientifically respectable.<br />

One tradition, which he calls ‘finalistic,’ is<br />

anchored in the problem of making facts understandable.<br />

The other is called ‘causal-mechanistic’ and is<br />

anchored in the problem of prediction. The contrast<br />

between case-oriented and variable-oriented research<br />

closely parallels this fundamental division. In the two<br />

examples just described, the first researcher uses the<br />

case-oriented approach in order to make certain facts<br />

understandable, for example, the spectacular success<br />

of a handful of firms in retaining their most valuable<br />

employees; the second researcher uses the variableoriented<br />

approach in order to derive an equation<br />

predicting levels of retention, based on a large sample<br />

of firms, and to draw inferences from this equation to<br />

an entire population.<br />

Once the distinction between case-oriented and<br />

variable-oriented research is established and their<br />

contrasting goals acknowledged, it is clear that the<br />

importance of techniques of data collection as bearers<br />

of the ‘case-oriented vs. variable-oriented’ distinction<br />

begins to fade. For example, it is clear that a<br />

researcher using case-oriented methods to study a<br />

handful of firms might benefit from conducting surveys<br />

of their employees and performing a conventional<br />

variable-oriented analysis of these data. The results of<br />

the survey would contribute to this researcher’s depth<br />

of knowledge about the firms in question, just as<br />

interviewing their top executives or studying their<br />

archives would contribute useful information. Likewise,<br />

it is clear that the researcher using variableoriented<br />

methods to predict rates of retention could<br />

benefit from interviews of top executives or personnel<br />

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