Jaguars Brand Book - Jamestown Community College

Dear JCC Family:
As faculty, staff, and administrators at
Jamestown Community College, we share
the common goal of making our students
successful. The interdependence we
share across the college strengthens our
ability to connect our students to their
goals by providing challenging academic
experiences in a caring environment.
The demographic challenges facing the
northeastern U.S. and the intensely
competitive nature of today’s higher
education marketplace make it more
important than ever that we present a
clear, unified identity to the world. To
that end, the marketing department
requests your assistance in promoting the
college’s image consistently and clearly
across all media and to all constituents.
This “Brand Book” outlines the
standards for using the Jaguars athletics
visual identity via print materials, web
communications, and imprinted products.
In addition to information regarding
proper use of the college’s logo, you’ll find
approved typography and color palette
options. By applying these standards
consistently in all materials produced,
you help create a unified identity that
is instantly recognizable by constituents
everywhere.
Please join me and our marketing team
professionals in using this information
to preserve and promote the singular
identity that is Jaguars.
Sincerely,
Nelson J. Garifi, Jr.
Executive Director of Marketing
and Academic Initiatives
JAMESTOWN COMMUNITY COLLEGE Jaguars BRAND BOOK