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Overview - Tribute.ca

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TEENCover-Spring-12.indd 1<br />

13/03/12 12:47 PM<br />

Teen <strong>Tribute</strong> A Teen’s guide to the movies<br />

sneAk<br />

Peek<br />

Twilight<br />

Breaking<br />

Dawn<br />

Photos!<br />

Issue 2, Vol. 14, Summer 2011<br />

Hollywood it Girl<br />

win<br />

Great Prizes at<br />

tribute.<strong>ca</strong><br />

HOT<br />

mOvies<br />

Harry Potter and The<br />

Deathly Hallows: Part 2<br />

Captain Ameri<strong>ca</strong><br />

Fright Night<br />

Abduction<br />

Final Destination 5<br />

and more!<br />

emmA stone<br />

stars in Crazy, Stupid, Love,<br />

Friends With Benefits & The Help<br />

movies/showtimes: www.tribute.<strong>ca</strong><br />

Teen <strong>Tribute</strong> is Canada’s<br />

#1 Teen Magazine<br />

with 984,000 readers<br />

across Canada*<br />

Teen <strong>Tribute</strong> has the<br />

largest teen readership<br />

of any Canadian<br />

lifestyle magazine.<br />

Issue 1, Vol. 15, Spring 2012<br />

Paying tribute to<br />

win<br />

Great Prizes at<br />

tribute.<strong>ca</strong><br />

Must-see<br />

Movies<br />

The Lucky One<br />

21 Jump Street<br />

Mirror Mirror<br />

Chimpanzee<br />

star<br />

watch<br />

Zac Efron<br />

Channing Tatum<br />

Dakota Fanning<br />

and more<br />

The Hunger Games<br />

“tribute” Jennifer Lawrence<br />

movies/showtimes: www.tribute.<strong>ca</strong><br />

MAGAZINE READERSHIP COMPARISON<br />

PUBLICATIONS AGE 12-17 READERS<br />

Teen <strong>Tribute</strong> 402,000<br />

Elle Canada 274,000<br />

Famous 271,000<br />

Glow 213,000<br />

Flare 168,000<br />

Vervegirl 181,000<br />

Audience profile<br />

• 63% Female<br />

• 36% Go to the movies a lot (Index to population 228)<br />

• Average household income $73,544<br />

(National population: $75,564)<br />

• 24% Age 12-17 reside in urban markets (Van/Edm/<br />

Cal/Tor/Ott/Mtl) (Index to population: 407)<br />

Teen <strong>Tribute</strong> readers are:<br />

• The most avid movie enthusiasts of all moviegoers<br />

• Style conscious: fashion label queens, like to keep<br />

abreast of style and fashion, like to change their<br />

appearance with cosmetics.<br />

• More spenders than savers.<br />

• Prefer snack foods: snack happy, frequent buyers,<br />

often reward themselves with snacks.<br />

• Early adopters of electronics, <strong>ca</strong>nnot imagine life<br />

without the Internet, excited by the development of<br />

new technologies, like to buy the latest new technology<br />

products.<br />

• Give preference to green products, socially active,<br />

want to get to the very top of their <strong>ca</strong>reers.<br />

Issue 4, Vol. 14, Winter 2011<br />

Hollywood’s<br />

rising stars!<br />

Andrew<br />

Garfield<br />

movies/showtimes: www.tribute.<strong>ca</strong><br />

Jennifer<br />

Lawrence<br />

win<br />

Great Prizes at<br />

tribute.<strong>ca</strong><br />

Must-see<br />

Movies<br />

The Sitter<br />

Underworld:<br />

Awakening<br />

Big Miracle<br />

War Horse<br />

and more<br />

Xavier<br />

samuel<br />

*Source: PMB 2009 Spring 2-Year Database<br />

7

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