PDF file - BioFach

Structural data • Media • Congress
BioFach 2013
Please also see the show report for Vivaness, which took place parallel to BioFach.
1. Structural data
(Figures of the previous event in brackets, * determined by registration)
Total Germany International
Exhibitors 2,207 (2,216) 613 (651) 1,594 (1,565)
Total exhibition space in m² 72,600 (76,670)
Exhibitor stand space in m² 34,388 (36,753) 14,080 (15,722) 20,308 (21,031)
Special shows m² 3,217 (3,189) 3,217 (3,189) - (-)
Visitors BioFach+Vivaness* 41,794 (40,315) 23,524 (23,591) 18,270 (16,724)
2. Media
• 936 journalists from 43 countries
• 1,935,777 page impressions and 274,339 visits from 136 countries at www.biofach.de from
November 2012 to February 2013
• 53,569 page impressions and 28,589 visits at the mobile website m.biofach.de in February 2013
3. Congress
7,533 (8.274) congress participants gathered information at 169 (161) individual events.
Top 5 forums at the BioFach and Vivaness Congress
1. BioFach Forum
2. Key theme “Shared Values”
3. Fachhandels Forum (German organic trade forum)
4. Vivaness Forum
5. HORECA Forum

Visitors registration BioFach 2013
4. Selected results of visitors registration
(Figures of the previous event in brackets; * not requested in 2012)
4.1 Origin of visitors at BioFach/Vivaness
International 44% (41%)
Germany 56% (59%)
100% (100%)
European Union
71% (70%)
North/West
28% (27%)
1
5+6
East
10% (10%)
Africa
1% (2%)
America
7% (6%)
2
3a
7
Asia,
Australia/
Oceania
8% (10%)
Rest of Europe
13% (12%)
3b
4
South
62% (63%)
International
Germany
North/West: Nielsen regions 1, 2 and 3a
South: Nielsen regions 3b and 4
East: Nielsen regions 5, 6 and 7
The visitors came to BioFach/Vivaness 2013 from 126 (130) countries.
Top 10 countries for international visitors
1. Austria
2. Italy
3. France
4. Netherlands
5. Poland
6. Switzerland
7. Spain
8. Czech Republic
9. Great Britain/Northern Ireland
10. Slovenia

Visitors registration • Visitors survey
BioFach 2013
4.2 Visitors according to sectors of economy (multiple answers)
Retail 37% (37%)
Organic & health food 16% (16%)
Food, general 11% (10%)
Cosmetics/perfumery 3% (4%)
Delicatessen/wine 3% (3%)
Other retail 3% (2%)
Drugstore articles 1% (2%)
Wholesale trade/import & export 19% (18%)
Organic & health food 11% (11%)
Food, general 8% (7%)
Manufacturer 18% (17%)
Food 12% (12%)
Beverages 2% (2%)
Personal care and drugstore articles 2% (2%)
Other manufacturers 2% (1%)
Agriculture and aquaculture 11% (10%)
Service sector 8% (8%)
Association/official agency/public
institution/university 5% (5%)
Hotel/gastronomy 2% (2%)
Eating out and other gastronomy 1% (1%)
Other 7% (10%)
100% (100%)
4.3 Position of visitors in company*
Self-employed entrepreneur,
co-owner, freelancer 31%
Managing director, board member,
administrator 20%
Department head, group leader,
project leader 10%
Pupil, student 4%
Lecturer, teacher 2%
Employee/official, skilled worker 17%
Apprentice 1%
Area manager, operations manager,
works manager, branch manager,
Other position 5%
office manager 10% 100%
5. Selected results of visitors survey
(Figures of the previous event in brackets; *not/differently requested in 2012)
5.1 Main reason for visit (multiple answers)
Information about new products 51% (54%)
General market orientation 44% (43%)
Further education/extending
knowledge 37% (40%)
Experience/exchanging information 37% (38%)
Initiating business contacts 36% (37%)
Maintaining business contacts 36% (32%)
Observing competitors 14% (15%)
Preparation for investment and
purchasing decisions 11% (12%)
Influence on product development 10% (13%)
Conclusion of contract/purchase 7% (10%)

Visitors survey
BioFach 2013
5.2 Visitors’ satisfaction with exhibits
(1 very satisfied ... 6 not satisfied)
50%
(47%)
(25%)
21%
23% (22%)
5%
(3%)
1% (2%)
0% (1%)
1 2 3 4 5 6
5.3 Main interest in following product segments (multiple answers)
Fresh food 36% (*)
Regional products 34% (*)
Fair trade products 32% (31%)
Drinks 31% (27%)
Grocery products snacks and sweets 25% (*)
Grocery products cooking and baking 22% (*)
Vegan 21% (*)
Other grocery products 20% (*)
Frozen food 15% (11%)
Suppliers with direct delivery/
specialities 14% (*)
Non-Food 12% (*)
Technology and equipment 10% (*)
Textiles 7% (11%)
Media, service providers 5% (6%)
Products/solutions for bistro areas 5% (*)
Kosher/Halal 4% (*)
5.4 Purchasing authority
92% (91%) of the visitors are involved in purchasing decisions in their company.

