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M A N A G E M E N T B R I E F I N G<br />

THE LEAN PROGRESSION MODEL<br />

Maximize the Returns from Your Operational<br />

Improvement Efforts Over the Long Term<br />

By Ken Koenemann<br />

Executive Summary<br />

This management briefing<br />

by <strong>TBM</strong> <strong>Consulting</strong> <strong>Group</strong><br />

describes how recognizing the<br />

maturity of your organization’s<br />

operational improvement<br />

efforts and culture—whether<br />

you’re at the tool-driven,<br />

system-driven or principledriven<br />

stage—can ensure that<br />

your process improvement<br />

efforts continue to deliver<br />

significant results year after<br />

year. The briefing describes<br />

the top priorities at each stage<br />

of the lean progression model<br />

that need to be targeted to<br />

move forward.<br />

To get from the tool-driven<br />

to the system-driven stage,<br />

for example, requires: a<br />

leadership-driven method<br />

for prioritizing improvement<br />

projects, process improvement<br />

work beyond the factory—<br />

such as engineering and new<br />

product development—and<br />

a more thorough effort to<br />

develop employee skills and<br />

knowledge.<br />

Most corporate-led, enterprise-wide business improvement initiatives<br />

will fail. Observers put the failure rate somew<strong>here</strong> between 50 and 95<br />

percent. Recalling past grand initiatives and subsequent failures, it’s no<br />

wonder that employees are always skeptical of any new acronym-riddled<br />

improvement program promising to help them do their jobs better.<br />

Understanding w<strong>here</strong> your company is<br />

in the lean progression model—the tooldriven,<br />

system-driven or principle-driven<br />

stage—is the first step toward avoiding<br />

the improvement plateau and keeping<br />

your organization moving forward.<br />

For those companies that succeed though—for companies that make<br />

the commitment, change expectations and change how they work—the<br />

returns can be impressive. For example, companies that have adopted<br />

lean manufacturing and Six Sigma practices (which <strong>TBM</strong> combines as<br />

LeanSigma) frequently report double-digit productivity increases year after<br />

year. They achieve cost savings that add up to millions of dollars annually.<br />

Their revenue growth exceeds the industry average by a healthy margin,<br />

and net income increases even faster. (See boxes, “How Operational<br />

Improvements Can Add Up,” and “Long-Term Performance of Principle-<br />

Driven Lean Businesses” on pages 7 and 8 for examples.) Many case<br />

studies over the past 20 years or so have documented such performance<br />

gains again and again in industry after industry. i<br />

Why then do so many business improvement programs flounder and fail<br />

to achieve anything close to their full potential? This <strong>TBM</strong> management<br />

briefing describes how understanding w<strong>here</strong> your company’s business<br />

units and facilities fall within the lean progression model— the tool-driven,<br />

