February 2007 - Swiss Valley Farms

WMMB ANNOUNCES
Milk Mustache Contest
Youth across Wisconsin have
the chance to be part of a new
milk mustache campaign from
the Wisconsin Milk Marketing Board.
“The Wisconsin Milk Mustache
Photo Fame Sweepstakes” is open to
all Wisconsin students in grades 7-12
and aims to find 12 children to star in
a new milk mustache poster.
“Nine out of ten teenage girls and
seven out of ten teenage boys do not
get the recommended calcium they
need,” says Laura Wilford, director
of the Wisconsin Dairy Council. “By
using promotions like these we can
further educate students about the
importance of eating dairy every day.
Our goal is to have each student in
Wisconsin drink at least one milk at
school every day.”
Official contest rules and an entry
form can be found at www.WisDairy.
com. To enter the random sweepstakes,
students must send a completed entry
form to: Wisconsin Milk Mustache
Photo Fame Sweepstakes, P.O. Box
14543, Madison, WI 53708-0543.
Entries will be accepted through
February 28, 2007.
Students may also enter by
including the following on a plain
piece of 8.5 inch by 11 inch paper:
students complete name, address, city,
state, ZIP code, grade, school name,
home telephone number, parent or
guardian’s name and signature, and
the answers to these four questions:
1) Milk contains what three
important vitamins? 2) Milk provides
what percent of your daily calcium
for strong bones? 3) A recent study
shows that individuals who consume
how many servings of dairy per day
are more likely to maintain a healthy
weight? 4) One 8-ounce serving of
2% reduced fat milk contains how
many calories?
The sweepstakes offers a variety of
prizes. Twelve students will be awarded
the Grand Prize which includes a
photograph with 11 other Wisconsin
students on a Milk Mustache poster,
a professional makeup session prior
to the photo session and a $100 Best
Buy gift certificate. Ten students will
be awarded a First Prize of a $50 Best
Buy gift certificate. Twenty students
will receive a Milk Mustache-themed
gift.
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