PORTFOLIO

P A V I L I O N O F S E R B I A E X P O 2 0 1 0
‘GIVE AWAY’ PAVILION ‘GIFT AWAY’ PAVILION
Republic of Serbia approach strategy should be based on forming new
image for the country that should start with more comprehensive representation
at upcoming exhibitions. Considering this is the first presentation
for Serbia, new image is necessary, one free from closure, violence
and disputing that was presented in the media for too long. Serbia should
offer idea that presents will to cooperate, to interact and communicate
within all cultural systems without losing its identity.Here we point out the
act of GIVING as an authentic quality of our culture and universal method
of communication, which can assure that in aggressive, dynamic environment
that markets technical progress,visitor can stop, rest, think, not to
forget but to remember and preserve experience of his visit to pavilion.
This interactivity in the opening process is represented with physical
opening of the hermetic box, whose parts visitors take away so they also
take part in the opening process, and in the same time they receive gifts
– parts of the pavilion and parts of our culture authentic product.In the
end of this exhibition process of visiting and giving pavilion disappears,
dissolve and drowns into the surrounding environment, representing
non-invasiveness and consideration for others.
PROJECT TEAM/ MILENA KORDIC/ ANDJELKA BADNJAR/ MILICA OLUIC/ MARIJA KRSMANOVIC
COMPETITION/
freelance
programme /cultural
year /2008.
location /Shangai
/China
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