JSB Market Research: China Water Purifier Market Forecast and Opportunities, 2019
China is emerging as a burgeoning market for water purifiers, majorly driven by the increasing water pollution level in the country. Continuous rise in industrialization and urbanization in China is posing a grave threat to the water resources present in the country. This is driving the adoption of water purifiers in residential as well as commercial segments to provide potable water for drinking and other applications. See Full Report @ bit.ly/1tEaTIw
China is emerging as a burgeoning market for water purifiers, majorly driven by the increasing water pollution level in the country. Continuous rise in industrialization and urbanization in China is posing a grave threat to the water resources present in the country. This is driving the adoption of water purifiers in residential as well as commercial segments to provide potable water for drinking and other applications.
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<strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> <strong>Forecast</strong> <strong>and</strong> <strong>Opportunities</strong>, <strong>2019</strong><br />
On 8 th September 2014<br />
<strong>China</strong> is emerging as a burgeoning market for water purifiers, majorly driven by the increasing<br />
water pollution level in the country. Continuous rise in industrialization <strong>and</strong> urbanization in<br />
<strong>China</strong> is posing a grave threat to the water resources present in the country. This is driving the<br />
adoption of water purifiers in residential as well as commercial segments to provide potable<br />
water for drinking <strong>and</strong> other applications. In 2011, the Chinese government estimated that 82%<br />
of the river water resources <strong>and</strong> 55% of the ground water resources were highly polluted with<br />
harmful contaminants like arsenic, lead, mercury, etc. As a result, consumers are inclining<br />
towards advanced water purification equipment such as RO (Reverse Osmosis), UV (Ultraviolet)<br />
filtration or UF (ultrafiltration) based water purifiers. Though <strong>China</strong> has the largest consumer<br />
base across the globe, the penetration rate of water purifiers is less than 4%. However, with<br />
rising adoption of water purifiers in the country, the penetration rate is anticipated to grow,<br />
particularly in urban regions like south central <strong>and</strong> eastern provinces. With major health<br />
concerns associated with consumption of contaminated water, the sales of water purifiers is<br />
expected to increase even among rural households in the country through the forecast period.<br />
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<strong>Purifier</strong>-<strong>Market</strong>-<strong>Forecast</strong>-<strong>and</strong>-<strong>Opportunities</strong>-123159<br />
According to “<strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> <strong>Forecast</strong> & <strong>Opportunities</strong>, <strong>2019</strong>”, the market for<br />
water purifier in <strong>China</strong> market is projected to grow at an exponential CAGR of about 18% over<br />
the next five years. The penetration of water purifiers in urban as well as rural areas is expected<br />
to rise on account of rising awareness about water purifiers. In value terms, RO based water<br />
purifiers would continue their dominance due to their high prices, while in volume terms, the<br />
dem<strong>and</strong> for filter media based water purifiers is expected to swell on account of their higher<br />
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penetration majorly among rural households in the country. <strong>China</strong>’s water purifier market is<br />
largely fragmented with more than 3000 small <strong>and</strong> big, domestic <strong>and</strong> foreign players operating<br />
in the market. However, considering the vast growth potential that the country is offering,<br />
leading foreign players are expected to overtake the water purifier market on account of their<br />
established br<strong>and</strong> name, strong distribution network, <strong>and</strong> growth-oriented strategy. The<br />
market is also expected to witness significant proliferation of other innovative water<br />
purification technologies such as water pitchers that are more affordable for middle income<br />
households in the country. “<strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> <strong>Forecast</strong> & <strong>Opportunities</strong>, <strong>2019</strong>”<br />
discusses the following aspects related to water purifiers in <strong>China</strong>.<br />