Visitors survey
BioFach 2013
5.5 Information and contact opportunities on the stands
99% (97%) of the visitors were satisfied with the opportunities for obtaining information and establishing contact.
5.6 Intention to visit the next BioFach
84% (80%) of the visitors plan to visit the next BioFach in 2014.
5.7 Opinion of the present economic situation
(At the time of exhibition in February 2013 vs. February 2012)
Strong
upturn
29% (35%)
Slight
upturn
44% (44%)
Steady
21% (16%)
Slight
downturn
5% (4%)
Distinct
downturn
1% (1%)

Exhibitors survey
BioFach 2013
6. Selected results of exhibitors survey
(Figures of the previous event in brackets; * not/differently requested in 2012)
6.1 Associated with following product segments (multiple answers)
Other grocery products 23% (*)
Fresh food 22% (*)
Drinks 19% (11%)
Grocery products cooking and baking 17% (*)
Grocery products snacks and sweets 14% (*)
Media, service providers 8% (7%)
Non-Food 8% (*)
Frozen food 5% (3%)
Technology and equipment 3% (*)
Textiles 1% (3%)
6.2 Aims of participation (multiple answers)
Sectors and people Ø 65%
Contacts, international 79% (75%)
Contacts, national 65% (61%)
Exchange of experience 61% (56%)
Networking 54% (47%)
Image and PR Ø 54%
Imagecultivation/PR 56% (52%)
Market positioning 52% (45%)
Market and products Ø 54%
Customer acquisition 68% (65%)
Customer care 64% (58%)
Market observation 54% (46%)
Innovation news 47% (41%)
Direct transactions 45% (39%)
Market development 46% (38%)
Politics and public opinion Ø 38%
Contact to opinion leaders 41% (33%)
Contact to political representatives 35% (30%)
6.3 Target group accuracy
93% (93%) of the exhibitors were able to reach their most important target groups during BioFach 2013.

Exhibitors survey
BioFach 2013
6.4 Assessment of professional qualifications of the visitors
(1 very satisfied ... 6 not satisfied)
38%
(35%)
33%
(34%)
(17%)
15%
7% (7%)
4%
(5%)
1%
(0%)
2% (2%)
1 2 3 4 5 6 No
answer
6.5 Overall success of participation
87% (86%) of the exhibitors were satisfied with the overall success of participation.
6.6 Follow-up business
83% (85%) of the exhibitors expect noticeable follow-up business due to contacts made during the exhibition.
6.7 New business relations
91% (92%) of the exhibitors established new business relations.

Exhibitors survey
BioFach 2013
6.8 The exhibitors received visitors from the following branches: (multiple answers)
Retail
Organic & health food 34% (31%)
Food, general 28% (26%)
Other retail 11% (3%)
Delicatessen/wine 10% (10%)
Cosmetics/perfumery 5% (6%)
Drugstore articles 4% (3%)
Wholesale trade/import & export
Organic & health food 33% (33%)
Food, general 26% (27%)
Manufacturers
Food 25% (24%)
Beverages 9% (10%)
Other manufacturers 6% (2%)
Personal care and drugstore articles 4% (6%)
Agriculture & Aquaculture
Agriculture 16% (13%)
Fisheries & aquaculture 3% (2%)
Service sector
Hotel/gastronomy 11% (10%)
Association/official agency/public institution 7% (6%)
Eating out and other gastronomy 6% (7%)
6.9 Intention to exhibit at the next BioFach
82% (85%) of the exhibitors plan to exhibit at BioFach again in 2014.

Exhibitors survey • Miscellaneous
BioFach 2013
6.10 Opinion of the present economic situation
(At the time of exhibition in February 2013 vs. February 2012)
Stong
upturn
12% (11%)
Slight
upturn
42% (43%)
Steady
25% (25%)
Slight
downturn
13% (12%)
Distinct
downturn
1% (2%)
No
answer
7% (7%)
7. Miscellaneous
The representative interviews were carried out by an independent market research institute.
The structural data have been certified by FKM, the Society for Voluntary and Independent Control of Fair and
Exhibition Statistics, Berlin. Further information is available at www.fkm.de.
This show report is also available in German.
Other detailed results of the survey can be obtained from NürnbergMesse, Market Research,
telephone +49(0)911.8606-0, fax +49(0)911.8606-8228, info@nuernbergmesse.de.
17 May 2013
NürnbergMesse GmbH
- Market Research -