system-driven or principle-driven stage—can help maintain momentum<br />

and ensure that you realize the maximum financial returns from your<br />

performance improvement efforts.<br />

800.438.5535 | www.tbmcg.com


P G . 2<br />

Fountains of Inspiration<br />

Two primary schools of thought have influenced today’s<br />

management parlance and business improvement<br />

activities. Lean manufacturing grew out of the processexcellence<br />

practices of the Toyota Production System,<br />

which was inspired by Ford and evolved from the<br />

material and capacity constraints that Toyota had to<br />

contend with in the aftermath of World War II. Six<br />

Sigma emerged from an engineering program that<br />

Motorola launched in 1986 that unified decades of<br />

quality improvement practices to eliminate product<br />

defects by reducing process variations.<br />

A long list of popular concepts, methodologies,<br />

and well-known tools emerged from these two<br />

complementary approaches: kaizen events,<br />

spaghetti diagrams, DMAIC, rapid problem solving,<br />

Pareto analysis, value stream mapping, policy<br />

deployment, cause-and-effect diagrams, mistake<br />

proofing, standard work, SMED, 5S, TPM, voice<br />

of the customer, 5 Whys, and many others. These<br />

process improvement tactics have been adopted<br />

by two-thirds of manufacturing companies II , not to<br />

mention many financial firms, state and federal<br />

government organizations, and hospitals.<br />

Over the years many of these tools have captured<br />

popular attention and been promoted as the magic<br />

bullet that would give companies a clear and<br />

sustained competitive edge. Then, when the results<br />

didn’t meet the heightened expectations, the tools<br />

were discredited and leaders moved on to the next<br />

hot tool.<br />

“Companies start using a tool because their<br />

competitors are using it, or because it’s the hot topic in<br />

the business press, but if they do not fully understand<br />

how and why to use it, the experience ends up in<br />

failure,” confirm Darrell Rigby and Barbara Bilodeau<br />

in Bain & Company’s annual study of management<br />

tools and trends. iii<br />

The fault isn’t with the tools themselves. An<br />

increasing number of company leaders today<br />

RATE OF CHANGE<br />

recognize that such process- and qualityimprovement<br />

methods are elements of a culture that<br />

fosters superior execution and ongoing performance<br />

improvement. Make no mistake. It’s still essential for<br />

employees to know about and be proficient in these<br />

practices, but the systems and culture that surround<br />

and nurture them are more important for making<br />

steady and sustainable progress. The following lean<br />

progression model describes the evolutionary path<br />

that leading companies have followed to move from<br />

a tool focus to an embedded culture of operational<br />

excellence.<br />

The Lean Progression Model<br />

1 TOOL DRIVEN 2 SYSTEM DRIVEN 3 PRINCIPLE DRIVEN<br />

TIME<br />

Year 1 Year 2 Year 3 Year 4 Year 5<br />

After several years the outward rate of business improvement<br />

often slows down because the easy wins have been captured.<br />

But if the progress is sustained, the second and third years<br />

are when accumulated financial gains (net income and cash<br />

flow) really begin to kick in. Sustained focus creates a longterm<br />

continuous improvement culture that constantly strives<br />

to increase customer value, which drives industry-leading<br />

revenue growth. Today, many organizations with experienced<br />

leaders are striving for a rapid transformation in 24-36<br />

months instead of the more traditional five-year period.<br />

800.438.5535 | www.tbmcg.com


P G . 3<br />

The Three Stages of a Lasting<br />

Business Transformation, and<br />

How To Keep Moving Forward<br />

The Tool-Driven Stage<br />

1 TOOL DRIVEN 2 SYSTEM DRIVEN 3 PRINCIPLE DRIVEN<br />

Although the process improvements are obvious if<br />

you walk through the factory—they include dramatic<br />

inventory reductions and productivity improvements,<br />

and cleanliness if 5S is emphasized—these efforts<br />

may not have made a significant impact on the P&L<br />

statements, at least not yet. Costs have certainly been<br />

reduced, margins have been improved, and inventory<br />

reductions have reduced working capital requirements.<br />

But major financial benefits haven’t been fully captured<br />