• <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Size, Share & <strong>Forecast</strong><br />
• Segmental Analysis – RO, UV <strong>and</strong> Filter Media based <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Size & <strong>Forecast</strong><br />
• <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Trade Dynamics<br />
• Changing <strong>Market</strong> Trends & Emerging <strong>Opportunities</strong><br />
• Competitive L<strong>and</strong>scape & Strategic Recommendations<br />
Why You Should Buy This Report?<br />
• To gain an in-depth underst<strong>and</strong>ing of water purifier technologies in <strong>China</strong>.<br />
• To identify the on-going trends <strong>and</strong> anticipated growth in the next five years.<br />
• To help industry consultants, water purifier manufacturers <strong>and</strong> other stakeholders align their<br />
market-centric strategies.<br />
• To obtain research based business decisions <strong>and</strong> add weight to presentations <strong>and</strong> marketing<br />
materials.<br />
• To avail 10% customization in the report without any extra charges <strong>and</strong> get the research data<br />
or trends added in the report as per the buyer’s specific needs.<br />
Report Methodology<br />
The information contained in this report is based upon both primary <strong>and</strong> secondary sources.<br />
Primary research included interviews with water purifier manufacturers <strong>and</strong> industry<br />
personnel. Secondary research included an exhaustive search of relevant publications like<br />
newspapers, websites, <strong>and</strong> proprietary databases.<br />
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SWOT Analysis<br />
Table of Content<br />
1. <strong>Research</strong> Methodology<br />
2. Analyst Briefing<br />
3. Global <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Outlook<br />
3.1. <strong>Market</strong> Size <strong>and</strong> <strong>Forecast</strong><br />
3.1.1. By Value<br />
4. <strong>China</strong> <strong>Water</strong> Scenario<br />
5. <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Outlook<br />
5.1. <strong>Market</strong> Size & <strong>Forecast</strong><br />
5.1.1. By Value<br />
5.1.2. By Volume<br />
5.2. <strong>Market</strong> Share & <strong>Forecast</strong><br />
5.2.1. By Company<br />
5.2.2. By Technology<br />
5.2.3. By Segment<br />
5.2.4. By Sales Channel<br />
5.3. <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> Production<br />
6. <strong>China</strong> RO Based <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Outlook<br />
6.1. <strong>Market</strong> Size & <strong>Forecast</strong><br />
6.1.1. By Value<br />
6.1.2. By Volume<br />
6.1.3. By Region<br />
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7. <strong>China</strong> UV <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Outlook<br />
7.1. <strong>Market</strong> Size & <strong>Forecast</strong><br />
7.1.1. By Value<br />
7.1.2. By Volume<br />
8. <strong>China</strong> Media Based <strong>Water</strong> <strong>Purifier</strong>s <strong>Market</strong> Outlook<br />
8.1. <strong>Market</strong> Size & <strong>Forecast</strong><br />
8.1.1. By Value<br />
8.1.2. By Volume<br />
9. Trade Dynamics – Import & Export<br />
10. Policy & Regulatory L<strong>and</strong>scape<br />
11. <strong>Market</strong> Dynamics<br />
11.1. Drivers<br />
11.2. Challenges<br />
12. Recent Trends & Developments<br />
12.1. E Commerce<br />
12.2. Potable <strong>Water</strong> <strong>Purifier</strong>s<br />
12.3. Bottle <strong>Water</strong> <strong>Market</strong><br />
12.4. Technological Developments<br />
12.5. <strong>Market</strong> Expansion<br />
13. <strong>China</strong> Economic Profile<br />
14. Competitive L<strong>and</strong>scape<br />
14.1. AO Smith (Shanghai) <strong>Water</strong> Treatment Co. Ltd.<br />
14.2. Shenzhen Litree Purifying Technology Co. Ltd.<br />
14.3. Shenzhen Angel Drinking <strong>Water</strong> Industrial Group Corporation<br />
14.4. Haier Strauss <strong>Water</strong> Co. Ltd.<br />
14.5. Ningbo Qinyuan Group Co. Ltd.<br />
14.6. Media <strong>Water</strong> Appliances<br />
14.7. 3M <strong>China</strong> Ltd.<br />
14.8. HaloSource <strong>Water</strong> Purification Technology (Shanghai) Co. Ltd.<br />
14.9. Paragon <strong>Water</strong> Systems<br />
14.10. Mitsubishi Rayon (Shanghai) Cleansui Co. Ltd.<br />
15. Strategic Recommendations<br />
List Of Figures<br />
Figure 1: Global <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong>, By Value, 2009-<strong>2019</strong>F, (USD Billion)<br />
Figure 2: Global <strong>Market</strong> Share, By Region, By Value, 2013 & <strong>2019</strong>F<br />
Figure 3: Per Capita <strong>Water</strong> Resources in <strong>China</strong>, 2000-2011<br />
