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<strong>jorma</strong> <strong>prime</strong><br />

http://www.positive-feedback.com/Issue24/<strong>jorma</strong>_<strong>prime</strong>.htm<br />

1 sur 5 30/04/2009 11:33<br />

POSITIVE FEEDBACK ONLINE - ISSUE 24<br />

<strong>jorma</strong> design<br />

Prime interconnect and speaker cables<br />

a s r e vie w e d b y R o b e r t H. L e vi<br />

ROBERT H. LEVI'S SYSTEM<br />

LOUDSPEAKERS<br />

Avalon Eidolon and REL Stadium<br />

III subwoofer.<br />

Yumpin' yiminy! The Jorma Prime speaker cables and interconnects from Jorma<br />

Design in Sweden are probably more expensive than the gear you will use them with,<br />

but they will surpass every other cable around. Have I heard every top cable in the<br />

world? Certainly not. Do the Jorma Primes sound more musical, dynamic, quiet,<br />

textural, and elegant than all of my current references? Yes. Do they have more<br />

clarity and truthfulness? Yes. Do they sound better than every set of loaner cables<br />

I've heard, no matter how exotic? Yes. Even cables made of rare elements? Yes.<br />

Powered cables? Yes. Cables containing water or air? Yes. Yes. Yes.


<strong>jorma</strong> <strong>prime</strong><br />

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2 sur 5 30/04/2009 11:33<br />

ELECTRONICS<br />

E.A.R. 324 phono, Pass X1<br />

preamplifier, and an E.A.R. 834L<br />

tube line stage. E.A.R. 890 and<br />

NuForce 9.02 amplifiers.<br />

SOURCES<br />

VPI Scout/JMW 9 tonearm, VPI<br />

SDS Controller, ZYX R100H phono<br />

cartridge. ModWright Sony 999<br />

SACD/CD Player with Signature<br />

Truth, Mod/Bybee Filters and<br />

Revelation Cryo Silver Umbilical.<br />

Pioneer DVL 919 LD/DVD Player,<br />

and the E.A.R. Acute CD player.<br />

Magnum Dynalab MD-108<br />

Reference Tuner, Marantz 10B<br />

tuner, and Scott 350B FM tuner,<br />

AQ 7500 FM Antenna, Stax 7t<br />

Electrostatic headphones, Grado<br />

Reference 1 headphones, and a<br />

Grado headphone amplifier.<br />

CABLES<br />

Harmonic Technology CyberLight<br />

interconnects, Kubala-Sosna<br />

Emotion interconnects, speaker<br />

cables, and AC cables,<br />

Dual-Connect Gold interconnects,<br />

Soundstring interconnects and<br />

speaker cables, or Kimber Select<br />

balanced, Kimber TAK phono AG,<br />

Kimber Hero balanced and single<br />

ended interconnects, Eichmann<br />

Express 6 Series 2 interconnects,<br />

and Acoustic Zen Silver Reference<br />

II balanced interconnects. Kimber<br />

D-60 Digital Interconnects. Kimber<br />

Select 3038 Silver speaker cables,<br />

Harmonic Technology Magic<br />

Reference Silver speaker cables.<br />

Dynamic Design THB Nebula<br />

Interconnects.<br />

ACCESSORIES<br />

Monster Reference 350 Mark II v2<br />

Power Conditioner and World<br />

Power Power Wing, Kimber<br />

Palladian power cables, Tara RSC<br />

and Decade power cables, Tiff<br />

power cables, Tice power cables,<br />

Tice Clock, and Audio Prism Quiet<br />

Line IIs. Cable Cooker 2.5, Winds<br />

Stylus Pressure Gage, Bedini Ultra<br />

Clarifier, VPI Record Cleaning<br />

Machine 16.5, Soundstring Pro<br />

Power Cables, and Kimber Pro 10<br />

Gold Power Cables.<br />

At $7000 for a one-meter pair of interconnects ($2700 for each additional meter) and<br />