because the emphasis is still on operational issues.<br />

To move to the system-driven stage, business<br />

leaders should:<br />

RATE OF CHANGE<br />

TIME<br />

Year 1 Year 2 Year 3 Year 4 Year 5<br />

The initial tool-driven stage of an operationalexcellence<br />

program is characterized by a<br />

departmental emphasis on reducing costs. For<br />

manufacturing companies this usually starts in the<br />

factory. After some documented successes on the<br />

plant floor, efforts move into office, engineering and<br />

administrative areas.<br />

People have learned about the process-improvement<br />

tools by transforming batch operations into work cells<br />

w<strong>here</strong> work (i.e., material, information, procedures)<br />

flows one piece at a time. Teams have developed<br />

standard-work descriptions, implemented visual flow<br />

systems and status indicators, and reduced work<br />

changeover times.<br />

At the tool-driven stage, problem-solving capabilities<br />

are just beginning to be developed. A habitual<br />

obsession with root causes and countermeasures has<br />

not yet taken hold.<br />

1. Establish a continuous improvement (CI) office and<br />

a CI steering committee—made up of P&L owners,<br />

the CFO, and operations leaders—who help<br />

remove functional barriers and prioritize projects.<br />

2. Deepen leadership’s commitment to strategy<br />

deployment, which should begin to instill more<br />

disciplined management processes and help the<br />

organization focus on growth opportunities in<br />

addition to the current emphasis on cost cutting.<br />

3. Complete a thorough operational assessment<br />

to identify high-potential areas of improvement,<br />

leading to the creation of a continuous improvement<br />

(CI) roadmap clearly aligned with business<br />

objectives based on customer needs, such as<br />

enhanced responsiveness and flexibility contributing<br />

to superior service.<br />

4. Capture cost savings through attrition, closing of<br />

redundant facilities and warehouses, in-source<br />

work, and leverage newly released capacity to<br />

boost sales.<br />

5. To speed deployment, expand associate awareness<br />

training and skill development at all levels.<br />

6. Begin to look at other areas of the business, such<br />

as the new product development process, mapping<br />

customer needs and expectations to deliver distinct<br />

product offerings and services.<br />

800.438.5535 | www.tbmcg.com


P G . 4<br />

The System-Driven Stage<br />

RATE OF CHANGE<br />

1 TOOL DRIVEN 2 SYSTEM DRIVEN 3 PRINCIPLE DRIVEN<br />

TIME<br />

Year 1 Year 2 Year 3 Year 4 Year 5<br />

With over half of managers and employees<br />

participating on improvement teams and projects,<br />

organizations in the system-driven stage have a<br />

deeper understanding of the process-improvement<br />

tools. A systematic approach to problem solving<br />

and implementing changes has been adopted<br />

in functional areas beyond the factory, including<br />

shipping, administration, supply chain and<br />

engineering. Based on project involvement and<br />

results, people are beginning to understand and<br />

accept that process improvement is a central part<br />

of the company culture. Measureable improvements<br />

include significant cost reductions, shorter lead<br />

times, cumulative productivity gains of five percent<br />

or more per year, better asset utilization and cash<br />

generation. But significant opportunities remain.<br />

At the leadership level strategy deployment efforts<br />

should have a shorter list of critical objectives that<br />

can be adequately resourced, and the company<br />

is becoming more successful at hitting its strategic<br />

breakthroughs. Monthly business review meetings<br />

are driving corrective actions, which in turn is<br />

dramatically improving results. Overall, improvement<br />

efforts are beginning to have a noticeable impact on<br />

overall financial results.<br />

To move to the principle-driven stage—and make<br />

faster progress—business leaders should:<br />

1. Expand the focus of process improvement efforts<br />

to product and service design, as well as sales<br />

and marketing activities. If the bottom line isn’t<br />

growing at least two times faster than the top<br />

line, opportunities may exist in such areas w<strong>here</strong><br />

it is more difficult to “see” the waste.<br />

2. Work on the extended value stream, enhancing<br />

