PDF file - BioFach

Exhibitors survey
BioFach 2013
6. Selected results of exhibitors survey
(Figures of the previous event in brackets; * not/differently requested in 2012)
6.1 Associated with following product segments (multiple answers)
Other grocery products 23% (*)
Fresh food 22% (*)
Drinks 19% (11%)
Grocery products cooking and baking 17% (*)
Grocery products snacks and sweets 14% (*)
Media, service providers 8% (7%)
Non-Food 8% (*)
Frozen food 5% (3%)
Technology and equipment 3% (*)
Textiles 1% (3%)
6.2 Aims of participation (multiple answers)
Sectors and people Ø 65%
Contacts, international 79% (75%)
Contacts, national 65% (61%)
Exchange of experience 61% (56%)
Networking 54% (47%)
Image and PR Ø 54%
Imagecultivation/PR 56% (52%)
Market positioning 52% (45%)
Market and products Ø 54%
Customer acquisition 68% (65%)
Customer care 64% (58%)
Market observation 54% (46%)
Innovation news 47% (41%)
Direct transactions 45% (39%)
Market development 46% (38%)
Politics and public opinion Ø 38%
Contact to opinion leaders 41% (33%)
Contact to political representatives 35% (30%)
6.3 Target group accuracy
93% (93%) of the exhibitors were able to reach their most important target groups during BioFach 2013.