Jaguars Brand Book - Jamestown Community College

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COLORS PRIMARY PALETTE PRIMARY PALETTE Color is one of the most important elements of the <strong>Jaguars</strong> identity system. The primary color palette consists of black and gold. SUPPORTING PALETTE Keep it simple when choosing additional colors, fabrics, or paints. Stick to gray and white as supporting colors. BLACK CMYK: 0/0/0/100 RGB: 0/0/0 HEX: 000000 PANTONE 130 CMYK: 0/30/100/0 RGB: 255/179/0 HEX: f0ab00 SUPPORTING PALETTE GRAY CMYK: 0/0/0/90 RGB: 67/66/68 HEX: 434244 WHITE CMYK: 0/30/100/0 RGB: 255/255/255 HEX: ffffff 14 JAMESTOWN COMMUNITY COLLEGE JAGUARS BRAND BOOK
FONTS Primary Typeface GOUDY OLD STYLE Goudy Old Style is the primary typeface and should be used whenever possible. Suitable for both text and display applications, Goudy Old Style is a graceful, balanced design with a few eccentricities. Goudy Old Style is considered to be among the most legible and readable serif typefaces for use in print applications, which makes this a great choice for letters and long bodies of type. Goudy Old Style Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Goudy Old Style Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Goudy Old Style Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Goudy Old Style Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Body copy can be set at 9 to 14 point, but 9 point is standard for long form copy. Headlines or headings should be at least 2 points larger than body copy. TIMES NEW ROMAN Times New Roman Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Times New Roman Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Goudy Old Style is the preferred primary typeface and should be used whenever possible. If for some reason you are not able to access Goudy Old Style, the substitute typeface, Times New Roman, should be used. Similar to Goudy Old Style, it has many classical characteristics but also offers excellent legibility as well as a crisp and clean appearance. Times New Roman Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Times New Roman Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Do not use both of these fonts in the same document. Choose one or the other as your primary typeface. All of the selected fonts are system font, and should be readily available on your computer. 15 JAMESTOWN COMMUNITY COLLEGE JAGUARS BRAND BOOK
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3 and 4: TABLE OF CONTENTS INTRODUCTION 2 FI
Page 5 and 6: FILE TYPES FILE TYPES Each graphic/
Page 7 and 8: JAGUARS: PRIMARY LOGOS No Rays HORI
Page 9 and 10: JAGUARS: PRIMARY LOGOS Pantone 130
Page 11 and 12: JAGUARS: PRIMARY LOGOS White/Revers
Page 13 and 14: JAGUARS: HEAD LOGO HEAD LOGO ON A L
Page 15: JAGUARS: TYPOGRAPHIC LOGOS Variatio
Page 19 and 20: FONTS Supporting Typeface GILL SANS

Jaguars Brand Book - Jamestown Community College

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