relationships and information connections to<br />

retailers, customers, distributors, and back up<br />

the supply chain.<br />

3. Develop a strategic focus on supplier<br />

management, with key performance metrics<br />

and partner-like relationships with suppliers.<br />

4. Explore a value stream business management<br />

approach, including demand segmentation<br />

analysis, that drives service and fulfillment<br />

process design strategies that maximize margins<br />

and reduce working capital requirements, while<br />

enhancing value for your customers.<br />

At this stage the immense opportunities for<br />

responsiveness improvements and cost reductions<br />

deeper in the value chain become apparent. For<br />

manufacturing operations, one-piece flow has been<br />

widely implemented internally, but not in the supply<br />

base. While work-in-process and finished goods<br />

inventory turns have dramatically improved, many<br />

raw materials are still purchased in bulk with long<br />

lead times.<br />

800.438.5535 | www.tbmcg.com


P G . 5<br />

The Principle-Driven Stage<br />

RATE OF CHANGE<br />

1 TOOL DRIVEN 2 SYSTEM DRIVEN 3 PRINCIPLE DRIVEN<br />

TIME<br />

Year 1 Year 2 Year 3 Year 4 Year 5<br />

For companies in the principle-driven stage<br />

process-improvement concepts are thoroughly<br />

embedded in a comprehensive business<br />

management and performance system. Cost<br />

reductions and productivity gains remain<br />

important, but many improvement initiatives<br />

directly support revenue growth.<br />

Companies in this stage are able to leverage<br />

their operational advantages—such as fast<br />

order-to-delivery times (often 50 percent faster<br />

than the industry average), responsiveness<br />

to customer inquiries and superior product<br />

reliability—to increase market share. An intense<br />

focus on customers drives end-to-end value chain<br />

alignment characterized by strong supplier<br />

relationships and customer linkages.<br />

These connections should boost new product<br />

introductions as indicated by “product vitality,”<br />

the percent of revenue coming from new product<br />

sales over a 12- to 36-month period depending<br />

upon the typical product lifecycle. In the high<br />

tech or fashion sectors, for example, a product<br />

vitality objective might be to have 30-50 percent<br />

of revenue coming from products introduced in<br />

the past 6-12 months.<br />

Strong customer relationships also enable quick<br />

responses to supply or demand disruptions, and<br />

enhance the ability to capitalize on new market<br />

openings. When such a culture is embedded<br />

across the enterprise, individual leadership<br />

changes do not affect the underlying culture or<br />

performance trajectory.<br />

At this stage, the process-improvement<br />

knowledge and expertise of the organization can<br />

drive acquisition opportunities. Management’s<br />

intimate understanding of the potential for<br />

operational improvement—coupled with strong<br />

cash flow and enhanced margins—guides due<br />

diligence, rapid integration of acquisitions and<br />

post-integration activities.<br />

Ongoing areas of focus for process improvement<br />

efforts include:<br />

1. Use of free cash to buy competitors or to acquire<br />

businesses or technology in new markets.<br />

2. A leadership development process provides<br />

opportunities for talented people to learn and<br />

gain responsibility quickly, often in newly<br />

acquired businesses.<br />

3. A core focus on innovation processes, starting<br />

with the ability to clearly understand voice<br />

of customer (VOC), translate needs into<br />

meaningful product innovations, effective<br />

process to design for manufacturability and<br />

profitability, and an ability to improve speed<br />

to market.<br />

4. Support functions—maintenance, accounting,<br />

customer service, and suppliers—are fully<br />

integrated into the continuous improvement<br />

mindset.<br />

800.438.5535 | www.tbmcg.com


P G . 6<br />

Maturity and Beyond<br />

Regardless of the success that’s achieved, the<br />

process and organizational changes required to<br />

keep moving forward will always challenge the<br />

beliefs, traditions, habits, customs, policies and<br />

attitudes—the culture—that may have contributed<br />

to a company’s present success. Researchers<br />

have found that top performing firms—as defined<br />

by superior sales growth, ROIC, shareholder<br />

