2010 Iowa DaIry PrIncess eager to sPreaD the - Swiss Valley Farms

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2 0 1 0 I o w a D a i r y P r i n c e s s Kendra Ready for Princess Duties Despite her busy freshman schedule at Luther College, the newest Iowa Dairy Princess is eager to start spreading the good news about dairy producers and, of course, nutritious milk. Kendra Moser of Colesburg won the state princess title in August at the 2010 Iowa State Fair. The fair itself added drama to an already stressful competition. At fair time, it was flooding in Des Moines and the surrounding area. “It rained and rained and rained,” Kendra recalls. “They closed every major highway around Des Moines. All of the candidates were worried if their parents and grandparents would be able to get to the coronation ceremonies. People had to drive 80 or 90 miles out of their way to get to the fair.” Kendra parents, Swiss Valley members Todd and Lynn Moser, did manage to get there and were in the audience when Kendra’s name was called as the new Iowa Dairy Princess. Todd’s first thought was, “Oh, that’s cool!” Todd says, “Lynn and I high-fived each other. There were a lot of people there rooting for Kendra who jumped up and cheered.” Lynn says, “Earlier that day, Kendra had won the presentation portion of the competition and several people told me that the girls who win that don’t go on to win the title. They were wrong!” Kendra’s mom has many good reasons to be excited. “I will be getting out of lots of chores this year while I travel around the state with Kendra. I can’t wait! It will be our ‘catch up’ time traveling together.” Kendra has an upcoming princess orientation program in Ankeny at the Midwest Dairy Association headquarters. “My schedule of activities kicks off in January when the county dairy banquets begin. It just rolls on from there.” Kendra is a freshman at Luther College in Decorah majoring in biology with plans to go into medicine. She wants to become a pediatrician, where she thinks she can influence young mothers to make sure their children get their dairy every day and all the nutrients it provides. “I would like to change some people’s minds about dairy,” Kendra says. “I want people to know about how well Iowa dairy producers take care of their cows.” In the coming months, Kendra hopes to reach out to the public and spread the good word about dairy. “I want to influence as many people as possible about the benefits of dairy and the wonderful people who stand behind the product.” In her award-winning princess presentation, Kendra came out dressed as an old woman hunched over, wearing a gray wig and glasses with pillows tucked under a bathrobe. “I page Being selected Iowa State Dairy Princess is a dream come true for this country girl who grew up working on her family’s farm in Colesburg, Iowa. represented an old woman with many health problems,” she says. “I told the crowd, ‘I used to look like you pretty girls. But I didn’t get my three servings a day of dairy.’ Then I explained all of milk’s nutrients and how they each help our body.” As the talk progressed, layer by layer of bad things began to fall away from Kendra. Gradually, she looked pretty. “Now that I feel better, I can exercise and lose weight. Look what dairy products can do for you!” Then, the bathrobe dropped away and she was dressed in an evening gown, looking healthy again. “The crowd started clapping and hooting. They loved it,” Todd says. Kendra was raised in a true family dairy operation. The Moser’s milk 51 Holsteins on the farm where Todd grew up. They also raise beef, sheep and chickens. With help from Kendra and her brothers, Kirk, 17, and Kohl, 10, Todd and Lynn produce quality milk and will be receiving their 25-year milk Quality Award at their Swiss Valley district meeting in SWISS VALLEY FARMS DAIRYMAN
“I want to influence as many people as possible about the benefits of dairy and the wonderful people who stand behind the product.” --- Kendra Moser Member NEWS Clockwise from top left: Kendra poses with her family, brothers Kirk and Kohl and parents Todd and Lynn. She accepts her Iowa Dairy Princess crown at the state fair. The dairy princess drives around with her claim to fame on the door of her car. Kendra won the presentation program at the pageant, posing as a sickly woman who didn’t get her three servings of dairy every day. December. The family looks forward to enjoying Kendra’s busy year, which will be full of media interviews, dairy events and farm tours. Lynn remembered that Kirk hit the nail on the head when he told his parents before Kendra’s princess competition, “She’s OCTOBER 2010 going to win this because she wins everything she goes for.” One thing is for certain. This new Iowa Dairy Princess is looking forward into turning her energy and enthusiasm into a winning season for Iowa dairy producers. page
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2010 Iowa DaIry PrIncess eager to sPreaD the - Swiss Valley Farms

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