$12,400 for a two-meter pair of loudspeaker cables, the Jorma Prime cables push<br />

the envelope more than sonically. The company's website (www.<strong>jorma</strong>design.com)<br />

says that the brand-new cables were designed for the Swedish Statement project at<br />

CES 2006. They are made of top quality materials—gold, 99.999999 percent<br />

copper, transparent Teflon, and walnut—all fine-tuned to get the best possible<br />

results. The cables have completely new conductors that were developed by a small<br />

European producer that truly had to push its limits—they had to change their<br />

machines to be able to make these conductors, and it took more than half a year to<br />

test them. The cables also make use of the Bybee Slipstream Golden Quantum<br />

Purifiers.<br />

I've heard the $3100 Jorma No. 1 interconnects, and thought them quite fine, but I<br />

was not prepared for the quantum leap demonstrated by the Primes. Placed at the<br />

output of my new Tim de Paravicini-designed E.A.R. Acute CD player, which has<br />

both single-ended and balanced connectors, I was able to compare cables either<br />

directly into my preamp or into my power amp. The Jorma Primes sounded clearer,<br />

more detailed, more everything, than every other cable in my inventory, or that I<br />

could borrow. I have never heard my Avalon Eidolons sound so musically right, so<br />

unfatiguing, so pure, so quiet, so nuanced. I also heard the best depth perspective I<br />

have yet perceived from these transducers, but that was just the beginning!<br />

When my complete system was completely wired with the Jorma Prime cables, a<br />

sonic leap to musical heaven occurred. If you buy the Prime interconnects, you<br />

absolutely must buy the loudspeaker cables, too. Any other speaker cables will<br />

degrade the performance of the interconnects. I know. I tried. There's no way<br />

around this. Prepare to pay at least $20,000 for sonic perfection or don't even start.<br />

The Prime interconnects plus loudspeaker cables will yield an astounding, staggering<br />

50 percent improvement in definition and musicality over all other cables. I honestly<br />

don't know what Jorma Koski is doing that makes all other brands sound either thick<br />

or thin, bright or dull, hyped or boring. I just wish he could do it more cheaply. That it<br />

has been done at all is quite an accomplishment.<br />

The Jorma Prime interconnects do not seem to be reactive in any way. They work as<br />

neutral links between any components, even between a tonearm and a phono stage.<br />

They are medium-sized, very flexible, and terminated in WBT Nextgen Silver plugs<br />

that fit everything. The speaker cables are equally flexible, and elegantly terminated<br />

in WBT spades. Other terminations are available. The Bybee filters are built into<br />

each cable in an elegant walnut enclosure. Bi-wire configurations are available, but<br />

you'll need two credit cards. (Just kidding.)<br />

These cables have an amazing neutrality. Coloration is so low that I was unable to<br />

identify any, yet I heard and felt an organic, involving presentation that was as good<br />

as it gets. The Jorma Primes have to be approached from a holistic perspective. You<br />

can't simply focus on the pristine, open highs or the elegant, alive mids or the deep,<br />

solid bass, or even on the fantastic definition. You just take it all in, all at once.<br />

Let me take a moment to list my reference interconnects so that you know my<br />

preferences at different price points. The sound achieved in each price category is<br />

eclipsed by that achieved in the next highest category. (Sorry, there's no free lunch.)<br />

My favorite interconnects to date are:<br />

Over $4000 per meter<br />

Jorma Prime


<strong>jorma</strong> <strong>prime</strong><br />

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$2000 - $4000 per meter<br />

