Jaguars Brand Book - Jamestown Community College

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INTRODUCTION THE PURPOSE OF THIS MANUAL This brand book has been created to guide and support you through the consistent use of the Jaguars logo and variations of the logo. It is here to give you a better understanding of the logo, file types, and supporting elements. The Jaguars logo is not a substitute for the official JCC logo. Both logos should be used together on publications and other imprinted materials. To download the approved versions of the Jaguars logos, visit the JCC website at www. sunyjcc.edu/brand. 2 JAMESTOWN COMMUNITY COLLEGE JAGUARS BRAND BOOK
FILE TYPES FILE TYPES Each graphic/logo in this manual can be downloaded in three different file formats: PNG, EPS, and JPG. Remember, when using any of the image formats, always insert the image into any program you are using and do not copy and paste the image into the file. To do this, you must go to file, then insert, and then navigate to the location on your computer where the file is saved. Do not try to recreate the JCC logo. It has been specially designed for use in a variety of formats. PNG FILES: PNG, or Portable Network Graphics is a lossless bitmap image format that is popular on the Web and elsewhere. PNG was largely developed to deal with some of the shortcomings of the GIF format and allows storage of images with greater color depth and other important information. The benefit of a PNG file is the ability to have a transparent background which eliminates the white block around a graphic when it is placed over a colored area. The PNG file also retains a high image quality without a large file size. Usage: Web, PowerPoint, Word docs, Publisher. EPS FILES: EPS stands for Encapsulated Post Script. EPS files are vector based and a vector image can be resized to any scale without loss in quality. This makes them ideal for company logos or other objects that have to be resized frequently. These files are mainly used by artists and graphic designers with specific equipment and software that is needed to print, view, or open EPS files. These files are necessary for printers to create high quality products. Vendors require EPS files for imprinted items. Usage: Imprinted items. JPG FILES: JPG stands for Joint Photographic Experts Group, the committee that created the file type. JPG files, also known as JPG files, are a common file format for digital photos and other digital graphics. When JPG files are saved, they use “lossy” compression, meaning image quality is lost as file size decreases. This file type is typically used for photographs and should not be used for graphics unless necessary. PNG files are preferred for graphics over JPG files. Usage: Emails, Web, PowerPoint, Word docs. 3 JAMESTOWN COMMUNITY COLLEGE JAGUARS BRAND BOOK
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3: TABLE OF CONTENTS INTRODUCTION 2 FI
Page 7 and 8: JAGUARS: PRIMARY LOGOS No Rays HORI
Page 9 and 10: JAGUARS: PRIMARY LOGOS Pantone 130
Page 11 and 12: JAGUARS: PRIMARY LOGOS White/Revers
Page 13 and 14: JAGUARS: HEAD LOGO HEAD LOGO ON A L
Page 15 and 16: JAGUARS: TYPOGRAPHIC LOGOS Variatio
Page 17 and 18: FONTS Primary Typeface GOUDY OLD ST
Page 19 and 20: FONTS Supporting Typeface GILL SANS

Jaguars Brand Book - Jamestown Community College

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