February - Stylist and Salon Newspapers

WHAT’S NEW IN THE MARKET
1. Advanced Technology Meets Value
JKS International is adding another value to the beauty industry with a one-inch professional
100% advanced ceramic flat iron for less than forty-dollars. The JKS Ceramic Iron features 100% solid
ceramic plates with adjustable temperature control up to 450-degree F. The body style is easy and convenient
for hand-operation and the 360-degree swivel cord with hang up loop will never tangle.
Whatever you envision for your canvas, you can achieve it with JKS International: cream colors
and developers, bleaching powder, shampoos, conditioners, styling and finishing products. From start
to finish, JKS International products keep hair restored with supercharged anti-oxidants in vitamin
enriched formulas. For information call 1-877-JKSUSA2 or visit jksusapro.com
2. Forever Natural Polytech for Natural Nails
Through advancements in technology comes the next generation of nail care products, polytechs.
Polytechs are thinly brushed over the natural nail, and then cured under a UV light. They offer the
natural nail unmatched strength, while remaining flexible and completely natural feeling. Women that
could never grow their own nails will now be able to. Women who apply nail polish only to see it chip
in a few days will now be able to wear nail polish two to three times longer. The results look and feel
similar to any natural manicure but provide unparalleled adhesion and durability.
Forever Natural is the first brand being launched in the Polytech category. Forever Natural represents
an entire new category of nail care. Results are instant and clients will be willingly to pay extra for
this new service. However, with the cost at just under a dollar per application, manicurists can add huge
value to their manicures without raising prices. And if one takes into account the need to eliminate base
coats and ridge fillers, actual costs are only pennies more per application.
Forever Natural is available through The Industry Source, 800.362.6245 or theindustrysource.com.
3. Graham Beauty Answers the Call for Safer Beauty
Graham Beauty is introducing SalonFit® Free Vinyl Gloves to stay in step with requests for options
for safer vinyl gloves. Prompted by regulations found in California’s Proposition 65 pertaining to
levels of harmful phthalates found in products, including vinyl gloves, Graham Beauty is launching a
new vinyl glove that is manufactured without the use of those harmful phthalates.
Through extensive investigation, Graham Beauty found that while DEHP is the most commonly
known phthalate, there are other derivatives also known to be harmful such as DIDP. According to
Graham Beauty Marketing Manager, Dan Hnilicka, many glove suppliers may not be aware of, or
recognize, these other derivatives.
“It’s important for consumers to question a claim such as “phthalate-free” or “DEHP-free,” said
Hnilicka. “Products with such claims may still contain a phthalate derivative like DIDP.”
“SalonFit Free Vinyl Gloves are a safe, high-quality alternative to regular vinyl gloves,” said
Hnilicka. For more information about SalonFit Free Vinyl Gloves visit www.grahambeauty.com.
4. Wax Uses Nourishing Blend of Natural Ingredients
Rica Wax does not rely on resin as a base material. The superior waxes use a patented vegetable oil base
that works together with glyceryl rosinate for just the right balance of removal of more hair with less pain.
The range of waxes includes Rica’s original water soluable jar wax, a 100 percent natural wax that
has excellent grip and leaves a clean finish with no sticky residue. The wax contains natural ingredients
such as lemon juice and sugar with hypoallergenic properties that actively reduce redness.
Rica’s premier fruit waxes, include such flavors as Banana, Coconut and Strawberry Liposoluble
Wax for all skin types and Orange, Lemon and Green Apple for sensitive skin. White Chocolate and
Olive Oil Waxes are available for dry skin as well as is an Almond, Azulene, Milk and Aloe Vera for
sensitive skin along with Titanium, Honey and Clorophyll for all skin types.
The use of vegetable oils in Rica waxes provide a nourishing, moisturizing effect on the skin;
titanium dioxide creates a creamy texture and the inclusion of natural plant extracts and essential oils
provide restorative and aromatic affects.
For more information on Rica products call 404/459-7058 or visit www.ricagroup.com.
5. Ultimate Flattop Comb for Barbers and Stylists
The flattop is a classic mans haircut that is still worn by many men and servicemen but very difficult
to execute quickly and efficiently without the proper instrument. “The Original” Tablehead
Flattop Comb is a balanced, comfortable, easily visible comb that slides smoothly through any type or
texture of hair to give a perfectly clean and sharp flattop requiring very few repeated steps.
The Tablehead Flattop Comb is a full 9 inches long with a comfortable, ergonomic handle. It’s
versatile design is perfect for any type of level cutting needs and it is great for beard trims too.
Once you try this comb not only will it make doing flattops simple and quick, but, you will soon
discover it can be used for many other styling applications as well. For more information visit www.
tablehead.com or call (530) 282-0740
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Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
CALIFORNIA STYLIST & SALON | FEBRUARY 2010 | 1