returns, innovation, customer satisfaction, quality<br />

and other measures—tend to exhibit “high<br />

performance cultures.” v<br />

“I always viewed culture as one of those things<br />

you talked about, like marketing and advertising.<br />

It was one of the tools that a manager had at<br />

his or her disposal when you think about an<br />

enterprise,” Louis Gerstner, the former CEO of<br />

IBM, once said. “The thing I have learned at IBM<br />

is that culture is everything.” vi<br />

Relatively few organizations manage to<br />

become-principle driven. Fewer still maintain the<br />

knowledge and management behavior needed<br />

to keep such an advantage for five years or<br />

longer, which by no coincidence is around<br />

the average tenure of a CEO and leadership<br />

team. vii <strong>TBM</strong> believes that fostering a deeper<br />

understanding of the lean progression model—<br />

looking beyond the current month’s projects and<br />

priorities—will help more company leadership<br />

foster a superior culture that allows employees<br />

to serve customers better and leads to superior<br />

financial performance.<br />

How Operational Improvements Can Add Up<br />

Jumping Off<br />

Point<br />

24-36 Months<br />

Into Lean<br />

Implementation<br />

Improvement<br />

vs. Jumping<br />

Off Point<br />

Sales $1,000,000,000 $1,150,000,000 15.0%<br />

EBIT $70,000,000 7.0% $91,700,000 8.0% 31.0%<br />

Inventory $200,000,000 20.0% $138,000,000 12.0% -31.0%<br />

Fixed Capital $200,000,000 20.0% $180,000,000 15.7% -10.0%<br />

Return on<br />

Invested Capital<br />

17.5% 28.8%<br />

Total Debt $100,000,000 $40,000,000 -60.0%<br />

Wealth Creation $665,000,000 $924,350,000 39.0%<br />

Share Price $67 $103.18 54.0%<br />

Key benchmarks for best-in-class operational excellence include 1) superior return on invested capital (ROIC), 2) revenue growth at<br />

least 2X the nearest competitors, and 3) operating income growing at twice the rate of your top line. The sample financial summary<br />

above shows how a 24-36 month investment in operational excellence can yield a 31 percent EBIT improvement, a 31 percent<br />

reduction in inventory and a 10 percent reduction in fixed capital. The ROIC improves from 17.5 percent to 28.8 percent resulting<br />

in a 54 percent increase in share price and significant wealth creation for the organization and its key stakeholders.<br />

800.438.5535 | www.tbmcg.com


P G . 7<br />

Long-Term Performance of Principle-Driven Lean Businesses<br />

Danaher Business System Drives Value Creation<br />

Revenue EPS Free Cash Flow<br />

2002 2010 2002 2010 2002 2010<br />

Danaher Corp., a $16 billion conglomerate based in Washington, D.C., is the pre-eminent U.S. practitioner of lean business<br />

practices. The company has reported a five-year annual growth rate of 10 percent or more, and dividend growth of 18 percent. Today<br />

more than half of the company’s revenues come from outside of its home country. The company has delivered a 25 percent annual return<br />

to shareholder over the past 20 years, better than GE (16 percent), Berkshire Hathaway (21 percent) and the S&P 500 (12 percent).<br />

Hubbell Performance Transformation<br />

Revenue Net Income Inventory Days<br />

Lean Launch<br />

Lean Launch<br />

Lean Launch<br />

1996 2010 1996 2010 1996<br />

2010<br />

Hubbell Inc., a global manufacturer of electrical products for construction and utility applications based in Shelton, Conn.,<br />

reported 2011 revenues of $2.9 billion. After company leaders made a commitment to lean, establishing a lean steering<br />

committee to align improvement priorities, the company doubled sales over a seven-year period, and quadrupled net income<br />

and EPS. Reductions in inventory and other assets generated over $240 million in cash over the first five years of the initiative.<br />

WIKA Leverages Lean for Competitiveness & Growth<br />

Revenue Operating Income Inventory Per Day<br />

Lean Launch<br />

Began inventory<br />

reduction work<br />

Lean Launch<br />

2000 2010 2000 2010 2000<br />

2010<br />

WIKA Alexander Wiegand SE, (Klingenberg, Germany) sells over 40 million gauges, thermometers and other measurement<br />

instruments annually. Over 10 years the 60-year-old, family-owned company has slashed manufacturing lead times and delivery times. It<br />

now ships high-quality, customized products in just three to five days. Sales have doubled over the period, and earnings have quadrupled.<br />

