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COFFEE FLAVORED MILK<br />
Published Monthly by:<br />
<strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong>, Co.<br />
P.O. Box 4493<br />
Davenport IA 52808<br />
563.468.6600 FAX 563.468.6613<br />
www.swissvalley.com<br />
Nancy Feeney<br />
Editor/ Member Relations Mgr.<br />
Karen Bohnert<br />
Member Relations Assistant<br />
<strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong>, Co. will produce,<br />
distribute and sell value-added, quality<br />
products for our:<br />
Customers & Consumers<br />
Owner/Members<br />
Workforce<br />
<strong>Swiss</strong> <strong>Valley</strong> Board Officers<br />
President<br />
Donald Peterson....................................Cashton, WI<br />
Vice President<br />
Randy Schaefer....................................Blue Grass, IA<br />
Secretary<br />
Pam Bolin................................................Clarksville, IA<br />
Treasurer<br />
James Schmitt.............................................Sherrill, IA<br />
<strong>Swiss</strong> <strong>Valley</strong> Directors<br />
Loyde M. Beers.......................................Eastman, WI<br />
Donald Berlage......................................Elizabeth, IL<br />
Steve Klug.....................................Spring Grove, MN<br />
Dale Humpal.........................................Ridgeway, IA<br />
Donald Kowalski....................................Wausau, WI<br />
Francis Leibfried..................................Cuba City, WI<br />
G. Joe Lyon....................................................Toledo, IA<br />
Jeff Nimtz............................................Monticello, WI<br />
Jim Oelfke............................................Hamburg, MN<br />
Patrick Schroeder..............................Lancaster, WI<br />
William Strief..................................................Farley, IA<br />
page 2<br />
The popularity of coffee<br />
flavor has exploded during<br />
the past 10 years. Coffee<br />
has always been popular<br />
as a hot beverage, but the availability<br />
of new chilled coffee drinks has<br />
greatly expanded the number of<br />
coffee drinkers. The packaged, readyto-drink<br />
coffee market is worth just<br />
under $1 billion annually in the<br />
U.S. Recent double-digit growth is<br />
expected to continue.<br />
Starbucks now has over 9,000<br />
coffee shops in the U.S. plus 3,000<br />
overseas. In addition, Starbucks<br />
and Pepsi have a successful retail<br />
partnership to market Frappuccino<br />
coffee drinks in grocery stores, and it<br />
has grown to a $200 million per year<br />
business. Regional chains like Caribou<br />
Coffee are also experiencing strong<br />
growth, and they now have over 400<br />
coffee shops in 17 states. Caribou and<br />
Coca-Cola have announced plans to<br />
jointly introduce a line of iced coffees<br />
in summer <strong>2007</strong>.<br />
However, existing coffee flavored<br />
drinks are expensive. Frappuccinos<br />
SWISS VALLEY FARMS DAIRYMAN
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