Figure 4: North & South <strong>China</strong> <strong>Water</strong> Use Versus Total <strong>Water</strong> Resources, 2011 (Billion Cubic<br />
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Meter)<br />
Figure 5: <strong>Water</strong> Deficit Regions of <strong>China</strong><br />
Figure 6: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Size, By Value, 2009-<strong>2019</strong>F, (USD Billion)<br />
Figure 7: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Size, By Volume, 2009-<strong>2019</strong>F, (Million Units)<br />
Figure 8: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Share, By Company, By Value, 2012<br />
Figure 9: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Share, By Company, By Value, <strong>2019</strong>F<br />
Figure 10: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Share, By Region, By Volume 2013 & <strong>2019</strong>F<br />
Figure 11: <strong>China</strong> Groundwater Depletion, By Region (Million Cubic Meter)<br />
Figure 12: <strong>China</strong> River Pollution Level, By Major River<br />
Figure 13: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Share, By Technology, By Value, 2013<br />
Figure 14: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Share, By Technology, By Value, <strong>2019</strong>F<br />
Figure 15: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Share, By Technology, By Volume, 2013<br />
Figure 16: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Share, By Technology, By Volume, <strong>2019</strong>F<br />
Figure 17: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Share, By Sales Channel, By Volume, 2013<br />
Figure 18: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Share, By Sales Channel, By Volume, <strong>2019</strong>F<br />
Figure 19: <strong>China</strong> Consumer Goods Retail Sales, 2008-2012 (USD Trillion)<br />
Figure 20: <strong>China</strong> Consumer Goods e-Retail Sales Share of Total Consumer Goods, 2009-2013<br />
Figure 21: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> Production, 2009-<strong>2019</strong>F (Million Units)<br />
Figure 22: <strong>China</strong> RO Based <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Size, By Value, 2009-<strong>2019</strong>F (USD Billion)<br />
Figure 23: <strong>China</strong> RO Based <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Size, By Volume, 2009-<strong>2019</strong>F<br />
Figure 24: <strong>China</strong> RO Based <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Share, By Region, By Value, 2013 & <strong>2019</strong>F<br />
Figure 25: <strong>China</strong> UV <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Size, By Value, 2009-<strong>2019</strong>F (USD Billion)<br />
Figure 26: <strong>China</strong> UV <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Size, By Volume, 2009-<strong>2019</strong>F (Million Units)<br />
Figure 27: <strong>China</strong> Filter Based <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Size, By Value, 2009-<strong>2019</strong>F (USD Billion)<br />
Figure 28: <strong>China</strong> Filter Based <strong>Water</strong> <strong>Purifier</strong> <strong>Market</strong> Size, By Volume, 2009-<strong>2019</strong>F (Million Units)<br />
Figure 29: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> Exports, By Value, 2009-2013 (USD Billion)<br />
Figure 30: <strong>China</strong> <strong>Water</strong> <strong>Purifier</strong> Exports, By Volume, 2009-2013 (Million Units)<br />
Figure 31: <strong>China</strong> Internet Users, 2011-2016 (Million Units)<br />
Figure 32: <strong>China</strong> E-Commerce Growth Rate, By Value, 2009-2015F<br />
Figure 33: <strong>China</strong> Internet Penetration, 2007-2015F<br />
Figure 34: <strong>China</strong> Bottled <strong>Water</strong> Growth Rate Versus <strong>Water</strong> <strong>Purifier</strong>s <strong>Market</strong> Growth Rate, 2007-<br />
2012<br />
Figure 35: Bottled <strong>Water</strong> & POU <strong>Water</strong> <strong>Purifier</strong> Equipment Share, By Value, 2006 & 2012.<br />
Figure 36: AO Smith, <strong>China</strong> Overall Sales, By Value, 2010-2013 (USD Million)<br />
Figure 37: Media Group Global Revenues (USD Billion)<br />
Figure 38: 3M Global Revenue, 2008-2012 (USD Billion)<br />
Figure 39: 3M Revenue Share, By Segment, By Value, 2012<br />
Figure 40: Halo Source Revenues, By Value (USD Million), 2010-2013<br />
Figure 41: HaloSource Revenue Share, By Br<strong>and</strong>, 2013<br />
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Figure 42: Mitsubishi Global Revenues, 2009-2013 (USD Billion)<br />
Figure 43: Mitsubishi Revenue Share, By Business Segment, 2012 & 2013<br />
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