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Quebec Full Motion Dynamic Advertising Impact in Vivid 35mm Big Screen Format<br />
In-theatre Media, a division of <strong>Tribute</strong> Entertainment Media Group, represents independent theatre<br />
chains comprised of half of all lo<strong>ca</strong>tions in Quebec:<br />
Quebec Full Motion Market <strong>Overview</strong><br />
In-Theatre Media all lo<strong>ca</strong>tions: 67 (60% of total)<br />
Cineplex all lo<strong>ca</strong>tions: 45 (40% of total)<br />
Total 112<br />
IN-THEATRE MEDIA OVERVIEW<br />
• Quebec Movie Theatres: Guzzo Cinemas, CineEntreprise and independents.<br />
• 359 screens – 67 lo<strong>ca</strong>tions with coverage in Montreal, and across Quebec<br />
• Average 4-week cycle attendance 750,000<br />
Guzzo Mega-Plexes are state-of-the-art theatres and attractions<br />
• Dolby Surround Sound, SDDS Digital, DTS Digital audio equipment<br />
• Stadium style seating offering viewers the best possible view<br />
• Curved screens offering enhanced projection <strong>ca</strong>pabilities<br />
Guzzo Cinemas aren’t just theatres, they’re amusement parks<br />
• Café bistros<br />
• Ar<strong>ca</strong>des with the latest virtual games<br />
• Go-<strong>ca</strong>rts<br />
• Kiddie parks and even a magnificent <strong>ca</strong>rousel at the Taschereau cinema<br />
Full Motion Rate Card<br />
60 SECOND Theatres Guzzo<br />
Screens<br />
All Quebec<br />
Theatres<br />
Cine-E.<br />
Screens<br />
Indep.<br />
Screens*<br />
Total Screens Cost per Screen (GR) 4 Week Cost (GR) 5 Week Cost (GR)<br />
67 148 35 176 359 $200.00 $287,200 $359,000<br />
Greater Montreal 17 148 10 28 186 $200.00 $148,000 $186,000<br />
Guzzo Greater<br />
Montreal<br />
11 148 – – 148 $210.00 $124,320 $155,400<br />
30 SECOND Theatres Guzzo<br />
Screens<br />
All Quebec<br />
Theatres<br />
Cine-E.<br />
Screens<br />
Indep.<br />
Screens*<br />
Total Screens Cost per Screen 4 Week Cost 5 Week Cost<br />
67 148 35 176 359 $130,00 $186,680 $233,350<br />
Greater Montreal 17 148 10 28 186 $130,00 $96,720 $120,900<br />
Guzzo Greater<br />
Montreal<br />
11 148 – – 148 $140,00 $82,880 $103,600<br />
15 SECOND Theatres Guzzo Cine-E. Indep. Total Screens Cost per Screen 4 Week Cost 5 Week Cost<br />
Screens Screens Screens*<br />
All Quebec<br />
67 148 35 176 359 $85.00 $122,060 $152,575<br />
Theatres<br />
Greater Montreal 17 148 10 28 186 $85.00 $63,240 $79,050<br />
Guzzo Greater<br />
Montreal<br />
11 148 – – 148 $90.00 $53,280 $66,600<br />
• Total number of French screens: 293 • Total number of English screens: 66<br />
• *Seasonal screens (June-Labour Day): 12 • List of theatres and lo<strong>ca</strong>tions available on request<br />
Sampling, Kiosks, Posters, Lobby Banners and Standees are just some of the excellent media extensions offered<br />
in-theatre. Rates, terms and conditions available on request.<br />
11
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