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P G . 5<br />

The Principle-Driven Stage<br />

RATE OF CHANGE<br />

1 TOOL DRIVEN 2 SYSTEM DRIVEN 3 PRINCIPLE DRIVEN<br />

TIME<br />

Year 1 Year 2 Year 3 Year 4 Year 5<br />

For companies in the principle-driven stage<br />

process-improvement concepts are thoroughly<br />

embedded in a comprehensive business<br />

management and performance system. Cost<br />

reductions and productivity gains remain<br />

important, but many improvement initiatives<br />

directly support revenue growth.<br />

Companies in this stage are able to leverage<br />

their operational advantages—such as fast<br />

order-to-delivery times (often 50 percent faster<br />

than the industry average), responsiveness<br />

to customer inquiries and superior product<br />

reliability—to increase market share. An intense<br />

focus on customers drives end-to-end value chain<br />

alignment characterized by strong supplier<br />

relationships and customer linkages.<br />

These connections should boost new product<br />

introductions as indicated by “product vitality,”<br />

the percent of revenue coming from new product<br />

sales over a 12- to 36-month period depending<br />

upon the typical product lifecycle. In the high<br />

tech or fashion sectors, for example, a product<br />

vitality objective might be to have 30-50 percent<br />

of revenue coming from products introduced in<br />

the past 6-12 months.<br />

Strong customer relationships also enable quick<br />

responses to supply or demand disruptions, and<br />

enhance the ability to capitalize on new market<br />

openings. When such a culture is embedded<br />

across the enterprise, individual leadership<br />

changes do not affect the underlying culture or<br />

performance trajectory.<br />

At this stage, the process-improvement<br />

knowledge and expertise of the organization can<br />

drive acquisition opportunities. Management’s<br />

intimate understanding of the potential for<br />

operational improvement—coupled with strong<br />

cash flow and enhanced margins—guides due<br />

diligence, rapid integration of acquisitions and<br />

post-integration activities.<br />

Ongoing areas of focus for process improvement<br />

efforts include:<br />

1. Use of free cash to buy competitors or to acquire<br />

businesses or technology in new markets.<br />

2. A leadership development process provides<br />

opportunities for talented people to learn and<br />

gain responsibility quickly, often in newly<br />

acquired businesses.<br />

3. A core focus on innovation processes, starting<br />

with the ability to clearly understand voice<br />

of customer (VOC), translate needs into<br />

meaningful product innovations, effective<br />

process to design for manufacturability and<br />

profitability, and an ability to improve speed<br />

to market.<br />

4. Support functions—maintenance, accounting,<br />

customer service, and suppliers—are fully<br />

integrated into the continuous improvement<br />

mindset.<br />

800.438.5535 | www.tbmcg.com

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