Harmonic Technology Cyberlight (with Battery Pack III)<br />

Nordost Valhalla<br />

Kubala-Sosna Emotion<br />

Dynamic Design THB Nebula<br />

Silversmith Palladium<br />

$1000 - $2000 per meter<br />

Dual-Connect Gold<br />

Kimber Select Silver<br />

Acoustic Zen Silver<br />

$450 - $1000 per meter<br />

Harmonic Technology Pro Sil-way III<br />

Xindak Gold<br />

Kimber Select Copper<br />

$250 - $450 per meter<br />

Under $250<br />

Soundstring Pro<br />

Eichmann Express 6 Series 2<br />

Kimber Hero<br />

With more definition than even solid gold interconnects—in fact, more than that of<br />

every other interconnect I've heard—the Jorma Prime interconnects, especially in<br />

combination with the Jorma Prime speaker cables, are state of the art! You'll pay<br />

handsomely, but this kind of performance has its perks. You'll live the recordings, not<br />

just listen to them. If you have the best loudspeakers and front-end gear, the Jorma<br />

Prime cables are for you. Their supreme performance, coupled with their supreme<br />

neutrality, should make them compatible with just about every brand of equipment<br />

imaginable. Jorma Prime receives my very highest recommendation. These are the<br />

ones for the ultimate cable connoisseur! Robert H. Levi<br />

The music used in evaluating the Jorma Prime interconnects and loudspeaker cables<br />

included:<br />

The Carl Saunders Sextet (BluePort CD BP-J011)<br />

Beethoven, Archduke Trio (Mirrored Nature SACD MNR 5003)<br />

Tchaikovsky, Trio in A Minor Op. 50 (Mirrored Nature SACD MNR 5001)


<strong>jorma</strong> <strong>prime</strong><br />

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Beethoven/Franck, Violin and Piano Sonatas (Mirrored Nature SACD MNR<br />

5002)<br />

Dvorak, Symphony 6, Sir Colin Davis, London Symphony Orchestra (LSO<br />

Live SACD LS00526)<br />

Dvorak, Cello Concerto, Queyras, Prague Symphony (Harmonia Mundi SACD<br />

801867)<br />

Gene Harris, The Best of the Concord Years (Concord Records CD 4930-2)<br />

Hovhaness, Symphony 22/Cello Concerto (Naxos CD 8.559158)<br />

Jacintha, Here's to Ben (Groove Note SACD 1001-3)<br />

Chopin, Piano Concertos 1 and 2, Rubinstein (RCA/BMG SACD<br />

82876-67902-2)<br />

Dvorak, Cello Concerto, Piatigorsky (RCA/BMG SACD 82876-66375-2)<br />

Suppe, Overtures (Mercury SACD 470-638-2)<br />

Hovhaness, Mysterious Mountain (Telarc SACD 60604)<br />

The Absolute Sound SACD Sampler (Telarc SACD 60011)<br />

Howard Hanson, Symphony 2 etc. (Telarc SACD 60649)<br />

SuperBass2 (Telarc SACD 63483)<br />

Orff, Carmina Burana (Telarc SACD 60575)<br />

Diana Krall, Love Scenes (Impulse SACD 2841-35)<br />

Duke Ellington, Blues in Orbit (Mobile Fidelity SACD 757 )<br />

Miles Davis, Kind of Blue (Columbia SACD 64935)<br />

Isomike Sampler (Kimber SACD 2005A)<br />

Chick Corea, Rendezvous in NY (Stretch Records SACD 9041-2)<br />

Glenn Gould, Goldberg Variations (Columbia SACD 37779)<br />

E. Power Biggs, Four Antiphonal Organs (Columbia SACD 87983)<br />

Saint-Saens, Piano Concertos Vol. 1 (Audite SACD 92.509)<br />

Jorma Prime interconnects<br />

Retail: $7000 for a one-meter pair<br />

Jorma Prime speaker cables<br />

Retail: $12,400 for a two-meter pair<br />

Jorma Design


<strong>jorma</strong> <strong>prime</strong><br />

http://www.positive-feedback.com/Issue24/<strong>jorma</strong>_<strong>prime</strong>.htm<br />

5 sur 5 30/04/2009 11:33<br />

web address: www.<strong>jorma</strong>design.com<br />

E.A.R. USA/Sound Advice is the US importer and distributor for Jorma Design<br />

web address: www.ear-usa.com/<strong>jorma</strong>.htm<br />

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