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Case Study: Logic

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<strong>Case</strong> <strong>Study</strong>: <strong>Logic</strong><br />

illustrations of this occurs in the classic study of the<br />

InternationalTypographers Union(Lipset etal. 1956).<br />

The authors had concluded, both on empirical and<br />

theoretical grounds, that trade unions were characterized<br />

by very rigid and tightly closed political<br />

administrations, with one clique maintaining its rule in<br />

office over a long period of time. They then chose<br />

deliberately to examine the ITU in detail, because it<br />

appeared to be the exception to the general situation.<br />

What was it about the ITU, they asked, that produced<br />

empirically disparate results from all other trade<br />

unions? This was a powerful, well-refined question. In<br />

effect, the ITU provided a comparison to all other<br />

cases: if its outcome was different, so too must have<br />

been the set of elements that brought about such an<br />

outcome. The answer, furnished through a variety of<br />

evidence, suggested that, because of their level of<br />

education, skill, and commitment to the ITU, union<br />

members of this union, as compared to others, simply<br />

were more likely to take an active role in union affairs.<br />

The one consideration that is overlooked in using<br />

the case study as a deductive tool is that researchers<br />

may fail to specify the nature of the null hypothesis, or<br />

the likely outcome if the theory is incorrect. While<br />

mostcasestudieshavefailedtoconsiderthis important<br />

feature of theory construction and testing, Yin (1994)<br />

argues that, if done carefully, such a strategy can be<br />

incorporated easily into the analysis of single, and<br />

even multiple, cases.<br />

5. The <strong>Case</strong> <strong>Study</strong>: Seminal Illustrations<br />

Over the years there have been a number of very<br />

significant case studies. Two, in particular, illustrate<br />

the wide variety of uses to which case study analysis<br />

can be put in the study of social phenomena.<br />

One of the first, and surely most famous, case<br />

studies was done of the city of Muncie, Indiana (Lynd<br />

and Lynd 1929). Conducted during the course of the<br />

1920s, the investigators and their research team<br />

wanted to uncover the full nature of a typical American<br />

city over the course of its lifetime. Part of their<br />

work involved tracing the history of the city. A large<br />

part, however, involved the collection of a wide range<br />

of information on the city’s current residents, organizations,<br />

and its internal workings.<br />

There were a variety of important discoveries,<br />

including discoveries about the nature of work life and<br />

religious life in the community, as well as about the<br />

dominance of a leading industrial family over the<br />

entirerangeofcivicandpoliticallifeofthecommunity.<br />

It might be noted that sample surveys of city residents,<br />

or demographic data about them, would never have<br />

uncovered the full and complex portrait the Lynds<br />

were able to construct through their pioneering case<br />

study research.<br />

A second famous case study was done of men who<br />

lived in the South End of Boston (Whyte 1943). This<br />

study, also conducted in the 1930s, was ostensibly an<br />

examination of a group of impoverished men, and<br />

how they adapted to life during the Great Depression.<br />

In fact, as Whyte so brilliantly showed, it really was a<br />

case study of a small group of men, and the way in<br />

which the nature of stratification emerged within the<br />

group, and how it influenced the behavior of individuals.<br />

It was done with great insight and care by<br />

Whyte, making it still one of the best and most<br />

influential case studies of all time.<br />

6. Issues of Theoretical Specification: The Use of<br />

Singular <strong>Case</strong>s to Illuminate General Principles<br />

Sometimes the study of the single case is done<br />

specifically to reveal the importance of a special<br />

configuration, or confluence, of elements that together<br />

help to explain the unique outcome of a case, and its<br />

difference from the general pattern (Campbell 1975).<br />

The logic underlying the analyst’s concern is that the<br />

set of variables together constitutes the sufficient,<br />

perhaps even singular, explanation for a particular<br />

outcome, or effect. The research on the International<br />

Typographers Union by Lipset et al. (1956), for<br />

instance, pointed to the special configuration of<br />

conditions in the ITU that helped to promote internal<br />

democracy. It suggested that the special confluence of<br />

factors promoted democracy, leading to the obvious<br />

conclusion that only under certain special social and<br />

historical circumstances could such variables again<br />

come together in such a specific manner.<br />

7. Issues of Theoretical Generalization and<br />

Refinement: The Use of Parallel and Different<br />

<strong>Case</strong>s<br />

Because the analysis of a single case can only take the<br />

analyst so far, the best rule to follow, if possible, is to<br />

examine at least three or four pertinent cases in depth.<br />

Multiple cases permit the researcher to refine and<br />

develop theoretical arguments, and they do so precisely<br />

because case studies permit the researcher to<br />

examine cases deeply and, ultimately, to make careful<br />

comparisons among those cases.<br />

One example will illustrate the advantages of using<br />

several cases and examining them in depth. Orum<br />

(1995) was interested in examining various theories<br />

about the origins of urban growth. Popular theories<br />

had suggested that such growth came about because of<br />

special alliances among the leading figures in different<br />

major institutional spheres, particularly local government,<br />

business, and the media. Orum suggested that<br />

such theories were limited only to contemporary<br />

circumstances and that they did not help much to<br />

explain the sources of growth in the past. Using several<br />

different cases, and studying them in great depth<br />

permitted him to come up with several important<br />

discoveries bearing upon issues of urban growth and<br />

expansion.<br />

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