February - Stylist and Salon Newspapers
February - Stylist and Salon Newspapers
February - Stylist and Salon Newspapers
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
• disability<br />
Specialty Equipment<br />
Facial Bed<br />
with Face Slot<br />
Model #8080<br />
$229.00<br />
White or Black<br />
vinyl colors only<br />
We’ll meet or beat<br />
anybody’s price!<br />
We also carry:<br />
• <strong>Salon</strong> Furniture<br />
• Manicure Tables<br />
• Waxing/Massage Tables<br />
• Shampoo Bowls<br />
• Children’s Hair Cutting Chairs<br />
• Skin Care Equipment<br />
• Spa Equipment<br />
• New & Used Equipment<br />
All-Purpose Hydraulic<br />
Styling Chair<br />
w/headrest<br />
Model #965 Black vinyl only<br />
$399.00<br />
Omaha<br />
$145.00<br />
Black vinyl only<br />
12 | FEBRUARY 2010 | CALIFORNIA STYLIST & SALON<br />
inding a Health Insurance Plan<br />
<strong>and</strong> starting a Retirement FSavings Program can be a real<br />
source for worry for many<br />
cosmetologists. Not any more!<br />
Shampoo Chair<br />
Model #6010<br />
Black vinyl only<br />
$169.00<br />
Duke<br />
Model #2005<br />
“The Best Looking<br />
Barber Chair”<br />
$850.00<br />
Black vinyl only<br />
Best Rates on<br />
Individual & <strong>Salon</strong><br />
Professional<br />
Liability <strong>and</strong><br />
Workers Comp.<br />
Support your career as a<br />
Professional Cosmetologist<br />
on a local & state level.<br />
Join (or renew) membership<br />
in the NEW CCA today!<br />
www.fortierinsurance.com • www.the-cca.com<br />
BUYU Y DIRD IRECE CTT AN D SAVE! !<br />
Santa Fe<br />
Styling Chair<br />
Model #STY-A2<br />
Black Vinyl Only<br />
$198.00<br />
Crystal<br />
Styling Chair<br />
Model #STY A-21<br />
$189.00<br />
Black vinyl only<br />
Effective Social Networking<br />
The Nail Extension<br />
Vicki Peters<br />
I think back to all requests to be “friends”<br />
in Facebook I did not respond to because I<br />
thought it was just another teenage fad.<br />
Then I figured out I needed my own<br />
page. I still resisted for a while <strong>and</strong> then<br />
did my own Facebook page; not that I ever<br />
looked at it again, but I knew it was there.<br />
I still didn’t get it. Along with this tweet<br />
thing, ah just another thing I need to stay on<br />
top of, who has time? Finally I gave into that<br />
too now that Ellen has made it such a big deal.<br />
I’m trying not to end up like some of<br />
my friends that are out of the loop, don’t get<br />
emails on their phones <strong>and</strong> refuse to get involved.<br />
Once I got involved I started to tweet<br />
daily <strong>and</strong> check my Facebook page often. I<br />
know I have to stay on top of what’s going<br />
on, <strong>and</strong> Facebook <strong>and</strong> Twitter are where it is<br />
happening.<br />
You can follow national news, local news<br />
<strong>and</strong> sports as well as keeping up with your<br />
friends or promoting your business. Facebook<br />
<strong>and</strong> Twitter, among others are becoming an<br />
every day thing.<br />
The increase of people using Twitter<br />
to get the word out about their companies,<br />
jumped more that 250 percent since the<br />
spring of 2009, according to a study done<br />
by Palo Alto Networks, a maker of firewall<br />
technology. The number of companies using<br />
Facebook for tasks grew by 192 percent. The<br />
report said everyone is using social networks<br />
as a promotional vehicle for their businesses.<br />
Maisie Dunbar, one of the industry’s savviest<br />
<strong>and</strong> well known nail techs, <strong>and</strong> owner<br />
of her own salon, Maisie Dunbar Spa Lounge<br />
in Silver Springs, Maryl<strong>and</strong> uses Facebook to<br />
promote special events <strong>and</strong> services at her Spa<br />
with messages to her clients like this one:<br />
SPA DAY FOR MEN ONLY<br />
Come <strong>and</strong> enjoy a men ONLY night<br />
out Jan. 9, 2010 5 p.m. - 8p.m.<br />
That’s right, we’re taking care of our men.<br />
Spa services include: 1/2 hour Massage for<br />
$35 (valued at $56), Foot Detox for $30<br />
(valued at $65), Sugar Butter Manicure/<br />
Pedicure for $40 (valued at $90), <strong>and</strong> any<br />
Waxing Treatment for $15 (...valued at $20<br />
<strong>and</strong> up). 10% off any retail product.<br />
CALL & BOOK YOUR<br />
RESERVATION TODAY.<br />
301.585.4770.<br />
Dunbar also follows up with posting<br />
photos about the events on her Facebook<br />
page to make it even more interesting. Her<br />
posts <strong>and</strong> twits draw you right in <strong>and</strong> the<br />
next thing you know you’re on her Facebook<br />
page booking an appointment.<br />
According to Maisie she uses social networking<br />
not only for business, but for hiring<br />
It’s a lot easier to use social networking<br />
then telling each customer about<br />
the special when they come in.<br />
as well. She has seen a two percent increase<br />
in business, which may not be much, but<br />
considering the economy right now, that’s<br />
pretty remarkable. She uses Facebook more<br />
than Twitter, however she does post specials<br />
on both. She also networks with other professionals<br />
like her, <strong>and</strong> local businesses. She<br />
uses them as a tool to get the word out about<br />
what ever she is doing in the spa community,<br />
as well as for mentoring <strong>and</strong> announcing her<br />
class schedule.<br />
One of the biggest holes in our marketing<br />
plan is that we don’t have enough resources<br />
or time to effectively market our business so<br />
this is one of the tools we can use. We can<br />
send press releases to the trades <strong>and</strong> local<br />
newspapers, write a time-consuming newsletter<br />
that our clients won’t read anyway or do<br />
something short <strong>and</strong> sweet like tweet them<br />
about an upcoming special service.<br />
We already have their contact information<br />
<strong>and</strong> email address, so that makes it a<br />
smart choice. It’s a lot easier to use social<br />
networking then telling each customer about<br />
the special when they come in. They walk<br />
in already knowing about the special so that<br />
should make it an easy sell.<br />
The nice thing about tweeting is it is<br />
short, fast <strong>and</strong> easy information. Just take<br />
the NSS salons. Most clients like the walkin<br />
service, the fact they don’t have to get<br />
to know the manicurist <strong>and</strong> they can have<br />
non-committal appointments. Tweeting is<br />
the same: informational, short <strong>and</strong> with no<br />
commitment to respond.<br />
Although Facebook is a little more of<br />
a commitment, it can provide you with a<br />
website if you don’t have one where you can<br />
easily post photos, salon specials or photos<br />
of your vacations, which we all know our<br />
clients want to hear all about.<br />
And the best part of this fast pace social<br />
networking is it’s free!<br />
Vicki Peters is a 28 year veteran master nail tech, competition champion,<br />
judge, international educator, author <strong>and</strong> manufacturer <strong>and</strong> serves on the<br />
Nail Manufacturer Council. For more information visit www.vickipeters.com<br />
or email her at Vicki@vickipeters.com.<br />
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!<br />
View this article <strong>and</strong> more at www.stylistnewspapers.com