Exposure Draft - ACRA

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CODE OF PROFESSIONAL CONDUCT AND ETHICS FOR PUBLIC ACCOUNTANTS 240.4 The significance of such threats should be evaluated and, if they are other than clearly insignificant, safeguards should be considered and applied as necessary to eliminate or reduce them to an acceptable level. Such safeguards may include: An advance written agreement with the client as to the basis of remuneration. Disclosure to intended users of the work performed by the professional accountant in public practice and the basis of remuneration. Quality control policies and procedures. 240.5 In certain circumstances, a public accountant may receive a referral fee or commission relating to a client. For example, where the public accountant does not provide the specific service required, a fee may be received for referring a continuing client to another public accountant or other expert. A public accountant may receive a commission from a third party (e.g., a software vendor) in connection with the sale of goods or services to a client. Accepting such a referral fee or commission may give rise to self-interest threats to objectivity and professional competence and due care. 240.6 A public accountant may also pay a referral fee to obtain a client, for example, where the client continues as a client of another public accountant but requires specialist services not offered by the existing accountant. The payment of such a referral fee may also create a self-interest threat to objectivity and professional competence and due care. 240.7 A public accountant should not pay or receive a referral fee or commission, unless the public accountant has established safeguards to eliminate the threats or reduce them to an acceptable level. Such safeguards may include: (a) Disclosing to the client any arrangements to pay a referral fee to another public accountant for the work referred. (b) Disclosing to the client any arrangements to receive a referral fee for referring the client to another public accountant. (c) Obtaining advance agreement from the client for commission arrangements in connection with the sale by a third party of goods or services to the client. 240.8 A public accountant may purchase all or part of another firm on the basis that payments will be made to individuals formerly owning the firm or to their heirs or estates. Such payments are not regarded as commissions or referral fees for the purpose of paragraph 240.5 – 240.7 above. 29
CODE OF PROFESSIONAL CONDUCT AND ETHICS FOR PUBLIC ACCOUNTANTS Section 250 Marketing Professional Services 250.1 When a public accountant solicits new work through advertising or other forms of marketing, there may be potential threats to compliance with the fundamental principles. For example, a self-interest threat to compliance with the principle of professional behavior is created if services, achievements or products are marketed in a way that is inconsistent with that principle. 250.2 A public accountant should not bring the profession into disrepute when marketing public accountancy services. The public accountant should be honest and truthful and should not: (a) Make exaggerated claims for services offers, qualifications possessed or experience gained; or (b) Make disparaging references to unsubstantiated comparisons to the work of another. If the public accountant is in doubt whether a proposed form of advertising or marketing is appropriate, the public accountant should consult with the relevant professional body. See Definitions. 30
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Exposure Draft - ACRA

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