800.438.5535 | www.tbmcg.com


P G . 8<br />

Acknowledgements<br />

The author wishes to express his<br />

appreciation to the insights of <strong>TBM</strong><br />

staff members and the experience<br />

of many of our clients who have<br />

contributed to the lean progression<br />

model. Specifically, he would like<br />

to acknowledge the contributions of<br />

Bill Remy, Anand Sharma, Angela<br />

Scenna, Gary Rascoe, Carl Deeley<br />

and David Beal.<br />

About the Author<br />

Ken Koenemann, a Vice President<br />

at <strong>TBM</strong> <strong>Consulting</strong> <strong>Group</strong>, has over<br />

20 years of leadership experience<br />

in manufacturing and supply chain<br />

operations. He concentrates on<br />

operational performance improvement<br />

through LeanSigma ® deployment in<br />

manufacturing, supply chain and<br />

project management across various<br />

industries. He also specializes in rapid<br />

deployment of improvement initiatives<br />

in private equity and public owned<br />

companies. He publishes articles<br />

regularly, is quoted in the national<br />

media, and speaks at industry and<br />

supply chain conferences.<br />

Lean Progress Assessment Scores Businesses<br />

in Four Key Areas: Culture, Tool Mastery,<br />

Partner Alignment and Revenue Generation<br />

A new online assessment tool based on the lean progression model from <strong>TBM</strong><br />

<strong>Consulting</strong> <strong>Group</strong> helps organizations understand how to better leverage<br />

continuous improvement initiatives for growth and improved financial results. It<br />

scores organizations on their cultural attributes, management knowledge of which<br />

tools to use and when to use them, how well the companies use lean tools to serve<br />

customers and suppliers, and their ability to leverage improvements to achieve and<br />

support growth initiatives. Such characteristics are then be plotted against revenue<br />

growth, operating income and cash flow to determine if financial results are<br />

aligned with their performance improvement efforts. To participate and receive your<br />

customized lean progress assessment report, visit www.tbmleanassessment.com.<br />

About <strong>TBM</strong> <strong>Consulting</strong> <strong>Group</strong><br />

<strong>TBM</strong> is a global operations management consulting firm that maximizes enterprise<br />

value and accelerates growth by working with clients to leverage operational<br />

excellence. We work side-by-side with our clients to immediately improve<br />

EBITDA, accelerate organic growth, integrate newly acquired businesses, and<br />

generate immediate and long-term balance sheet improvements. Our subjectmatter<br />

professionals average 15-25 years of operational, management and<br />

executive experience, and none of them are career consultants. We leave behind<br />

a customized framework and structure for lasting change using our proprietary<br />

LeanSigma ® approach, which has been continuously improved since its introduction<br />

over 20 years ago.<br />

i. For specific examples see IndustryWeek magazine’s Best Plants winners (going back to 1990), and Shingo Prize winners (going back to 1988).<br />

ii. 2010 Manufacturing and Wholesale Distribution National Survey (RSM McGladrey, June 7, 2010).<br />

iii. Rigby, Darrell and Bilodeau, Barbara, Management Tools &Trends 2011, (Bain & Company, December 13, 2010).<br />

iv. Henderson, Bruce D., The Boston <strong>Consulting</strong> <strong>Group</strong>, Inc., 1968.<br />

v. Denison, Daniel R., Corporate Culture and Organizational Effectiveness (John Wiley, 1990).<br />

vi. Lagace, Martha, “Gerstner: Changing Culture at IBM,” Harvard Business School (HBS) Working Knowledge (2002).<br />

vii. Kaplan, Steven N., and Minton, Bernadette A. , “How Has CEO Turnover Changed?” (International Review of Finance, Sept. 2011)<br />

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© 2012 <strong>TBM</strong> <strong>Consulting</strong> <strong>Group</strong>, Inc.<br />

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www.tbmcg.com<br />

04/2012

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